8/9/2019 Services Marketing final.pptx

1/23

Services MarketingGroup 2La Chazeau

Meryem Raji

Mariana ElizondoSiddhant ChhabraSumit Sahay

https://www.facebook.com/sumit.sahay.733?fref=pb_otherhttps://www.facebook.com/sumit.sahay.733?fref=pb_other

8/9/2019 Services Marketing final.pptx

2/23

8/9/2019 Services Marketing final.pptx

3/23

8/9/2019 Services Marketing final.pptx

4/23

8/9/2019 Services Marketing final.pptx

5/23

8/9/2019 Services Marketing final.pptx

6/23

Departments: Offer a wide range of produt!

"# $athroom 2# $edroom %# Children! &'E( )# Coo*ing +#,eoration -#,ining

.# Eating /#0ood 1#allway "3# 'ithen ""# Laundry "2# Lighting "%# Li4ing room

")# Offie furniture "+# Outdoor "-# Seondary Storage "/# Small Storage "1 #5e6tile! and rug!

Culture:

7ard to de!ribe8 but easy to embrace9 Enthu!ia!m8 togetherne!! and willpower#

7Share on4ition that many !hould reate the home they want and dream of#

7:hen you put your heart into your work8 you an ma*e a differene#

Values:

The hear is with us in everything we do..

7(re 4ery muh a produt of our origin#

7ard wor*8 tough hallenge!8 ommon !en!e#

7;o matter what age8 rae or part of the world we li4e in 7< help! do bu!ine!! !ue!fully#

7&n4e!ting in &'E( ulture and 4alue! i! in4e!ting on our future 9 &'E( 5ill!amman! 7< meeting plae and entre for training

programme!#

8/9/2019 Services Marketing final.pptx

7/23

Departments: Offer a wide range of produt!

"# $athroom 2# $edroom %# Children! &'E( )# Coo*ing +#,eoration -#,ining

.# Eating /#0ood 1#allway "3# 'ithen ""# Laundry "2# Lighting "%# Li4ing room

")# Offie furniture "+# Outdoor "-# Seondary Storage "/# Small Storage "1 #5e6tile! and rug!

Culture:

7ard to de!ribe8 but easy to embrace9 Enthu!ia!m8 togetherne!! and willpower#

7Share on4ition that many !hould reate the home they want and dream of#

7:hen you put your heart into your work8 you an ma*e a differene#

Values:

The hear is with us in everything we do..

7(re 4ery muh a produt of our origin#

7ard wor*8 tough hallenge!8 ommon !en!e#

7;o matter what age8 rae or part of the world we li4e in 7< help! do bu!ine!! !ue!fully#

7&n4e!ting in &'E( ulture and 4alue! i! in4e!ting on our future 9 &'E( 5ill!amman! 7< meeting plae and entre for training

programme!#

8/9/2019 Services Marketing final.pptx

8/23

8/9/2019 Services Marketing final.pptx

9/23

The dimensions we focus on:

7 Empathy

RELIABILITY

Affordable highquality products

Explained Ikeasstrategy in the

storeInspirational

settings

RESPONSIVENESS

Ikeas apps andwebsite

Appointment withsales staff

Membership I!EA"amily

EMPATHY

#upport

staff

I!EA for kids

#ocial Media

8/9/2019 Services Marketing final.pptx

10/23

Through these benefits we ha$e created a bundleof products and servces in order to better serve

our custo!ers%

7 H"# $ualt% furntures for t#e #o!e &t# lo& prces'

kitchen& bathrooms& li$ing room& bedrooms& business

furnitures%

7 Support and sales staff

7 (elver% ) Asse!bl% ) *reaton of des"ns

7 Me!bers#

8/9/2019 Services Marketing final.pptx

11/23

HI+H ,-ALITY

AN( (ESI+NE(

PRO(-*TS

SELF-SEV!CE

E"#E!E$CE

LO. PRI*ES'*OST BENE/ITS

8/9/2019 Services Marketing final.pptx

12/23

(ffordablehigh =uality

produt!

5he in7!toree6periene

8/9/2019 Services Marketing final.pptx

13/23

(!!embly > ,eli4ery of produt! 0lat pa*! onept ?rodut! are a!!embled by u!tomer! on their own ,eli4ery to be borne by u!tomer!

,e!ign 5he in 7 hou!e engineer! de!ign the modular furniture Self Reliant @ no dependene on third party

?rourement $ul* buying from !upplier! 7 large 4olume! lead! to lower o!t! Souring lo!e to !upply hain to redue tran!portation o!t! &nrea!ed u!e of renewable material! for energy prodution

8/9/2019 Services Marketing final.pptx

14/23

8/9/2019 Services Marketing final.pptx

15/23

8/9/2019 Services Marketing final.pptx

16/23

8/9/2019 Services Marketing final.pptx

17/23

8/9/2019 Services Marketing final.pptx

18/23

8/9/2019 Services Marketing final.pptx

19/23

8/9/2019 Services Marketing final.pptx

20/23

8/9/2019 Services Marketing final.pptx

21/23

8/9/2019 Services Marketing final.pptx

22/23

8/9/2019 Services Marketing final.pptx

23/23