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GOONJStarted in 1998 with 67 personal clothes, GOONJ was an organization which say to the clothing needs of the needy by transferring second hand clothing to them.

Today GOONJ is channelizing more than 40,000 kgs of material every month.

A five member governing body, over 300 volunteers-spread all over, headed by Anshu Gupta, an Ashoka Fellow, as the Founder Director of GOONJ.

ObjectiveSpread awareness about the concept at a level so that anytime an urban household thinks of disposing off reusable material it should have a channel to reach it to the most needy.VISIONMaking clothing a matter of concern as a basic need..

MISSIONRe-positioning cloth and other underutilized material, beyond charity, adding dignity and turning it into a big resource for development.The ProblemsAbsence of culture and mechanism to transfer excess and unused material from rich to poor.

35% population in India impoverished with unfulfilled basic needs of shelter, food and clothing.

Regular collecting agencies not capable enough to meet end user demands.

Work Flow: CollectionCOLLECTION MODEL.Theme based collection to meet specific needs of the beneficiaries. For example, Rahat Winters is the theme for collecting woolens for near snow line villages in hilly regions.

Scrap cloth is collected from tailors.

Collection at community hubs like schools and residential societies.5Collected material is audited and taken to Goonj centerIt is washed, repaired and sorted. Sorting is done according to size.Sorting is done on the basis of statistical data mined as part of Goonjs extensive market surveys. Example: Average waist size for rural male 26-32. Average waist size for urban male 34-40

Metal scrap is collected.All staples from stapled sheets in offices are also sorted.All collected metal wastes such as paper clips, pins and staples are then sold as iron. These collected quantities are huge.Old books are also collected.

Old toys are also collected in order to set up activity centres in villages

Collection of waste stationery is also made from colleges where often one side of the sheets used are left blank. Notebooks are made out of these.

Torn Jeans Now a School kit

This is how the old sofas are used

Creating bamboo schools and libraries..

Collection KOLKATAJALANDHARHYDERABADDELHIBANGALOREPUNEBIHARCHENNAICHANDIGARHMUMBAIGOONJCENTRESMatching Demand and SupplySUPPLYDonor attitudes are changed about unused articles and clothes at home.Goonj endeavours to create a culture of Giving and not Discarding.These efforts are in the direction of creating enough supply for the cause.DEMANDDetailed market surveys and consumer insights used to match the specific demand needs.Factors like Gender, lifestyle ,regions, climate etc are used to understand the needs.Eg, in the south and the North East women wear more of night gownsGoonj Innovative initiatives. PRATIBIMBVASTRA SAMMAANSCHOOL TO SCHOOLCLOTH FOR WORKRAHATWOMAN HYGIENEEK JODI KAPDARECYCLING A STEP AHEADGOONJSchool to School Establishing a relationship between urban and rural schools by channelizing school supplies from one to another.

Building a sense of empathy among urban children towards the needs of their rural counterparts. PratibimbInitiated in 2006 , Pratibimb is an annual one to one interaction event between urban and rural children to further cement the relationship between them as also to move them away from the bias led donor beneficiary mindset. The event has not only proved to be a great success, it has opened up many minds and become GOONJs flagship event.

Vastra SamaanVASTRA-SAMMANNationwide movement highlighting the importance of cloth as a basic need of poor.

Started with 67 personal clothes, now reaching over 40000 kgs of material every month.

RahatRAHAT Initiative for reaching relief in natural and human made disasters apart from annual disasters like floods and winters, active since the Chamoli earthquake in 1999.

RAHAT Winters is aregular campaign to build up awareness on treating winters as an annual disaster. It seeks support of people to reach material in the villages where countless people die or suffer due to the scarcity of a basic pair of clothing or cut jungles to keep themselves warm.

Turning Tsunami wastage into a resource: A first of its kind initiative; after tsunami GOONJ worked on over 2 million pieces of waste or undistributed clothes. Around 50 women worked for two years and converted every single unit of this massive wastage into a valuable cloth or product; right from school bags to sanitary napkins.

Cloth for Work

Cloth for Work The implementation of VASTRASAMMAN takes place through Cloth for Work where clothes and other material are not provided as charity but as a development resource.

Initiating village level development activities, such as building of wells, roads and villages and using cloth as a motivation

Generating employment .

Adding an element of dignity to the recipients in the processWomen HygieneNot just a piece of cloth; clean cloth sanitary napkins Addresses a basic need of village women, by providing clean cloth sanitary napkins.

GOONJ is actively campaigning in rural & urban India to generate awareness on this taboo issue.

They provide a pack of 5 cotton strips at only 3rs and often distribute it free.

Recycling a Step AheadConverting waste paper and cloth into a range of useful products.

Two different ranges are developed keeping in mind the utility in urban and rural/slum India. School bags, tents and mats are developed for rural areas.

A range of fancy bags made out of various fabrics, yoga mats made out of saris and wallets are developed to suit the urban demands.

Further, t-shirt and hosiery material used to make under garments.

Baby beds made out of ultimate wastes

Goonj Way..ENVIRONMENTAL SUSTAINABILITYThe primary function of Goonj, Recycling, is in perfect allignment with this principle. They utilize all sorts of wastes, right from clothes to something as minute as staples.This initiative mitigates the problem of pollution emanating from waste material and creating health hazards.SOCIAL EQUITYTransferring the excess from the rich to the needy and poor.Community development through cloth for work.Emphasis on health and hygiene of women.Bringing together urban and rural kids through events like Pratibimb and reducing the class dividesCreating a culture of GivingRULE OF LAW INDIVIDUAL RIGHTSThrough strict audits and transparency in its operations it maintains all legal requirements.It promotes the individual rights of dignity and access to basic neccessities.ImpactEMPLOYMENT GENERATIONPeople are employed in the making of bags, mats, wallets etc.COMMUNITY DEVELOPMENTUnder Cloth for Work people work in small projects such as building bridges, digging wells etc. This helps in development of the villages where this program runs.HEALTH & HYGIENE AWARENESSGoonj provides sanitary napkins to women and also educates them about its use and basic hygiene.With warm clothing provided by Goonj, less people fall ill in the winters and die out of cold.GREATER URBAN RURAL PARITYThrough its spreading volunteer network and events like Pratibimb, urban India becomes more aware of rural needs.Transferring of unused excess from the rich to the poor.SUSTAINABLE ENVIRONMENTGoonj is a successful model of waste recycling and thus reducing waste induced pollution.THANK YOU