Separating the Rad from the Fad:

3 Trends That Are Disrupting

the Event Technology Space

EBOOK

The event industry is constantly changing. Whether it be attendee registration solutions, event apps, lead

retrieval tools, attendee tracking systems or Virtual/Augmented Reality platforms, it’s a lot to keep up with.

But, all technology isn’t necessarily good technology. Some tools actually put more space between

attendees, planners and sponsors instead of bringing them closer together. And, with a multitude

of technology options out there, there are only a select few that are truly disrupting the space by making

the event organizer’s lives easier while enhancing the experience of their event’s attendees.

This eBook will delve into three specific trends that are disrupting the event technology space in a good way,

and identify ways that they are improving the experience for the event planner, the exhibitor and the attendee.

Prepare for the disruption

2Separating the Rad from the Fad: 3 Trends That Are Disrupting the Event Technology Space

Social Lead Retrieval

One emerging technology that’s disrupting the industry is social lead retrieval. Instead of using badge

scanners to capture basic contact information, leads can now be appended with all interactions they have

with the event app’s activity stream. Better yet, a!er a new lead is scanned, the exhibitor can be notified any

time their leads comment, like or interact with the event app.

That real-time social notification provides exhibitors with exciting new ways to build relationships with their

prospects by allowing them to connect with prospects both during and a!er the event. This is a good way

for exhibitors to get their foot in the door with attendees by personally engaging them during the event based

on the notifications they receive.

Social lead retrieval is further enhanced by the fact that it operates on the exhibitors' existing smartphones

and mobile devices. They are not tethered to the booth like so many other lead retrieval systems are. A!er all,

exhibitors do not just meet qualified leads in their booth. They connect in the hallways between sessions,

in line for coffee and on shuttle buses. There is substantial value in a lead retrieval system exhibitors can use

wherever and whenever an interaction happens, and one that is easy to learn as well.

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3Separating the Rad from the Fad: 3 Trends That Are Disrupting the Event Technology Space

Easy Build Event Websites

Another trend that’s disrupting the event planning industry today is easy build event websites. Event planners

have always struggled with the arduous process of building event websites, and there are many ways to create

an event website, either by building it themselves or have someone else build it for them. There are some

providers who are completely rethinking this process and offering automated ways to build event websites

for events and conferences.

Certain event app providers will build you a complimentary website from the information you have in your

event app with a few clicks. You can either select an existing template or use a custom design you provide,

connect a registration vendor to sell tickets and even link your social media accounts to the event website.

In addition, you can use a custom URL, add your analytics code and get your event website hosted for free.

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4Separating the Rad from the Fad: 3 Trends That Are Disrupting the Event Technology Space

Global Updates

One more trend that’s disrupting the event technology space is global updates of event content. Most event

app providers these days offer instant and unlimited updates to the app. That helps event planners because if

a room number changes or new speaker is added, they can log into their dashboard, make changes and push

those updates live to all attendees’ apps.

However, now there are some providers that offer global updates with a real-time sync between your event

app and your event website, so any changes you make to your mobile app are instantly pushed to your event

website. This can be accomplished if you build an event website automatically as outlined above or if you have

an existing event website. In this scenario, you just add a widget to your existing event website and any

changes made to the event app are immediately published live on the event website. The fact that you can

make changes once and update content in both places saves time and minimizes headaches immeasurably.

This also makes sure attendees have up-to-the-minute information they need to get where they need to go

and have a delightful experience at the event.

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As you can tell, these three trends disrupting the event industry are not just technology for technology’s sake.

They are not bright, shiny objects that sound great in concept, but don’t deliver a delightful experience

to attendees. These trends add real value to the event planner, the exhibitor and each individual attendee.

So go out and experience these trends. In most cases, you can try these technologies out for free and then

pay only if you like them.

Final Thoughts

5Separating the Rad from the Fad: 3 Trends That Are Disrupting the Event Technology Space

6Separating the Rad from the Fad: 3 Trends That Are Disrupting the Event Technology Space

Attendify is the only event technology company that helps you build deeper relationships at your events.

Unlike other event apps, Attendify helps you create your event app quickly and easily, manage and update

your app effortlessly, get real-time feedback and analytics, demonstrate success and show ROI. In addition,

Attendify offers the first and only Social Lead Retrieval system, an automated event website builder and deep

event analytics that marketers can use to generate more customers and revenue.

About Attendify

+1 866 944 8678 www.attendify.com support@attendify.com

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