seo & social media for non profits

Impactful SEO & Social Media for Non-Profits

By I Impact India Partners

700 Million Websites are running online


Great SEO is what separates them ?


Great SEO leads to an Increase in - Fundraising - Brand Visibility - Engagement


SEO implies creating Digital imprints online so that search engines can find you.


Social media Strategy plays a Key Role in a Great SEO


1. CREATING SOCIAL MEDIA

COMMITTEES

2. PLANNING

3. GETTING ORGANIZED

4. CREATING POLICIES

5. CHOOSING CHANNELS

6. LISTENING

7. WORKING SMART

8..CREATING CONTENT

9.PLANNING VISUALS

10.

MEASURING

11. IMPROVING

What all goes in a Successful Social Media Strategy ?

1. Social Media Committee

Comprising : •  Cause Expert •  Copywriter •  Graphic Designer •  Social Media Strategist


2. Planning

Defining Goals and Objectives By I Impact India Partners

3. Getting Organized

Creating a Social Media Measurement spreadsheet to record any data that you want to track, in accordance with your metrics.


4. Creating Policies •  Crisis communications Plan •  Online Sharing Policy •  Staff training


5. Choosing Channels

Things to consider while choosing channels: •  Where are your supporters? •  Where do they congregate?


Primary Social Channels:

•  Facebook •  Twitter •  Instagram •  Google+ •  LinkedIn •  Tumblr

Secondary Social Channels:

•  Pinterest •  Flickr •  Stumble Upon •  Digg


6. Listening

What people are saying ?

What are they sharing and retweeting?

What other organizations are posting?


7. Working Smart

•  Share others’ posts and tweets •  Acknowledge those who share your content


8 . Creating Content

Creating great content that your online Community would want to share with others. By I Impact India Partners

9. Planning Visuals It is found that visual posts are 94% more likely to get shared/retweeted.


10. Measuring

Measure the outreach, engagement levels as well as identify patterns in the data.


11. Improving

Bug fixes and changes according to the current strategy.


THE TOP NON-PROFITS ON SOCIAL MEDIA

“We’re not looking for accolades or awards, but we recognize that in order to be effective, we need to catch the

attention of others who share our vision, care about our cause, and can make meaningful contributions to move our

efforts forward.”

Ritu Sharma, Digital Strategist for Non Profits


Rank Organiza+on Facebook Likes Twi5er Followers

1 Ted Talks 4609381 2580528

2 Na3onal Public Radio -‐ NPR 3606813 2331434

3 United Na3ons Children«s Fund (UNICEF) 3168263 2645543

4 WikiLeaks 2425191 2217414

5 Public Broadcas3ng Service 1775342 1876259

6 Museum of Modern Art 1568779 1688841

7 World Wildlife Fund 1488641 1313488

8 (RED) 1574075 1063618

9 United States Olympic CommiWee 2591709 557801

10 Livestrong 1714770 616836


What it takes to be the

BEST •  Keeping up with Social Media

Trends •  Following the Rules of Social

Networking •  Time and Resources


Create an Ice-Bucket challenge

for your own cause!

Over $70 million dollars have been donated to the ALS association till date, a colossal hike from the $2.5 million

that was donated during the same time period in the previous year.


Know Recall Believe Join

Connecting with New Audience

Driving Traffic

Keeping them

Updated

Engagement

IMPACT

Sample Online Campaign strategy

Creating True Fans


Know

The more shareable content you produce on social media, the more people will see what your organization is

doing and be motivated to get behind it.


Recall Most supporters would seldom check websites for updates; Liking your page on Facebook or following you on Twitter provides you an opportunity to appear on their feeds and give them daily reminders of your presence and mission.


Believe

Connect with far away supporters and like-minded organizations who can be potential partners and can boost your presence in the public eye.


Join Time to drive traffic to your website, and subsequently attract

donations and volunteers.


IMPACT

• Asking Questions• Opening up

Discussions

Involving the Audience

• Opening Dialogues with followers

• Creating an online community

Strengthening Relationships • Creating a sense of

appreciation• Extending Reach

Thanking Supporters Publicly


Add your book with the cause marke3ng quote

for more

Available on


To Know more

Let your Organization flock the internet LET US HELP YOU !

www.iimpactindia.com

seo & social media for non profits

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