9 steps to optimizing your website for seo and profits
TRANSCRIPT
9 Steps to Optimizing Your WebsiteBy Escape The Matrix
If you build a business you put a sign on the building and the side of the road right?If you have a website built and you want it to get some traffic there are some very basic things you NEED to do that will make a huge difference in your results!
Comprehensive 9 steps will
help you optimize your website to attract
customers, and get you
some love from Google
The following
1. Make a spreadsheet of your sites main
pages.
Record the following
Existing Domain URLs
Titles, Descriptions and Meta Tags (keywords) Entered for all URLS
2. Create a list of the Keywords you would like to rank for
Think “What would some one type into a search engine to find my site?”
3. Use SEMRush.com to
determine what rankings your site already has
*VERY IMPORTANT!*
Check which page is ranking for what keyword!
If a subpage is ranking 15th for the Keyword “brass trinket,” then
you are going to optimize that page for “brass trinket,” NOT your home page!
4. Use SEM Rush and
Google’s External Keyword Tool to determine which words are most relevant for your site.
Believe it or not, there is a difference between “Greensville Orthodontics” and “Greensville Orthodontist”
5. Re-write the Meta-Titles
of your pagesThe title should start with the most important keyword you want to rank for
This is usually the keyword with the most traffic, but isn’t always
When in doubt, aim for the higher traffic Keywords
6. Re-write your Page DescriptionsInsert your keywords wherever they make the most sense
Remember the purpose of the description is to SELL a web surfer on your site!
It is NOT to force in unnatural sounding keywords
Your description should draw the visitor into visiting your site
7. Enter the main keyword and it’s derivatives into the Meta-Tags.
Don’t over do it with keywords!! 3-4 derivatives is plenty!
8. Re-write the H1 title of
your pagesThe H1 title of your page should
include your main keywordThe keyword should be placed at
the beginning or close to the beginning of the title
9. Check your content for
Secondary wordsUse secondary keywords throughout the page wherever they sound natural
Your primary keyword doesn’t need to be used any more thane 3 or 4 times throughout your whole page
Any more than this annoys Google and your reader
Remember!!Usability and Readability ALWAYS come before optimization when it comes to content!
For a more in depth guide to this process click the image below
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