Search Engine Optimization Webinar

Presented by

Abram Interstate Insurance Services, Inc., CMGA

Hosts

Joanna O’Hanlon – Marketing Coordinator, Abram Interstate

Expertise: Blogging, Copywriting, Marketing, SEO, Content Production

Chris Silva – Marketing Coordinator, Abram Interstate

Expertise: Web Development, New Media, Marketing, Content Production

What is SEO?

Search Engine Optimization

Influencing internet algorithms in ways that put your agency higher up in search results

SEO Can Be Influenced By Many Factors

Organic Growth vs. Artificial Growth

Trivia Question:What percent of online searches are done through Google?

Search Engines

Google: approximately 65% of all searches

Followed Distantly By

Bing

Yahoo

And Others

Free immediate tools for upping SEO

• Register Your Business w/ Each Individual Search Engine• Check out SEO guides for instructions on how to register your insurance agency on each

of the 3 main Search Engines• http://www.abraminterstate.com/seo-guides/

• Search your own agency• Find what’s out there & make sure all information is correct

Trivia Question:

What are 3 main places your customers may leave a review for your agency?

Ask for Reviews / Respond to Reviews

Create Content

• Landing Pages

• Blog Content• Video• Micro

• Social Media• LinkedIn• Facebook• Twitter

• Use Tools / Plug-ins

• Vendor Content

Keep at it!Think of it as working out, but instead of building muscle, you’re building customer interest!

The more content you create, the higher your standing will go, for longer!

There is NO FREE LUNCH!

Thanks for attending!You got questions, we got answers! Fire away!