digital marketing (s.e.o)
DESCRIPTION
Everything you need to know about S.E.OTRANSCRIPT
@mm_designers [email protected]
What is Digital Marketing?• Search Engine Optimization
(SEO)
• Online Ads (PPC/CPM)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
@mm_designers [email protected]
What is SEO?
• Search Engine Optimization (SEO)
• The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)
@mm_designers [email protected]
Keywords
• User terms vs marketing terms
• Often Questions
• Title a page and write to it
• EX: Keyword “Adopt a Pet”
• Where can I Adopt a Pet?
@mm_designers [email protected]
Back to Authority
• Popular/Authoritative sites are worth more
• Very difficult, any easy/paid link strategies get found out
@mm_designers [email protected]
Social is the new player
• Shares
• Likes
• Comments
• Followers
• RTs/Mentions
• Links
@mm_designers [email protected]
Authority Still Matters
A mention or a follow from an influencer will do more than a mention or a follow from me
