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Daniel BianchiniSenior SEO Consultant@danielbianchini

SEO Promotion in Online Marketing

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If you had

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Online Marketing Techniques

Online Press ReleasesThe process of generating media from primarily online outlets in order to earn branding and traffic

Examples: PRNewswire, & PRWeb

Email MarketingThe process of collecting email addresses from potential leads and marketing to them via email messages

Examples: Email newsletters & brand building emails..

Affiliate MarketingAllowing other sites to sell/promote your product in exchange for a share of the revenue they drive or commission.

Examples: Affiliate Window & TradeDoubler

Display AdvertisingPlacement of ads on third-party websites with the goal of creating branding awareness and/or generating traffic

Examples: Banner ads, video ads & interactive ads.

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Online Marketing Techniques

Viral CampaignsThe process of generating creative content that will help spread your branding/marketing message and earn traffic

Examples: Linkbait & viral videos.Will it Blend?

Social MediaUsing different social media platforms to increase revenue, traffic, generate leads and potentially as a customer service portal.

Examples: Facebook, Twitter, LinkedIn etc.Best Social Media Campaigns

Paid AdvertisingBidding on keywords to increase visibility in the search engines and on some social media platforms.

Examples: Google Adwords, Bing Adcentre & Facebook.

SEOThe process of earning rankings in the "organic" results of the major search engines .

Examples: Keyword research, on-page optimisation & link building.

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SEO at the Heart of the Marketing Campaign

SEO

Viral Campaign

s

Online Press

Releases

Affiliates

Social Media

PPC

Shopping Feeds

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Understand the Market & Buying Cycle

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Initial Search

Brand Search

Brand & Product Search

Product Review

Product Price Comparison

Purchase

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SEO Process

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Off-site Optimisation

On-Site Optimisation

Strategy

Keyword Research

Competitor Analysis

Site Audit

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Money Saving

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bellapierre

ghd gold max styler

nails inc magnetic polish

jessica nail polish

korres lip butter

stila lip glaze

azzaro pur homme

jimmy choo body lotion

ghd pink orchid

nails inc magnetic

matis

nubo skincare

knotty boy

clip in hair buns

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Potential Return

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Increase ROI of £169,152

Current Potential0

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

12750

181902

ROI

Current Potential0

1000

2000

3000

4000

5000

6000

7000

425

6063

Transactions

Current Potential0

20000

40000

60000

80000

100000

120000

140000

160000

9031

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Traffic

Average CR = 4.13% Average Order Value = £30

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Timescales

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NO GUARANTEE

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Now what would you spend..

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My Solution

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SEO SEO SEOPPC

£150,000

PPC Spend – £500k

Display Advertising - £75k

Affiliate Scheme - Free

eDM - £15k

Press Releases - £10k

Video Creation – £50k

Ad-hoc - £200k

SMM

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Thank You

Daniel BianchiniSenior SEO Consultant

@danielbianchiniGoogle Plus LinkedIn

Join us at OxonDigital – A Free Digital Networking Group in Oxford.www.oxondigital.co.uk@oxondigital

Slides can be found here - http://goo.gl/IIZUs