online promotion
TRANSCRIPT
Online Promotion
It increases your Brand popularity in Web World
Online Promotion Techniques
SEO PPC SMO
SEO
Search Engine Optimization
SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic")
Search results.(Wikipedia)
How Search Engine Works?
Search engine bots/spiders are continuously crawling the web, making note of new pages and content.
When you conduct a search, the results are displayed almost magically, but a lot is happening behind scenes. Results are pulled from the current index, based on a complex algorithm.
Why SEO?
SEO is important because it improves the odds of someone finding your company online.
Online visibility can help your credibility and brand awareness. It increases rank in organic listing.
Searched keyword
Organic listing
PPC Advertising
Why Google?
PPC
Pay Per Click
PPC is an Internet advertising model used on websites, in which advertisers pay their host only
when their ad is clicked. With search engines, advertisers typically bid on keyword phrases
relevant to their target market.
Why PPC?
Pay Per Click Yields a High Return on Investment.
Pay Per Click Gives You Instant Targeted Traffic.
Pay Per Click Helps You Find Problems With Your Offering, Promos, or Website.
Pay Per Click Brands Your Company While Selling Its Offerings
Searched keyword
Organic listing
PPC Advertising
SMO
Social Media Optimization
SMO is a set of methods for attracting visitors to website content by promoting and publicizing it
through social media. SMO is a subset of socialmedia marketing, which is promoting and
publicizing products and services in general through social media.
Why SMO?
Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy.
Brand Logo
Fans (Popularity)
Iff Interactive Online Interactive Division of Paryana Sales Pvt. Ltd.
203/204, Yashwant Building, Ram Maruti Cross Road No. 4 (Ram Ganesh
Gadkari Road),Naupada, Thane (W), India – 400602.
Contact : Tushar ChaudhariCell : +91 9820666403
Phone : +91 22 32152341, +91 22 25386575
E-mail : [email protected] Website : http://www.iffinteractive.com