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Online Promotion It increases your Brand popularity in Web World

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Page 1: Online Promotion

Online Promotion

It increases your Brand popularity in Web World

Page 2: Online Promotion

Online Promotion Techniques

SEO PPC SMO

Page 3: Online Promotion

SEO

Search Engine Optimization

SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic")

Search results.(Wikipedia)

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How Search Engine Works?

Search engine bots/spiders are continuously crawling the web, making note of new pages and content.

When you conduct a search, the results are displayed almost magically, but a lot is happening behind scenes. Results are pulled from the current index, based on a complex algorithm.

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Why SEO?

SEO is important because it improves the odds of someone finding your company online.

Online visibility can help your credibility and brand awareness. It increases rank in organic listing.

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Searched keyword

Organic listing

PPC Advertising

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Why Google?

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PPC

Pay Per Click

PPC is an Internet advertising model used on websites, in which advertisers pay their host only

when their ad is clicked. With search engines, advertisers typically bid on keyword phrases

relevant to their target market.

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Why PPC?

Pay Per Click Yields a High Return on Investment.

Pay Per Click Gives You Instant Targeted Traffic.

Pay Per Click Helps You Find Problems With Your Offering, Promos, or Website.

Pay Per Click Brands Your Company While Selling Its Offerings

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Searched keyword

Organic listing

PPC Advertising

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SMO

Social Media Optimization

SMO is a set of methods for attracting visitors to website content by promoting and publicizing it

through social media. SMO is a subset of socialmedia marketing, which is promoting and

publicizing products and services in general through social media.

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Why SMO?

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy.

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Brand Logo

Fans (Popularity)

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Iff Interactive Online Interactive Division of Paryana Sales Pvt. Ltd.

203/204, Yashwant Building, Ram Maruti Cross Road No. 4 (Ram Ganesh

Gadkari Road),Naupada, Thane (W), India – 400602.

Contact : Tushar ChaudhariCell : +91 9820666403

Phone : +91 22 32152341, +91 22 25386575

E-mail : [email protected] Website : http://www.iffinteractive.com