1. S E O Fundamentals

2. CONTENT IN THIS PRESENTATION 4 Pillars SEO: A Concept Spiders WEB Search Keywords META Tags Google Trends Some Examples Importance Blogger Links Matt Cuts 3. WHAT WHY WHERE HOW 4. WHY IT IS CALLED AS A SEARCH ENGINE ? A web search engine is a software system that is designed to search for information on the World Wide Web and deliver the results on SERPs. 5. WHAT IS A SPIDER? Spiders are used to feed pages to search 6. WEB SEARCH It is a software system that is designed to search for information on the World Wide Web. 7. K E Y W O R D S WHAT WHY WHERE HOW 8. Tag KEYW ORDS Tag Anchor Text Domain Names Image Name Tags Tags Long-tail URLs Page Content 9. MOST POPULAR SearchEngines GOOGLE BING Yahoo Rediff Ask . . . And many m Other few to men Open Directory: dmoz.com Lycos: Lycos.com AOL Search: search.aol.com Alta Vista: search.altavista.com Blekko: blekko.com JustDial: justdial.com 10. WHY ONLY GOOG 11. CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENTCONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENTCONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT CONTENTCONTENTCONTENT CONTENT CONTENT 12. ADVANCED SHORT-WAYS IN G 13. http://blogspot.com 14. SITE-LINKS BACK-LINKS The links shown below some of Google's search results, called sitelinks, are meant to help users navigate Backlinks, also known as incoming links, inbound links, and inward links, which are links to a particular website or we b page. 15. ROLE OF SOCIAL MEDIA