seo fundamentals
DESCRIPTION
A Discussion on the fundamentals of SEOTRANSCRIPT
SEO FUNDAMENTALS by an
EXPERIENCED EXPERT
Why SEM is Important
I Want to Buy Nike Running
Shoes!!!
Google’s Dominance
97%
3%
Google: % of Total Revenue (Fiscal Q309)
Advertising
Licensing & Other Revenue
SEO vs. PPC
PPC
Pay each time a customer clicks on your Ad
SEO
Free / Organic Listing
The Experts Weigh In
Early SEO Strategies – Keyword Stuffing
Search Engine Manipulations
You Got Authority!
Your Website
To Summarize
• Early on:– Content was King!
• Now:– Third Party Links Rule!
On-Page SEO
Off-Page SEO
Two Strategies for 3rd Party Links
Article Directories Directory Submissions
www.isedb.com
www.directoryarchives.com
Four Golden Rules of Keyword Research
• Relevance• Minimal Level of Traffic• Low Competition• Highly Commercial Keywords
Competitive Keywords Will Take too Long
Keyword Research Game Plan
• First Target Keywords with Decent Traffic but not too Competitive– Helps Build Page Rank & Site Authority
• Second Target Keywords with Medium Traffic
• Third Target High Volume Keywords
Keyword Relevance
Keyword Relevance Continued
Nike Running Shoes vs. Running Shoes
More Clicks, Higher Conversions Less Clicks, Lower Conversions
Keyword Research Tool
Google Adwords Keyword Tool:
Should I do it Myself or Hire a SEO
Company?
HIRE
For More Information, Please Visit:
www.LADSolutions.com