seo for startups and improving conversion
DESCRIPTION
This presentation gives a quick overview about how startups should go about choosing a SEO strategy for their website. It also gives useful tips on improving conversion rates.TRANSCRIPT
Clarity about what you offer and how it’s valuable to clients/customers
Articulate it What is your objective? What is conversion?
◦ Lead?◦ Buy?◦ Download?◦ Newsletter subscription?◦ Traffic
Internet Marketing for Small Businesses
Online Marketing Strategy
Objective StrategyTraffic Generic SEO
Social Media
Lead Landing pageTargeted SEO
Sale Landing pageTargeted SEO
Lead Landing PageSEO
Newsletter subscription
Traffic Strategy + Email Subscription
Strategy
Onpage◦ Tags◦ Title◦ Keywords
Offpage◦ Links
Social media links Blog comments Forum postings Article submission Press Releases
◦ Anchor Tag◦ Page Rank
SEO
Crazy online behavior Call-to-action First two folds is where the game is! Google Ads – is it worth it? Security is important. Show it
Landing Page Optimization
