Richard Baxter Founder, SEOgadget

Laura Lippay US CEO, SEOgadget

60 Tips in 60 Minutes

#1 Optimize everything.

http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf

SEOgadget.com

Associations

ID Target

Market

Outreach

Partners

Our Tools

Hire an authority

writer with

audience

Our Guides

#RCS

About Us

Blog Custom 404 Webinars

Cheat Sheets

Careers Page

Video Tips

Social

Commenter

Things

Email

Infographics

G+

#2 Add value in a unique and remarkable way.

#3 Spread your reach with an influential, regular contributor

#4 Explainer videos - tell your story.

#5 Develop your partnerships

#6 Create the definitive guide

#7 If you have data allow access via API

#8 Use Followerwonk

#9 Get good at locating your target influencers

#10 Clean, targeted outreach data

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#11 Find recent mentions and contact the author

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#12 *Never fail* content outreach

Idea Creation Concept Sign Off

Outreach Stakeholder Recruitment Creation Signoff Placement

Our outreach process

#13 Find mentions of your brand that don’t link

#14 Don’t guess email addresses

http://www.mailtester.com/testmail.php

#15 Get social profiles with Fullcontact’s API

http://www.huffingtonpost.com/2013/03/01/how-to-be-a-travel-writer-infographic_n_2790781.html

#14 Never lose data from an online form, ever

https://addons.mozilla.org/en-US/firefox/addon/lazarus-form-recovery/

#15 Compiling data earns links

http://www.fastcoexist.com/1680739/an-infographic-breakdown-of-the-worlds-greenest-cities

#16 Do your background research on your link target

#17 Experiment with alternative content types

#18 Add your keyword to instagram / pinterest images

Credit: http://thenextcorner.net/instagram-seo-boost/

#19 Hiring is everything

http://www.thesamba.com/vw/archives/dic/pix/rustbucket.jpg

#20 Hire a developer for your SEO/SMO team

#21 Learn how to make your data link worthy.

http://justinbriggs.org/technical-hacks-for-content-marketing

#22 Outsource your design work

#23 Use “how to buy” video on your category pages

#24 Use Google+ for outreach

site:plus.google.com/ "contributor to" OR "blogger" recipes -inurl:posts -inurl:communities -inurl:about

#25 Get email & site contacts with this

Chrome “scrape similar” + tools.seogadget.co.uk

#26 Build a simple QA system on your site

#27 Identify your affiliates top keywords with Searchmetrics Data

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#28 Use Ghostery to ID tools your competition are using

#29 Get creative, with tools

http://www.technomancy.org/google-suggest-venn/

#30 Usersnap is amazing for user feedback

# 31Find popular Facebook pages by category

http://www.zoomsphere.com/charts/facebook/us/pages/fans/today/all/1/

#32 Use social proof

#33 Get a Zirtual Assistant

#34 Use Tineye to find amazing blog photos

#35 Use LucidCharts

#36 Ask one question

#37 Use this attribution tool

http://wail.es/ga-attribution/

#38 Use free sentiment tools

#39 Think with Google & Scholar

http://www.thinkwithgoogle.com/insights/library/most-recent/?cat=travel

http://scholar.google.com/

#40 No time? Audible.

http://www.audible.com/

#41 All Marketers are Liars

Make sure your value proposition comes across in everything you do.

Think for a second how your value proposition changes/disrupts?

Is that apparent in Your website?

Your sales pitch? Your deliverables?

Your advertising?

#42 Monitor search result flux

#43 Create personas & schemas.

#44 Be different

#45 Use Monroe's Motivated Sequence

Action Visualization Satisfaction Need Attention

#46 Cobble together apps

Via: @sharkseo

#47 Use Google Correlate

#48 Get awesome at Excel

+

#49 Everyone in your company is an SEO

#50 Laura loves Usertesting

#51 Use reverse image search

A DAY AT THE OFFICE

#52 Track new followers and more with Commun.it

#53 Don’t drop the technical ball

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# 54 Build the ultimate meta header

<!-- Twitter Card -->

<!-- OG Protocol -->

<!-- Schema.org/Article -->

#55 Understand your serps for best rich snippets strategy

#56 Stay up to date

#57 Create an advanced segment for QA keywords

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h(o|at|ere|en|y)|how|ca

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ill)|be(en|ing|st)?|versus

|vs(\.)?)\b

http://www.seomoz.org/blog/using-google-analytics-to-power-an-effective-qa-strategy

#58 Group keywords in GA by audience

#59 Monitor your new and lost links

https://ahrefs.com/site-explorer/

#60 Take your (amazing) team snowboarding

No idea.

makes no warranties, express, implied or statutory, as to the information in this presentation.