SEO Tips for Mobile Apps

Abdul Malick.Mwww.Abdulmalick.com

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As more and more people submit apps to the mobile application market places, notably Apple App Store and Android Market, the competition to rank high for application searches becomes even faster. 

Application marketplaces work similarly to simple search engines that only search a select inventory of mobile apps. Therefore all you know from SEO can be used when submitting an app.

What – Why - SEO for Apps?

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Apps Market Place

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When you think of SEO for mobile apps, keep in mind that you can actually talk about two things:

◦ Optimize your app rankings within mobile application marketplaces: key ranking factors include number of downloads, reviews, title, keywords, etc.

◦Optimize your app rankings within search engines results pages (SERPs): traditional SEO ranking factors apply to app's download page.

What is SEO for Apps? – Cont.…

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Define Target Audience Keywords

Optimize App name

Optimize App URL

Create  Keyword Tag

Optimize App Description

How to Optimize Mobile App?

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Choose Right App Category

Display Screenshots and Icons

Add Video Trailer

Get User Reviews

Promote App on Social Networks

How to Optimize Mobile App?

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iTunes AppStore:◦ Indexiable◦ Unique Urls◦ AppName=Url◦ Keywords & Description

Android Marketplace◦ Indexiable◦ Dynamic Urls

Amazon AppStore◦ Indexiable◦ Unique Urls

AppStore SEO BlackBerry AppWorld◦ Indexiable◦ Dynamic Urls

Nokia App Store:◦ Indexiable◦ Dynamic Urls◦ Under Optimized

Title Tags◦ Short Descriptions

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Google / Traditional Search App Store

Title of the App Title of the App

The URL Keywords You Submit

The App Description Reviews From Users

Links to the App Page Number of Downloads

The Different Classifications / Categories Where You List the App

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Count Downloads from the Store

Count Refunds and ROI

Create a Landing Page with Analytics

Look at Reviews and Rankings

Compare and Benchmark Competitors

Track your Success

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Thank ‘U’