• Management Team

• Promotion and lead generation

• Sales

• Project Management

• Design

• Development

• Web services / UI

• Server Management Team

• Brand / Marketing Team

• Customer Support Team

• Lead generation

• Request for proposal

• Project Analysis

• Discussion

• Proposal

• Contract

• Scope Document

• Design Finalization

• Function Specification

• Prototype

• Alpha

• Beta

• Launch

• Publishing

• Client custom development – Applications

– Games

• In house projects – Paid app

– Freemium apps

– Networking of apps

• Advertising

• Renting and selling APIs

• Revenue sharing with clients

• Cross selling / up selling

• Enhancing existing apps

• Mobile consultancy

• Engaging middle man

• BPO Partnership / Permanent outsourcing

• Mobile App utility

• Multiple actors – Clients / Sales / Project Managers / Developers /etc

• Reusable collaterals – Designs

– Code

– Module

– App replica

• Initial app costing

• All apps after that higher Profits and lower timelines

• Centralized management

• White listing and rebranding – For clients

– For in-house project

• Automated proposals and quotations

• Paid advertising

• Multiple brands for segmentation – Low prices

– Medium prices

– High prices

• Portfolio development – Initial screen shots

– White listed apps

– Client apps

– Direct publishing

• Cost vs. time

• Multiple platforms

• Multiple languages

• Support

• App management

• PPC

• Social Media

• Blogging

• In house brand for reviewing apps

• Awards

• Collaterals for clients

• Marketing packages for clients

• Region distribution

• Exhibitions and events

• Partnerships

• Government alliances

• Sponsorships

• Management trainee program

• Conference participation

• In house capabilities

• Outsourcing

• Platforms

• Web management panel

• Reusability of code

• Time management

• Project understanding

• Server deployment issues

• Publishing policies

• API related issues

• IT Audit

• Code standardization

• Managing multiple projects

• Bonus and incentives for developers

• Module breakup

• Buying power of client

• Regional pricing

• App category pricing

• Game vs. app

• Time based constraints

• Buffer for changes

• 3rd party APIs

• Database services

• Server hosting

• Maintenance

• Version 2 and onwards

• Bug fixing

• Project to project variance

• 11+ Years of experience

• 6+ Years of Adjunct Faculty

• MBA MIS and Marketing

• Proven track record

• Specialty – Digital Marketing

– E-Commerce

– Mobile Apps

– Channel Marketing and Partnerships

• Contacts and business circles

• Team management

• Complete digital exposure

• Creativity

• ROI based planning

• Running a personal venture of Buyon.pk