seo 101: search engine optimization basics - dharmesh shah
DESCRIPTION
What is SEO? Why is it important? The Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, particulary in the search engines. In order to remain competitive, businesses' websites need to be found online by the consumers already searching for the products and services that they sell. SEO is not rocket science or black magic - this session will cover all the basics you need to know to optimize your website yourself and what to look for when hiring an SEO consultant.Presented by Dharmesh Shah, cofounder & CSA, HubSpot at IMS08 9/8/2008http://www.InboundMarketingSummit.comTRANSCRIPT
SEO 101:
The Basics of
Search Engine Optimization
Dharmesh Shah
Founder, Chief Software Architect
HubSpot
Welcome to M.I.T!
A big world of content…
Thousands of servers
index this content…
Relevance + Authority
#1: Relevance
#2: High Search Volume
#3: Winnability
Tips for Optimizing Page Titles
1. use your keywords
2. more words, less power for each
3. earlier keywords have more influence
4. Google already knows your brand
5.5.5.5. don’t forget the humans!
An Inbound link is a vote…
…But all votes are not equal!
#1: Avoid Black Hat
#2: Have User Empathy
#3: Don’t Feel Entitled
#4: Measure and Track
#5: Give your site a pulse
#6: Relax! Don’t Stress
Checklist:Checklist:Checklist:Checklist:
1. Pick great keywords2. Optimize key pages
3. Get powerful links4. Measure and
track
