dharmesh shah, hupspot, sxsw lean startup 2013

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Creating A Kick-A#! Culture Dharmesh Shah, Founder/CTO v2

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Dharmesh Shah, CTO & Founder at HupSpot, SXSW Lean Startup, March 9th, 2013

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Page 1: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Creating AKick-A#!Culture

Dharmesh Shah, Founder/CTO

v2

Page 2: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Hi, I’m@dharmesh

Page 3: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

All-in-one marketing software

Page 4: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Dec-06

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1,000,000

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Page 5: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Dec-06

Apr-07

Aug-07

Dec-07

Apr-08

Aug-08

Dec-08

Apr-09

Aug-09

Dec-09

Apr-10

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1,000,000

2,000,000

3,000,000

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6,000,000 G

ross

MRR

MonthlyRecurringRevenue

Page 6: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

culture:Set of shared beliefs, values and practices.

Page 7: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Now, an observation…

Page 8: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Most startups don’t think much about culture.

Page 9: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

WE’RE PUTTING

A DENTIN THE UNIVERSE.

THAT’S OUR F#!@ING CULTURE!

Page 10: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Culture?. Relax. I got this…

We have beer and ping-pong

Page 11: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Create a culture?Sounds fishy.

Culture shouldjust happen.

Page 12: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

WHY SHOULD YOU SPEND CALORIES ON CULTURE?

Page 13: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

You may not be able to craft culture.

But, you can kill it through neglect.

Page 14: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

conventionover configuration

Page 15: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013
Page 16: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Get the right people to self-select.

Page 17: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

product is to marketing

asculture is to recruiting

Page 18: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

The interest rate on culture debt is usually higher than technology debt.

Page 19: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Cultural debt is rarely “forgiven”

You’re going to have to pay it.

Page 20: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Questions for your culture deck:

1.What are we doing?2.Why are we doing it?3.What do we believe?4.Who do we want joining

us?5.How do we get them?6.What does success look

like?

Page 21: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Don’t create the culture you think you should have.

Create the one you want to have.

Page 22: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Whether you plan it or not, you will have a culture.

And, it determines your destiny.

Page 23: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Why not create a culture you love?

Page 24: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

tweet me:@dharmesh

CultureCode.com

Page 25: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

If you have time to read only one 100+ slide presentation on culture…

Page 26: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Read the Netflix culture deck.

It’s awesome.

netflix.culturedeck.com

Page 27: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

If you have the time to read two.

Read it twice!

netflix.culturedeck.com

Page 28: Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

If you like your culture decks prettier but less insightful…

Check out:

CultureDeck.com