selling umbraco - codegarden 2015
TRANSCRIPT
Umbraco market share
WordPress 73%Drupal 22%Joomla! 2%DNN 1%Umbraco 0.7% Others 1.4%
Open-source CMS market share, Top 10,000 sites http://trends.builtwith.com/cms/open-source
Umbraco market share
WordPress 40%DNN 21%Joomla! 13%Umbraco 13%Orchard 7% .NET CMS 6%
Microsoft Web Platform Installer Downloads
Aristotle’s modes of persuasion
Ethos Appeal to the presenter’s authority
Logos Appeal to the audience’s logic
Pathos Appeal to the audience’s emotions
=
Logos
Can power any website
Media management
Simple user interface
Painless integration
Highly customisable
Support any design
Free for commercial use
Open-source
Built on the .NET stack
Mature and stable
.NET v Others
Open-source!
MS integration and support
Enterprise backbone
Almost a third of the web
Apache 39.7%
IIS 27.5%
NGINX 14.6%
Google web server 2.3%
Web server market share, NetCraft January 2015
WordPress
Blogging
Hobbyist
Easy to setup
Convention
Umbraco V WordPress
Umbraco
Business CMS
Professional
Easy to change
Configuration
Umbraco V Drupal
Umbraco
All-round CMS
.NET stack
Build first
Easier to upgrade
Drupal
All-round CMS
LAMP stack
Plugins first
Dependencies
Umbraco V SiteCore
Umbraco
.NET stack
All-round CMS
Open-source
Wide client base
SiteCore
.NET stack
Marketing suite
Licensed
Big websites
Is this suitable for our size and
sector?
Can I measure and
control everything?
Will be able to connect with
users?
Compatible with our systems?
Will it constrain my
creativity?
Can I prove is ticks all the
boxes?
Will I be able to do my job
easily?
Can I do awesome
things?
CEO
CTO
Marketing Director
Project Manager
Content Editor
Marketer Designer
Developer
Motivations
😐 😕 😕
😀
😕
😐 😀 😀
CEO
CTO
Marketing Director
Project Manager
Content Editor
Marketer Designer
Developer
Default attitude
Opponent Champion
Juni
or
Seni
or
CEO
CTOMarketing Director
Project Manager
Content Editor
DeveloperMarketer Designer
Power v Attitude
CEO
Coach
Will I be able to do my job
easily?
Can I do awesome
things?
You’ll love working with
Umbraco. Let’s arrange a quick
webcast.
CEO
Prove
Will be able to connect with
users?
Will it constrain my
creativity?
Umbraco poses no restrictions.
Here’s some examples.
CEO
Help
Can I prove is ticks all the
boxes?
Everyone will be happy with
Umbraco. Now and in the future.
Deflect
Is this suitable for our size and
sector?
Here are some case studies of
Corporates/SMEs in your sector
Neutralise
Can I measure and
control everything?
As your team will confirm, everything is possible with
Umbraco.