Serving DC, Maryland and Virginia

UphamRealEstate.comEmail: CUpham@CBMove.comMobile Phone: (202) 359-1308

Seller Information Package

Thank you for your interest in the Upham Real Estate Team. As one of the premier teams in the Washington, DC region, we specialize in selling homes fast and for top dollar.

We bring expert knowledge, valuable experience, the latest technology, a well-defined marketing plan, attention to detail, value-added services other agents don’t provide as well as energy and enthusiasm. In short, we know what it takes to sell your home.

We look forward to the opportunity to serve you!

Serving DC, Maryland and Virginia

The No-Hassle Listing System“No Pressure” Environment Our goal is to be your “credible advisors” providing you the best possible information, market data and expert analysis enabling you to make decisions that are best for you.

No Upfront Fees of Any Kind You only pay if we procure an offer that is acceptable to you.

Cancel The Listing Anytime We feel we should earn your business every day. That’s why you can cancel the listing anytime with an email stating, “I want to cancel the listing.” It’s that simple. The cancellation is effective immediately. Please allow 2 business days for sign removal.

“FREE” Home Renovations & RepairsA few cost effective repairs or updates can help a home show at its best and sell for top dollar. For example, replacing formica counters with granite can excite buyers to make their best offers. Often, we’ll cover the cost of these investments for you until settlement!

Flexible Commission ProgramMost brokers will charge you the same fee no matter how your home sells…even if you find the buyer. My Flexible Commission Program puts you in control.

6% The normal transaction in which another agent represents the buyer. Our fee is 3% and the buyer’s broker earns 3%.

4.5% We find the buyer and write the contract for an unrepresented buyer. There is no other agent involved. Our fee is just 4.5%

2.5% You find the buyer and there is no other agent involved. We write the contract and guide it through settlement for you. Our fee is just 2.5%.

0% You find the buyer and there is no other agent involved. You don’t want our assistance with contract paperwork, legal issues, inspections, repairs or coordination with lenders & title company to ensure a smooth settlement. You pay nothing.

59-Day Sale Guarantee Program“Your home SOLD in less than 59-Days, GUARANTEED, or I’ll make your mortgage payments until it’s sold!” We guarantee that your home will quickly sell for top market value when you follow each of our proven success steps. The fee for properties enrolled in our 59-Day Sale Guarantee Program is 7%

Serving DC, Maryland and Virginia

The Home Selling Process

Homeowner Decides to Sell

Seller Selects Agent & Signs Listing Agreement

Home is Prepared for Marketing:Repairs, Improvements, Declutter & StagingLockbox Installed for Secure Access

Listing is Placed Active on the Market& Agent Markets the Home

Property is Viewed Both Online and in Person

Offer(s) Received

Terms and Conditions are Negotiated

Offer is Accepted

Arrange for Inspections & Negotiate Repairs

Property Appraisals

Buyer’s Mortgage Underwriting & Approval

Property Title Search

Review HUD-1 Settlement Statement

S e T T L e M e N T !

Pricing Strategy Finalized

Marketing Materials Prepared:Professional Photoshoot, Custom Brochures, Virtual Tour, MLS & Online Listings, For Sale Sign

Showing Activity & Feedback Analyzed toensure Listing is Properly Positioned

Buyer’s Pre-Settlement Walkthrough

Professional Photography Potential buyers and agents will make a decision to see your home based on the pictures. Our professional photographer shoots magazine quality photos so that your property looks its absolute best!

Flyers and Brochures Our full color flyers and brochures showcase your property with a detailed description and professional photos.

Customized Marketing and Sales Services

Pre-Listing Improvements• Pre-sale repairs & updates available through Upham

Construction Inc.• Pre-sale curb appeal service available through Upham

Construction Inc.• We’ll often pay for your cost effective improvements

until settlement so your home can sell for top dollar!

Top Quality, Custom Marketing Materials• Custom, top-quality brochures• Professional photography services included• “For Sale” and UphamRealEstate.com signs• Professional staging services available• Post Cards mailed to neighbors

Industry-Best Marketing• Marketing on Facebook.com to my friends list that

reaches thousands of DC area professionals• “Email Listing” sent ot my personal database of 2,500+

potential buyers• e-Listing Flyer sent to 20,000+ agents and buyers in the

Washington, D.C. region• e-Listing sent to all agents with clients searching for

similar homes• Toll-Free Property Information Hotline for interested

buyers

LOGOs

Agressive Online Marketing• MLS Listing ($500 value)• Exposure available for WashingtonPost.com,

Washingtonian Magazine and Alexandria Gazette.• Online Posting: Realtor.com, Craigslist.org, Zillow.

com, Trulia.com, Homes.com, PrudentialProperties.com, LongandFoster.com, ColdwellBanker.com, WashingtonFineProperties.com, ReMax.com, Weichert.com, GoogleBase.com, ActiveRain.com and many more websites!

• Featured posting on www.UphamRealEstate.com

Convenient & Secure Showings + Feedback• Sentrilock Lockbox for secure & easy showings• Showing follow-up with agents with reports for seller

review at www.HomeFeedback.com

Expert Transaction Management & Closing Service• Offer Review and Consultation services including • Seller Net Proceeds estimates• Negotiation Service• Home Inspection and Repairs Service• Transaction Management Service• Settlement Service

Chris Upham

202.359.1308

cupham@cbmove.com

Offered For Sale

1514 17th Street, NW,#14

Washington, DC

Enjoy Dupont Circle at

Your Doorstep

w w w . U p h a m R e a l E s t a t e . c o mFor More Photos & Details See:

Expert craftsmanship with a careful attention to detail makes this home stand apart with

distinction. Warm hardwood flooring, soaring ceilings, exposed beams and a marble foyer

are just some of the elegant touches that define this home. Beautiful oversized windows

display scenes of wooded acreage and tranquil surroundings. The tastefully renovated

and fully equipped kitchen features stainless steel appliances, including a Viking stove

and range hood, sparkling granite counters, pendant and recessed lighting and a sunny

breakfast area. A formal dining room with arched doorways and a welcoming living room

with oversized windows plus the impressive family room with dramatic fireplace and slid-

ing glass doors to the patio creates the perfect arrangement of space for quiet relaxation

and personal enjoyment or fine entertaining.

The upper level hosts five gracious bedrooms,

three full bathrooms and a decadent master suite

with walk-in closet, and private spa-like bathroom

with separate bath tub and glass enclosed shower.

A back staircase leads downstairs to the laundry

area, while the striking main staircase winds down

to the open, two-story foyer. A finished lower

level basement provides extra spaces ideal for a

recreation room, media room, library and guest

suite with full bathroom. The lower level is embel-

lished with recessed lighting and built-in shelving,

and decorated in a neutral palette.

1715 15TH STREET, NW #34 WASHINGTON, DC www.UphamRealEstate.com

C I T Y L I F E

S P A R

K L E

CHRIS UPHAM COLDWELL BANKER RESIDENTIAL BROKERAGE

202.359.1308

10208 SORREL AVENUE

POTOMAC MARYLAND 20854

Offered For Rent By Chris Upham & Coldwell Banker

CHRIS UPHAM

COLDWELL BANKER RESIDENTIAL BROKERAGE

202.359.1308 Direct I cupham@cbmove.com

www.UphamRealEstate.com

Information is deemed reliable but is not

guaranteed. Equal housing representative.

Coldwell Banker Residential Brokerage is

owned and operated by NRT,LLC.

Located in an established neighborhood, and set far back on a

tree lined street, this grand home offers beautiful and peaceful

outdoor spaces that perfectly compliment its interior. The large

back yard is fenced, and boasts a patio and mature trees.

Providing an easy commute on I-495, and access to shopping,

dining and other amenities, this home is ideally situated to allow

for convenient and enjoyable living. Start living the lifestyle you

deserve today!

6 bedrooms, four full bathrooms, three half bathrooms

7,640 square feet of elegant living space

Built in 1979, recently remodeled and renovated

Side loading, two car garage

Sought after Blenheim/ Potomac subdivision

Large, .45 acre lot backing to trees

Living Room: 15 x 20

Dining Room: 17 x 20

Family Room: 25 x 17

Eat-In Kitchen: 13 x 29

Q. Why should we list our home for sale with you?

A. You should hire us for the same reason sellers have used us over and over again. They know they can depend on us to get the most money, in the shortest time, with the most aggressive marketing.

Our No Hassle Listing system offers benefits the ordinary agent can’t. Our program offers flexible commissions to put more money in your pocket, a cancel anytime policy, and the right to sell your home yourself and pay us nothing. Additionally, our average time to sell a home is 1/3 the time as other agents.

The average agent handles three or four sales a year. The top producing agents handle on a average 20 transactions. My team and I exceed this by dozens over and over each and every year. When hiring anyone to perform a job for you, experience should weigh heavily in that decision. Who really wants to be the surgeon’s first patient?

One of our program benefits; we allow you to cancel the listing at any time. Most agents will not give the consumer this right. You might ask yourself why agents need to “lock you up” for four to six months. Our philosophy is that we would rather strive to earn your business every day. We are confident that we can provide a superior level of service and care. If we don’t, we don’t deserve your business. It is that simple.

Q. I heard there are limited service agents who charge less. Why shouldn’t I hire the cheapest agent?

A. Sellers don’t need an agent just to sell their house. They need an agent to sell their house for more! If your property would sell for the same price no mat-ter who sells it—it probably would be in your best interest to sell the home yourself.

In that case, why pay any agent?

The fact of the matter is we can sell your home for

more. We have the track record we do because we are experts at pricing the property (using a specific supply-demand analysis prior to even looking for “comps”) and experts at creating the greatest amount of exposure for your property.

Even at contract presentation, we do not follow the pack. We do not permit other agents to pressure you into a rash decision. The contract will be presented to you by us alone. This specific action (especially when there are multiple offers) gets significantly more dollars for our sellers. It is very difficult for a seller not to transmit emotions and reactions to another agent. That can cost a seller thousands of dollars. Sadly, there are many agent who need the deal (sometimes more than you do).

The weakest negotiator in any transaction is the one who has to have the deal.

We are in the fortunate position of having enough clients that any one deal won’t make us or break us. Therefore the negotiations are really about getting you the most money for your home. Period. If the offer doesn’t make sense, you can count on us to tell you so.

In addition to these points above, with our Flexible Commission Program (6% - 4.5% - 2.5% - 0%), our fees in many cases are even less than the limited service broker or flat fee MLS companies.

Q. Why do you sell so many homes?

A. Due to our extensive internet and print ad cam-paigns, more buyers and sellers are familiar with us than other agents in our area. Experience, product knowledge, doing the little things right, effective marketing programs, and our skilled staff all add up to positive results. Every field has people who, through their drive and passion, manage to excel.

Frequently Asked Questions

Q. Why do your listings sell so fast? Do you price them too low?

A. Absolutely not. We make it our business to know the market, so we can ensure we get the highest pos-sible price for our sellers. Our homes typically sell in 1/3 the time of other agents because of the effective marketing we do. We accomplish this by first doing a supply/demand analysis in the immediate area for any home we consider marketing. All agents have access to the same market information. It is the evaluation of what that information means to the marketing of a home that matters. X-rays mean nothing until they are evaluated by a competent doc-tor. Knowing and understanding what the market is doing in any area affects both the marketing time and value. Factors like area, demand, condition, pricing, accessibility and agent choice, all affect a home’s time on market.

Q. If we list with you, will my home be on the internet?

A. Absolutely, Our media promotion drives thou-sands of buyers to view homes on our website. Your home will also be prominently featured on Real-tor.com, the number one real estate website in the world. Your home will also be found on Google, MSN, AOL and over 80 other top real estate web-sites. According to the National Association of Real-tors “Profile of Home Buyers and Sellers”, over 70% of home buyers used the internet when starting their home search process.

Q. How long does it take to get my home on the market?

A. Once we have a signed listing agreement and a spare key, it is possible to have your home on the market within 24 hours. When we meet we will discuss the timeline and strategy best suited for your needs and for ensuring you receive top market value for your home. Most homes require minor preps to make the best first impressions. After the photo-shoot, it usually takes a day or two for the photos to be touched up and uploaded to the MLS. We then start the creation of all your marketing pieces.

Q. I’m ready, now what?

A. Contact me by email or phone to schedule an in-home evaluation. We can handle the paperwork at that time or via email.

CONTACT ME TODAY!!

Email: CUpham@CBMove.com

Mobile Phone: (202) 359-1308

Frequently Asked Questions

When you are ready to make your next move, email me at CUpham@CBMove.com or call (202) 359-1308 for a no obligation interview. I would love to apply for the job of being your Realtor.®

My staff and I work constantly to improve our systems, processes and services to go well beyond the standard level of service provided by most agents.

Simply put, our objectives are to get you the most money in the least time with the most aggressive marketing and NO HASSLES. We provide the best service in the industry. Period. Our goal is to make you so satisfied you listed your home with us that you will gladly refer us to your family and friends.

Serving DC, Maryland and Virginia