self-analysis & elevator pitch for young tourism entrepreneurs votts-module written by veluwe...
TRANSCRIPT
Self-analysis & elevator pitch for young tourism entrepreneurs
VOTTS-module written by Veluwe Tourist Board
CONTENT:
- Learning objectives- About selfanalysis - Tips for an effective elevatorpitch- Interactive methods- Test your knowledge- Evaluation- EXTRA: teamroles test
LEARNING OBJECTIVES:
• Understand the importance of a self-analysis• Broadly define the functionality of a self-analysis • Conduct an self-analysis for colleagues/friends, etc• Understand the importance of an elevator pitch• Always perform an elevator pitch when the
opportunity arises
ABOUT SELF-ANALYSIS
• Knowing what you like and don’t like and how you react can help you determine which occupations and work situations could be a better fit for you
• Personalitytest gives you these insights, e.g. Let the students find and do an on-line and free
personalitytest (e.g. http://www.humanmetrics.com)
and discuss the results
TIPS FOR AN EFFECTIVE ELEVATORPITCH
1. Know what you're trying to achieve2. Know your target3. It's not about you4. Keep it real5. Be specific6. Preparation is key7. Solve a problem8. Let your passion show9. Practice10. Keep it short
INTERACTIVE METHODS
- Activity 1 identify individual roles- Activity 2 Team Roles Test- Activity 3 Elevator Pitch
TEST YOUR KNOWLEDGE
“what have you learned”
EVALUATION
“testing the quality of the module by the students”
AND AN EXTRA TEAMROLES TEST
Social Media for Tourism Entrepreneurs
VOTTS-module written by Veluwe Tourist Board
CONTENT:
- Learning objectives- About social media- Interactive methods- Test your kwowledge- Evaluation
“Our head of social media is the customer”
LEARNING OBJECTIVES:
• Understand the differences between traditional and social media marketing• Define the functionality of LinkedIn, Facebook and Twitter • Identify the target demographics of these platforms• Understand the importance of monitoring and responding• Understand how social media tools influence the distribution of the message• Explain how different organisations use social networks, e.g. journalists
ABOUT SOCIAL MEDIA
- Functions (presence-relationships-conversations-reputation-sharing-communities-identify yourself)
- Lifecycle (visitors, novices, insiders, leaders, leavers)
- Number of users - Mobile + social = connected- How companies can use social media- Plan-connect- give meaning-experience-control
Facebook38%
Twitter7%
Youtube31%
Linkedin6%
Pinterest2%
Google+17%
Size of social media platforms
FacebookTwitterYoutubeLinkedinPinterestGoogle+
INTERACTIVE METHODS
- Create your own linkedin-profiel (with carreer, education, relevant experiences and skils)
TEST YOUR KNOWLEDGE
“what have you learned”
EVALUATION
“testing the quality of the module by the students”