seenow ott video live tv and vod, at zf mobilio_2013
DESCRIPTION
Usage habits: on PC, smartphones, tablets, Smart TV. When will we reach a tipping point to allow the video content offer to develop? Direct One is one of the top players on the Romanian market of wholesale services for the major telecom operators. With a proprietary Content Delivery Network infrastructure and an extensive experience of 4 years in the business of video content distribution over the internet, Direct One launched Seenow in December 2011 as the first Live TV and Video on Demand multi-screen service in Romania, available on PC, iPhone, iPad, Android smartphones and tablets, Windows 8 and Samsung Smart TV.TRANSCRIPT
ZF MOBILIO ’13 Catalin Clemente, Seenow
TOPICS
Usage habits: on PC, smartphones, tablets, Smart TV.
When will we reach a tipping point to allow the video content offer to develop?
Mobile 6.3%
Tablets 11.2%
PC, 65.2%
Smart TV 17.3%
Time spent
SPLIT BY PLATFORM, PAID VIEWS
iPad 47%
Android 53%
Android65.3%
iPhone 34.7%
Mobile 18.3%
Tablets 21.9%
PC 40.2%
Smart TV 19.6%
No. of views
MOBILE DEVICES ARE IMPORTANT BUT LARGER SCREENS GET THE HIGHEST VIEWING TIME SHARE
PAID LIVE AUDIENCE BY PROGRAM TYPE
News 63.7% General
14.1%
Animation 6.6%
Music 5.1%
Documentaries 3.6%
Movies 2.9% Local 2.8%
Others 1.2%
PAID SVOD vs TRANSACTIONAL (PPV) AUDIENCE (NO OF VIEWS)
SVOD, 95.6%
PPV, 4.4%
VIEWING TIME BY PLATFORM Minutes/view
TV VOD
5 min 9 min
29 min
43 min
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TOPICS (from the agenda) • Usage habits: on PC, Smartphones, Tablets, Smart TV
• When will we reach a tipping point to allow the video content offer to develop?
TIPPING POINT AT 60%?
ENABLERS FOR OTT VIDEO
• Smartphones (video ready) • Tablets • PCs • Connected TVs • Fix Broadband above 2Mbps • Mobile Broadband 3G+ • Online payment
OTT VIDEO ENABLERS IN RO
*Smart TV penetra-on is measured by the number of households in Romania *The others enablers are rela-ve to the number of inhabitants in Romania.
23.7% 27.4%
31.1%
5.3%
13.2%
21.1%
0.9%
2.6% 5.9%
0.32% 1.21%
3.11% 1.57% 2.15% 2.60%
16.1%
17.7% 18.9%
12.3%
29.9%
36.8%
0%
3%
6%
9%
12%
15%
18%
21%
24%
27%
30%
33%
36%
2011 2012 2013 es-mated
PC/Web
Tablets
Smartphones
Fixed Broadband >2MG
Mobile Broadband 3G+
Online payments by card
Smart TVs
.. ANOTHER ANGLE
ZF MOBILIO ’13 Catalin Clemente, Seenow