media center and ott. 10 years ago now offerings spectrum: ppv, pay tv, basic cable, free to air ip:...
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Media Center and OTT
10 years ago Now
Offerings• Spectrum: PPV, Pay TV, Basic cable, Free to air
• IP: VOD, SVOD, FVOD, AVOD
• Windows: early window, home video, pay, etc.
• Ownership: EST, physical media
Offerings• Free to air, basic cable, pay TV
• Pay Per View • Video on Demand• Ownership: Physical media
Consumer offerings
10 years ago Now
Factors• Diverse usage rules between services
• Closed and open systems
• Abundance of delivery systems and content protection systems
Factors• Simple usage rules• Primarily closed systems
• Small number of choices for content protection
Consumer offerings
4
Established Emerging
• IP networks• Unicast – one to one• On demand• Anyone can start a service • Just need access to the Internet
•Physical Media• Rent it or own it
•Spectrum based• Broadcast distribution – one to many
• Appointment based• Few operators – need access to spectrum
Changing face of content delivery
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Established Emerging
• Plenty of room for improvement• Improved broadband
speeds• More broadband access
options• Improved streaming
technologies
• 4 screen• phone, tablet, PC, TV
• Mature technologies• Single screen - TV
Changing face of content delivery
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Established Emerging
• Proprietary• Different formats for
different providers• Different formats for
different devices
• Convenience over video quality• Low expectation on mobile devices
• Completely interoperable• DVD for any retailer plays
in a DVD player from any other retailer
• Standard transmission can be received on any compliant device• DVB-T, ATSC, etc.
• Expectation of high video quality
Changing face of content delivery
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Content availability• Not all content licensed for linear channels can be made available OTT
• Content may be available on OTT longer than it is available on linear channels
Servicing multiple devices means multiple formats
Rich metadata for search based consumer offerings
Managing OTT Services
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Contractual Obligations• Content protection requirements and usage rules different between licensors• For example, the authorized outputs on devices
• Different DRM capabilities on different devices• Even between Android tablets
• Licensors may require approval of device models
Managing OTT Services
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Electronic Sell Through Metadata Standardization
Metadata
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• Promote digital supply chain efficiency by providing common metadata definitions usable throughout the supply chain
Common Metadata Standards
Robust content structure definition
Movie Series
Movie I
Movie II
Movie III
Season A2
Episode A21
Episode A22
Episode A2n
…
Season Am… Season A1
Show A
Season B2
Episode B21
Episode B22
Episode B2n
…
Season Bm… Season B1
Show B
Franchise
Season 2
Episode 1 Episode 2 Episode n…
Season m… Season 1
Show
Season 2
mashup
Show A
Episode 7 Episode 12
Season 1
Show B
Episode 1
Season 4
Episode 3
Basic Metadata• Title, synopsis, run length,
actors, directors, etc.• Distribution history, other IDs,
sequence• Relationship to other assets• Multiple instances of localized
(language and cultural) elements
Digital Asset Metadata• Track description• Audio, video, subtitle, image,
interactive• Languages, encoding, picture
format, etc.
Container information
Characteristics• Covers supply chain from late
post-production through distribution
• Flexible structure designed highly adaptable into other specifications
• Fully Internationalized
• Very flexible content structure
• Accessibility features
Metadata