ZF MOBILIO ’13 Catalin Clemente, Seenow
TOPICS
Usage habits: on PC, smartphones, tablets, Smart TV.
When will we reach a tipping point to allow the video content offer to develop?
Mobile 6.3%
Tablets 11.2%
PC, 65.2%
Smart TV 17.3%
Time spent
SPLIT BY PLATFORM, PAID VIEWS
iPad 47%
Android 53%
Android65.3%
iPhone 34.7%
Mobile 18.3%
Tablets 21.9%
PC 40.2%
Smart TV 19.6%
No. of views
MOBILE DEVICES ARE IMPORTANT BUT LARGER SCREENS GET THE HIGHEST VIEWING TIME SHARE
PAID LIVE AUDIENCE BY PROGRAM TYPE
News 63.7% General
14.1%
Animation 6.6%
Music 5.1%
Documentaries 3.6%
Movies 2.9% Local 2.8%
Others 1.2%
PAID SVOD vs TRANSACTIONAL (PPV) AUDIENCE (NO OF VIEWS)
SVOD, 95.6%
PPV, 4.4%
VIEWING TIME BY PLATFORM Minutes/view
TV VOD
5 min 9 min
29 min
43 min
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TOPICS (from the agenda) • Usage habits: on PC, Smartphones, Tablets, Smart TV
• When will we reach a tipping point to allow the video content offer to develop?
TIPPING POINT AT 60%?
ENABLERS FOR OTT VIDEO
• Smartphones (video ready) • Tablets • PCs • Connected TVs • Fix Broadband above 2Mbps • Mobile Broadband 3G+ • Online payment
OTT VIDEO ENABLERS IN RO
*Smart TV penetra-on is measured by the number of households in Romania *The others enablers are rela-ve to the number of inhabitants in Romania.
23.7% 27.4%
31.1%
5.3%
13.2%
21.1%
0.9%
2.6% 5.9%
0.32% 1.21%
3.11% 1.57% 2.15% 2.60%
16.1%
17.7% 18.9%
12.3%
29.9%
36.8%
0%
3%
6%
9%
12%
15%
18%
21%
24%
27%
30%
33%
36%
2011 2012 2013 es-mated
PC/Web
Tablets
Smartphones
Fixed Broadband >2MG
Mobile Broadband 3G+
Online payments by card
Smart TVs
.. ANOTHER ANGLE
ZF MOBILIO ’13 Catalin Clemente, Seenow
