securing people and things a monetization opportunity

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Securing People and Things a Monetization Opportunity September 2016 Moshe Elias Dir. Product Marketing

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Page 1: Securing people and things a monetization opportunity

Securing People and Things a Monetization Opportunity

September 2016

Moshe Elias

Dir. Product Marketing

Page 2: Securing people and things a monetization opportunity

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2000 2003 2008 2010 2015 2020

Est. 18 Billion Connected Devices vs. Est 7.35 Billon People World Population

3G Mobile Broadband 4G LTEFaster/Better

5GEst 50 Billion connected

devices

More connected devices than

connected people

Page 3: Securing people and things a monetization opportunity

Allot at a Glance

Regional Headquarters

Sales & Support Offices

R&D Centers

Public company (NASDAQ, TASE: ALLT)

$100.3M revenues in 2015

75% gross margin (profitable)

$116M in cash

20Y deployment experience

100+ countries

1000+ CSP customers

24x7 follow-the-sun support

Powering 5 of top 10 mobile CSPs

Serving 1B subscribers worldwide

#1 provider of SECaaS in Europe

Protecting >15M Endpoints

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Page 4: Securing people and things a monetization opportunity

Allot Monetization & Security Framework

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Page 5: Securing people and things a monetization opportunity

Different IoT types With different Needs

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Smart Building Tracking and Logistics

Fleet management Agriculture Metering

Health Care

Industry Smart Grid

Transportation Safety

High Scale Solutions Critical Solutions

Low cost, Low Power, Low Bandwidth, Extreme availability and reliability

Page 6: Securing people and things a monetization opportunity

Connected Car has all types

Collision avoidanceLow LatencyExtreme Reliability

Remote AssistanceSporadic Use Real Time

Car Monitoring & DiagnosticsEngine and TelemetryLow B/W High Reliability

InfotainmentHigh B/W

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Page 7: Securing people and things a monetization opportunity

New Charging Models

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Sub System Need Charging Model Network Capability

Remote AssistanceLow usage

High AvailabilityReal Time

QoS based chargingEnforce and measure class of

service

Collision AvoidanceExtreme Availability

Low LatencySLA based charging Enforce and measure SLA

Navigation and Infotainment High BW Application based charging Application aware

Car Monitoring and Diagnostics

Low BWBulk charging / transaction

basedDevice aware

?

Page 8: Securing people and things a monetization opportunity

Analytics is crucial for IoT

9Telecoms.com Intelligence – IoT Outlook 2016

5%

51% 44%

How important do you think it is to understand the specific identity, activity and requirements of each IoT device connecting to the mobile network?

Not important: we don’t need to know

what the traffic is, we just provide connectivity

Quite important: some device insight

will help us better optimize costs and network resources

Very important: to harnes the full

potential of IoT and maximise profits, I need to monetise information and offer it to my enterprise customers

Analytics as a Service

Behavioral analysis and Anomaly

detect and alert

Security Analytics

QOS & SLA reports

Asset HeartBeat and Health

reporting

Other Alerting services

Page 9: Securing people and things a monetization opportunity

Mobile IoT

History Repeats itself

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Security as an add on

Security as a Service

Security by Design

Security as a Service

Security by Design

Design for features and functionality first

Not an option

Page 10: Securing people and things a monetization opportunity

IP Core Network

Protecting the Service• White list – IP, Port & protocol compliance• DDOS detection and blocking• Infected/Malfunction device quarantine

Monetizing Security Opportunities

AllotService Gateway

Protecting the Endpoint• White list – IP, Port & protocol compliance• Authentication enforcement• Secure Web Gateway

IoT Analytics• Identify device type• Behavioral analysis• Anomaly detection• Capacity Planning

Allot ClearSeeAnalytics

IoT ManagementCloud

RAN

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Page 11: Securing people and things a monetization opportunity

Customer Success Stories

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Managing and Monitoring IoT Customers

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CHALLENGE

Build a single portal for managing and controlling the entire lifecycle of the industrial IoT customers running on the same 3G mobile consumers network.

SOLUTION

“By keeping DDoS traffic off the network and managing CMTS congestion precisely where it occurs, we have been able to delay infrastructure expansion by 2 years and to save millions.”

BENEFITS

• Stop revenue leakage

• Visibility to IoT device usageMOBILE OPERATOR

Asia Allot Analytics delivered IoT device usage statistics and alerted upon abnormal behavior all of which were fully integrated to the IoT portal and terminal display. Allot Service Gateway, allowed validating device traffic and access and preventing potential device misuse.

Page 13: Securing people and things a monetization opportunity

Maximize Revenue with Fraud Prevention, Analytics

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CHALLENGE

Decline in fixed-line business due to growing competition and churn as well as revenue leakage in mobile business due to fraud.

Allot Smart Data Source provides granular visibility of usage per subscriber, enabling targeted engagement and pinpointing the causes of revenue leakage. Allot policy control is used to eliminate charging fraud.

SOLUTION

“By keeping DDoS traffic off the network and managing CMTS congestion precisely where it occurs, we have been able to delay infrastructure expansion by 2 years and to save millions.”

BENEFITS

• Stop revenue leakage

• Accurate visibility of customer usage

• Effective engagement

More than 10% of the revenues were saved by fraud prevention on the mobile business

CABLE & MOBILE OPERATOR

Caribbean

Page 14: Securing people and things a monetization opportunity

Security as a Revenue Generating Service

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CHALLENGE

Provide a simple, accessible and effective security services for consumers and small businesses regardless of their device.

“By keeping DDoS traffic off the network and managing CMTS congestion precisely where it occurs, we have been able to delay infrastructure expansion by 2 years and to save millions.”

Name of personTitle of person

“By keeping DDoS traffic off the network and managing CMTS congestion precisely where it occurs, we have been able to delay infrastructure expansion by 2 years and to save millions.”

BENEFITS• Service differentiation

• Customer brand

• Customer satisfaction from useful services

• New revenue streams from SECaaS

“Privacy and security can pose risks to our customers and our business, but we also see potential to differentiate our brand not just by managing these risks but by offering products and services designed to support customers in improving their privacy and security.”

Vodafone Sustainability Report (2014)

Allot WebSafe Family as a fully integrated service in the Allot Service Gateway to deliver Security as a Service to Consumers, SMBs & Enterprises.

SOLUTIONVODAFONE

Germany

MOBILE SP

Page 15: Securing people and things a monetization opportunity

THANK

Find out how Allot can help YOUR business to become a leading Digital Lifestyle Provider

Email [email protected] 16