Search & Social for Online Publishers

Acquisition, Conversion, & Retention

Publishing Goals Audience / Page Views

Subscriptions / Users

Ad Revenues

Digital Publishing Search Engine Optimization

o Acquisition

o Conversionk

Socialo Acquisition

o Conversion

o Retention

SEO - Acquistion On Site

o Unique Meta Info

o Duplicate Content

o Interlinkingk

Off Siteo Backlink Profile

The Walled Garden

The Public Park

SEO - Conversionk

First Click Freek

1. To include highly relevant content in Google's search index.

2. To provide promotion and discovery for pulishers with restricted content.

Case Study: TheHeart.org

WebMD Property

Registration Wall Model

Implemented FCF in July 2009

Registrations > Doubled in 1 Week

Registrations Remained Constant

Social Media Optimization

Promotion

Widgets

APIs

SMO - Promotion Social News Sites

o Digg, StumbleUpon

o Reddit, Propeller, Mixx, etc…k

Content Strategyo Target Audience

o Custom Content

Case Study: Sherweb

Hosting Company

Facebook Etiquette Blog Post

15,000 Uniques in 48 hours

50,000 Uniques over 1 Month

SMO - Widgets Syndication

Brand Awareness

Backlinks

Case Study: Club Med

Embeddable Widget

4 Styles / 9 Content Categories

Install for Chance to Win Vacation

> 50 Blogs Installed Widget

SMO - APIs Content Syndication

o One-Click Sharing

User Engagement o Single Logink

Data

SMO - Facebook Connect

Registration & Logino Access Real User Data

Choice of FB Featureso Like Button, Share This, etc…k

Social Graph

SMO - Facebook Connect

Lollapalooza: 99% morePage Views

Gawker: 45% increase in registrations week

over week

Joost: 30% more videos,15% more

comments, and 38% more friend invites.

-- Source: Facebook

Questions?

CT Moore

CTMoore@nvisolutions

www.nvisolutions.com

@nvi