publishers: supercharge your commercial strategy ftw!
DESCRIPTION
Wulfric Light-Wilkinson, Forward3D, James Maley, Tradedoubler, Julia Stent, uSwitch a4uexpo Barcelona 2012TRANSCRIPT
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Supercharge your Commercial Strategy
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Wulfric Light-Wilkinson Forward 3D – Sales Director
Julia Stent uSwitch.com - Director of Telecoms
James Maley TradeDoubler – Senior International AM
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Do I have a commercial strategy?
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#10
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Present yourself professionally
Every contact is a touch-point for your brand
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#9
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Know your competition
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#8
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Analyse your place in the market
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#7
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Get to know your client
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#6
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Understand your clients’ wider
objectives
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#5
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Manage the sales process
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#4
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What do you stand for?
Have a vision and stick to it
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#3
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Understand the value of the sales
you drive
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#2
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Understand your clients’ budgets
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#1
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Spot the opportunity
And be the first one there
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