search marketing theatre; leveraging integrated search for international organisations
DESCRIPTION
TRANSCRIPT
![Page 1: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/1.jpg)
Sponsored by:
Leveraging Integrated Search for International Organisations
Martin Dinham - Guava Matt Whelan - Guava
![Page 2: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/2.jpg)
Sponsored by:
SEO + Social = ROI; How they combine to benefit YOUR business!
John Heffernan - MediaCo (UK) Ltd
![Page 3: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/3.jpg)
Sponsored by:
SEO Tips & Techniques Revealed
Geoff Parker - Click Consult Ltd
![Page 4: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/4.jpg)
Sponsored by:
Maximise Your Lead Generation with Adwords Display Targeting Techniques
Alistair Dent - Periscopix
![Page 5: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/5.jpg)
Sponsored by:
The New Formula for Search. How Innovative Search Strategies Have Interesting, Creative and
Remarkable Content at Their Heart
Tom Salmon - Epiphany Search Gareth Battersby - Epiphany Search
![Page 6: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/6.jpg)
tom salmonmarketing director
![Page 7: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/7.jpg)
the anatomy of a large-scale hypertextualweb search enginesergey brin and lawrence page, 1998
![Page 8: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/8.jpg)
![Page 9: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/9.jpg)
![Page 10: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/10.jpg)
blogs at the end of 2011
152 million
![Page 11: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/11.jpg)
facebook users
800 million
![Page 12: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/12.jpg)
twitter users
225 million
![Page 13: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/13.jpg)
![Page 14: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/14.jpg)
search at the heart of creative
![Page 15: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/15.jpg)
the new formula for search 1.a different view of creative content
• Engages the right audience whereever they are on the web.
• Competes for finite consumer attention.
• Continuous and always on.
• Gets the right links.• Leverages value by being
driven by data.• Part of a wider brand
marketing and search strategy.
• Useful, solving a real problem or identifying an unknown need.
• Interesting, funny, entertaining, timely.
• Online, sharable.• Seeded appropriately
(authority and targeted networks).
• Understanding aggregation, communities and platforms.
![Page 16: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/16.jpg)
![Page 17: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/17.jpg)
![Page 18: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/18.jpg)
![Page 19: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/19.jpg)
![Page 20: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/20.jpg)
in brief• search has changed• brand & social signals are crucial for
search engines• creative content should be used
strategically develop a community around your brand
• networks are everything• it’s a truly exciting time to be in search• the time to change your approach is now
![Page 21: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/21.jpg)
thank you@tominleeds @epiphanysearch
![Page 22: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/22.jpg)
![Page 23: Search Marketing Theatre; Leveraging Integrated Search for International Organisations](https://reader035.vdocuments.us/reader035/viewer/2022062613/5406fae88d7f72d8088b48cc/html5/thumbnails/23.jpg)
Sponsored by:
Advanced SEO Strategies for 2012
Tim Grice - Branded3 Search Ltd