mc gill leveraging social media for your job search
TRANSCRIPT
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Facilitated by Samantha Bateman
LEVERAGING SOCIAL MEDIA FOR YOUR JOB SEARCH
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What are you hoping to get out of this workshop?
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Workshop Objectives
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Building Strong Relationships
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Why is relationship-building important?
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How effective are you at building relationships?
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Creating Effective Networks
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What does networking mean to you?
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What does your network look like?
Online connections
Professional Networks
Community
Colleagues
Family & friends
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Creating Effective
Networks
Social On-line Networks…
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Reliance on Social Networks
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LinkedIn Tutorial
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• Create a comprehensive profile• Ensure your email is visible for greater reach• Join relevant groups: CPG Forum, HRPA
Members, Toy Industry Global, Canadian Executive Recruiters
• Post on discussion boards• Assist on discussion boards
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LinkedIn Tips
www.linkedin.com(Boolean Search)
• Keywords - HR AND (Labour or labor)• Title (current or past) – (HR Director)• Company (current or past) – (Coca-Cola)
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LinkedIn Tips
• Narrow Results
• Location – located in or near (Canada)• Zip Code – (H3Z 1T3) – 50 mile radius• Industry – Pick through submenu (Consumer
Goods)
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LinkedIn Tips
• “Viewers of this profile also viewed…”• “Samantha recommends…”• Groups & Associations• 6,491 results for “media relations” save this
search
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Script – Via LinkedIn
I was doing some research when I came across your profile on LinkedIn. I noticed you worked at ABC Company a while back and was hoping you might be able to assist me.
Would you be able to recommend someone I could speak to about engineering positions that we have open? I am hoping we might connect over the coming days.
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High tech – high touch
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• Use technology but build relationships!
• Leverage email but follow up in person!
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What About Facebook?
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Networking or Broadcasting?When to use it…
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Social M
edia Prism
from http://thesam
erowdycrow
d.wordpress.com
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Learning Reflection
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Further/Suggested Reading
Six Pixels of Separation, Mitch Joel