who's googling you? leveraging social media for the job search
DESCRIPTION
A talk given to the Mississippi State University MBA Association on February 8, 2012.TRANSCRIPT
Who's Googling You?
Leverage Social Media For Your Job Search
Amanda Clay PowersVirtual Reference / Social Media Librarian
MSU LibrariesFebruary 8, 2012
Social Media = The New “Card”?
YES!andSort of…
Employers WILL Google You
75% of companies have policies that require review of reputational data
79% of recruiters and HR professionals are looking
Who’s looking?
Crosstab Market Research Report for Microsoft January 2010
43% from LinkedIn
32% from Twitter
25% from Facebook
“Super Social” Job Seekers Getting Job Referrals by Network
Marketwire.com 2011
18.4 Million Americans credit
10.2 Million Americans credit
8.0 Million Americans credit
Who Gets Jobs using Social Media?
Marketwire.com November 2011
Reppler.com 2011
Crosstab Market Research Report for Microsoft January 2010
PersonalityProfessional qualificationsCreativityCommunication skillsWell-rounded Comments from others
Why Hired Candidates After Screening Online
2009 Harris Interactive Study for CareerBuilder.com
You Can Make It Work For You
Clean It Up—Tools are Out There Socioclean.com
◦ Free in part◦ Facebook and Twitter◦ IDs from Specialized Dictionary◦ Targeted removal of individual problems◦ Needs to be Customized◦ Can be slow
Exfoliate app for Android (FB)◦ Free◦ Can be slow◦ Only for Android◦ Removes by time period or or type
Facebook ◦ Clean up Timeline◦ Make Friend Lists ◦ Adjust Privacy Settings
Twitter ◦ Make Twitter Private◦ Obscure Your Name/Handle◦ Go Through By Tweet◦ Create a Professional Twitter Accout
LinkedIn◦ Shouldn’t need to!
DIY Options
Brand Yourself Be Consistent and Unique in Branding Bend Google to Your Will: Try Google+ Create a Public View on Facebook Create a Professional Twitter Account Consider a Personal Website Get SEO to Work for You
24% have disciplined an employee for activity on social networks
25% are actively monitoring activity 40% are passively monitoring activity
It’s not just hiring either
Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.
◦Employers Disregard Candidates Because of Email ContentCandidate used emoticonsCandidate used text language in an email or job application
Email Still Matters
It’s more than just Social Media
2009 Harris Interactive Study for CareerBuilder.com
Your Online Presence IS Your Interview
So What is the Next Step?
Wortham, Jenna. “More Employers Use Social Networks to Check Out Applicants.” New York Times: Technology Bits. August 20, 2009.
Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. A Survey by the Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.
Job Screening with Social Networks: How are Employers Screening Job Applicants. 2011 http://www.reppler.com
Online Reputation in a Connected World. Crosstab Market Research Report for Microsoft. January 2010.
Roberts, Donna. Branding And How It Works In The Social Media Age. http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social-media-age/. January 2012
Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired http://www.marketwire.com/press-release/social-job-seekers-getting-ahead-jobvite-survey-reveals-one-six-workers-successfully-1587676.htm. November 2011
Cited
Amanda Clay PowersAssistant Professor
Social Media / Business / AgricultureMississippi State University Libraries
[email protected]: amandaclaypowers
For the rest, just:
Questions? Let’s talk.