search engine optimization | slide 1 © 2009 mequoda group, llc 12 skills for making money online...
TRANSCRIPT
![Page 1: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/1.jpg)
Search Engine Optimization www.Mequoda.com | slide 1 © 2009 Mequoda Group, LLC
12 Skills for Making Money Online
The Mequoda Method
Don NicholasManaging Partner, Mequoda Group, LLC
Chief Architect, Mequoda Wordpress Systems
Editor-in-Chief, Mequoda Daily Network
![Page 2: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/2.jpg)
Search Engine Optimization www.Mequoda.com | slide 2 © 2009 Mequoda Group, LLC
Mequoda Method Case Studies
![Page 3: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/3.jpg)
Search Engine Optimization www.Mequoda.com | slide 3 © 2009 Mequoda Group, LLC
12 Skills for Making Money Online
Online Market Analysis
Search Engine Optimization
Website Conversion Architecture
Online Content Management
PR & Link Building
Email Newsletter Marketing
Landing Page Optimization
Digital Product Development
Social Media Management
Structuring Online Jobs
Key Metric Analysis
Business Plan Development
![Page 4: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/4.jpg)
Search Engine Optimization www.Mequoda.com | slide 4 © 2009 Mequoda Group, LLC
Mapping and Tracking Your Keyword Universe
Mequoda Method Skills
Search Engine Optimization
![Page 5: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/5.jpg)
Search Engine Optimization www.Mequoda.com | slide 5 © 2009 Mequoda Group, LLC
Popular Keyword Myths
1. All keywords are equally important
2. A single post will get me a page one position in Google
3. Google Analytics is the only reporting tool required to monitor SEO success
![Page 6: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/6.jpg)
Search Engine Optimization www.Mequoda.com | slide 6 © 2009 Mequoda Group, LLC
True or False?
All keywords are created equal
![Page 7: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/7.jpg)
Search Engine Optimization www.Mequoda.com | slide 7 © 2009 Mequoda Group, LLC
False!
![Page 8: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/8.jpg)
Search Engine Optimization www.Mequoda.com | slide 8 © 2009 Mequoda Group, LLC
True or False?
A single post will get me a page one position in Google
![Page 9: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/9.jpg)
Search Engine Optimization www.Mequoda.com | slide 9 © 2009 Mequoda Group, LLC
False!
![Page 10: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/10.jpg)
Search Engine Optimization www.Mequoda.com | slide 10 © 2009 Mequoda Group, LLC
True or False?
Google Analytics is the only reporting tool required to monitor SEO success
![Page 11: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/11.jpg)
Search Engine Optimization www.Mequoda.com | slide 11 © 2009 Mequoda Group, LLC
False!
![Page 12: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/12.jpg)
Search Engine Optimization www.Mequoda.com | slide 12 © 2009 Mequoda Group, LLC
SEO Key Metrics and Economics
February 2009
![Page 13: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/13.jpg)
Search Engine Optimization www.Mequoda.com | slide 13 © 2009 Mequoda Group, LLC
Google Share of Searches Almost 70%
July 15, 2008
![Page 14: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/14.jpg)
Search Engine Optimization www.Mequoda.com | slide 14 © 2009 Mequoda Group, LLC
Mequoda Daily Website Arrivals February 2009
![Page 15: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/15.jpg)
Search Engine Optimization www.Mequoda.com | slide 15 © 2009 Mequoda Group, LLC
Google Loves Internet Hubs
SEARCH: INVESTING ADVICE SEARCH: COOKING SEARCH: FISHING
![Page 16: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/16.jpg)
Search Engine Optimization www.Mequoda.com | slide 16 © 2009 Mequoda Group, LLC
SEO for Online PublishersChoosing the Right Keywords To Drive Website Traffic
![Page 17: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/17.jpg)
Search Engine Optimization www.Mequoda.com | slide 17 © 2009 Mequoda Group, LLC
SEO for Online PublishersMequoda.com Case Study
![Page 18: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/18.jpg)
Search Engine Optimization www.Mequoda.com | slide 18 © 2009 Mequoda Group, LLC
SEO for Online PublishersMequoda.com Case Study
![Page 19: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/19.jpg)
Search Engine Optimization www.Mequoda.com | slide 19 © 2009 Mequoda Group, LLC
SEO for Online PublishersMequoda.com Case Study
![Page 20: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/20.jpg)
Search Engine Optimization www.Mequoda.com | slide 20 © 2009 Mequoda Group, LLC
SEO for Online PublishersMequoda.com Case Study
![Page 21: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/21.jpg)
Search Engine Optimization www.Mequoda.com | slide 21 © 2009 Mequoda Group, LLC
SEO for Online PublishersMequoda.com Case Study
![Page 22: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/22.jpg)
Search Engine Optimization www.Mequoda.com | slide 22 © 2009 Mequoda Group, LLC
SEO Key Metrics and Economics
February 2009
![Page 23: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/23.jpg)
Search Engine Optimization www.Mequoda.com | slide 23 © 2009 Mequoda Group, LLC
Attraction Conversion Architecture
![Page 24: Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda](https://reader036.vdocuments.us/reader036/viewer/2022062717/56649e465503460f94b3b186/html5/thumbnails/24.jpg)
Search Engine Optimization www.Mequoda.com | slide 24 © 2009 Mequoda Group, LLC
Thank You
Don Nicholas, Managing PartnerMequoda Group, LLC
[email protected](508) 358-9689
Kim Mateus, Senior PartnerMequoda Group, LLC
[email protected](401) 396-9677
530 Wood StreetBristol, RI 02809
http://www.Mequoda.com