understanding google analytics and kpis€¦ · understanding google analytics and kpis! which...
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Understanding Google Analytics and KPIs!
Which Metrics Really Matter?!
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Management by Exception!
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Information + Context!
• Visitors who searched for !<term> :!• Who entered at ! ! !<page> :!• Session of more than ! !<minutes>:!• Converted at a rate of! !<x%> :!
= Visitor Knowledge
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What Are Your Goals?!
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Google Analytics Lexicon!!
• Page Views!• Visits!• Absolute Unique Visitors!• Referring Websites!
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12 Things to Learn from Google Analytics!
1. Most Popular Content 2. Page Views for Specific Post 3. Page Views for Specific Topic 4. Top Referring Website 5. Top Keywords 6. Arrivals by Keyword Phrase 7. Arrivals by Keyword Cluster 8. Visits by Country 9. Bounce Rate by Traffic Source 10. Email Conversion Rate by RCLP 11. Most Popular Internal Search Terms 12. Top Landing Pages
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1: Most Popular Content!
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1: Most Popular Content!
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2: Page Views for Specific Post!
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2: Page Views for Specific Post!
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3: Page Views for Specific Topic!
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3: Page Views for Specific Topic!
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4: Top Referring Website
!
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4: Top Referring Website
!
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5: Top Keywords !
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5: Top Keywords !
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6: Arrivals by Keyword Phrase!
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6: Arrivals by Keyword Phrase!
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7: Arrivals by Keyword Cluster!
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7: Arrivals by Keyword Cluster!
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8: Visits by Country
!
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8: Visits by Country
!
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9: Bounce Rate by Traffic Source
!
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9: Bounce Rate by Traffic Source
!
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10: Email Conversion Rate by RCLP
!
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10: Email Conversion Rate by RCLP
!
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11: Most Popular Internal Search Terms
!
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11: Most Popular Internal Search Terms
!
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12: Top Landing Pages
!
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12: Top Landing Pages
!
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12 Things to Learn from Google Analytics!
1. Most Popular Content 2. Page Views for Specific Post 3. Page Views for Specific Topic 4. Top Referring Website 5. Top Keywords 6. Arrivals by Keyword Phrase 7. Arrivals by Keyword Cluster 8. Visits by Country 9. Bounce Rate by Traffic Source 10. Email Conversion Rate by RCLP 11. Most Popular Internal Search Terms 12. Top Landing Pages
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Kim Mateus Chief Content Officer Mequoda Group, LLC [email protected] (571) 313-8779
Thank You!
Don Nicholas Chief Executive Officer Mequoda Group, LLC [email protected] (508) 358-9689
www.mequoda.com/dpb12