wordpress seo beginner to advanced

55
Basics 2 Advanced January 2012 Hudson Valley Wordpress Meetup Presented By: Alex Miranda Basics 2 Advanced January 2012

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Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms

TRANSCRIPT

Page 1: WordPress SEO Beginner to Advanced

Basics 2 AdvancedJanuary 2012

Hudson Valley Wordpress Meetup

Presented By: Alex Miranda

Basics 2 AdvancedJanuary 2012

Page 2: WordPress SEO Beginner to Advanced

Who Am I?o SEO Marketing since 1998o Editor-in–Chief at PRUndergroundo SEO Manager at Marknet Group Inco Asst Organizer of Hudson Valley Wordpress Meetup

Groupo Executive Chef

Twitter: @prunderground Facebook: http://www.facebook.com/prundergroundGoogle+: http://gotoplus.me/prundergroundEmail: [email protected]

Page 3: WordPress SEO Beginner to Advanced

SEO TopicsBasic• Plugins• Site Structure• Keywords & Meta Tags

Page 4: WordPress SEO Beginner to Advanced

SEO Topics

Advanced• Optimizing Targeted Keywords• Social Bookmarks• Google SEO Tools• Social Media Press Releases• Google Updates• Resources

Page 5: WordPress SEO Beginner to Advanced

Plug-insAll In One SEO Pack• Optimizes your website for search engines

Page 6: WordPress SEO Beginner to Advanced

Plug-insRedirection• Manage 301 redirections and keep track of 404 errors• All URLs can be redirected, not just ones that don't exist.

Page 7: WordPress SEO Beginner to Advanced

Plug-insSEO Rank Reporter• Track your Google rankings every 3 days and see reports of

your progress in a graph. • View a historical graph of your rankings• Email notifications when any one of your rankings changes• See how many visits come to your website from selected

keywords

Page 8: WordPress SEO Beginner to Advanced

Plug-insSEO Rank Reporter

Page 9: WordPress SEO Beginner to Advanced

Plug-insSEO Content Control• Helps to identify and clean up various sorts of weak

content, in order to improve a site's quality and to rank better.

Page 10: WordPress SEO Beginner to Advanced

Plug-insOnlywire• Manage your social & professional networks• Automatically submit to 50+ sites at the click of a button• Automatically adds tags from your post• Instantly fills out captcha for you.

Page 11: WordPress SEO Beginner to Advanced

Plug-insAdditional Plug-ins• Google Analytics for WordPress• Google XML Sitemaps• Meta Robots• WP Super Cache• Headspace2• SEO Friendly Images• Dagon Design Sitemap Generator• FeedBurner FeedSmith• Disqus • CommentLuv

Page 12: WordPress SEO Beginner to Advanced

Site StructureContent is King• Clear and Simple. Is your homepage digestible in 5

seconds?• Engage your reader. Write for visitors first. Do not write for

search engines.

Page 13: WordPress SEO Beginner to Advanced

Site StructureURL & Permalinks

• Do not use strange characters or numbers• Make sure they are not case sensitive• Use keywords

Page 14: WordPress SEO Beginner to Advanced

Site StructureInternal Links

• Point Links back to content within your site• Use Keywords that describe the page.• Do not use irrelevant words in your anchor text

Page 15: WordPress SEO Beginner to Advanced

Site StructureSitemaps• Prepare two sitemaps: one for users, one for search engines• XML Sitemaps now matter

Page 16: WordPress SEO Beginner to Advanced

Site StructureHTML Sitemap important • HTML Sitemap contains links to all pages within a website.

Page 17: WordPress SEO Beginner to Advanced

Site StructureXML Sitemap • Find duplicate content and discover pages on your website.

Designed for search engines.• Caffeine Engine uses it as a way to determine freshness.

Page 18: WordPress SEO Beginner to Advanced

Keywords & Meta Tags

• Meta keywords have no SEO value• Research Keywords• Place keywords throughout your site• Keyword Research Tools

Page 19: WordPress SEO Beginner to Advanced

Title Tags• Do not use the same title for every page• Create unique title tags for each page• Should contain keywords from content

Page 20: WordPress SEO Beginner to Advanced

Meta Description• A snippet of information that describes your web

page.• Create unique meta tag descriptions for each

page• Make sure you add keywords relevant to the

page.

Page 21: WordPress SEO Beginner to Advanced

OptimizingOptimize your blog title or release title to rank on first page of Google for targeted keywords.

Page 22: WordPress SEO Beginner to Advanced

OptimizingResearch a targeted keyword for which you wish to rank. Use Google trends, keyword tools and Google insights for research.

Page 23: WordPress SEO Beginner to Advanced

OptimizingUse the targeted keyword phrase in your title.• Do not use one word keywords.

Page 24: WordPress SEO Beginner to Advanced

OptimizingMake sure your summary and description contain the exact targeted keyword phrase you used in the title.

Page 25: WordPress SEO Beginner to Advanced

OptimizingMake sure the title is eye-catching

Page 26: WordPress SEO Beginner to Advanced

OptimizingLink it to an existing related article on your site.

Page 27: WordPress SEO Beginner to Advanced

OptimizingAlways add tags.• Tags help users find content.• Social Bookmarking sites and RSS feeds use tags to identify

content specific information.• Make sure you use tags that are related to your article.

Page 28: WordPress SEO Beginner to Advanced

OptimizingAdd title tag and meta description• Make sure your meta description is engaging and contains

the keyword phrase.• Remember people will read the meta description snippet. It

must get their attention.

Page 29: WordPress SEO Beginner to Advanced

OptimizingThis is what happens!!

Page 30: WordPress SEO Beginner to Advanced

Social BookmarksBookmarking Sites: Use tags so users can find your content.• Digg• StumbleUpon• Reddit• BuzzFeed• Del.cio.us• Friendfeed• Diigo• Technoroti• Squidoo (Lens) Lenses are much like blog posts, except

they're on a single subject.

Page 31: WordPress SEO Beginner to Advanced

Hot TipsWriting

Sign up for my newsletter and I will send you a list of all the current update services available.

Page 32: WordPress SEO Beginner to Advanced

Hot TipsRobot.txtIf you write a post and add it in two different categories you are creating duplicate content. Use This: (You can also use a plugin called Meta Robots)

User-agent: Googlebot

Disallow: /wp-content/ Disallow: /trackback/ Disallow: /wp-admin/ Disallow: /archives/ Disallow: /*? Disallow: /*.js$ Disallow: /*.inc$ Disallow: /*.css$ Disallow: */trackback/ Disallow: /link.php

User-agent: Googlebot-Image Disallow: /wp-includes/

User-agent: Mediapartners-Google* Disallow:

Page 33: WordPress SEO Beginner to Advanced

Google Updates• Google Freshness• Query Deserve Fresh (QDF)• Search, plus Your World• Authorship Program

Page 34: WordPress SEO Beginner to Advanced

Google UpdatesGoogle FreshnessPlaces greater emphasis on returning fresher web content for certain queries. What are the Factors?

Page 35: WordPress SEO Beginner to Advanced

Google UpdatesGoogle Freshness• Age of webpage• How much content you change• How often do you change your content• Adding new pages• Changes to important content above the fold. (navigation &

ads less importance)• Link Growth• FreshRank• User behavior

Page 36: WordPress SEO Beginner to Advanced

Google UpdatesQuery Deserve Freshness• The Query Deserves Freshness algorithm favors fresh

content over old content.• QDF will rank hot trending queries ahead of all other search

queries. It is a great way to publish content and beat your competition.

• Monitor trending keywords and topics using Google Trends. • News sites and blogs benefit most from this algorithm. • Regularly submitting releases for target specific keywords is

now huge…

Page 37: WordPress SEO Beginner to Advanced

Google UpdatesSearch, plus Your World• It finds relevant personal results just for you based on

people you follow ,your shares and likes.• Must be signed into Google Plus• SEO game changer. Now more than ever it’s important to

blog, submit social media press releases, share, sign up for social bookmark sites and create hub pages.

You can read more about it here http://bit.ly/ylBhCu

Page 38: WordPress SEO Beginner to Advanced

Google UpdatesGoogle Authorship Program• Distinguish and validate your content in search results.• Get more followers on Google+.• Help readers discover your other content on the web.

Page 39: WordPress SEO Beginner to Advanced

Google UpdatesHow do I know if I have it?• Go to the Google Rich Snippet testing tool & enter your

URL.

Page 40: WordPress SEO Beginner to Advanced

Google UpdatesRel=Author• Gives Google Authorship to your content• Must have a Google+ account

Page 41: WordPress SEO Beginner to Advanced

Google UpdatesRel=AuthorUse this code for Google+: <a href="https://plus.google.com/12345678901234" rel="author">Your Name</a>Use this code for your author code:<a href="http://www.yoursite.com/yourpost" rel="author">Your Name</a>

Page 42: WordPress SEO Beginner to Advanced

Google UpdatesRel=Author• You can also add this plugin:

Allow REL and HTML in Author Bios • Go to users and under bio add the REL=author code.

Page 43: WordPress SEO Beginner to Advanced

Google UpdatesHow do I get it?• Create a Google+ Profile• Verify your email and link your content.• Click on Edit Profile.• On the right-hand side, click the Contributor to box, and add all the

sites you write for.• Next, click the Work box.• Click the New contact info box (the last in the list) and type the email

you want to add.• In the list to the left of the email address you just added, click Email.• Click Save, and then click Done editing.• On your profile, click Verify next to the email address you just added.• Google will send a verification message to that email address. Once

you receive it, open it and follow the instructions to verify your email address.

Page 44: WordPress SEO Beginner to Advanced

Google UpdatesSearch, plus Your World• When you submit a release, the more sites that link to it,

the more people will see it in their personalized results.• This is the NEW SEO.

Page 45: WordPress SEO Beginner to Advanced

SMPRWhy Use Them?• Rank higher in search engines within minutes• Appear in Google News fast• SEO & social media all in one • Target hard to find keywords• Immediately generate inbound links• Google Freshness update• Instantly share on social networks, bookmarking sites, hub

pages and more

Page 46: WordPress SEO Beginner to Advanced

Google Tools• Google Analytics• Google Webmaster Tools• Google Keyword Tool• Google Trends• Google Rich Snippet

Page 47: WordPress SEO Beginner to Advanced

Google ToolsGoogle Analytics• Real Time Beta • Widgets• In-Page Analytics• Events• Advanced Segments

Page 48: WordPress SEO Beginner to Advanced

Google ToolsGoogle Webmaster Tools• See information about how Google crawls, indexes and

ranks your site Widgets• Analyze search data• See who links to you• Submit & Update Sitemaps

Page 49: WordPress SEO Beginner to Advanced

Google ToolsGoogle Webmaster Tools

Page 50: WordPress SEO Beginner to Advanced

Google ToolsGoogle Keyword Tools• Perform Google research for keyword ideas using any

combination of Keywords, a URL and category• Estimate traffic on keywords• Compare stats for your keywords

Page 51: WordPress SEO Beginner to Advanced

Google ToolsGoogle Keyword Tools

Page 52: WordPress SEO Beginner to Advanced

Google ToolsGoogle Trends

Page 53: WordPress SEO Beginner to Advanced

Google ToolsGoogle Rich Snippets

Page 55: WordPress SEO Beginner to Advanced

Lets Talk Feel free to email me if:• If you want free bonus SEO material• SEO recommendations for you website.

Attendees, receive a 25% discount on a social media press release when you email and follow me.

Email: [email protected]: @prundergroundFacebook: www.facebook.com/prundergroundGoogle+: http://gotoplus.me/prundergroundWeb: http://www.prunderground.com http://www.marknetgroup.com