search engine optimisation - mohammad dadkhah
DESCRIPTION
Mohammad Dadkhah started his career in online marketing field in 2005 with Google Adwords. Since then his competences expanded into other spheres such as Google Analytics, Facebook Ads, Search Engine and Website optimization. In August 2012 he published a bookOnline Marketing: Den Røde Tråd, that has collected all the good advices and recommendations for easy and concrete do-it-yourself methods. http://seofolk.dkTRANSCRIPT
![Page 1: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/1.jpg)
Experts. Network. Events.
facebook.com/owlaidk twitter.com/owlaidk
owlai.com
![Page 2: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/2.jpg)
Social Engine Optimization By Mohammad Dadkhah – AdForce1
![Page 3: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/3.jpg)
Optimizing your site for
• What, Why and How • Onsite SEO - Structure and content
• Intro to linkbuilding
![Page 4: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/4.jpg)
What is SEO?
• Search Engine Optimization
• To ”optimize” your website to rank on search engines
• Search results A.K.A Organic results
Search results
![Page 5: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/5.jpg)
Why SEO?
• Customers use search engines to find a supplier
• Your website needs traffic – The Fuel of Your Business
• Free traffic = free customers
• Good SEO = Rankings on multiple search engines
![Page 6: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/6.jpg)
Onsite SEO – Title Tag, Linkstructure & Content
![Page 7: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/7.jpg)
Structure is alfa & omega. Good Content will always be king!
![Page 8: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/8.jpg)
Relevant content => more traffic => more customers
![Page 9: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/9.jpg)
Title Tag should be written on ALL your pages
![Page 10: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/10.jpg)
Title Tag: Up to 70 characters to explain your content but never more!
![Page 11: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/11.jpg)
Your Title Tag & meta description content appears on the search correctly or incorrectly depending on the length
![Page 12: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/12.jpg)
Content Title ( H1 ): Your most important keyword should be in your H1
![Page 13: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/13.jpg)
Content Title ( H1 ): Don’t write the same thing that 1000000 others also do
![Page 14: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/14.jpg)
Content: Your most important keyword should appear several times. Tell the search engines that this is your most important keyword but DONT OVERDO!
![Page 15: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/15.jpg)
URL’s should always be “clean”
![Page 16: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/16.jpg)
Internal Link structure: Good guide for search engines but also users
![Page 17: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/17.jpg)
Don’t name your menu the same thing as everybody else
![Page 18: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/18.jpg)
Name your menu strategically
![Page 19: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/19.jpg)
SEO basic check list • Have unique landingpages for all your products/services
• Every page should have a unique title tag – no exceptions!
• Every page should have a unique meta description content – no exceptions!
• Title Tag can be up to 70 characters, meta descriptions can be up to 156 characters but try to keep them 10 characters less
• Your most important keyword should appear in the content title H1
• Content text should be between 100-400 words
• Most important keyword should be in <strong> but never more than 1-2 times
• KeyWord density: 1-3 % ( Dont overdo! )
• Forget your teacher – write to search engines and users
• Remember your teacher – No spelling or grammar mistakes!
• Dont mix to many keywords on the same page – keep focus!
![Page 20: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/20.jpg)
SEO technical check list • Have Clean URLs
• Never create duplicate content
• Link internally – create a good navigation for the search engines and users
• Link to other relevant sites – confirm your own content
• Use Webmaster Tools – keep track of your site performance
• 404 errors should have been fixed yesterday! error must never exist on your site
![Page 21: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/21.jpg)
Offsite SEO, Linkbuilding: Getting the trust to your site
![Page 22: Search Engine optimisation - Mohammad Dadkhah](https://reader034.vdocuments.us/reader034/viewer/2022042816/559349ee1a28ab1c568b46e8/html5/thumbnails/22.jpg)
Pagerank: En good indicator of your sites “authority”
• You want Google to recommend your site – but who is recommending your site?