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Social Engine Optimization By Mohammad Dadkhah – AdForce1
Optimizing your site for
• What, Why and How • Onsite SEO - Structure and content
• Intro to linkbuilding
What is SEO?
• Search Engine Optimization
• To ”optimize” your website to rank on search engines
• Search results A.K.A Organic results
Search results
Why SEO?
• Customers use search engines to find a supplier
• Your website needs traffic – The Fuel of Your Business
• Free traffic = free customers
• Good SEO = Rankings on multiple search engines
Onsite SEO – Title Tag, Linkstructure & Content
Structure is alfa & omega. Good Content will always be king!
Relevant content => more traffic => more customers
Title Tag should be written on ALL your pages
Title Tag: Up to 70 characters to explain your content but never more!
Your Title Tag & meta description content appears on the search correctly or incorrectly depending on the length
Content Title ( H1 ): Your most important keyword should be in your H1
Content Title ( H1 ): Don’t write the same thing that 1000000 others also do
Content: Your most important keyword should appear several times. Tell the search engines that this is your most important keyword but DONT OVERDO!
URL’s should always be “clean”
Internal Link structure: Good guide for search engines but also users
Don’t name your menu the same thing as everybody else
Name your menu strategically
SEO basic check list • Have unique landingpages for all your products/services
• Every page should have a unique title tag – no exceptions!
• Every page should have a unique meta description content – no exceptions!
• Title Tag can be up to 70 characters, meta descriptions can be up to 156 characters but try to keep them 10 characters less
• Your most important keyword should appear in the content title H1
• Content text should be between 100-400 words
• Most important keyword should be in <strong> but never more than 1-2 times
• KeyWord density: 1-3 % ( Dont overdo! )
• Forget your teacher – write to search engines and users
• Remember your teacher – No spelling or grammar mistakes!
• Dont mix to many keywords on the same page – keep focus!
SEO technical check list • Have Clean URLs
• Never create duplicate content
• Link internally – create a good navigation for the search engines and users
• Link to other relevant sites – confirm your own content
• Use Webmaster Tools – keep track of your site performance
• 404 errors should have been fixed yesterday! error must never exist on your site
Offsite SEO, Linkbuilding: Getting the trust to your site
Pagerank: En good indicator of your sites “authority”
• You want Google to recommend your site – but who is recommending your site?
