SCOPE AND LIMITATIONS OF THE STUDY:

SCOPE:

This study has focused on KFC particularly,o Food serviceo Established standard operating procedure,o Western pattern diet..

To draw out heterogeneous sample that constituted people with all ethnic groups and various demographic characteristic.

The research tries to develop a case study which analyzes KFC’s strengths and their business process very closely with a greater emphasis on how they do a better job than most competitors at serving their customers.

In addition to this a consumer research was undertaken with the objective of assessing the service quality of KFC on the basis of:

Reliability Empathy Responsiveness Price Sensitivity Tangibles

LIMITATIONS:

We observed that the respondents are not given genuine information. Period of study is also one of our disadvantage. Due to time constraint we are not able to meet more number of customers. We could not reach our targeted estimation. Respondents tried to escape some statements by simply answering “neither agree nor

disagree” to most of the statements. This was one of the most important limitation faced, as it was difficult to analyze and come at a right conclusion.

When I requested respondents to give their opinion about KFC many of the respondents are refused to respond.