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Feedback Business

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http://www.marketresearch.com/Feedback‐Business‐Consulting‐Services‐Pvt‐v3989/

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Contents

01 Scope and limitations 06

02 Research aim and objectives 07

03 Study methodology 08

04 Commercial refrigeration market size 09 – 19

a. Product classification b. Industry structure c. Player product presence d. Commercial refrigeration market size e. Market share of key player f. Revenues by players g. Growth in past years h. Price points i. Net margins

05 Market size for Visi coolers 20 – 24

a. Market analysis b. Market characteristics c. Growth factors d. Future projections

4 |

Contents

06 Market size for Deep Freezers 25 – 29


07 Market size for Display Cabinets 30 – 34


08 Market size for Bottle Coolers 35 – 39


09 Market size for Other products 40 – 45


5 |

Contents

10 Growth factors and Future projections 46- 55

a. Growth factors b. Beverages industry c. Ice cream industry d. Retail industry e. Hospitality industry f. Processed food industry structure g. Processed food industry h. Future growth i. Emerging market trends

11 About Us 56 – 61

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Assessment of the Indian commercial refrigeration market for FY13 and forecast till FY18

Feedback has considered the FY13 for this market assessment, which represents the period

between April 2012 and March 2013

Study was conducted during August 2013

Scope and limitation

Scope and timelines

Segment wise split of the market is order of magnitude estimates, based on discussions

with stakeholders

Qualitative information is based primarily on discussions held with the key players and

could therefore be subject to variations

Niche products like Island coolers, multi-deckers and wine coolers are not dealt in detail in

the report

Limitations

7 |

The aim of the research is to present a

comprehensive overview of the commercial

refrigeration market, factors driving it and its

future in India

Research aim and objectives

Market estimate for commercial refrigeration products in India for 2013

Research aim

Market segmentation by product categories and by end user categories, analysis of market trends and dynamics

Research objectives

Past market trends (for last 4 years)

Providing insights into challenges, market drivers and market constraints and their impact on the future market

Market projections for 5 years

Research aim and objectives

8 | Study methodology

Information Collection

• Conducting extensive primary and secondary research

• Harnessing internal databases

• Studying Annual Reports of relevant companies

• Accessing Import/ Export data

Quality Check and Information Analysis

• Analyzed the dynamics and gathered data on key trends and drivers in the market

• Sizing the market

• Segmentation of data by various markets

Future Projections

• Detailed analysis of drivers, challenges & restraints

• End user segment growth

• Expert views

• Historic data

• Industry dynamics

9 |

Product classification

Industry structure

Player product presence

Commercial refrigeration market size

Market share of key players

Revenues by players

Growth in the last 4 years

Price points

Net margins

Commercial refrigeration market size (value)

10 | Product classification

Commercial Refrigeration

Deep Freezer

Island Cooler

Vending Machine

Wine Cooler

Visi Cooler

Multi Deckers

Chest Freezer (Hard Top)

Glass Top

Upright / Vertical Freezer

Display Cabinet Bottle Cooler Others

Source : Company Website and brochures

11 | Industry structure

Suppliers Channel Users

Domestic manufacturers

Imports

XX large (national) players

@@@, @@@, @@@

Others: XX+ players

XX+ Indian companies dealing in imported products, along with own product offerings

@@@, @@@, @@@ are key importers

Product manufacturers

Distributors & Dealers

Working as a channel partner, mainly catering to the unorganized retail segment

Major players like @@@, @@@ operate with their exclusive dealer network

XXX dealers for national players like @@@, @@@

Dairy - Ice cream, milk products and drinks

Beverages - Soft drinks,

Beer, Fruit juices

Frozen foods –

Vegetable, Meat, Marine

Probiotic food

manufacturers

Others: Confectionery –

Chocolates

End Users

Organized Retail – Supermarkets, hypermarkets, food bazaars, large & medium restaurants

Hospitality - Fast food chains, hotels

Unorganized Retail - General stores, grocery shops,

Bakery - Sweet shops, cake shops

Small restaurants

Institutional Purchase

Institu

tion

al Pu

rchase

R

etail Pu

rchase

Source : Feedback domain & primary research

12 | Player product presence

Competition Visi

Coolers Deep

Freezers

Display

Counters

Bottle Coolers

Others* Remarks

Player1

Player2

Player3

Player4

Player5

Player6

Player7

Player8

Player9

Player10

Product presence Source : Feedback domain & primary research

13 |

Domestic vs Imports (Volume) Domestic vs Imports (Value)

Institutional vs Retail (Volume)


Commercial refrigeration market size

100% = XXX k units

Institutional vs Retail (Value)

100% = INR XXX mn

100% = XXX k units 100% = INR XXX mn

Domestic mfg.

Imports

Institutional

Retail

Domestic mfg.

Imports

Institutional

Retail

14 |

CR Products Market for FY 13

Domestic Manufacturing Imports Domestic Sales

Volume

(Units)

Value

(INR mn)

Volume

(Units)

Value

(INR mn)

Volume

(Units)

Value

(INR mn)

Visi coolers XXX XXX XXX XXX XXX XXX

Deep Freezers XXX XXX XXX XXX XXX XXX

Display Cabinets XXX XXX XXX XXX XXX XXX

Bottle Coolers XXX XXX XXX XXX XXX XXX

Others* XXX XXX XXX XXX XXX XXX

Total XXX XXX XXX XXX XXX XXX

Product wise market share

Product wise market size (Volume & Value) FY 13

Source : Feedback Body of Knowledge (BoK)

15 |

Source : Feedback BoK

Player wise (Volume) FY 13 Player wise (Value) FY 13

P1 P2 P3 P4 P5 P6 P7

P8 P9 P10 P11 P12 P13 P14

Market shares of key player

100% = XXX k units

@@@ and @@@ account for XX% of the market by volume and XX% by value, having grown faster than the industry

Relatively new entrant, @@@, has significantly increased its sales volume from XXX units in FY 12 to XXX units in FY 13 by offering products at competitive prices

Carrier focusing more on high value niche products and has better realisation than others

P1 P2 P3 P4 P5 P6 P7

P8 P9 P10 P11 P12 P13 P14

100% = INR XXX mn

16 |

Source : Feedback BoK

Player wise volume (in ‘000 units) Player wise value (INR mn)

Player1

Player2

Player3

Player4

Player5

Player6

Player7

Player8

Player9

Player10

Player11

Player12

Player13

Player14

Player15

Player16

Player17

Player18

Player19

Player1

Player2

Player3

Player4

Player5

Player6

Player7

Player8

Player9

Player10

Player11

Player12

Player13

Player14

Player15

Player16

Player17

Player18

Player19

Revenues by players for FY 13

17 | Growth trend in past 4 years


Past 4 years volume growth (In ‘000 units)

Past 4 years value growth (INR mn)

Market has grown from ~ INR XXX mn in 2010-11 to INR XXX mn in 2012-13 (CAGR of XXX%)

Value wise market estimates based on the average CR product price for each competitor/ product

@@@ buying has driven the growth in the last 3 years, slower than the anticipated growth in organised retail, due to the downturn

Market dipped in 2010-11 due to decline in demand for @@@; global beverage major @@@ reduced its @@@ offtake in 2010-11

FY 10 FY 11 FY 12 FY 13

FY 10 FY 11 FY 12 FY 13

18 |

Product1

Product2

Product3

Product4

Product5

Product6

Price chart (In INR)

Co

mm

erc

ial r

efr

ige

rati

on

pro

du

cts

Pricing for @@@ and @@@ included

under Niche retail products

@@@ and @@@ are custom made by

organized players and hence have a

wider price range

@@@ pricing was under pressure 2013

due to continuous depreciation of rupee

against dollar

Prices exclude VAT

Price points


19 |

Company wise net margin

Source: Annual Report

High imports from @@@, as the net

margins for players are higher than in

case of domestic manufacturers

Many large institutional buyers have

begun directly importing @@@ from

@@@. @@@ imported XXX @@@ in

2013

Margins for @@@ high due to higher

priced products and tax holiday offered

by the state govt.

Margins for @@@ high because of the

premium on @@@ and tax holiday from

state government

@@@ is the only organized

manufacturer of @@@

Company Name Manufacturer Trader

Company1 XX% -

Company2 XX% -

Company3 XX% -

Company4 XX% -

Company5 XX% -

Company6 - XX%

Company7 - XX%

Company8 - XX%

Net margins in the industry

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