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SCMD 140: Growing anOnline Community

CourseSyllabus

In this course,

students will

understand the

components of an

online community

and how they can

grow theirs to increase customer happiness and

achieve company goals.

Learn how to set up your community for success,

what you should be measuring, and how you

can use social media to solve company-wide

challenges.

HootSuites VP of Community, Dave Olson, takes

students on an adventure through the various

components of creating and maintaining a thriving

community.

Students will learn from Daves personal experience

after years on the job as HootSuites Director

of Marketing, where he crafted programs and

initiatives to spark HootSuites rapid international

growth.

This course is comprised of engaging video

modules, useful worksheets, and an online exam.

Students are also encouraged to follow along

and tweet their progress via the course hashtag,

#SCMD140. There are four lesson modules, totaling

19 videos.

1. Understanding Your

Audience

Students will learn the fundamentals of growing an

online community. In this video, theyll see where

community fits into existing organizations, how to

get to know audiences, and tactics for amplifying

messages.

What You Will Learn:

Community & Your Company

Understanding Your Companys Challenges

Identifying Your Companys Goals

Researching & Understanding Your Audience

The Power of Influencers

Creating a Unique Messaging Plan

Nurturing Your Social Channels

2. Strategies for

Communication

In this lesson, students learn how to best

communicate with customers on social media,

including handling social media security, team

collaboration, negative sentiment, and email

marketing.

What You Will Learn:

Creating Secure Company Profiles

Increasing Efficiency Through Collaboration

Dealing With Negative Sentiment

Using Email in Addition to Your Social Channels

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SCMD 140: Growing an Online Community

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3. Monitoring & FilteringGet the most out of what your audience is saying!

Students will learn how to eectively listen to their

community while also filtering content to get the

right information at the right time.

What You Will Learn:

The Value of Online Marketing

The Power of Twitter Lists

Utilizing Hashtags

Optimizing Your Vocabulary

4. Measuring Success

Learn how to measure what matters and how

companies can define the impact of community.

Students will see how social media can play a vital

role in creating customer happiness.

What You Will Learn:

What Defines Success?

The Happiness Barometer