Download - SCMD 140 Syllabus Online Community
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7/27/2019 SCMD 140 Syllabus Online Community
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SCMD 140: Growing anOnline Community
CourseSyllabus
In this course,
students will
understand the
components of an
online community
and how they can
grow theirs to increase customer happiness and
achieve company goals.
Learn how to set up your community for success,
what you should be measuring, and how you
can use social media to solve company-wide
challenges.
HootSuites VP of Community, Dave Olson, takes
students on an adventure through the various
components of creating and maintaining a thriving
community.
Students will learn from Daves personal experience
after years on the job as HootSuites Director
of Marketing, where he crafted programs and
initiatives to spark HootSuites rapid international
growth.
This course is comprised of engaging video
modules, useful worksheets, and an online exam.
Students are also encouraged to follow along
and tweet their progress via the course hashtag,
#SCMD140. There are four lesson modules, totaling
19 videos.
1. Understanding Your
Audience
Students will learn the fundamentals of growing an
online community. In this video, theyll see where
community fits into existing organizations, how to
get to know audiences, and tactics for amplifying
messages.
What You Will Learn:
Community & Your Company
Understanding Your Companys Challenges
Identifying Your Companys Goals
Researching & Understanding Your Audience
The Power of Influencers
Creating a Unique Messaging Plan
Nurturing Your Social Channels
2. Strategies for
Communication
In this lesson, students learn how to best
communicate with customers on social media,
including handling social media security, team
collaboration, negative sentiment, and email
marketing.
What You Will Learn:
Creating Secure Company Profiles
Increasing Efficiency Through Collaboration
Dealing With Negative Sentiment
Using Email in Addition to Your Social Channels
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SCMD 140: Growing an Online Community
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3. Monitoring & FilteringGet the most out of what your audience is saying!
Students will learn how to eectively listen to their
community while also filtering content to get the
right information at the right time.
What You Will Learn:
The Value of Online Marketing
The Power of Twitter Lists
Utilizing Hashtags
Optimizing Your Vocabulary
4. Measuring Success
Learn how to measure what matters and how
companies can define the impact of community.
Students will see how social media can play a vital
role in creating customer happiness.
What You Will Learn:
What Defines Success?
The Happiness Barometer