Airport & travel retail commercial management

Provide Develop DeliverInsight into the

most effective

solutions

Plans that

deliver results

Support for

successful

implementation

PerformRapid assessment

of your key

business challenges

What do we do?We turn insights into profitable results

for your business

Intelligent insightsfor better resultsSavage Consulting Ltd. (SCL) is a boutique consulting firm

specialising in retail, tourism and consumer markets.

We are a dynamic and multilingual team of professionals, all with

detailed expertise and technical know-how. We work with clients

to identify and create value at all stages of the business cycle.

Our expertise covers: consumer strategy and operations, airports,

commercial spaces, tourism and travel.

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Airport &

travel retail

commercial

management

We help airport and travel

retail businesses to maximise

their customers’ spend in all

areas of the commercial offer

through comprehensive

commercial strategy and

passenger insight projects.

Tourism

& travel

consulting

We assist tourism authorities,

and tourism & travel

businesses to increase

bookings and develop

tourism experiences that will

stimulate sustainable growth.

Retail

strategy &

operations

We provide retail and

consumer businesses with

shopper, multi-channel,

operational and store

strategies, as well as

international roll out.

Making a strategic differenceWe make a difference by fully integrating

three complementary disciplines.

We uniquely combine rigorous analytical

work with innovative ideas and commercial

implementation skills.

CustomerinsightWe help companies to understand

customer behaviours with the

objective to generate traffic into

their stores and transform footfall

into penetration.

CommercialexpertiseWith our unrivalled in-house

commercial experience and access

to a wide range of solutions, we

offer practical answers for clients’

challenges.

Expert analysisThrough expert insights and

research, we rapidly identify key

issues and provide objective,

credible solutions and innovative

answers.

Delivering opportunities

that achieve results

Our recommendations are designed to maximize sales

and profits.

We achieve results through strategy:

At Savage Consulting, we provide actionable strategies

that work. These are based on detailed research,

analysis and our extensive hands-on experience.

We achieve results through implementation:

Savage Consulting partners with clients to help them

implement carefully considered strategies.

We are fact-based and

action-oriented consultants,

with 3 focuses in mind

Taking our

clients strategy

forward

Increasing

their profits

Improving their

customer's

experience

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Taking your

strategy forwardOur key strength is understanding how customers

behave and what motivates them to buy. We use

this insight to provide rapidly improved business

models and profit. Our planning and facilitation

services offer our clients support moving their

strategy forward.

Airport & port concession managementWe help airports, ports, cruise lines, border stores, airlines and railway

stations maximise their revenues from retail concessions, F&B, parking

systems and advertising spaces.

Our senior consultants have a proven track record gained through their

varied experience managing and increasing commercial revenues at large

airports and cruise lines in Europe and America.

We also assist brand owners and retailers who want to launch operations

or improve their performance in the travel retail industry.

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We help clients to enhance commercial

performance and passenger experience

in order to optimise commercial revenue.

Retail Food &

Beverage

Car

ParkingAdvertising

Passenger

Experience

Airport Commercial Offer &

Passenger Experience

Commercial

strategic

planning

Space modelling

& revenue

management

Brand

development &

market positioning

We cover three

main areas of work:

Commercial strategicplanningWe know by experience that buying behaviours can drastically change

according to many factors like the personal income, the stress-level, the

brand and product assortment, the layout or even based on small details

like the speed and courtesy during a security check at the airport.

Our work starts when a customer is in a travel mind-set. We analyse and

improve every detail, from the parking lot until the boarding so that

passengers, whether they travel for business or for leisure, have a

fantastic experience.

We help airports, cruise liners, ports, border stores and railway stations to

create the best possible environment and smoothest processes to

improve passengers’ experience and maximize sales.

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The services we provide include:

• Commercial planning and strategy

• Commercial performance analysis

• Tenant mix optimization

• Mobility management

• Design evaluation

• Tenants audit

• Commercial value proposition

• Category mix analysis & recommendation

• Common area space management

Space modelling &revenue managementThe rarest and most important resource that our clients have is space. It is

also the most expensive one so it is fundamental to make the best use of it.

Whether you are the landlord or a tenant Savage Consulting helps you to

get the maximum profit return on retail, F&B, parking and advertising space

using our trading density indicators.

Taking into account product categories, passenger profiles and destinations

we advise your team on technics to monitor performance by customer

cluster, understanding positive trends, zeroing-in negative trends to

immediately fix issues and hit your financial targets.

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We help clients to enhance retail

performance and passenger experience

with the best use of the space available.

The services we provide include:

• Trading density analysis

• Dashboard and KPIs creation

• Pricing strategy and category management

• Concept drawings and technical drawings assessment

• Brand/retailer scouting

• Traffic flow analysis

• Benchmark performance analysis

• Assortment per destination

• Revenue forecasting

• Contract terms & conditions

• Tenant check-list and feedback

• Parking yield management

Brand development &market positioningAmbitious targets can only be reached by efficient organizations. To help

you grow your brand we help you to create, train and coach your team on

actions that must be completed to control performance, challenge tenants

and understand the real reasons of good and insufficient performances.

Savage Consulting marketing expertise goes beyond traditional disciplines

leveraging all channels to maximize traffic generation and increase landlord

and tenants revenues.

On another hand we ensure that your commercial business units set up a

two-way B2B communication to guarantee a smooth flow of information,

anticipate impact of changes and help each other to organize operations

and forecast sales accordingly.

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We assist to create the right messages to

generate traffic into the stores and

transform footfall into penetration..

The services we provide include:

• Marketing plans

• Brand dna development

• Common area management

• Social media and digital strategy

• In-store interviews

• Focus groups

• Loyalty programs

• Signage, way-finding systems

© 2015 Savage Consulting Ltd.

LET’S CONNECTWe’d love to get further acquainted and

explore opportunities to see how we can

grow your business!

Please email info@savage.consulting

or call Carlo Artana at +1 345 326 3333.