schubin - hpa 2015 wednesday · pdf filei probably haven ’t received your proposal mark...

Mark Mark SchubinSchubin, HPA Tech Retreat, 2015 February 11, HPA Tech Retreat, 2015 February 11 11

which, thanks to everyone, iswhich, thanks to everyone, is

Sold Out!Sold Out!

Welcome to the 2015 HPA Tech RetreatWelcome to the 2015 HPA Tech Retreat


�� Week of February 15 through 19, 2016Week of February 15 through 19, 2016

�� Hyatt Regency, Indian Wells (here!)Hyatt Regency, Indian Wells (here!)

�� Submit proposals as soon as youSubmit proposals as soon as you’’d like;d like;

deadline will be in late October:deadline will be in late October:�� [email protected]@EarthLink.Net or or [email protected]@GMail.com

�� if you donif you don’’t get a response, t get a response,

I probably havenI probably haven’’t received your proposalt received your proposal

Mark Your Calendars!Mark Your Calendars!

2016 HPA Tech Retreat2016 HPA Tech Retreat


The BasicsThe Basics

�� The schedule The schedule rulesrules –– TT--Mobile timeMobile time�� download the app or check online; there have been changes since download the app or check online; there have been changes since printingprinting

�� Power available in all rows, WiPower available in all rows, Wi--Fi in roomFi in room�� SSID: Hollywood Post AllianceSSID: Hollywood Post Alliance Password: HollywoodPassword: Hollywood

�� Demo Room open until 7:30 pm today, tomorrow 8:30 am to 2:13 pm Demo Room open until 7:30 pm today, tomorrow 8:30 am to 2:13 pm No demos FridayNo demos Friday�� Indian Wells Ballroom Larkspur & Indian Wells Ballroom Larkspur & KachinaKachina & (exit & turn left)& (exit & turn left)

�� Lunch at the terrace and lawn off the foyerLunch at the terrace and lawn off the foyer

�� BreakfastBreakfast--roundtables in the Desert Vista ballroom; roundtables in the Desert Vista ballroom; topic lists posted at doorstopic lists posted at doors�� Slots still available for Friday only. If youSlots still available for Friday only. If you’’d like to moderate one Friday d like to moderate one Friday morning, please tell me the topic ASAP.morning, please tell me the topic ASAP.


The Basics The Basics –– Part IIPart II�� Quizzes:Quizzes:

�� allall are eligible (except me); are eligible (except me); anyany research ok; research ok;

cheating is cheating is notnot possible (so go ahead & try)possible (so go ahead & try)

�� answers answers cancan be found online be found online

(if you know where to look)(if you know where to look)

�� place entries in bowl by session endplace entries in bowl by session end

(quiz #5 by last refreshment break)(quiz #5 by last refreshment break)

�� have name and quiz # on entryhave name and quiz # on entry

�� no penalty for wrong answersno penalty for wrong answers

�� win a stickwin a stick--on medal!on medal!


QuizzesQuizzes�� Quiz 0 (yesterdayQuiz 0 (yesterday’’s):s):

�� Q: Q: HOWHOW did SMPTEdid SMPTE--founder C. F. founder C. F.

Jenkins propose Jenkins propose ““transmitting transmitting

pictures by electricitypictures by electricity”” in 1894?in 1894?

�� A: With wires connecting each A: With wires connecting each

camera pixel to a display pixelcamera pixel to a display pixel

�� Quiz 1: Quiz 1: WHYWHY is there a K in is there a K in

3200K? 3200K?

�� Quiz 5: Quiz 5: WHATWHAT was the first TV was the first TV

show with an original script?show with an original script?


The Basics The Basics –– Part IIIPart III�� Speakers: Send or give presentations to Max for posting Speakers: Send or give presentations to Max for posting

�� No recording please (except for personal use)No recording please (except for personal use)

�� Be nice!Be nice!

�� computer sounds mutedcomputer sounds muted

�� communications devices on vibratecommunications devices on vibrate

�� ALLALL calls and conversations outside the roomcalls and conversations outside the room

�� WiFiWiFi: Again, SSID: Hollywood Post Alliance, PW: Hollywood: Again, SSID: Hollywood Post Alliance, PW: Hollywood

�� Please fill out evaluations Please fill out evaluations

�� both sessions and demos, pleaseboth sessions and demos, please

�� To get to the evaluations and presentations use the app or go To get to the evaluations and presentations use the app or go

to the web site to the web site


Technology Year in ReviewTechnology Year in Review

�� 2929thth (or 80(or 80thth) annual ) annual ““ThisThis Is the Year of HDTVIs the Year of HDTV””

�� stillstill not press bridges (pool feeds):not press bridges (pool feeds):

��analog NTSC analog NTSC (digital component 1981)(digital component 1981)

��mono mono (stereo TV sound 1984)(stereo TV sound 1984)

��4:3 4:3 (16:9 1985)(16:9 1985)

�� still still ““shootshoot--&&--protectprotect”” for 4:3for 4:3

�� Nielsen 86% USHH penetration; Nielsen 86% USHH penetration; LeichtmanLeichtman 59% TVs59% TVs


Report of the Television CommitteeReport of the Television Committee(Lord (Lord SelsdonSelsdon) January 1935) January 1935


NAB 2014NAB 2014

Hint: The other 4500 are not 4KHint: The other 4500 are not 4K

News News Monday, February 9, 2015Monday, February 9, 2015: :

RussiaRussia’’s NTV is beginning HDs NTV is beginning HD


New Business or Shift?New Business or Shift?

Pet Rock (1975)Pet Rock (1975)

ultraultra--low costlow cost

made Gary Dahlmade Gary Dahl

a millionairea millionaire



Pet Rock (1975)Pet Rock (1975)

ultraultra--low costlow cost

made Gary Dahlmade Gary Dahl

a millionairea millionaire

Did Did notnotshift theshift the

petspets

worldworld

((awwwwwwwwawwwwwwww))



higherhigher--techtech

version notversion not

successfulsuccessful

DefiniteDefinite

shifts:shifts:

�� tape to filetape to file

�� linear to NLElinear to NLE

�� film to DCfilm to DC

broadcasting?broadcasting?


March 1997March 1997


The New York Times, The New York Times, May 9, 2014May 9, 2014



30% increase 30% increase

in ad revenuein ad revenue


There There IsIs a Little Shift (33 minutes/mo.)a Little Shift (33 minutes/mo.)

Nielsen Total Audience ReportNielsen Total Audience Report

TV+DVR+IPTV: 166:21/mo.

TV+DVR+IPTV: 166:54/mo.



CEA Latest ReleasedCEA Latest Released

Household Penetrations:Household Penetrations:

(no annual change)(no annual change)

TV 99%TV 99%

Internet 78%Internet 78%

}} worldwideworldwide

paypay--TV isTV is

increasingincreasing




TV 99%, Internet 78%TV 99%, Internet 78%

OfcomOfcom

CommunicationsCommunications

Market ReportMarket Report

20142014


UK TVHHUK TVHH

down fromdown from

26.33M to26.33M to

26.02M26.02M




TV 99%, Internet 78%TV 99%, Internet 78%

OfcomOfcom

CommunicationsCommunications

Market ReportMarket Report

20142014



from Millward Brown Digital report “Getting Audiences Right”another finding: smartphone preference falls after 5-min. task length


A Couple of CES ItemsA Couple of CES Items

IntelIntel’’s Smart Dresss Smart Dress

GrushGrush

onlineonline

toothbrushtoothbrush

& apps& apps


Big Big ““NewsNews”” from NAB, IBC, CES: 4Kfrom NAB, IBC, CES: 4KThis isThis is

my sistermy sister--

inin--lawlaw’’ss

new TVnew TV

SheShe

researchedresearched

it very well.it very well.

It is S3D.It is S3D.

That wasThat was

news to news to

her.her.


Tape Not Dead: Sony/IBM 185 TB CassetteTape Not Dead: Sony/IBM 185 TB Cassette


Room for Higher Frame RatesRoom for Higher Frame Rates

4.4 4.4 TfpsTfps

http://phys.org/news/2014http://phys.org/news/2014--0808--japanesejapanese--universitiesuniversities--worldworld--fastestfastest--camera.htmlcamera.html


Questions?Questions?(if there(if there’’s time)s time)

schubin - hpa 2015 wednesday · pdf filei probably haven ’t received your proposal mark...

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