Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 11

Thanks to you, all sponsors, speakers, & especiallyThanks to you, all sponsors, speakers, & especiallyEileen KramerEileen Kramer – without whom I shudder to think– without whom I shudder to think

John “no problem” LuffJohn “no problem” Luff – Dictator of Demos – Dictator of Demos

HPA Board, TR Committee, Staff, HPA Board, TR Committee, Staff, sessionsession

Moderators: Ron Burdett, Michael Cioni, Moderators: Ron Burdett, Michael Cioni, Sean Cooney, Matthew Goldman, Seth Sean Cooney, Matthew Goldman, Seth Hallen, Andrea Kalas, Debra Kaufman, Hallen, Andrea Kalas, Debra Kaufman, Anthony Magliocco, Jerry Pierce, Peter Anthony Magliocco, Jerry Pierce, Peter Putman, Phil Squyres, Jim TaylorPutman, Phil Squyres, Jim Taylor

Charles Poynton and ATSCCharles Poynton and ATSC

WelcomeWelcome toto thethe 1818thth HPAHPA TechTech

RetreatRetreat

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 22

Week of February 18 through 22, 2013Week of February 18 through 22, 2013 Hyatt Grand Champions, Indian WellsHyatt Grand Champions, Indian Wells Submit proposals as soon as you’d like Submit proposals as soon as you’d like

(deadline will be in October):(deadline will be in October): TVMark@EarthLink.NetTVMark@EarthLink.Net if you don’t get a response, I probably if you don’t get a response, I probably

haven’t received your proposalhaven’t received your proposal

Mark Your Mark Your Calendars!Calendars!1919thth HPA HPA

Tech RetreatTech Retreat

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 33

The BasicsThe Basics

The schedule The schedule rulesrules – Verizon Wireless time – Verizon Wireless time Power available in all rows, Wi-Fi in roomPower available in all rows, Wi-Fi in room

SSID: HPASSID: HPA Password: hollywood2012Password: hollywood2012 Demo RoomDemo Roomss are open until 7:30 pm today, are open until 7:30 pm today,

tomorrow 8:30 am to 4 pm – tomorrow 8:30 am to 4 pm – No demos FridayNo demos Friday Indian Wells Ballroom Mesquite & (exit & turn right)Indian Wells Ballroom Mesquite & (exit & turn right)

Lunch at the terrace and lawn off the foyerLunch at the terrace and lawn off the foyer Breakfast-roundtables in the Desert Vista Breakfast-roundtables in the Desert Vista

ballroom; topic lists posted at doorsballroom; topic lists posted at doors Slots still available. If you’d like to moderate one Slots still available. If you’d like to moderate one

Thursday and/or Friday morning, tell me the topic Thursday and/or Friday morning, tell me the topic ASAPASAP

Thursday 8:45 Digital Commercial Slates, with ANAThursday 8:45 Digital Commercial Slates, with ANA

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 44

The Basics – Part IIThe Basics – Part II Quizzes:Quizzes:

all are eligible (except me); any research all are eligible (except me); any research okok

place entries in bowl by session endplace entries in bowl by session end(quiz #5 by last refreshment break)(quiz #5 by last refreshment break)

have name and quiz # on entryhave name and quiz # on entry no penalty for wrong answersno penalty for wrong answers currently open:currently open:

Quiz 1: What key technology of our industry Quiz 1: What key technology of our industry was publicly introduced at the 1876 World’s was publicly introduced at the 1876 World’s Fair?Fair?

Quiz 5: Asked what he might introduce there, Quiz 5: Asked what he might introduce there, Thomas Edison seemingly predicted he’d Thomas Edison seemingly predicted he’d demo what HPA-related tech at which World’s demo what HPA-related tech at which World’s Fair?Fair?

prize: Panasonic DMP-BDT110 3D networked Blu-prize: Panasonic DMP-BDT110 3D networked Blu-ray player with widgets for Vudu, Netflix, Pandora, ray player with widgets for Vudu, Netflix, Pandora, Skype, etc., and the Viera Cast suite, Skype, etc., and the Viera Cast suite, courtesy of Peter Putman, ROAM Consulting courtesy of Peter Putman, ROAM Consulting

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 55

Quiz 0Quiz 0 What technology of our industry was inspired What technology of our industry was inspired

by Expo 67 in Montreal?by Expo 67 in Montreal? ““The IMAX system has its roots in EXPO '67 The IMAX system has its roots in EXPO '67

in Montreal, Canada where multi-screen films in Montreal, Canada where multi-screen films are the hit of the fair. A small group of are the hit of the fair. A small group of Canadian filmmakers/entrepreneurs decide Canadian filmmakers/entrepreneurs decide to design a new system using a single, to design a new system using a single, powerful projector, rather than the multiple powerful projector, rather than the multiple projectors used at that time. The result: the projectors used at that time. The result: the IMAX motion picture projection system, IMAX motion picture projection system, which revolutionizes cinema”which revolutionizes cinema”- IMAX web site - IMAX web site also inspired Norman Jewison also inspired Norman Jewison

forfor The Thomas Crown Affair The Thomas Crown Affair Winner: David ReisnerWinner: David Reisner

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 66

The Basics – Part IIIThe Basics – Part III Speakers: Send or give presentations to Eileen Speakers: Send or give presentations to Eileen

or Max for posting (Max is at the computer)or Max for posting (Max is at the computer) No recording please (except for personal use)No recording please (except for personal use) Door prizes Friday afternoon – be there!Door prizes Friday afternoon – be there!

(arranged by Peter Putman, ROAM Consulting)(arranged by Peter Putman, ROAM Consulting) Channel Master DTV converterChannel Master DTV converter Epson multimedia viewerEpson multimedia viewer LG cell phonesLG cell phones LG portable DTV/DVD combosLG portable DTV/DVD combos Kramer cables & DAKramer cables & DA Monster HD Calibration DVDMonster HD Calibration DVD On-Air Solution PC DTV rcvrOn-Air Solution PC DTV rcvr Vudu receiver w/WiFiVudu receiver w/WiFi Xbox Kinect w/Dance Central 2Xbox Kinect w/Dance Central 2

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 77

The Basics – Part IVThe Basics – Part IV Be nice!Be nice!

computer sounds mutedcomputer sounds muted communications devices on vibratecommunications devices on vibrate all calls and conversations outside the roomall calls and conversations outside the room

WiFi: Again, SSID-HPA, PW: hollywood2012WiFi: Again, SSID-HPA, PW: hollywood2012 Please fill out evaluations (links at reg. table)Please fill out evaluations (links at reg. table)

both sessions and demos, pleaseboth sessions and demos, please Presentations link:Presentations link: http://www.hpaonline.com/page/2012_TR_Presentations

or go to the HPA website, click on the program or go to the HPA website, click on the program page, & replace the number with 131455page, & replace the number with 131455

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 88

Technology Year in ReviewTechnology Year in Review 2626thth (or 77 (or 77thth) annual “) annual “ThisThis Is the Year of HDTV” Is the Year of HDTV”

Leichtman: 69% HHs, ~Leichtman: 69% HHs, ~11//33 have 2+ have 2+ Nielsen ’11 Q1: perception of 75 HD channelsNielsen ’11 Q1: perception of 75 HD channels stillstill not press bridges (pool feeds): not press bridges (pool feeds):

analog NTSC analog NTSC (digital component 1981)(digital component 1981) mono mono (stereo TV sound 1984)(stereo TV sound 1984) 4:3 4:3 (16:9 1985)(16:9 1985)

still “shoot-&-protect” for 4:3still “shoot-&-protect” for 4:3 33rdrd (or 84 (or 84thth) annual “) annual “ThisThis Is the Year of 3DTV” Is the Year of 3DTV”

5 of top-10 2011 movies in 3D (6 of 10 in 2010)5 of top-10 2011 movies in 3D (6 of 10 in 2010) U.S. movie BO continues to decline ($$ & audience)U.S. movie BO continues to decline ($$ & audience)

2011 1,283M admissions: lowest since 1995 (pop. up 19%)2011 1,283M admissions: lowest since 1995 (pop. up 19%)

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 99

http://nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/state-of-mobile-Q3-2011.pdf

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 1010http://blog.nielsen.com/nielsenwire/social/

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 1111

TV ViewingTV Viewing ““For Americans, watching TV is For Americans, watching TV is

almost a full-time job” – almost a full-time job” – Rapid TV Rapid TV NewsNews

LessLess InternetInternet oror mobile,mobile,

35:08/wk/pers35:08/wk/pers

http://www.nielsen.com/us/en/insights/reports-http://www.nielsen.com/us/en/insights/reports-downloads/2012/cross-platform-report-q3-downloads/2012/cross-platform-report-q3-

2011.html2011.html

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Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 1313

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http://blog.nielsen.com/nielsenwire/mediauniverse/

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 1515

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 1616

35:08 + mobile + streaming = 35:4235:08 + mobile + streaming = 35:42 Top-3 audience: Super Bowl ’12, ’11, ’10Top-3 audience: Super Bowl ’12, ’11, ’10

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 1717

Do viewersDo viewerslike thelike the

ads moreads morethan thethan the

programs?programs?

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 1818

CEA Household Penetration, Jan CEA Household Penetration, Jan 20122012 TV: peaked at 99% ’09/10, now 96%TV: peaked at 99% ’09/10, now 96%

radio steady at 98%radio steady at 98% DTV/HDTV: holding at 88%/87%DTV/HDTV: holding at 88%/87%

separate surround sound systems growing to 39%separate surround sound systems growing to 39% LCD (72%) & plasma (18%) both still growingLCD (72%) & plasma (18%) both still growing

projection TV down to 11%projection TV down to 11% Cable (42%) and satellite (31%) STBs steadyCable (42%) and satellite (31%) STBs steady

those could be feeding analog TVsthose could be feeding analog TVs Component DVD peaked at 95% ’11, now 92%Component DVD peaked at 95% ’11, now 92%

DVR steady (47%), VCRs down to 38%DVR steady (47%), VCRs down to 38% Computer growing to 90%; home Internet 78%Computer growing to 90%; home Internet 78% Camcorders peaked at 55% ’11, now 52%Camcorders peaked at 55% ’11, now 52% Smartphones fast growth to 55%Smartphones fast growth to 55% Vehicular video 22%; console games 53%Vehicular video 22%; console games 53%

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 1919

AcquisitionAcquisition 4K: next panel4K: next panel Improved imager/processingImproved imager/processing

Sony HDC-2500 Sony HDC-2500 22//33” prism CCD” prism CCD 1-2 stops quieter/more sensitive1-2 stops quieter/more sensitive

Larger-formatLarger-format Ikegami joins Ikegami joins 44//33””

HDRHDR Red HDRxRed HDRx DSCDSC PoyntonPoynton

Red at NAB 2011Red at NAB 2011

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 2020

StorageStorage

What astoundingWhat astoundingnew technologynew technologywas announcedwas announcedfor the next for the next Olympic Games?Olympic Games?

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 2121

StorageStorage

tape-based subsampled introduced 1999

DVCPROHD

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 2222

Remember Uncompressed Remember Uncompressed HD?HD?

SMPTE Type D-6SMPTE Type D-6 8-bit 4:2:28-bit 4:2:2 1 Gbps1 Gbps 34-head scanner34-head scanner maximum 64 minutes maximum 64 minutes

on a large 3/4-inch on a large 3/4-inch cassettecassette

14.4 x 8.1 x 1.3 inches14.4 x 8.1 x 1.3 inches 5.9 lbs.5.9 lbs.

2-piece transport & 2-piece transport & processorprocessor

17.6 W x 27.6 D x 31.3 17.6 W x 27.6 D x 31.3 H inchesH inches

242 lbs.242 lbs.

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 2323

Surprise!Surprise! Blackmagic Blackmagic

HyperDeck HyperDeck 1010-bit 4:2:2-bit 4:2:2 1.25 Gbps1.25 Gbps 51.2 minutes on 51.2 minutes on

one 480 GB SSDone 480 GB SSD 240 GB SSD 240 GB SSD

<$400<$400http://www.filmmakermagazine.com/news/2011/04/leitners-mondo-nab-part-three/ http://www.filmmakermagazine.com/news/2011/04/leitners-mondo-nab-part-three/

David Leitner, David Leitner, Filmmaker magazineFilmmaker magazine

$345$345

$995$995now bit-rate-reduction processing is what costsnow bit-rate-reduction processing is what costs

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 2424

ProcessingProcessing

Blackmagic DesignBlackmagic Design

Topaz Labs InFocusTopaz Labs InFocus

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Autostereoscopic DisplayAutostereoscopic Display

Dimenco 52-inchDimenco 52-inchat Triaxesat Triaxes

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Autostereoscopic DisplayAutostereoscopic Display

Dimenco 52-inchDimenco 52-inchat Triaxesat Triaxes Simulated resolutionSimulated resolution

after 28-view divisionafter 28-view division

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 2727

Fraunhofer HHI Free2C displayFraunhofer HHI Free2C display No stereo viewing glasses No stereo viewing glasses

needed needed Free positioning of a single Free positioning of a single

viewer within an opening viewer within an opening angle of about 60 degrees angle of about 60 degrees

Excellent stereo Excellent stereo separation (extremely low separation (extremely low crosstalk)crosstalk)

Very high spatial Very high spatial resolution (1200 x 1600) resolution (1200 x 1600)

Excellent brightness and Excellent brightness and color reproduction color reproduction

From Ian Sexton, De Montfort UniversityFrom Ian Sexton, De Montfort University““Head-Tracked Autostereoscopic Displays”Head-Tracked Autostereoscopic Displays”3D World, NY, October3D World, NY, October

Mark Schubin, HPA Technology Retreat, 2012 February 15Mark Schubin, HPA Technology Retreat, 2012 February 15 2929

Get Out There andGet Out There andLearn One for the Gipper!Learn One for the Gipper!

Enjoy the 2012Enjoy the 2012

HPA Tech Retreat!HPA Tech Retreat!

winterwinterplumageplumage

summersummerplumageplumage

Yes, I willYes, I willlook differentlook different

at NABat NAB

these slides are posted on the presentations page;these slides are posted on the presentations page;the presentation with audio will be on SchubinCafe.com soonthe presentation with audio will be on SchubinCafe.com soon