schools and digital learning: ready, willing and able?

Frankfurt Buchmesse Oct 2014

Schools and

digital learning:

Ready, willing

and able?

John Martin, CEO Sanoma Learning

Frankfurther Buchmesse 2014 2

Our purpose is to help teachers to excel at developing the talents of every child

Our passion


We serve 10 M pupils and 1 M teachers

in Northern Europe

About Sanoma Learning


Our team includes 1,500 professionals

passionate about education



We are an integral and leading player in five of

the world’s best education systems

exporting our solutions to 40 other countries



We are a frontrunner in the

digital transformation

€ 300 M sales

€ 50 M pure-play digital

€ 100 M multi-channel


More

engagement


Higher

efficiency

Better

outcomes

Our goal is to create impact on learning in three ways

Our market is changing

Technology enables the transformation from analogue to digital and from input to impact

Print based Digital based

Input

Impact


Our research shows that teachers are ready and willing to implement digital learning


% of teachers

and headmasters 85%

They’re crucial

in leading the change

70%

Confident

86%

Motivated

*Independent

research among 2000

teachers and

headmasters in Fi,

SE, PL, NL and BE

*

Teachers believe that digital learning will have a positive impact


Learning

outcomes

64%

% of teachers

and headmasters

Workflow

efficiency

66%

83%

Student

engagement

But teachers feel unprepared and unequipped to implement digital learning. What’s lacking?


50%

Sufficient

budget

54%

Teaching

equipment

39%

Clear

plan

34%

Well-trained

staff

% of teachers

and headmasters 58%

Sufficient

materials

Teachers see a key role for publishers in supporting them to enhance student engagement


2,32

2,99

3,92

4,03

4,50

4,93

5,25

5,81

Educational publishers (print and digital)

Freely available online learning materials

Providers of virtual learning environments (Moodle, Frog)

Global software companies like Google and Microsoft

Digital start-ups providing educational software

Providers of school management systems

Global hardware companies like Apple and Samsung

Government (National, Regional or Local)

1=most important - 8= least important


2,02

3,15

3,99

4,36

4,51

4,70

5,42

5,74










Teachers also see a key role for publishers in helping pupils to achieve good learning outcomes


And teachers also believe that publishers can play a critical role in helping them to work efficiently

2,40

3,20

3,82

4,14

4,27

4,96

5,23

5,73










The opportunity

Educational publishers need to show more leadership on the journey to the digital future


3. Claim our

position towards

stakeholders

• Map stakeholder

interests

• Tailored approach

• Industry approach

2. Evidence and

improve impact

• Impact framework

• Measurement

1. Lead the digital

transformation

• Dynamic digital

content

• Workflow

• Advanced data &

analytics

• Professional support

@SanomaLearning

@johnrichmartin