school of media & communication - manipal academy of

School of Media & Communication

DEPARTMENT OF JOURNALISM & MASS COMMUNICATION

PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES

MA(J&MC) Academic Year: July 2019 – May 2020

PROGRAMME OUTCOMES

Students will be able to:

PO 1. Exhibit critical thinking skills and effective oral and written skills

PO 2. Create and design works of high-quality media products including blogs, digital audio-

video and social media content.

PO 3. Apply communication theories and models in academic research and professional

context.

PO 4. Acutely examine prevailing media issues on environment, gender, rural and cultural.

PO 5. Create and demonstrate print, electronic and web products in specialised fields of

journalism and communication.

PO 6. Develop as media entrepreneurs to fulfil the needs of contemporary society

PO 7. Competent in cross cutting issues of human values, professional ethics and

sustainability

PROGRAMME SPECIFIC OUTCOMES


PSO 1. Understand the vital role played by media in society.

PSO 2. Analyse and interpret the significance of print journalism.

PSO 3. Produce various programmes for contemporary broadcast industry.

PSO 4. Assess organizational advertising and public relations needs and create strategic

media campaigns.

1

PROGRAM ARTICULATION MATRIX

SEME

STER

COURSE

CODE PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PSO 1 PSO 2 PSO 3 PSO 4

I

JC6101 - 3 3 - - - 1 3 - - -

JC6102 1 1

- 1 1 1 3 1 1 1

-

JC6103 2 2

- 1

- - 3 2 2 3

-

JC6104 2 2

- -

- - - 1 - 3

-

JCJC615

1 - 2 2 1 2 1 3 3 3 2 2

JCJC616

1 1

- -

3 - 1 2 3 2

- -

II

JCJC620

1

2 - 3 2 - - - 2 - - -

JCJC620

2

1 - 1 - - - 1 1 - - -

JCJC620

3

3 2 3 2 1 1 3 2 - 3 3

JCJC620

4

- 3 - - - - - - - - 3

JCJC625

0

- - 3 - - 2 - - 2 2 2

JCJC626

1

3 - 2 - - - 2 3 3 2 1

2

III

JCJC230

1 2 2 1 2

- -

2 1 2 3

-

JC2302 3 3 - - - - - 1 1 1 -

JCJC230

5 2 1 2

- - -

1 3 1 2 3

JC2306 - 3

- - - - - 1

- 3

-

JCJC231

3

-

2

- - - -

1 -

-

3

-

AVERAGE

1.294118 1.529412

1.17647

1 0.705882 0.235294 0.352941 1.294118 1.588235 1 1.647059 0.823529

3


Department of Journalism & Mass Communication

Course Hand-out

Communication Theory and Practice | JC 6101 | 3 Credits | 2 0 2 3

A. Introduction: This course is offered by Department of Journalism & Mass

Communication to the students to provide a broad view of the evolution of Mass

Media. In addition to this, the course aims at familiarizing the students with the basic

features of various medium of communication along with the basic information of

print in the field of media. The course will help the students to analyse the different

levels of communication and models of communication. The conceptual

understanding of the subject will help the students for further research work in this

area.

B. Course Outcomes:

At the end of the course, students will be able to:

[JC6101.1]: Define and describe the nature, levels and functions of Communication.

[JC6101.2]: Discuss key development of the models of communication and evaluate their

role in understanding communication.

[JC6101.3]: Interpret the theoretical and practical perspectives of communication and media.

[JC6101.4]: To critique the different approaches to media analysis.

[JC6101.5]: Examine the role of the mass media in society

C. Programme Outcomes



PO 2. Create and design works of high quality media products including blogs, digital audio-



context.





4


sustainability

Programme Specific Outcomes






media campaigns.

D. Assessment Plan:

Criteria Description Maximum Marks

Internal Assessment

(Summative)

Sessional Exam I

(Practical)

20

Sessional Exam II

(Practical)

20

CWS (Practical) 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained

by a student to be qualified for taking up the End Semester

examination. The allowance of 25% includes all types of

leaves including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher

about the absence. A makeup assignment on the topic taught

on the day of absence will be given which has to be submitted

within a week from the date of absence. No extensions will be

given on this. The attendance for that particular day of absence

will be marked blank, so that the student is not accounted for

absence. These assignments are limited to a maximum of 5

throughout the entire semester.

Homework/ Home

Assignment/ Activity

Assignment

(Formative)

There are situations where a student may have to work in

home, especially before a flipped classroom. Although these

works are not graded with marks. However, a student is

expected to participate and perform these assignments with full

zeal since the activity/ flipped classroom participation by a

student will be assessed and marks will be awarded.

E. SYLLABUS

5

Introduction: Definition; Nature and Scope of Communication – Sociological and

Psychological aspects of communication and media – Levels of Communication;

Philosophies of Communication: Communication models; Approaches to media analysis -

Modernism and Post-modernism- Globalisation and media; Mass Media and Society-Mass

Culture; Communication process: One step, two step, Multi step flow of Information;

Diffusion of Innovation process. Communication Theories: Psychological theories of

communication; Normative Theories; Uses and Gratification Approach, Cultivation

Approach; Framing, Dependency theories; Communication and Behavioural Skills:

Communication, Persuasion, Motivation; Communication and Leadership; Group

Dynamics and Communication.

F. TEXT BOOKS

T1. McQuail’s, Denis, (2010). Mass Communication Theory. New Delhi, India: Sage

Publication.

T2. Werner Severin J and James W Tankard Jr., (2000). Communication Theories,

Origins, Methods, Uses. NY, USA: Longman Publications

G. REFERENCE BOOKS

R1. McQuail, Denis, and Windall, S.V., (1993). Communication Models for the Study of

Mass Communication. NY, USA: Routledge

H. Lesson plan

6

Lec. No. Topics Session Outcome Mode of

Delivery

Correspon

ding CO

Mode of Assessing the

Outcome

1

Introduction and

Course Hand-out

briefing

To acquaint and clear teachers expectations and

understand student expectations Lecture NA NA

2 – 4 Philosophies of

Communication

Meaning and aspects of ‘Philosophy’ that are of

relevance to the field of media and

communication

Lecture &

Class

Activity JC6101.1

Mid Term I

End Term

5 – 7

Definition, Nature and

process of

Communication

State the nature and scope of communication

Lecture &

Class

Activity

JC6101.1 &

JC6101.2

Mid Term I

End Term

8 - 9 One-step and Two-step

communication process Examine the communication process

Lecture &

Class

Activity JC6101.2

Mid Term I

End Term

10 - 24 Theories and Models of

communication

Recall the theories/models and their its

implications

Lecture &

Class

Activity JC6101.3

Mid Term I & II

End Term

24- 30 Mass society, Mass

culture, Globalization

Examine the dialectical relationship between

mass media and mass society and culture

Lecture &

Class

Activity JC6101.5

Mid Term II

End Term

7

I. Course Articulation Matrix: (Mapping of COs with POs)

31- 36 Approaches to media

Modernism and media

Discuss the modernist and post-modernist

approach to media

Lecture &

Class

Activity JC6101.1

Mid Term I

End Term

37-42 Communication based

skill development

Examine Persuasion, Motivation & Leadership

skills and Group dynamism through effective

communication

Lecture &

Class

Activity JC6101.4

End Term

8

CO

STATEMENT

Correlation with PEO Correlation with

PSO

PEO1 PEO2 PEO3 PEO4 PEO5 PEO6 PEO7 [PO

1

PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2 PSO3

JC

[6101.

1]

Discuss the meaning,

functions, nature and

levels of

communication.

3 3 3

JC

[6101.

2]

Identify the elements

and processes of

communication thus

developing effective

communication skills.

3 3 3 3 3 2

JC

[6101.

3]

Explain the selected

models and theories

of communications.

3 3 3

JC

[6101.

4]

Examine the

meaning, role and

functions of mass

communication.

3 3 3 2

JC

[6101.

5]

Distinguish between

the nature and

characteristics of

Print media,

2 2 3 2

9

1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Electronic media and

New media.

10

School of Media and Communication

Department of Journalism and Mass Communication

JC6102: WRITING FOR MEDIA| 4 credits|2 0 4 4

_______________________________________________________________________________

A. INTRODUCTION:

This course is offered by Department of Journalism & Mass Communication to the

students to provide a broad view about writing for Mass Media. In addition to this, the

course aims at familiarizing the students with the basic features of various medium of

communication along with the basic information of print in the field of media.

B. Course Outcomes: At the end of the course, students will be able to:

[JC6102:1]. Develop a writing based on their own experience and understand the skill of

creative writing.

[JC6102:2]. Recognize the difference between all types of journalistic writing

[JC6102:3]. Collect and analyses the facts and figures and develop a content for media.

[JC6102:4]. Develop a skill of doing interview through which one can build the confidence of

facing various public personalities

[JC6102:5]. Make a critical analysis of media contents and develop contents for electronic and

print media

C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES

[PO 1]. Exhibit critical thinking skills and effective oral and written skills

[PO 2]. Create and design works of high-quality media products including blogs, digital

audio-video and social media content.

[PO 3]. Apply communication theories and models in academic research and professional

context.

[PO 4]. Acutely examine prevailing media issues on environment, gender, rural and cultural.

[PO 5]. Create and demonstrate print, electronic and web products in specialised fields of


[PO 6]. Develop as media entrepreneurs to fulfil the needs of contemporary society

[PO 7]. Competent in cross cutting issues of human values, professional ethics and

sustainability

11

D. Program Specific Outcomes

[PSO 1]. Understand the vital role played by media in society.

[PSO 2]. Analyse and interpret the significance of print journalism.

[PSO 3]. Produce various programmes for contemporary broadcast industry.

[PSO 4]. Assess organizational advertising and public relations needs and create strategic

media campaigns.

E. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I

(Practical)

20

Sessional Exam II

(Practical)

20

CWS (Practical) 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)




within a week from the date of absence. No extensions will be

given on this. The attendance for that particular day of absence

will be marked blank, so that the student is not accounted for

absence. These assignments are limited to a maximum of 5

throughout the entire semester.

Homework/ Home


Assignment

(Formative)




expected to participate and perform these assignments with full

zeal since the activity/ flipped classroom participation by a

student will be assessed and marks will be awarded.

F. Syllabus

12

Creative and Feature Writing: Meaning; Difference between news writing and creative

writing; Feature and types of feature. Writing for Edit Page: Writing Editorial; Articles;

Special Article; Interview, profiles and letter to editor. Writing for Electronic Media: Script

writing for news, Talk, Documentaries, Script for documentaries, Interviews. Writing

Reviews: Reviewing books; Films; TV and Radio programs

Technical writing: Business, Science and development writing.

G. References:

R.1. Aggarwal Vir Bala, (2006) Essentials of Practical Journalism, Concept

Publishing Company.

R.2. Fun F. Smith and Lorain M. O Connell, Editing Today, II ed., New Delhi:

Surjeet Publication, 2004.

R.3. Louis Alexander, Beyond the facts: A guide to the art of feature writing, II ed.,

New Delhi : Surjeet Publication, 2004.

R.4. Mencher, Melvin, News Reporting and Writing, Mac-Graw Hill, Boston,2006.

H. Lecture Plan:

Session Theory Session

Outcome

Practical Session

Outcome

Course

Outcome

Skill

1. creative and

feature

writing

Introducing

the topic

writing on

the best

experience

of life

individual

class

assignment

[6102:1].

Develop a

writing

based on

their own

experience

and

understand

the skill of

creative

writing.

Creating

2. creative and

feature

writing -

meaning

Introducing

the topic

writing on

the best

experience

of life

individual

class

assignment

3. creative and

feature

writing-

meaning

Understanding

of writing

skill

writing on

the worst

experience

of campus

Discussion

4. Difference

between news

writing and

creative

writing

Understanding

the

differences in

writing

writing on

the worst

experience

of campus

Class

Assignment

5. Difference

between news

writing and

creative

writing

Understanding

the

differences in

writing

writing

feature on

hobbies

introspect

6. Difference

between news

writing and

creative

writing

Learning the

skill of

writing

writing

feature on

hobbies

class

assignment

[6102:2].

Recognize

the

difference

between all

Understanding

13

7. Meaning of

Feature and

its types

Enabling to

find

difference in

writing

writing

feature on

any place

Field

assignment

types of

journalistic

writing

8. Meaning of

Feature and

its types

Enabling to

find

difference in

writing

writing

feature on

any place

Field

Assignment

9. Meaning of

Feature and

its types

Enabling to

find out

difference in

writing

writing an

editorial on

current issue

Reading

editorial

10. Meaning of

Feature and

its types

Discussion writing an

editorial on

current issue

class

assignment

11. writing for

edit page

Introducing

the topic

writing

Articles on

social issue

discussion [6102:3].

Collect and

analyses the

facts and

figures and

develop a

content for

media.

Analyzing

12. Writing

leaders

(Editorial)

Understanding

the skill of

editorial

writing

writing

Articles on

social issue

class

assignment

13. Writing

leaders

(Editorial)

Understanding

the skill of

editorial

writing

writing

Articles on

social issue

class

assignment

14. Writing

Articles,

Special article

Understanding

the skill of

article writing

letters to the

editor on

lack of any

basic

amenity

exhibiting

15. Writing

Articles,

Special article

Understanding

the skill of

article writing

letters to the

editor on

lack of any

basic

amenity

class

assignment

16. Interview discussion of

interview skill

interview of

a popular

personality

Field

assignment

[6102:4].

Develop a

skill of

doing

interview

through

which one

can build the

confidence

of facing

various

public

personalities

Creating

17. Interview discussion of

interview skill

interview of

a popular

personality

Field

assignment

18. Profile

writing

discussion of

profile writing

skill

interview of

a popular

personality

Field

assignment

19. Profile

writing, letters

to the editor

discussion of

profile writing

skill

interview of

a popular

personality

Field

assignment

14

20. writing for

electronic

media

analyzing

writing for tv

and radio

writing

review on a

book

class

assignment

[6102:5].

Make a

critical

analysis of

media

contents and

develop

contents for

electronic

and print

media

Evaluating

21. script writing

for news

analyzing

writing for tv

and radio

writing

review on a

book

class

assignment

22. script writing

for talk

enlightening

about writing

for tv and

radio

writing

review on a

film

class

assignment

23. script writing

for

documentaries

enlightening

about writing

for tv and

radio

writing

review on a

film

class

assignment

24. script writing

for

documentaries

and

interviews

analyzing

writing for tv

and radio

writing

review on a

tv show

class

assignment

25. Review

writing- book

review

discussing

about

reviewing

skill

writing

review on a

tv show

class

assignment

26. Film, TV and

Radio

Program

discussing

about

reviewing

skill

writing

review on a

radio show

class

assignment

27. Film, TV and

Radio

Program

discussing

about

reviewing

skill

writing

review on a

radio show

class

assignment

28. Business

writing

discussing

scope of

technical

writing

scripting for

tv news

discussion

29. Science

writing and

development

writing

discussing

scope of

technical

writing

scripting for

tv news

discussion

30. Science

writing and

development

writing

discussing

scope of

technical

writing

scripting for

tv

documentary

class

assignment

15


1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

CO

STATEMENT

CORRELATION WITH PROGRAM

OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO 1 PO 2 PO 3 PO 4 PO

5

PO

6

PO

7

PSO 1 PSO

2

PSO

3

PSO 4

JC [6102.1] Develop a writing based on their own

experience and understand the skill of

creative writing.

1 1 1 1

JC [6102.2] Recognize the difference between all

types of journalistic writing

1 1 1 1

JC [6102.3] Collect and analyses the facts and

figures and develop a content for media.

1 1 1

JC [6102.4] Develop a skill of doing interview

through which one can build the

confidence of facing various public

personalities

1 1 1 1

JC [6102.5] Make a critical analysis of media

contents and develop contents for

electronic and print media

1 1 1 1

17

A. Introduction: This course is offered by Department of Journalism & Mass

Communication to the students to provide a broad view of the evolution of Mass

Media. In addition to this, the course aims at familiarizing the students with the basic

features of various medium of communication along with the basic information of

print in the field of media. The course will help the students to analyse the different

constraints in the growth of media. The conceptual understanding of the subject will

help the students for further research work in this area.


[JC6103.1]. Describe the historical development, features of different forms of

print media

[JC6103.2]. Understand the basic feature of New, Concept, News Values, News

Sense.

[JC6103.3]. Evaluate the basic Structure of News, News Beats, qualities of

reporters.

[JC6103.4]. Analyse the contemporary elements of editing, Structure of the

editorial.

[JC6103.5]. Demonstrate the skills of Print Production.







context.





MANIPAL UNIVERSITY JAIPUR School of Media & Communication


Course Hand-out

Introduction to Print Media | JC 6103 | 5 Credits | 2044

18


sustainability







media campaigns.

D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20

Sessional Exam II 20

CWS 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)



on the day of absence will be given which has to be

submitted within a week from the date of absence. No

extensions will be given on this. The attendance for that

particular day of absence will be marked blank, so that the

student is not accounted for absence. These assignments are

limited to a maximum of 5 throughout the entire semester.

Homework/ Home


Assignment

(Formative)




expected to participate and perform these assignments with

full zeal since the activity/ flipped classroom participation

by a student will be assessed and marks will be awarded.

E. SYLLABUS

Print Media: Historical Development, features of different forms of print media. News:

Concept, News Values, News Gathering, News Sense. Reporting Basics: Structure of News,

News Beats, Notes Taking-Interviewing, qualities of reporters. Editing Basics: Concept,

Elements of editing, Structure of the Editorial Department, Bureau and Desk, Editorial Policy

19

& Style sheet, Use of Editing Symbols, Editorial Page, Qualities of editors. Print Production:

Page Distribution & Layout, Designing Pages, Sample E-Paper-Printed Copy, Trends in Print

Production.

F. References :

R1. Kamath M.V (1986). Professional Journalism. Delhi, India: Vikas Publishing

House,

R2. Aggarwal V. B (2006), Essentials of Practical Journalism. Delhi, India: Concept

Publishing Company.

R3. Smith R.F and O’Connell L.M (2004). Editing Today. New Delhi, India: Surjeet

Publication.

R4. George T.S.J (1999). Editing: A hand Book for journalism. New Delhi, India:

Indian Institute of Mass Communication,

20

G. Lecture Plan:

Lecture

Nos.

Topics Session

Outcome

Mode of

Delivery

Corresponding

CO

Mode of

Assessing

the

Outcome

1 Introduction

and Course

Hand-out

briefing

To provide an

insight about

the course

Lecture

NA

NA

2 Concept and

Definition of

Print Media

Understanding

about the

basics of Print

Media.

Lecture/Flipped

Class

JC6103.1 Mid

Term I/

End Term

3 Brief history of

printing.

Elaborating the

importance &

History of

invention of

printing press

Lecture

JC6103.1 Mid

Term I/

End Term

4 Growth and

development of

press in India

Sketching the

rise and growth

of press in

India.

Lecture/Flipped

class

JC6103.1 Class

Quiz

Mid

Term I

5 Growth and

development of

press in India

Sketching the

rise and growth

of press in

India

Flipped class

room

JC6103.1

Mid

Term I

6 Newspaper-

types of

newspaper-

contents-

characteristics.

Understanding

various types

of newspapers

in India.

Lecture/

Flipped class

room

JC6103.1 Class

Quiz

Mid

Term I

7 Magazines-

characteristics

and types

Understanding

various aspects

and types of

Magazine.

Flipped class

room

JC6103.2

Mid

Term I/

End Term

8 Book as a

medium of

communication-

types of books-

Analysing

book as a

medium of

communication

Lecture/Flipped

Class room

JC6103.2 Class

Quiz

Mid

Term I/

End Term

9 NEWS

Understanding

about the

basics of

News.

Activity

(Think Pair

Share)/Flipped

Class

JC6103.2 Mid

Term I/

End Term

21

10 Concept and

Definition of

News

Identifying

News Values.

Lecture

JC6103.2 Class

Quiz

Mid

Term I

11 News values

and factors

affecting

selection of

news.

To know the

news values

Lecture/Flipped

Class

JC6103.2 Mid

Term I

12 News gathering

and sources, off

the record,

embargo, pool

reporting and

follow up

Highlight the

sources of

news

Lecture

JC6103.2 Class

Quiz

Mid

Term I

13-14 Journalistic

News Sense

Analyse the

Journalistic

News Sense

Flipped class

room

JC6103.2 Mid

Term I/

End Term

15 Reporting

Basics

To know the

different forms

of reporting

Flipped class

room

JC6103.2 Class

Quiz

Mid

Term I/

End Term

16 Principles of

reporting,

structure of

news and news-

lead.

Analyse the

news leads

Activity(Think

Pair

Share)/Flipped

Class

JC6103.2 Mid

Term II/

End Term

16-17 Crime, courts,

elections,

parliamentary

reporting

Understand the

different beats

Lecture

JC6103.2 Class

Quiz

Mid

Term II

18 Civic, rural

reporting

Understand the

different beats

Lecture

JC6103.2 Mid

Term II

19-22 Health, science

and technology

Reporting

Understand the

different beats

Lecture/

Flipped Class

room

JC6103.2 Class

Quiz

Mid

Term II

23- 24 Environmental,

travel and

tourism

reporting

Understand the

different beats Flipped Class

room

JC6103.2 Mid

Term II

22

25-27 War and

development

reporting

Understand the

different beats Flipped

classroom

JC6103.2 Class

Quiz

Mid

Term II

28 Various forms

of reporters

To know the

different forms

of reporters

Lecture/

Flipped Class

room

JC6103.3 Mid

Term II/

End Term

29 Editing Basics Understanding

about the

basics of

Editing.

Lecture JC6103.3 Class

Quiz

Mid

Term II/

End Term

30 Principles of

Editing in Print

Understanding

the basics of

Editing.

Lecture/Flipped

Class

JC6103.3 Class

Quiz/

Mid

Term II/

End Term

31 Structure of the

Editorial board

in Newspaper

To know the

different

structure of

Editorial

board.

Lecture/

Practical

JC6103.3 Mid

Term II

32 Functions of

news bureau

and Desk

Highlight the

sources of

news.

Flipped Class

room

JC6103.3 Class

Quiz

Mid

Term II

33- 35 Overview of

Editorial Policy

and Style sheet

in Print Media

Understanding

the Editorial

Policy in Print.


Quiz /

Mid

Term II/

End Term

36-39 Use of Editing

Symbols in

making page in

the print media

To know the

use of symbols

in making page

in the print

media.

Lecture/

Flipped Class

JC6103.3 Mid

Term II/

End Term

40-41 Overview the

Qualities of

Editors

Understanding

the various

Qualities of the

Editor


Quiz /

Mid

Term II/

End Term

23

42 Print

Production

Importance of

Print

Production

Flipped Class

room

JC6103.4 Mid

Term II/

End Term

43-44 Page

Distribution and

Layout

Understanding

the various

aspects of Print

press use in

Newspaper and

Magazine

Flipped

Classroom

JC6103.4 Class

Quiz /

Mid

Term II/

End Term

45 Designing Page Understanding

the basics of

Editing in page

making.

Lecture

JC6103.4 Class

Quiz /

End Term

46-47 Sample of E-

Paper and Print

copy

Analysing the

basics different

between E

paper and Print

copy.

Lecture JC6103.4 End Term

48-49 E-Paper and

Newspaper

Analysing the

importance of E-

paper.

Flipped Class

room

JC6103.4 Class

Quiz / End Term

50-51 New Trends in

Print Production

Understanding

the role of

printing press

and its changing

trends.


Quiz /

End Term

24

H. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT


OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO 3 PSO 4

JC

[6103.1] Describe the historical development, features of

different forms of print media

2 2

JC

[6103.2] Understand the basic feature of New, Concept, News

Values, News Sense.

1 3 1

JC

[6103.3] Evaluate the basic Structure of News, News Beats,

qualities of reporters.

2 2 1

JC

[6103.4] Analyse the contemporary elements of editing,

Structure of the editorial.

2 3

JC

[6103.5] Appraise the basic functions and challenges of Print

Production.

2 2


25

A. Introduction: The main objective of course is to teach the students the evolution and

growth of electronic media, principles of writing for radio and television, the

programme production process in Broadcast Media.


[JC6104.1]. To illustrate the evolution and growth of electronic media.

[JC6104.2]. Analyse the characteristics of Radio and Television

[JC6104.3]. To understand the importance of scripts and editing in radio and TV

programs

[JC6104.4]. Production of radio/TV news, features, magazines program etc. and

hence develops employability






context.






sustainability

Program Specific Outcomes






Course Hand-out

Basics of Broadcast Media | JC 6104 | 5 Credits | 2 0 4 4

26


media campaigns.

F. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I (Practical) 20

Sessional Exam II

(Practical)

20

CWS (Practical) 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)









Homework/ Home


Assignment

(Formative)







G. SYLLABUS

Evolution and growth of electronic media- Radio and Television; Characteristics

of various electronic media; print Vs electronic media; Public Vs commercial

broadcasting; Principles of writing for radio and television- Broadcasting writing

techniques and styles; Scripts; formats for radio talks, reports and features,

documentaries, drama etc.; Preparing story boards; Gathering, constructing, writing

and editing of radio and TV news. Basic principles of Radio programme

production techniques- Digital broadcasting; Types of microphones; Field &

studio recording; Production of radio news, features, magazines programme etc.;

Editing & mixing. Principles of video production- Basic TV production

techniques; Preliminary, final and Shooting scripts; The basics of screen grammar;

Five c's of cinematography; Basic principles and techniques of editing; Direction.

H. TEXT BOOK

27

T1. Bob Gilmurray, Media Student's Guide to Radio Production, Mightier Pen Publishing,

2013.

T2.Gerald Millerson. Effective TV Production. 3rd ed. Oxford: Focal Press; 2016

I. REFERENCE BOOKS

R1. Michael H. Adams, and Kimberly K. Massey, Introduction to Radio: Production and

Programming, R2. McGraw-Hill Humanities/Social Sciences/Languages; 1994.

R3. K.M. Shrivastava, News Writing for Radio and T.V., Sterling Publication New Delhi,

2012.

R4. Jarvis, Peter. The Essential TV Director’s Handbook. Oxford: Focal Press; 1998.

28

J. Lecture Plan:

LEC

NO

TOPICS Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the

Outcome

1-4 Evolution and growth of

Radio

Recognise the

contribution of

Individuals and the

change it resulted

Lecture JC6104.1 Mid Term I / End Term

5-8 Evolution and growth of

electronic TV

Recognise the

contribution of

Individuals and the

change it resulted

Lecture JC6104.1 Mid Term I / End Term

9 Characteristics of Radio Identify the main

characteristic of radio

and its uses

Lecture / Flipped Class JC6104.2 Mid Term I / End Term

10 Characteristics of TV Identify the main

characteristic of radio

and its uses

Lecture JC6104.2

Mid Term I / End Term

11 Print vs Radio Differentiate and

compare both the media

Activity (Group

discussion) JC6104.2


12 Print-radio-TV Differentiate and

compare the media

Lecture / Activity

(Think Pair Share) JC6104.2


13 Public Vs commercial

broadcasting

Differentiate and

compare the

broadcasting

Lecture JC6104.2


14 Principles of writing for

radio and television

Remember and

understand the principle

Lecture JC6104.3


29

15 Broadcasting writing

techniques

Remember and

understand different

writing techniques

Lecture JC6104.3


16 Broadcasting writing

styles

Identify, describe and

discuss writing styles

Flipped Class JC6104.3


17 Scripts; formats for radio

talks


discuss scripts

Lecture + application JC6104.4


18-20 Script formats for reports

and features


discuss reports and

features



21-22 Script formats for

Documentaries, drama


discuss documentaries

and drama



23-24 Preparing story boards Describe a scene and

sketch



25-28 Gathering, constructing,

writing for radio

Apply the concepts by

writing scripts for radio

Activity (Think Pair

Share) JC6104.5


29-31 Gathering, constructing,

writing for tv

Apply the concepts by

writing scripts for TV



31-33 Editing of radio news Identify the tools and

technique



30

34-36 Editing of tv news Identify the tools and

technique


Share) JC6104.6


37-38 Basic principles of Radio

programme production

techniques

Identify the tools and

technique


Share) JC6104.3


39-42 Digital broadcasting Describe ways of digital

broadcasting

Flipped Class JC6104.3 Mid Term II / End Term

43 Types of microphones Identify the types of

microphones

Lecture+Activity

(Think Pair Share)

JC6104.3 Mid Term II / End Term

44 Field & studio recording Differentiate the

recording technique

Lecture JC6104.3 Mid Term II / End Term

45-48 Production of radio news Apply the tools and

technique


Mid Term II / End Term

49-50 Features, magazines

programme

Apply the tools and

technique


Share)


51 Basic TV production

techniques

Apply the tools and

technique


Share)


52 Preliminary, final and

Shooting scripts

Understand the

importance of scripting

Lecture n Discussion JC6104.7 Mid Term II / End Term

53 The basics of screen

grammar

Identify, discuss and

apply screen grammar


Share)


54-55 Basic principles and

techniques of editing

Apply the tools and

technique

Lecture + application JC6104.7 Mid Term II / End Term

56-58 Direction

Identify, discuss and

apply diection

Lecture + application JC6104.7 Mid Term II / End Term

31

K. Course Articulation Matrix: (Mapping of COs with POs)

CO

To illustrate the evolution and growth of electronic

media


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO 3 PSO 4

[JC6104.1] To illustrate the evolution and growth of electronic

media

1 1

[JC6104.2] Analyze the characteristics of Radio and Television 2 2

[JC6104.3] To understand the importance of scripts and editing

in radio and TV programs

1 2 2 3

[JC6104.4] Production of radio/TV news, features, magazines

program etc and hence develop employability

2 3 3 1 3


32


Department of Journalism and Mass Communication Course Hand-out

Digital Photography | JC JC6151 |4 Credits | 1 0 4 3

Session: Aug 19 – Nov 19 | Faculty: Dr. Rayaz Hassan | Class: Core Subject

------------------------------------------------------------------------------------------------------------------

A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to the

students who wish to pursue a professional career in photography. The course aims at providing

students with a broad outlook of the fascinating world of photography, taking them through the

birth and development of the medium. The course also introduces key elements and principle

of photography, photography equipment, visual language and image editing.

B. Course Outcomes: At the end of the course, students will be able to

[JCJC6151.1]. State the chronological developments in the field of Photography and related

technologies.

[JCJC6151.2]. Identify the various types, parts and functions of camera.

[JCJC6151.3]. Explain the various principles and elements of visual language.

[JCJC6151.4]. Develop basic photography and photo editing skills with the aim of promoting

employability.






context.






sustainability



33




media campaigns.

D. Assessment Plan:


Internal Assessment

(Summative)


Sessional Exam II (Practical) 20

CWS (Practical) 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a

student to be qualified for taking up the End Semester

examination. The allowance of 25% includes all types of leaves

including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about

the absence. A makeup assignment on the topic taught on the day

of absence will be given which has to be submitted within a week

from the date of absence. No extensions will be given on this. The

attendance for that particular day of absence will be marked blank,

so that the student is not accounted for absence. These

assignments are limited to a maximum of 5 throughout the entire

semester.

Homework/ Home Assignment/

Activity Assignment

(Formative)

There are situations where a student may have to work in home,

especially before a flipped classroom. Although these works are

not graded with marks. However, a student is expected to

participate and perform these assignments with full zeal since the

activity/ flipped classroom participation by a student will be

assessed and marks will be awarded.

E. SYLLABUS

E. Photography Optics: Lens; Focal Length; Depth of Field; Angle of View. Principle Parts of Photographic

Cameras: Types of cameras; Aperture; Shutter Speed; ISO and Lighting for Photography. Visual Language:

Elements and Principles of visual grammar; Compositional Rules. Image Editing and Digital Output: Photo

Editing with Photoshop software. Practical Work: Students are required to capture photographs on various

themes as a part of practical assignment and submit for assessment.

F. References:

1. Dr. Rayaz Hasaan, Digital Photography, 2018

2. Jim Miotke, and Kerry Drager, The Better Photo Guide to Creative Digital Photography: Learn to

Master Composition, Color, and Design, 2011

3. Tom Ang, “Advance Digital photography”, Dorling Kindersley limited, 2011

4. Robert Hirsch, “Exploring Color photography”: Film to Pixels (5th edition), Elsevier Focal Press,

2010.

34

G. Lecture Plan:

Lec. No. Topics Session Outcome Mode of

Delivery

Correspond

ing CO


Outcome

1 Introduction and Course

Hand-out briefing

To acquaint and clear teachers’ expectations and

understand student expectations Lecture NA NA

2 – 8 Photography Optics Meaning and aspects of ‘Photography optics’ that

are relevance to the field of photography

Lecture &

Practice with

cameras JC6151.1

Mid Term I

End Term

9 – 15

Principle Parts of

Photographic Cameras

State the nature and scope of DSLR & Mirrorless

camera

Lecture &

Practice with

cameras

JC6151.1 &

JC6151.2

Mid Term I

End Term

16 – 22 Exposure Systems Examine the working process of DSLR cameras

Lecture &

Practice with

cameras JC6151.2

Mid Term I

End Term

23 - 31 Visual Language Recall the theories/models and their implications

Lecture &

Practice with

cameras JC6151.3

Mid Term I & II

End Term

32- 38 Lighting for photography Examine the relationship between exposure and

Composition

Lecture &

Practice in

Studio JC6151.5

Mid Term II

End Term

39- 45

Image Editing and Digital

Output with Photoshop

software

Discuss the final Quality and output of photographs

Lecture &

Practice in

editing Lab JC6151.1

Mid Term I

End Term

46-56 Practical Work

Examine the visualisation, correct exposure,

effective composition, editing of photographic skills

and dynamism through effective photography

Lecture &

Practice in

field JC6151.4

End Term

35

G. Course Articulation Matrix: (Mapping of COs with POs)

1Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

CO

STATEMENT


OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO 3 PSO 4

[JC6151.1] Describe the various aspects of photography 1 1 1 [JC6151.2] Analyse the various methods of trend in

photography

1 1

[JC6151.3] Demonstrate the technical advancement of latest

tools in the field of photography

1 1

[JC6151.4] To illustrate the numerous aspects of the visual

language

1 1

[JC6151.5] Execute and perform photo editing with latest

software

1 1 1

36

A. Introduction: This course is offered by Dept. of Journalism & Mass

Communication to the students to get accomplished with the development and

Contemporary Scenario of media industry. It targets to make the students well

aware of the impact of media on society and understand the issues of fake news,

privacy and freedom of expression etc.


[JCJC6161.1]. Describe the development and Contemporary Scenario of media

industry.

[JCJC6161.2]. Analyse the impact of media on society and understand the issues

of fake news, privacy etc.

[JCJC6161.3]. Establish the relationship between freedom of expression and

safety of media persons.

[JC6161.4]. Examine and explore concepts like convergent media, demassification

etc.

[JC6161.5]. Develop the skill of critical thinking by discussion on impact of

global media on India.







context.







Course Hand-out

MEDIA ISSUES & TRENDS | JC 6161 | 3 Credits | 3 0 0 3

37


sustainability







media campaigns.

D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS (Practical) 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)









Homework/ Home


Assignment

(Formative)







E. SYLLABUS

38

Introduction: Understanding media as industry; Brief overview of development of Indian

Media, Contemporary Scenario. Media Issues: Fake News, Media and Gender, Impact on

Children, Privacy, Corporatization of Media, Propaganda Tool, Content quality and

proliferation, Social Responsibility. Media Freedom: The relationship between freedom of

expression and the safety of journalists and communicators, access to information, impunity

and the rule of law. Media Trends: Convergent Media, Content Customisation,

Demassification. Global Media Impact on India: Hegemony of International media

Mughals, Transnational media and India, Global media and the promotion of the cult of stars,

Hollywood’s foray into film industry. Practical: Students will be required to organize panel

discussions and conduct lecture series by inviting eminent journalists/experts to enrich

themselves on the contemporary significant issues.

F. TEXT BOOK

T1. Devereux, Eoin, (2007) Media Studies: Key Issues and Debates, SAGE.

G. REFERENCE BOOKS

R1. Lövheim, Mia, (2013) Media, Religion and Gender: Key Issues and New

Challenges, Routledge

R2. Oates, Sarah, (2008) Introduction to Media and Politics, SAGE.

R3. Hackett, Robert A, (2005) Democratizing Global Media: One World, Many

Struggles,

Yuezhi Zhao, Rowman & Littlefield Publishers

39

H. Lecture Plan:

LE

C

NO

TOPICS Session Outcome Mode of Delivery Correspondi

ng CO

Mode of

Assessing

the

Outcome

1-2 INTRODUCTION, Understanding media as

industry

To acquaint and clear teachers

expectations and understand

student expectations

Lecture JC6161.1 Mid Term I

End Term

3-4

Brief overview of development of Indian Media

Introduction to development of

Indian Media

Presentation JC6161.1 Mid Term I

End Term

5-8 Contemporary Scenario.

Contemporary Scenario of

media industry in India


End Term

9-10

Fake News,

Fake News situation,

identification and its

rectification in society

GD, lecture JC6161.2 Mid Term I

End Term

11-

12 Media and Gender and Impact on Children,

The representation of gender

and children in media

Lecture, GD JC6161.2 Mid Term I

End Term

13-

14 Content quality and proliferation,

Discuss the content quality of

media.

Flipped class JC6161.2 Mid Term I

Assignment

End Term

15-

16 Privacy,

To acquaint the students with

issue of privacy in

contemporary scenario.


End Term

17-

18 Corporatization of Media,

Identify the reasons behind

Corporatization of Media


End Term

19-

20 Propaganda Tool

Discussion of How media

works as propaganda tool

Lecture, discussion JC6161.2 Mid Term I

End Term

40

21-

23 Social Responsibility of media

Understand the Social

Responsibility of media in

Indian scenario.

Lecture, GD JC6161.2 Mid Term II

Assignment

End Term

24-

25

The relationship between freedom of expression

and the safety of journalists and

communicators,

Freedom and safety of media

and whistle blowers.

Lecture, JC6161.3 Mid Term II

End Term

26-

27 Access to information

RTI and right to know shall be

discussed.


Assignment

End Term

28-

29 Impunity and the rule of law.

To acquaint with Impunity and

the rule of law.


End Term

30-

31 Convergent Media,

Convergent Media and its

effects on the industry.

Presentation JC6161.4 Mid Term II

End Term

32-

33 Content Customisation,

How the Content Customisation

works and its benefits


End Term

34-

36 Demassification.

Concept of Demassification

shall be explained.


End Term

37-

40 Hegemony of International media Mughals,

The Hegemonic culture started

by International media Mughals

and Indian media scenario

Lecture, GD JC6161.5 End Term

41 Transnational media and India, Understand the concept of

Transnational media

Lecture JC6161.5

End Term

42 Global media and the promotion of the cult of

stars,

Global media and the

promotion of the cult of stars

Lecture JC6161.5 Assignment

End Term

41

43-

44 Hollywood’s foray into film industry.

Indian cinema and Hollywood.

The impact


42

J.Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO

3

PSO 4

[JC6161.

1]

Describe the development and Contemporary

Scenario of media industry.

1 2

[JC6161.

2]

Analyse the impact of media on society and

understand the issues of fake news, privacy etc.

3 2

[JC6161.

3]

Establish the relationship between freedom of

expression and safety of media persons.

2 1

[JC6161.

4]

Examine and explore concepts like convergent

media, demassification etc.

2 1

[JC6161.

5]

Develop the skill of critical thinking by

discussion on impact of global media on India.

2

1 2


43

A. Introduction: This course is offered by Dept. of Journalism & Mass Communication

to the students who wish to pursue a professional career in Journalism & Mass

Communication. In addition to this, the course is intended to train the students to

conduct research, understand terms and tools needed in using and applying research

methods. This is a compulsory course that emphasises quantitative and qualitative

methods in research.


[JC6201.1]. Define and describe the nature, levels and functions of media

research.

[JC6201.2]. Understand the different methods and tools of conduct of media

research.

[JC6201.3]. Apply the different types of research methods in media.

[JC6201.4]. Examine the application of different statistical tools in media

research.

[JC6201.5]. Develop the skills in data analysis, interpretation and research

reporting writing.

C. Programme Educational Objectives,

Programme Outcomes



[PO 2]. Create and design works of high quality media products including blogs, digital



context.






sustainability.



Course Hand-out

Mass Media Research | JC6201 | 3 Credits | 3 0 0 3

Session: Jan 2020 – May 2020 | Faculty: Prof. Amitabh Srivastava | Class: II Semester M.A. (J&MC)

44







media campaigns.

C. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS (Practical) 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)









Homework/ Home


Assignment

(Formative)







D. SYLLABUS

45

Approach of Science: Science and scientific approach; Role of theory; Definition of research,

nature and scope; Constructs, variables and definitions; Research classification, basic and

applied research; Hypothesis statement and testing; Statement of problem; Research proposal.

Probability Principles and Techniques. Theory of Probability; Sampling procedure;

Descriptive and Inferential analysis of data. Parametric and Non-Parametric data analysis.

Types of research- Research design, meaning and purpose- types of research designs;

Experimental, Ex-post-facto, Survey research. Content analysis, Observation research

techniques. Historical research. Measurement techniques: Levels of measurement; Methods

and tools of research; Tools for data collection; Validity and Reliability; Analysis and

Interpretation: Statistics, purpose, approach and methods: Statistical tools for media research;

Application of statistical tests- Parametric and Non-Parametric tests; Application of computer

for data analysis; Principles and techniques of research report writing. Media research

applications: Print media; Electronic media; Advertising and Public Relations; New media;

E. TEXT BOOK

T1. Anders Hansen; Others: Mass Communication Research Methods - Macmillan

Press Ltd; 1998

T2. Arthur Asa Berger: Media Research Techniques - Sage Publications; 1998.

F. REFERENCE BOOKS

R1. Klaus Krippen Dorff : Content Analysis: An Introduction To Its Methodology -

Sage Publications; 1997.

R2. Susanna Hornig Priest : Doing Media Research : An Introduction - Sage

Publications.1995

R3. James H Watt, Sjef A Vanden BerAllyn & Bacon: Research Methods for

Communication Science; 2002.

46

G. Lecture Plan:

LEC

NO


ng CO

Mode of

Assessing

the

Outcome

1

Introduce course-handout





End Term

2-3

Science and scientific approach

Introduction to scientific

approach to research


End Term

4-5 Role of theory; Definition of research, nature

and scope;

functions and characteristics of

new media to be discussed.

Lecture. JC6201.1 Mid Term I

End Term

6 Constructs, variables and definitions;

Introduction to the history of

Internet, World Wide Web.


End Term

7-8 Research classification, basic and applied

research;

Convergence media, its types

and impact to be discussed.


End Term

9 Hypothesis statement and testing; Statement

of problem;


Internet as extension of mass

media.


Assignment

End Term

10-11

Media research applications: Print media;

Electronic media; Advertising and Public

Relations; New media.

Political Economy of New

Media to be discussed.


End Term

12-13 Research proposal. Probability Principles and

Techniques

Network society and the

cultural interface it makes.

Lecture, JC6201.3 Mid Term I

End Term

14

Theory of Probability;

Nature of New media audience

shall be told.


End Term

47

15-16 Sampling procedure; Descriptive and

Inferential analysis of data.

Students shall be made to write

Blogs, types of blogs and Micro

blogging


Assignment

End Term

17 Parametric and Non-Parametric data analysis. What are Web portals and

Websites and the difference?


End Term

18-22 Types of research- Research design, meaning

and purpose- types of research designs;

Experimental, Ex-post-facto, Survey research.

Content analysis, Observation research

techniques. Historical research.

Writing for new media content

practical.


Assignment

End Term

23-25 Measurement techniques: Levels of

measurement;

Scenario of Online advertising

in India.


End Term

26-28 Methods and tools of research; Tools for data

collection;

E-governance. Its types and

advantages to be done.


Assignment

End Term

29-31 Validity and Reliability; Analysis and

Interpretation: Statistics, purpose, approach

and methods: Statistical tools for media

research;

Several Social and cultural

issues related to new media will

be done.


End Term

32-33 Application of statistical tests- Parametric and

Non-Parametric tests;

The role of Alternate media and

its scope.

Lecture/Presentatio

n

JC6201.4 End Term

34-36 Application of computer for data analysis;

Principles and techniques of research report

writing.

Virtual reality and its effects on

physical and psychological

being of the individuals.

Lecture, GD JC6201.5 Assignment

End Term

48


CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO

3

PSO 4

[JC6201.

1]

Define and describe the nature, levels

and functions of media research.

3 2

[JC6201.

2]

Understand the different methods and

tools of conduct of media research.

2 3 2

[JC6201.

3]

Apply the different types of research

methods in media.

2 2 2

[JC6201.

4]

Examine the application of different

statistical tools in media research.

2 2

[JC6201.

5]

Develop the skills in data analysis,

interpretation and research reporting

writing.

1 2 2 2


49



Course Hand-out

Indian Constitution, Media Laws and Ethics | JC JC6202 | 3 Credits | 3 0 0 3

---------------------------------------------------------------------------------------------------------------------------

A. INTRODUCTION: This course is intended at providing students with an overview

of the basic characteristics of Indian constitution and media laws. The course will

further teach the students to critically analyse the ethical problems that plague the

Indian media.


CO Course Outcome PO &

PSO BTL

JC6202.1 Understand the basic characteristics of India

Constitution.

Understanding

JC6202.2 Describe media laws in India Understanding

JC6202.3 Analyse the practice of media ethics in Indian media

context

Understanding

JC6202.4 Evaluate the issues related to media practice in India Analysing






context.

[PO 4]. Acutely examine prevailing media issues on environment, gender, rural and

cultural.





sustainability

50






media campaigns.

D. ASSESSMENT PLAN:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a student to

be qualified for taking up the End Semester examination. The allowance of

25% includes all types of leaves including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about the

absence. A makeup assignment on the topic taught on the day of absence will

be given which has to be submitted within a week from the date of absence.

No extensions will be given on this. The attendance for that day of absence

will be marked blank, so that the student is not accounted for absence. These

assignments are limited to a maximum of 5 throughout the entire semester.

Homework/ Home


Assignment

(Formative)

There are situations where a student may have to work in home, especially

before a flipped classroom. Although these works are not graded with marks.

However, a student is expected to participate and perform these assignments

with full zeal since the activity/ flipped classroom participation by a student

will be assessed and marks will be awarded.

51

E. SYLLABUS

JC6202: INDIAN CONSTITUTION, MEDIA LAWS AND ETHICS [3 0 0 3]

Introduction to Indian Constitution: Basic characteristics, preamble, directives of state policy;

Fundamental rights; Fundamental duties; Citizenship. Concept and Scope of Media Freedom:

Concept; Constitutional guarantees on press Freedom; Limitations; Reasonable restrictions;

Pressures on media freedom. Press Acts: Press and registration of books Act, 1867; official

secrets Act (1923), Right to information Act; Cinematography Act 1953; Cable television

Act; Working journalist Act; Press Council and Press Commission; Prasar Bharti Act. Media

Laws: Public and private law; Constitutional and criminal law, Personal law, Law and Justice;

Law on defamation; Contempt of courts; Case Studies of legal issues. Media Ethics:

Challenges for media professionals; Privacy, right to reply, Sensational and yellow

journalism; Ethical issues related to media ownership; Codes for media ethics.

F. Text Book:

T1. Pathak, Juhi P, Introduction to Media Laws and Ethics, New Delhi: Shipra Publications,

2014.

G. Reference:

R1. Basu Durga Das, Constitutional Law of India, Lexis Nexis, Nagpur, 2008.

R2. Brenard Rubin, Questioning Media Ethics, (ed.), New York Prager, 1978.

R3. Gordon, A. David, and john Michael Kittross, Contro-Versise in Media Ethics, 2nd,

New York : Waston – Guptill, 1981.

R4. Fink, C. Conrad, Media Ethics, Boston: Allyn & Bacon, 1995.

H. LECTURE PLAN:

LECTUR

E

NUMBER

TOPICS Session

Outcome

Mode of

Deliver

y

Correspondin

g CO

Mode of

Assessing

the

outcome

1-2 Basic

characteristics

of Indian

Constitution

Identify the

basic

characteristics

of Indian

constitution

Lecture JC6202.1 I Sessional

+ End-Term

Examinatio

n

3-4 Preamble,

directives of

state policy

Understand the

meaning of

preamble and

directive

principles


+ End-Term

Examinatio

n

5 Fundamental

Rights

Understand

fundamental


+ End-Term

52

rights and their

importance

Examinatio

n

6 Fundamental

Duties

Understand the

duties of people


+ End-Term

Examinatio

n

7 Citizenship Understand the

concept of

citizenship and

the rules to

become an

Indian citizen


+ End-Term

Examinatio

n

8 Concept and

Scope of Media

Freedom

Understand

media freedom

and its scope


+ End-Term

Examinatio

n

9 Constitutional

guarantees on

press freedom

Comprehend

constitutional

provisions for

free press


+ End-Term

Examinatio

n

10 Limitations and

Reasonable

restrictions

Identify

reasonable

restrictions on

freedom


+ End-Term

Examinatio

n

11-12 Pressures on

media freedom

Recognise the

pressures on

media freedom

and understand

its reasons and

consequences


+ End-Term

Examinatio

n

13 Press and

registration of

books Act,

1867

Understand the

importance of

Press and

registration of

books Act,

1867


+ End-Term

Examinatio

n

14 Official secrets

Act (1923)

Understand

official secrets

act and its scope


+ End-Term

Examinatio

n

15 Right to

information Act

Understand RTI

and its

importance for

media


+ End-Term

Examinatio

n

16 Cinematograph

y Act 1953

Comprehend

Cinematograph

y Act and its use


+ End-Term

Examinatio

n

17 Cable television

Act

Understand the

scope of Cable


+ End-Term

53

television Act

and its

operation

Examinatio

n

18 Working

journalist Act

Identify the

objectives of

the act


+ End-Term

Examinatio

n

19 Press Council

and Press

Commission

Comprehend

the history of

press council

and press

commission

and their role


+ End-Term

Examinatio

n

20 Prasar Bharti

Act

Understand

what the act is

and recognise

its objectives


+ End-Term

Examinatio

n

21 Public and

private law

Identify the

differences

between public

and private law


+ End-Term

Examinatio

n

22 Constitutional

and criminal

law

Understand

Constitutional

and criminal

law and their

applicability


+ End-Term

Examinatio

n

23 Personal law,

Law and Justice

Understand the

concept of law

and justice


+ End-Term

Examinatio

n

24 Contempt of

courts

Comprehend

contempt of

law, its history

and criticism


+ End-Term

Examinatio

n

25-26 Case Studies of

legal issues

Develop

understanding

of contempt of

court cases with

examples


+ End-Term

Examinatio

n

27-28 Media Ethics Memorize the

definition of

ethics and the

3applicability

of ethics in

media.

Understand the

areas of media

ethics

Lecture JC6202.3 II Sessional

+ End-Term

Examinatio

n

54

29-30 Challenges for

media

professionals

Identifying the

challenges

journalists face

on a daily basis


+ End-Term

Examinatio

n

31 Privacy Understand

Indian privacy

laws and their

importance


+ End-Term

Examinatio

n

32 Right to reply Understand the

concept and

importance of

right to reply

and the validity

of it


+ End-Term

Examinatio

n

33-34 Sensational and

yellow

journalism

Know the

history, practice

and examples of

yellow

journalism


+ End-Term

Examinatio

n

35-36 Ethical issues

related to media

ownership

Understand the

type of media

ownership, its

consequence of

media freedom

and the ethics

involved


+ End-Term

Examinatio

n

37-38 Codes for

media ethics

Understand

code of ethics

and its

importance and

application


+ End-Term

Examinatio

n


CO STATEMENTS COORELATION WITH

PROGRAM OUTCOMES

COORELATION WITH

PROGRAM-SPECIFIC

OUTCOMES

55

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO

2

PSO

3

PSO

4

[JC6202.1] Understand the

basic

characteristics of

Indian

constitution

[JC6202.2] Describe media

laws in India

[JC6202.3] Analyse the

practice of media

ethics in Indian

media context

1 1 1 1

[JC6202.4 Evaluate the

issues related to

media practice in

India

1 1 1 1

56

A. Introduction: This course is offered by Dept. of Journalism & Mass Communication

to the students who wish to pursue a professional career in web journalism. In addition

to this, this course intends to expose students to the basic features and functionality of

internet. How internet incorporates other forms of media, the concept of convergence

and Social implications. This course does not involve a study of the technology behind

it and does not intend to impart programming skills of any nature.


CO1 Describe the nature, functions, history and impact of advertising

CO2 Discuss the emergence of advertising, types and characteristics of advertising

CO3 Examines the challenges faced by business organizations in advertising management.

CO4 Analyse latest trends in advertising in India and abroad, hence develop employability

skills.

CO5 Develop the basic skill of writing and making an effective advertisement campaign.






context.


[PO 5]. Create and demonstrate print, electronic and web products in specialized fields of




sustainability



Course Hand-out

Advertising and Public Relations | JC 6203| 4 Credits | 2 0 4 4

57



[PSO 2]. Analyze and interpret the significance of print journalism.

[PSO 3]. Produce various programmed for contemporary broadcast industry.


media campaigns.

D. Assessment Plan:


Internal Assessment

(Summative)


Sessional Exam II

(Practical)

20

CWS (Practical) 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)









Homework/ Home


Assignment

(Formative)







E. SYLLABUS

58

Advertising Basics: Introduction, Definition, History, Classification and functions,

Advertising and Society, Impact of Advertising, Women and Children in Advertising, Ethics

in Advertising, Codes of Ethics, Advertising: A Marketing Tool, Advertising Agencies.

Advertising Research and Strategy: The Consumer Behaviour, Learning, Memory and

Motives, Advertising Planning, Positioning: Brand Image and Brand Personality, Creative-

Message and Media Strategy, Advertising Budget, Advertising Research and Account

Planning, Working of Advertising, Copy Testing, Media research. Creativity and Advertising:

Role of Creativity in advertising, element of creative advertising, planning creative strategy,

taking creative risk, creative process, The Style: Hard Sell or Soft Sell, The Appeals,

Creativity through Language, Importance of language, Role of Copywriter, Rhetoric of

Advertising, Linguistic Deviations, Layout of Advertising, Components of a Print Ad, The

Layout, Mistakes to avoid, Be Different Advertising Media: Print Media: Characteristics and

Categories of the press, Directory, Direct Mail, Outdoor and Transit Advertising, Television

and Radio Advertising, Web Advertising: Objective, Types, Laws of web marketing, Link

Exchange, Challenges of online Advertising, New Development. Integrated Marketing

Communication: Tools and Element of IMC, Promotional planning process, direct marketing,

sales promotion, public relations, publicity, internet marketing; Advertising in a multicultural

Environment: Economic, Demographic, Cultural, Political and Legal Environment

International and Internet advertisement, laws and regulations, Future of Global Advertising.

F. References:

R1. Sharma Sangeeta, Singh Raghuvir, Advertising Planning and Implementation, PHI

Learning Private Limited, Delhi-110092, 2013

R2. Sengupta, Subroto, Brand Positioning. Tata McGraw-Hill Publishing Co., New

Delhi, 1999.

R3 .Rege, G.M., Advertising Art and Ideas. Kareer Institute, Mumbay, 2007.

R4. Caples, John., Tested Advertising Methods. Harper and Bros, New York, 2001.

Harrison, Tony, A Handbook of Advertising Techniques. Kogan Page, London, 2002.

59

G. Lecture Plan:

LEC

NO

TOPICS Session Outcome Mode of Delivery Corresponding

CO

Mode of

Assessing

the Outcome

1 Introduction To acquaint and clear teachers expectations

and understand student expectations

Lecture NA NA

2 Advertising Basics: Introduction, Definition Discussion JC6203.1 NA

3 History and

development

History of advertising Lecture JC6203.1 Mid Term I

Class quiz

End Term

4 Classification and

functions

Functions of advertising, types of

advertising


End Term

5 Advertising and

Society-I

Students will analyse impact of advertising Practical JC6203.1 Mid Term I

End Term

6 Advertising and

Society-II

Women and Children in Advertising Flipped Class JC6203.2 Mid Term I

End Term

7 Ethics in Advertising To acquaint the students with ethics of

advertising.


8 Advertising: A

Marketing Tool

Marketing mix, communication Mix Lecture JC6203.2 Mid Term I

End Term

9 Advertising Agencies Students will get to know about the

structure of ad agencies


10 Advertising Research

and Strategy

The Consumer Behaviour Lecture JC6203.2 Mid Term I

11-12 Advertising Research

and Strategy

Learning, Memory and Motives Practical JC6203.2 Mid Term I

13 Advertising Planning

Process of making advertisements Lecture JC6203.2 Mid Term I

End Term

60

14-15 Positioning Brand Image and Brand Personality Lecture JC6203.2 Mid Term I

End Term

16-18 Creative-Message and

Media Strategy

Writing and designing advertisements Practical JC6203.2 Mid Term II

19 Advertising Budget Advertising Research and Account

Planning

Activity (Think

Pair Share)

JC6203.2 End Term

20 Working of

Advertising

Copy Testing, Media research Lecture JC6203.2 Mid Term II

21-22 Creativity and

Advertising

Role of Creativity in advertising, element

of creative advertising, planning creative

strategy, taking creative risk, creative

process

Practical JC6203.2 Mid Term 1

End term

23 The Style Hard Sell or Soft Sell Lecture JC6203.2 Mid Term II

End Term

24 The Appeals

Creativity through Language, Importance

of language, Role of Copywriter, Rhetoric

of Advertising,

GD JC6203.3 End Term

25-26 Components of a Print

Ad

Linguistic Deviations, Layout of

Advertising, Mistakes to avoid, Be

Different

Practical JC6203.3 End Term

27-28 Advertising Media Print Media: Characteristics and

Categories of the press


29 Directory, Direct Mail Outdoor and Transit Advertising Lecture JC6203.3 IA

30-31 Television and Radio

Advertising

Characteristics and Categories of

broadcast media

Flipped Class JC6203.3 End Term

32 Web Advertising

Objective, Types, Laws of web marketing Lecture JC6203.3 Class Quiz

Mid Term II

End Term

61

33-34 Digital advertising Link Exchange, Challenges of online

Advertising, New Development

Lecture JC6203.3 Mid Term II

End Term

35-36 Integrated Marketing

Communication

Tools and Element of IMC Practical JC6203.3 Assignment

End Term

37-38 Integrated Marketing

Communication

Promotional planning process, direct

marketing, sales promotion, public

relations, publicity, internet marketing


39-40 Advertising in a

multicultural

Environment

Economic, Demographic Lecture JC6203.4 Assignment

End Term

41-42 Target Audience Dividing the market, identify the target

market

Practical JC6203.4 Assignment

End Term

43 Target Audience Elements of market Practical JC6203.5 Internal

assessment

44-45 Laws of adverting Laws and regulations GD JC6203.5 Class Quiz

End Term

46 Advertising and

society

Cultural, Political and Legal Environment Lecture JC6203.5 Assignment

End Term

47 Advertising and

society

International and Internet advertisement Lecture JC6203.5 End Term

48-49 Ogilvy on advertising Discussion on Ogilvy’s work Lecture JC6203.5 Assignment

50-51 Ad of the word Discussion on Award winning ad

Campaign

Discussion JC6203.5 Assignment

52 Future of Global

Advertising

Scope and future of advertising Discussion JC6203.5 Assignment

62


CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO

3

PSO 4

[JC6203.

1]

Describe the nature, functions, history and impact

of advertising.

3

[JC6203.

2]

Discuss the emergence of advertising, types and

characteristics of advertising

2 2

[JC6203.

3]

Examines the challenges faced by business

organizations in advertising management.

1

[JC6203.

4]

Analyse latest trends in advertising in India and

abroad, hence develop employability skills.

2 1 3

[JC6203.

5]

Develop the basic skill of writing and making an

effective advertisement campaign.

3 3 3


3

63



Course Hand-out

New Media and Technology | JCJC6204 | 4 Credits | 2 0 4 4

A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to the

students to get accomplished with the development and Contemporary Scenario of

media industry. It targets to make the students well aware of the impact of media on

society and understand the issues of fake news, privacy and freedom of expression etc.


[JC6204.1]. Describe the history, genre and scope of new media.

[JC6204.2]. Explain the significance of Internet as extension of mass media.

[JC6204.3]. Develop social media accounts, blogs and discussion forums online.

[JC6204.4]. Analyze new media and alternate media content in contemporary

society.

[JC6204.5]. Examine the concepts like convergence of media, virtual reality and

cyber laws.

.C. Programme Outcomes






context.






sustainability.

64







media campaigns.

D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS (Practical) 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)









Homework/ Home


Assignment

(Formative)







65

E. SYLLABUS

Introduction to New Media: Introduction to new media, scope, functions and characteristics;

History of Internet, World Wide Web; Convergence media and its impact on society; Internet

as extension of mass media. New media: theory and application: The Political Economy of

New Media; Network society, cultural interface; New media audience: nature and

participation; Interactivity and User-generated Content. Online media and digital content:

Blogs, types of blogs and Micro blogging; Web portals and Websites; writing for new media;

Different kinds of online advertisements and online advertising in India; E-governance and

E-commerce: buying, selling, banking. Cyber Issues & Social Networking Media: Social and

cultural issues pertaining to new media; Alternate media and online journalism; Virtual reality

and identity crisis; Cyber laws and regulation of new media.

F. TEXT BOOK

T1. New Media, Nicholas Gane & David Beer, Berg, 2008.

G. REFERENCE BOOKS

1. Rajaraman V, Fundamentals of Computers II ed., Prentice-Hall of India (P) Ltd. New

Delhi. 1998.

2. The handbook of new media, leah lievrouw and Sonia living stone, sage publishing

66

H.Lecture Plan:

LEC

NO


ng CO

Mode of

Assessing

the

Outcome

1

Introduce course-handout





End Term

2-4

Introduction to new media, scope,

Introduction to new media and

its scope will be told.


End Term

5-8 functions and characteristics of new media

functions and characteristics of

new media to be discussed.

Lecture. Practical JC6204.1 Mid Term I

End Term

9- 11 History of Internet, World Wide Web

Introduction to the history of

Internet, World Wide Web.


End Term

12-15 Convergence media and its impact on society

Convergence media, its types

and impact to be discussed.


End Term

16-18

Internet as extension of mass media.


Internet as extension of mass

media.


Assignment

End Term

19-22 The Political Economy of New Media

Political Economy of New

Media to be discussed.


End Term

23 -26 Network society, cultural interface

Network society and the

cultural interface it makes.

Lecture, Practical JC6204.2 Mid Term I

End Term

27-29

New media audience: nature and participation

Nature of New media audience

shall be told.


End Term

30-34 Online media and digital content: Blogs, types

of blogs and Micro blogging

Students shall be made to write

Blogs, types of blogs and Micro

blogging

Lecture, Practical JC6204.3 Mid Term II

Assignment

End Term

35-37 Web portals and Websites What are Web portals and

Websites and the difference?


End Term

67

38- 40

Writing for new media

Writing for new media content

practical.


Assignment

End Term

41- 43

Different kinds of online advertisements

Different kinds of online

advertisements will be

discussed.


End Term

44- 45 Online advertising in India

Scenario of Online advertising

in India.


End Term

46-47 E-governance and E-commerce

E-governance. Its types and

advantages to be done.


End Term

48-51 Social and cultural issues pertaining to new

media

Several Social and cultural

issues related to new media will

be done.


End Term

52-53 Alternate media and online journalism

The role of Alternate media and

its scope.

Lecture, Practical JC6204.3 End Term

54-55 Virtual reality and identity crisis

Virtual reality and its effects on

physical and psychological

being of the individuals.

Lecture JC6204.5

End Term

56-57 Cyber laws and regulation of new media.

Cyber laws and regulation of

new media in India.

Lecture, Practical JC6204.5 End Term

68

J. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO

3

PSO 4

[JC6204.

1]

Describe the history, genre and scope of new

media.

3 1

[JC6204.

2]

Explain the significance of Internet as extension

of mass media.

3 2

[JC6204.

3]

Develop social media accounts, blogs and

discussion forums online.

3 3

[JC6204.

4]

Analyze new media and alternate media content

in contemporary society.

3 2

[JC6204.

5]

Examine the concepts like convergence of

media, virtual reality and cyber laws.

3 2

1 Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

69

A. Introduction: India is a country with many villages, most of the villages are having poor-

socio economic conditions, and the government of India is taking every step to develop the

economic condition of people living in rural areas. Therefore, the government of India engages

in different rural development activities and with a view to ensure rural employment, the

government is running several schemes. Rural development course, in general, is used to

denote the actions and initiatives taken to improve the standard of living in non-Urban

neighbourhoods, countryside, and remote villages.


[JC6250.1]. Understand the vital features of social structure.

[JC6250.2]. Examine the concept evolution and theoretical foundations.

[JC6250.3]. Analyse the different areas of rural development.

[JC6250.4]. Examine the various development programs.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that

frame our thinking and actions, checking out the degree to which these assumptions are

accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and

personal) from different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and

through electronic media in English and in one Indian language, and make meaning of the

world by connecting people, ideas, books, media and technology.

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach

conclusions in group settings.



Course Hand-out

Rural Development Projects | JC6250 | 3 Credits | 1 0 4 3

71

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred

national development, and the ability to act with an informed awareness of issues and

participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral

dimensions of your decisions, and accept responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts

and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent

and life-long learning in the broadest context socio-technological changes


[PSO.1]. Understand the nature and basic concepts of communication, journalism,

advertising, corporate communication, electronic media, new media and communication

research.

[PSO.2]. Analyse the contemporary media scenario in association with socio political

environment in India and its relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print

media and web designing which includes field activities reporting, editing and designing

journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of

advertising, corporate communication, electronic media, print and new media.

D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)




within a week from the date of absence. No extensions will

72

be given on this. The attendance for that particular day of

absence will be marked blank, so that the student is not

accounted for absence. These assignments are limited to a

maximum of 5 throughout the entire semester.

Homework/ Home


Assignment

(Formative)





full zeal since the activity/ flipped classroom participation by

a student will be assessed and marks will be awarded.

E. SYLLABUS

Definition of Rural Areas – Meaning of Development – Concept of Rural Development –

Causes of Rural Backwardness – Nature and Scope of Rural Development in India. Approaches

to Rural Development in India: Gandhian Approach – Decentralized Planning Approach –

Sectoral Approach – Area Approach – Target Group Approach – Integrated/ Holistic Approach

– Participatory Approach – Rights Approach.

Pioneering Efforts in Rural Reconstruction: Sriniketan – Martandam – Sevagram –Baroda –

Firka Development Scheme – Nilokheri – Etawa Pilot Project Community Development

Programme and National Extension Service – Panchayati Raj Institutions – 73rd Constitutional

Amendment Act – Transfer of Functions and Powers to PRIs.

Area Development Programmes: Drought Prone Area Programme – Command Area

Development Programme – Desert Development Programme – Hill Area Development

Programme – Integrated Tribal Development Agency – Tribal Development Corporation.

Target Group Programmes Case Study1 (Any One): Swarnajayanti Gram Swarojgar Yojana –

National Rural Livelihoods Mission – Micro Finance and Self-help Groups for Women

Empowerment: Functioning of Velugu in A.P.

Employment Generation Programmes Case Study2 (Any One): MGNREGS: Strategy,

Implementation mechanism, Progress and Problems – Prime Minister’s Rojgar Yojana.

National Social Assistance Programme – Rastriya Swasthya Bhima Yojana – Aam Admi

Bhima Yojana – National Food Security Mission

F. TEXT BOOK

T1. G. Sreedhar, D. Rajasekhar (2014), Rural Development in India: Strategies and

Processes, Concept Publishing Company Pvt. Limited

T2. Rural Project Management, New Age International (P) Limited, Publishers, 2008

G. REFERENCE BOOKS

R1. Krishna A. Jalihal, Murudaiah Shivamurthy (2003), Pragmatic Rural Development for

Poverty Alleviation: A Pioneering Paradigm, Concept Publishing Company, New Delhi.

R2. Gary Paul Green (2013), Handbook of Rural Development, Edward Elgar Publishing

Limited, UK

73

H. Session Plan:

Lectur

e

numbe

r

Topics Session Outcome Mode of

Delivery

Corres

-

pondin

g CO

Mode of

Assessing

the

Outcome

1 Introduction to Course

& Course Outcomes

Understand the

Vital course

objectives

Lecture NA NA

2 Rural Society: Social

Structure

Understand

Social Structure

Lecture

and Group

Discussion

JC6250

.1 End Term

3 Rural Economic

structure

Identify

Economic

structure

Lecture

and Group

Discussion

JC6250

.1 End Term

4 Rural Power Structure Understand

Power Structure

Lecture

and Group

Discussion

JC6250

.1

Assignment

and End

Term

5 Rural-Urban

Interactions

Analyse Rural-

Urban

Interactions

Lecture

and Group

Discussion

JC6250

.1 Mid Term 1

6 Rural Development :

Approaches and process

Examine

Approaches and

process

Lecture

and Group

Discussion

JC6250

.2 Assignment

7 Rural Social

Development

Understand

Social

Development

Lecture

and Group

Discussion

JC6250

.2 Mid Term 1

8 Sustainable

Development

Explain

Sustainable

Development

Lecture

and Group

Discussion

JC6250

.2 Mid Term 1

9 Human Development Examine Human

Development

Lecture

and Group

Discussion

JC6250

.2 Mid Term 1

10 Concept of Rural

Development

Analyse Concept

of Rural

Development

Lecture

and Group

Discussion

JC6250

.2

Assignment

and End

Term

11

Pre-Independence

Initiatives

Understand Pre-

Independence

Initiatives

Lecture

and Group

Discussion

JC6250

.2

Assignment

12 Community

Development

Understand

Community

Development

Lecture

and Group

Discussion

JC6250

.2

Assignment

13 Rural Credits, Self Help

Groups

Explain Rural

Credits, Self Help

Groups

Lecture

and Group

Discussion

JC6250

.3

Assignment

and End

Term

74

14 Co-operatives and

Green Revolution

Understand Co-

operatives and

Green Revolution

Lecture

and Group

Discussion

JC6250

.3

Mid Term 2

15 Rural Development

Plans

Interpret Rural

Development

Plans

Presentati

on

JC6250

.3

End Term


Programs

Identify Rural

Development

Programs

Presentati

on

JC6250

.3

Mid Term 2

17 State and Rural

Development

Discuss State and

Rural

Development

Presentati

on

JC6250

.3

Assignment


Administration

Understand Rural

Development

Administration

Presentati

on

JC6250

.3

Mid Term 2


Current Programs

Interpret Rural

Development

Current Programs

Presentati

on

JC6250

.3

Assignment

and End

Term

20 Voluntary efforts and

NGOs

Understand

Voluntary efforts

and NGOs

Participati

on and

Discussion

JC6250

.3

Mid Term 2

21 Woman and NGOs Understand

Woman and

NGOs

Participati

on and

Discussion

JC6250

.4

Assignment

22 Youth and NGOs Understand Youth

and NGOs

Participati

on and

Discussion

JC6250

.4

Assignment

23 Education and NGOs Education and

NGOs

Participati

on and

Discussion

JC6250

.4

Assignment

24 Environment and NGOs Environment and

NGOs

Participati

on and

Discussion

JC6250

.4

Assignment

25 Patterns of Emerging

Rural Society

Patterns of

Emerging Rural

Society

Participati

on and

Discussion

JC6250

.4

Assignment

and End

Term

26 Empowerment Empowerment Participati

on and

Discussion

JC6250

.4

Assignment

27 Rural Health Care Rural Health Care Participati

on and

Discussion

JC6250

.4

Assignment

28 Rural Education Rural Education Participati

on and

Discussion

JC6250

.4

Assignment

29 Rural Infrastructure Rural

Infrastructure

Participati

on and

Discussion

JC6250

.4

Assignment

and End

Term

75

30-35 Case Study 1 Case Study 1 Presentati

on

JC6250

.4

Assignment

36-40 Case Study II Case Study II Presentati

on

JC6250

.4

Assignment

41-45 Case Study III Case Study III Presentati

on

JC6250

.4

Assignment



CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PS

O

2

PSO

3

PSO

4

[JC6250.

1]

Understand the vital features of

social structure.

3 2

[JC6250.

2]

Examine the concept evolution

and theoretical foundations.

2 2

[JC6250.

3]

Analyse the different areas of

rural development.

2 2 2

[JC6250.

4]

Examine the various

development programs.

2 2

76

A. Introduction: This theory course largely take into account socio-political discourse and

empirically engaged cultural analysis that concentrates upon the political dynamics of

contemporary culture, its historical foundations, defining traits, conflicts, and

contingencies.


[JC6261.1]. Define the basic concepts and theories of human communication

[JC6261.2]. Understand the role of media in shaping the development of culture

and society.

[JC6261.3]. Examine the cultural and moral responsibility of media from different

perspectives.

[JC6261.4]. Analyse the historical and empirical features of culture, identity and

power relations



[PO 2]. Create and design works of high quality media products including blogs, digital audio-



context.






sustainability



MANIPAL UNIVERSITY JAIPUR



Course Hand-out

Media and Cultural Studies | JC 6261 | 3 Credits | 1 0 4 3

Session: Jan 2020 – May 2020 | Faculty: Dr Saad Ullah Khan | Class: II Semester M.A. (J&MC)

77




media campaigns.

D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS (Practical) 20

End Term Exam

(Summative)

End Term Exam 40

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a student to

be qualified for taking up the End Semester examination. The allowance of

25% includes all types of leaves including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about the

absence. A makeup assignment on the topic taught on the day of absence will

be given which has to be submitted within a week from the date of absence.

No extensions will be given on this. The attendance for that day of absence

will be marked blank, so that the student is not accounted for absence. These

assignments are limited to a maximum of 5 throughout the entire semester.

Homework/ Home


Assignment

(Formative)

There are situations where a student may have to work in home, especially

before a flipped classroom. Although these works are not graded with marks.

However, a student is expected to participate and perform these assignments

with full zeal since the activity/ flipped classroom participation by a student

will be assessed and marks will be awarded.

SYLLABUS

Understanding media and culture: what is media, what is media studies. What is culture, what

is cultural studies. Topics, themes and debates in media and cultural studies. Texts and signs

in media and culture. Cultural identities and media representations. Genres: television and film.

Audiences in media and cultural studies. Popular cultures, Production and consumption of

78

media and culture, Subcultures, Media: methods of analysis, Theories of cultural analysis.

Analysis media and cultural texts, methods of analysing audiences.

E. References:

R1.Jane stokes, how to media & cultural studies, London, sage, 2003

R2.Meenakshi Gigi Durham and Douglas M. Kellner, Media and cultural studies Key

works, Blackwell 2006.

R3. Tony Purvis, Get Set for Media and Cultural Studies, Edinburgh University Press,

F. Lesson Plan

79

Lec. No. Topics Session Outcome Mode of Delivery Corresponding

CO


Outcome


Hand-out briefing


expectations and understand student

expectations

Lecture NA NA

2 - 3 Understanding Media and

Culture

Discuss the meaning of the terms

media

Understanding media studies


End Term

4 - 6

Understanding Culture and

Cultural Studies

Understanding the concepts Lecture JC6261.1

Mid Term I

End Term

7 - 15 Theories of Cultural Studies

Identify the characteristics of

various theories involved

Differentitaite between connotative

and denotative

Grasp the concepts


End Term

16-18 Theories of Human

Communication

Applications of theories and their

practical implications

Lecture

Group activity

JC6261.1

JC6261.4

Mid Term I

End Term

19- 22

Texts and signs in media

and culture.

Understanding the concepts Lecture JC6261.2

JC6261.3

Mid Term I

End Term

23-28 Cultural identities and

media representations.

Decoding differences between

identities and culture Lecture JC6261.2 Mid Term II

80

Genres: television and film Group Discussion JC6261.4 End Term

29-34

Popular cultures, Production

and consumption of media

and culture

Understanding the terminologies

Study Media & the culture

Production and Mass Culture

Lecture

Group Discussion

JC6261.3 &

JC6261.4

Mid Term II

End Term

35-39

Media: methods of analysis

Theories of cultural

analysis.

Understanding the Components and

Applications Lecture JC6261.3 &

JC6261.4

Mid Term II

End Term

40-42

Analysis media and cultural

texts, methods of analysing

audiences.

Analysis and Interpretation of Key

Concepts Lecture JC6261.2 &

JC6261.4

Mid Term II

End Term

81

G. Course Articulation Matrix: (Mapping of COs with POs)

1 Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

CO

STATEMENT


OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO1 PSO2 PSO3 PSO4

[JC6261.1] Define the basic concepts and theories of

human communication

3 3

[JC6261.2] Understand the role of media in shaping the

development of culture and society.

2 3

[JC6261.3] Examine the cultural and moral responsibility

of media from different perspectives

2 2

[JC6261.4] Analyse the historical and empirical features of

culture, identity and power relations

2 1

82

A. Introduction: The Department of Journalism & Mass Communication offers Media

Content Writing to PG students, aiming to provide them skills and qualities required for

a successful media content writer. The course intends to develop a sense of different

contents for different Media outlets viz. magazines, journals, advertisements etc. and

also prepare students to generate content in English and Hindi languages for the said

media forms.


[JC2301.1]. Describe the various types of writing styles.

[JC2301.2]. Demonstrate how to move from idea to complete article.

[JC2301.3]. Examine the difference between writing for the news media and other forms of

writing.

[JC2301.4]. Analyse the contemporary trends of media writing.

[JC2301.5]. Develop the skills and qualities required for a successful media writer.













Course Hand-out

Me Media Content Writing (English/Hindi) | JC2301| 5 Credits | 3 2 0 5

83




[PO.5]. Ethics: Recognize different value systems including your own, understand the

moral dimensions of your decisions, and accept responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental

contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in

independent and life-long learning in the broadest context socio-technological changes


[PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,

corporate communication, electronic media, new media and communication research.





journal.



D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I (Theory

Hindi)

20

Sessional Exam II (Theory

English)

20

CWS (Hindi) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)






84




Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Course objective: The course intends to develop a sense of different contents for different

Media outlets viz. magazines, journals, advertisements etc. and also prepare students to

generate content in English and Hind languages for the said media forms.

Unit 1. Creative and feature writing:

a. Meaning of creative writing, writing with creativity, art of writing with flair,

b. Difference between news writing and creative writing, narrative and interpretation

writing.

c. Meaning of Feature and its types

d. Ingredients of feature writing and art of writing different kinds of features.

Unit 2. Writing reviews:

a. Reviewing books,

b. Film review

c. Reviewing performing arts

d. TV and radio review.

Unit 3. Technical writing:

a. Business writing,

b. Science writing

c. development writing

d. Content writing for Online Media.

Unit 4. Writing for Electronic Media:

a. Script writing for news, talk, discussion,

b. Final aspects of electronic media language development writing

c. Features, talks, Writing for the ear,

F. References/Text Books:

R1. Beyond Those, Headlines, New Delhi: The Media Foundation,1996.

85

R2. Fun F. Smith and Lorain M. O Connell, Editing Today, II ed., New Delhi: Surjeet

Publication, 2004.

R3. Louis Alexander, Beyond the facts: A guide to the art of feature writing, II ed., New Delhi:

Surjeet Publication, 2004.

R4. Mencher, Melvin, News Reporting and Writing, Mac-Graw Hill, Boston,2006.

R5. Agarwal Vir Bala, Essentials of Practical Journalism, Concept Publishing Company, 2006.

86

G. Lecture Plan:

Lecture No. Topics Session Outcome Mode of Delivery Corresponding

CO


Outcome

1-2

3-4

Introduction to Basics of

Writing (English/ Hindi)

Define the basic skills

required for creative

writing

Lecture JC2301.1 I Sessional / End Term

5,6 The Art of Creative Writing

(English/ Hindi)

Describe the various

ways of writing


7,8 Relationship between

reading and writing

(English/ Hindi)

Discuss the different

ways to generate story


9-10

11-12

World classics/ English and

Hindi

Identify the

influences of

literature on writing.

Discussion/ Activity JC2301.1 Home Assignment

End Term

13,14 The process of writing

(English/ Hindi)

Identify the various

steps of writing.

Lecture JC2301.2 Home Assignment

End Term

15,16 IDEA (English/ Hindi) Understand idea

development and the

creative process


Share)

JC2301.2 Class Quiz

Mid Term I

End Term

17,18 Research for writing

(English/ Hindi)

Understand the

importance of

research

Lecture JC2301.2

19,20 News writing and creative

writing(English/ Hindi)

Interpret the

difference between

writing for the news

media and other

forms of writing.

Lecture JC2301.2 Mid Term 1

End term

87

21,22 Narrative and interpretation

writing (English/ Hindi)

Understand style of

narrative writing


Class Quiz

Mid Term 1

End Term

23-24

25-26

Feature Genres (English/

Hindi)

Understand the

different types of

features

Lecture JC2301.3 Class Quiz

Mid Term 1

End Term

27,28 Ingredients of feature

writing(English/ Hindi)

Understand the skills

required for writing

feature


Mid Term I

End Term

29,30 Art of writing different

kinds of features(English/

Hindi)

Analyse the range of

approaches to feature

writing


End Term

31,32 Reviewing books (English/

Hindi)

Understand basics of

reviewing fiction and

non-fiction books


End Term

33,34 Film review

(English/ Hindi)

Understand film

grammar and art of

reviewing films


End Term

35-36 Critical study of film

reviews by renowned film

journalist (English)

To investigate

different point of

view

Discussion JC2301.3 Mid Term II

End Term

37-38 Critical study of film

reviews by renowned film

journalist (Hindi)

To investigate

different point of

view


End Term

39, 40 Reviewing performing arts

(English/ Hindi)

Discuss the basics of

other art forms


End Term

88

40-41

42-43

TV and radio

review(English/ Hindi)

Understand the

difference between

see copy and hear

copy


Mid Term II

End Term

44,45 Business writing (English/

Hindi)

Understand basic

terms of business

writing


End Term

46 Critical study of business

stories by renowned

business journalist (English)

To investigate

different point of

view


End Term

47 Critical study of business

stories by renowned

business journalist (Hindi)

To investigate

different point of

view


End Term

48,49 Science writing

(English/ Hindi)

Understand basics of

scientific writing


End Term

50,51 Development writing

(English/ Hindi)

Discuss the concept

and process of

development writing


End Term

52-53

54-55

Critical study of various

development report issued

by government of India and

other research organization

(English/ Hindi)

Analyse the

difference between

the data and reality of

development projects.


End Term

56-57

58-59

Content writing for Online

Media

Discuss the news in

short format and other

emerging trends of

writing for digital

media


60,61 Final aspects of electronic

media language

development writing

Understand the

importance of

Discussion JC2301.5 End Term

89

language in electronic

media

62-63

64-65

Script writing for news, talk,

discussion

Design script for

interviews and talk

shows

Flipped class JC2301.5 End Term

66-68 Common errors of writing

(English)

To develop the skills

required writing for

media


69-70 Common errors of writing

(Hindi)

To develop the skills

required writing for

media


90


CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO 3 PSO 4

[JC2301.

1]

Describe the various types of writing styles. 3 2

[JC2301.

2]

Demonstrate how to move from idea to completed

article

[JC2301.

3]

Examine the difference between writing for the

news media and other forms of writing

[JC2301.

4]

Analyse the present trends of media writing.

[JC2301.

5]

Develop the skills and qualities required for a

successful media writer

2

1Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

91

A. Introduction: The course will provide students some outlines of the art and science of

film analysis. Though some learning of notable periods in film history, certain

movements and school of aesthetics, politics and philosophy are mandatory however,

the emphasis would be to understand contemporary global trends - to be aware of the

kinds of films students and young people are making today. Students in this course will

be able to (a) develop sensitivity towards cinema; (b) be fully aware and appreciative

of the technique, aesthetics, ideology and history of cinema, (c) write with greater

lucidity and clarity with an idea of the realms of imagination and creativity.


[JC2302.1]. Understand aesthetics and its relation to film and basics of film appreciation.

[JC2302.2]. Discuss the evolution of cinema and its language

[JC2302.3]. Analyse the genre of film

[JC2302.4]. Evaluate the film movement and film theories

[JC2302.5]. Criticism of films and film directors













Course Hand-out

Film Appreciation & Criticism | JC2302| 4 Credits | 3 2 0 5

92




[PO.5]. Ethics: Recognize different value systems including your own, understand the

moral dimensions of your decisions, and accept responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental

contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in

independent and life-long learning in the broadest context socio-technological changes


[PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,






journal.



D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)







93



Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Aesthetics and Appreciation: Definition and Meaning of Aesthetics and

Appreciation, Perception of Beauty, Basics of Film Criticism, The Value of Film

Viewing; Language of Cinema: Cinematic Terms, Mise-en-scene, Cinematography

and Editing - Time and Space, Narrative, Shot, Theme, Story and Screenplay;

Film as Art: Form and Frames, Other Arts and Cinema - Theatre, Painting, Other

Traditional Arts, Film Genre, Fiction Films, Short Films, etc. New wave cinema,

Genre and Auteur theories, Modernism and Post-modernism, Classic Hollywood

Cinema and Art Cinema; Art, technology, theory and film criticism, Different

approaches and writers, From the early days to the present day: major film-makers

and films from different countries, current trends

F. TEXT BOOK

T1. Nelmes, Jill. Introduction to Film Studies, 2012. Routledge, Milton Park,

Abingdon.

G. REFERENCE BOOKS

R1. Hayward Susan, Key Concepts in Cinema Studies, 2004. Routledge, New

York,

R2. Braudy Leo, Film Theory and Criticism, 2009. Oxford Publications;

R3. Bordwell, D. Film Art: An Introduction. 2017. McGraw-Hill, New York.

94

H. Lecture Plan:

Lec No Topics Session Outcome Mode of Delivery Corresponding

CO


Outcome

1 Introduction to syllabus

with special reference to

objectives & outcomes

To acquaint and clear

teachers expectations

and understand


Lecture NA NA

2,3 Definition and Meaning of

Aesthetics

Define Aesthetics Lecture / Flipped

Class

JC2302.1 I Sessional / End Term

4 Definition and Meaning of

film appreciation

Define Appreciation Lecture JC2302.2 I Sessional / End Term

5-7 Perception of Beauty Discuss the

perception of beauty


End Term

8-10 The Value of Film Viewing Explain the Value of

Film Viewing


End Term

11-12 Language of Cinema Interpret the language

of Cinema


Share)

JC2302.2 Class Quiz

Mid Term I

End Term

13-14 Cinematic Terms Identify Cinematic

terms

Lecture JC2302.2 Mid Term 1

End term

15-17 Mise-en-scene Understand mise-en-

cene

Flipped Class JC2302.2 Home Assignment

Class Quiz

Mid Term 1

End Term

18-20 Cinematography and

Editing

Discuss the

cinematography and

editing techniques


Share)

JC2302.2 Class Quiz

Mid Term 1

End Term

95

21-22 Time and Space Understand the

importance of time

and space

Flipped Class JC2302.2 Class Quiz

Mid Term I

End Term

23-24 Narrative Discuss the role of

narrative


Share)

JC2302.2 Class Quiz

End Term

25-26 Shot Understand the

relations of shots


Mid Term II

End Term

27-28 Theme Discuss the theme of

films


Share)

JC2302.2 Class Quiz

Mid Term II

End Term

29-30 Story Understand the

importance of story


Mid Term II

End Term

31-32 Screenplay Understand the

mechanism of making

a screenplay


Mid Term II

End Term

33-34 Film as Art Discuss the evolution

of film as art


Share)

JC2302.2 Class Quiz

End Term

35-36 Form and Frames Understand the forms

and frames in film

Flipped Class JC2302.3 Mid Term II

End Term

37 Other Arts and Cinema Understand how other

arts shaped films

Flipped Class JC2302.3 Mid Term II

End Term

38-39 Cinema and Theatre Discuss the

relationship of

cinema and art


Share)

JC2302.3 Class Quiz

End Term

40 Cinema and Painting Discuss the

relationship of

cinema and painting


End Term

41-43 Genre Describe and identify

genres of film


End term

44-45 Fiction Films Understand cinema

as a dream factory


End term

96

46-47 Short Films Identify the

movement of shorts


Mid Term II

End Term

48-49 New wave cinema Understand new wave

cinema

Flipped Classroom JC2302.4 Class Quiz

Mid Term II

End Term

50-51 Genre and Auteur theories Examine genre with

auteur theories


Mid Term II

End Term

52-53 Modernism Examine films from

modernism

perspective


End Term

54-55 Post-modernism Examine films from

post-modernism

perspective


End Term

56-58 Classic Hollywood Cinema Describe The

evolution of

Hollywood


End Term

59 Art Cinema Describe the art

cinema movement


End Term

60 Art and technology Explain how

technology influence

cinema


End Term

61-62 Film Theory Analyse film theory Lecture JC2302.5 Class Quiz

End Term

63-64 Film Criticism Write-ups on

Criticism of films

after screening

Lecture and Flipped

Classroom

JC2302.5 End Term

65 Different approaches and

writers

Write-ups on writers

of films after

screening


66-68 Film-makers PPT presentation on

film makers

Presentation JC2302.5 End Term

97

69 Films from different

countries

PPT presentation on

world cinema


70 Current trends PPT presentation on

current trends


98


CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO

3

PSO 4

[JC230

2.1]

Understand aesthetics and its relation to film and

basics of film appreciation.

1

[JC230

2.2]

Discuss the evolution of cinema and its language 1

[JC230

2.3]

Analyse the genre of film 1

[JC230

2.4]

Evaluate the film movement and film theories 2

[JC230

2.5]

Criticism of films and film directors 2 1 1

1. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

99

A. Introduction This subject provides a detailed understanding of the media’s role in

international arena, with socio political and economic implications between the first

and the third world. Basically a theoretical understanding of the relations and policies

that affect the third world and subsequently the media are discussed here.


[JCJC2305.1]. Define the concept of international communication and flow of information.

[JCJC2305.2]. Identify key stakeholders in International media and understanding Media

Imperialism.

[JCJC2305.3]. Use of international media in cultural-diplomacy, inter-community relations

and understanding the patters of media ownership.

[JCJC2305.4]. Judging the impact of international communication on various social,

political, cultural and diplomatic settings.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our

thinking and actions, checking out the degree to which these assumptions are accurate and valid,

and looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through

electronic media in English and in one Indian language, and make meaning of the world by

connecting people, ideas, books, media and technology.



[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national

development, and the ability to act with an informed awareness of issues and participate in civic life

through volunteering.



Course Hand-out

Global Communication | JC 2305 | 5 Credits | 3 2 0 5

100

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimD

ensions of your decisions, and accept responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and

sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and

life-long learning in the broadest context socio-technological changes

Program Specific Outcomes [PSO.1] State structure and importance of international communication.

[PSO.2]. Discuss media control and circumstances that led to media based cultural erosion

[PSO.3]. Implementation of various media approaches related to ownership, functioning,

agendas etc. and their practical applications in various media contexts

[PSO.4]. Investigate the role of international communication in national and community based

developments.

D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I (Theory) 20

Sessional Exam II (Theory) 20

CWS (Assignment) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)






so that the student is not accounted for absence. These assignments

are limited to a maximum of 5 throughout the entire semester.

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

101

Unit One: International communications as a field of study- idealist humanist approach,

political proselytization- information as economic power, as political power. Unit Two:

Media in the global context. Information and power. Political economy. Classifying global

systems-Global news agencies- News flow. Directionality of news flow. Quality Vs quantity.

Unit Three: Media in the economic context- Free flow to free trade. Communication policies

– NAFTA, GATT, UNSECO and ITU. Unit Four: Media Ownership- regulation of ownership

and control. Possibilities of pluralities in ownership. Content and programming in world media.

Distinguishing the local, regional and global levels of programming and content. Unit Five:

Media in sociological context- relevance of cultural diplomacy. Dynamics of inter community

relations. Principles of international cooperation. New media transgressing borders.

International terrorist organizations, media use and media coverage.

F. References/Suggested Readings:

R1. Mowlana, Hamid. Global Information and World Communication. New Frontiers in

International Communication. Sage, New Delhi; 1997.

R2. Joseph, MK. Modern media and Communication. Vol.2.Anmol Publications Pvt. Ltd. New

Delhi; 1997.

R3. Sreberny A, Dwayne W, McKenna J, Oliver B, Media in global Context, Bloomsbury

Academic; 2009.

R4. Kamalipour, Yahya. International Communication, Purdue University, Calumet; 2009.

G. LESSON PLAN

102

Lec. No. Topics Session Outcome Mode of Delivery Corresponding

CO


Outcome


Hand-out briefing


expectations and understand student

expectations

Lecture NA NA

2 – 8

International

communications as a field of

study/ idealist humanist

approach, political

proselytization

Discuss the meaning of the

corresponding terms

Understanding their importance,

relevance and application


End Term

9-15

Information as economic

power, as political power.

Political economy

Understanding the concepts

Lecture

Group Discussion

JC2305.1

JC2305.2

Mid Term I

End Term

16 - 21

Classifying global systems-

Global news agencies- News

flow.

To identify and understand the flow

of news

Classification and functioning of

global news agencies


End Term

22-25 Directionality of news flow.

Quality Vs quantity.

Study the conceptual framework of

news flow

Lecture

JC2305.2

Mid Term I

End Term

26-35

Media Control

Cultural Imperialism

Communication policies –

NAFTA, GATT, UNSECO

and ITU.

Understanding the concepts

,institutions and implications of

various policies

Lecture JC2305.2

JC2305.3

Mid Term I

End Term

103

36-41

Media in the economic

context- Free flow to free

trade

Media Ownership

Explain the importance of free trade

and media ownership

Lecture

Group Discussion

JC2305.3

Mid Term I

End Term

42-50

Regulation of ownership

and control. Possibilities of

pluralities in ownership.

Content and programming

in world media

Understanding the regulations of

ownership and control

Understanding media content and its

impact

Lecture

Group Discussion

JC2305.3

JC2305.4

Mid Term II

End Term

51-54

Distinguishing the local,

regional and global levels of

programming and content.

Analysing the different levels of

programming and content Lecture

JC2305.4

JC2305.3

Mid Term II

End Term

55-62

Relevance of cultural

diplomacy. Dynamics of

inter community relations.

Study the concept and

implementation Lecture JC2305.3 Mid Term II

63-65 Role of Media and Principles

of international cooperation.

Analysing the role of media as a

bridge at international level Lecture

JC2305.4

Mid Term II

End Term

66-68

New media transgressing

borders.

Media and sponsored

violence

Elucidating the concept Lecture JC2305.4

Mid Term II

End Term

69-70 Global media use and media

coverage. Elucidating the concept Lecture JC2305.4 Mid Term II

104

End Term

105

CO

STATEMENT


OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO 3 PSO 4

[JC2305.1]

Define the concept of international communication

and flow of information.

3 3

[JC2305.2

] Identify key stakeholders in International media and

understanding Media Imperialism.

1 2

[JC2305.3

] Use of international media in cultural-diplomacy,

inter-community relations and understanding the

patters of media ownership.

2 1 2

[JC2305.4

] Judging the impact of international communication

on various social, political, cultural and diplomatic

settings.

2 1 3

106

A. Introduction: The main objective of course is to develop creative skills as well as

discipline and professional attitudes through the production of various program formats

including sports, news and public affairs, music shows, entertainment specials and

award competitions.

The Course enables the learner to communicate professionally in all aspects of television

operations and production. Acquire the technical skills needed to handle numerous

operational and production positions in the television field Learn to perform creative

functions within the television industry including directing, producing and writing.

Understand television employment opportunities, the business side of television production

as well as how to secure a career in broadcasting.


[JC2306.1]. Understand the basics of Television News Production

[JC2306.2]. Develop a news story for broadcast.

[JC2306.3]. Make use of audio visual technology to produce a Television Production

[JC2306.4]. Examine the Television Broadcast technologies.

[JC2306.5]. Create a TV Production and hence develop employability



thinking and actions, checking out the degree to which these assumptions are accurate and valid, and

looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.






Course Hand-out

Television News and Studio Production | JC 2306 | 5 Credits | 2 1 4 5

Session: August 2018 – December 2018 | Faculty: Dr Chandana Kumar Vemana | Class: III Semester M.A. (J&MC)

107

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions

in group settings.








[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-

long learning in the broadest context socio-technological changes


[PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising,





media and web designing which includes field activities reporting, editing and designing journal.



D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)






so that the student is not accounted for absence. These assignments

are limited to a maximum of 5 throughout the entire semester.

108

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Ideas. Themes, concepts – conceptualization, development and visualization genres in

television, different approaches, narrative and non-narrative structures, television news and

practical exercises. Studio production, sound and speaking voice, considerations for miking

sound, producing studio sound, miking for multi-camera television, field production, staged

production, music production. The language of editing - shooting and editing, Online editing,

Post production Editing, Digital Video effects, show packaging and feedback. Broadcasting

technology- Earth station, teleport, Up-linking, down-linking, transmission- cable, terrestrial

and satellite transmission etc. Digital Broadcasting Applications- Interactive Television, Video

on demand, teleconferencing etc.

F. TEXT BOOK

T1 .Zettle Herbert, Television Production Handbook, Wodsworth Publishing Co., California,

1984.

T2. Gerald Millerson, Television Production, Focal Press, UK, 1998.

T3. Keller Teresa, Television News – A Handbook for reporting, writing, shooting, editing &

producing, AITBS Publishers, India, 2017

G. REFERENCE BOOKS

R1. Andy Stamp, The television Programme, Sheffield Media Association, Sheffield, 1987.

R2. David Self, Television Drama: An Introduction, Macmillan, Busingstroke, 1984

R3. Kathy Chaters, The Television Researcher’s Guide, BBC Television Training, London, 1992.

H. LESSON PLAN:

109

Lecture

number Topics Session Outcome

Mode of

Delivery

Corres-

ponding

CO

Mode of

Assessing the

Outcome

1 Introduction to Course &

Course Outcomes

Understand the

Vital course

objectives

Lecture NA NA

2-3 All About News and

News Characteristics

Understanding of

the facts about

News

Lecture

JC

[2306.1

]

4-5 News Media & Reporters Classify the News

Media and People Discussion

JC

[2306.1

]

6 History of Television in

India

Describe the Indian

Television

Discussion

/Flipped

Class

JC

[2306.1

]

7 How Television Works

Demonstrate the

Television

Broadcasting

System

Flipped

Classroom

JC

[2306.1

]

8-9 The Television

Newsroom –Key Players

Interpret the

Newsroom Team Lecture

JC

[2306.1

]

10-11 News Sources – People &

Public Records

Outline various

News Sources

Flipped

Classroom

JC

[2306.1

]

11-12 Legal Considerations Explain the Legal

Consequences Discussion

JC

[2306.1

]

13-14

Television News

production – Elements,

Process

Examine the TV

News Production Lecture

JC

[2306.2

]

15-16

Broadcasting Technology Discover the

functions of

Broadcasting

Technology

Discussion

/Flipped

Class

JC

[2306.2

]

17-18 News gathering and

Reporting

Analyse the News

Sources and

reporting styles

Lecture

JC

[2306.2

]

19-21 Television News

Scripting

Construct writing

for Visuals in

Sequences

Discussion

/Flipped

Class

JC

[2306.2

]

22-25 Techniques of

Interviewing

Experimenting with

the techniques of

Interviewing

Flipped

Classroom

JC

[2306.2

]

26-27 Framing Skills Developing Visual

Grammar Lecture

JC

[2306.3

]

28 Shooting Video in the

Field

Construct Visuals

for News Flipped

Classroom

JC

[2306.3

]

29-30 Shooting Interviews Construct

Meaningful Visual

Conversations

Discussion

JC

[2306.3

]

110

31 Lighting Scenarios Make use of

various lighting

setups

Lecture

JC

[2306.3

]

32 Capturing Audio Make use of Audio

Capturing

Technology

Blended

Learning

JC

[2306.3

]

33-34 Getting The Shots Design Scenes Blended

Learning

JC

[2306.3

]

35-36 Editing the Pictures and

Sound

Construct

Significant

Sequences

Blended

Learning

JC

[2306.4

]

37-38 Presenting Television

News

Produce a TV

program

Blended

Learning

JC

[2306.4

]

39-40 Live Reporting in Sound

and Vision

Create a live

Program

Lecture/

Discussion

JC

[2306.4

]

41-42 Producer’s

Responsibilities and

Resources

Asses the

Producers Role

Lecture JC

[2306.4

]

43 Constraints and Ethical

Responsibilities

Evaluate the

Production

Constraints

Flipped

Class

JC

[2306.4

]

44 Careers in Broadcasting Identify the Career

Paths

Blended

Learning

JC

[2306.4

]

45 Course Revision Analyse the

Significance of

Course Outcomes

Blended

Learning

NA

46-49 Shooting Video in Field Develop Visual

Narrative

Blended

Learning

JC

[2306.5

]

50-53 Shooting Interviews Build a Short

Interview

Activity

Based

Learning

JC

[2306.5

]

54-57 Live Presentation and

Voice

Create a Live

Broadcasting

Presentation

Activity

Based

Learning

JC

[2306.5

]

58-61 Studio Production - 1 Design a News

Production

Project

Based

Learning

JC

[2306.5

]

61-65 Studio Production - 2 Design a Debate

Programme

Project

Based

Learning

JC

[2306.5

]

66-69 Studio Production - 3 Design a Game

Show

Project

Based

Learning

JC

[2306.5

]

70-74 Live Broadcasting

Production

Create Live News

Production

Activity

Based

Learning

JC

[2306.5

]

111



CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO

2

PSO

3

PSO

4

JC

[2306.1] Understand the basics of Television

News Production

1 1

JC

[2306.2] Develop a news story for broadcast. 1 1

JC

[2306.3] Make use of audio visual technology to

produce a Television Production

1 1

JC

[2306.4] Examine the Television Broadcast

technologies.

1 1

JC

[2306.5] Create a TV Production and hence

develop employabilty

1 1

113

A. Introduction: The main objective of course is to prepare students about practical aspects of

video production. The course intends to equip students with the basic understanding of

scinematography vocabulary and nuances of video production. The course will guide

students through different stages from basics to post-production. Focusing on all the four

stages of production this paper aims to create a generation of video/film makers with highly

desirable skills and employment potential.


[JCJC2313.1]. To Demonstrate the understanding of the planning of video project

[JCJC2313.2]. To Make use of the Video and DSLR Cameras to apply the acquired

knowledge.

[JCJC2313.3]. To Critically evaluate the significance of visual elements in a production

[JCJC2313.4]. To Examine the Lights and Sound recording in video production

designing.

[JCJC2313.5]. Create a Fiction Film and a Documentary Film production and hence

develop employability



thinking and actions, checking out the degree to which these assumptions are accurate and valid,

and looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.











Course Hand-out

Basics of Audio and Video Production Project | JC JC2313 | 5 Credits | 2 1 4 5

114





[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and

life-long learning in the broadest context socio-technological changes

Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,


[PSO.2]. Analyze the contemporary media scenario in association with socio political




journal.



D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam (Theory) 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)






so that the student is not accounted for absence. These

assignments are limited to a maximum of 5 throughout the entire

semester.

Homework/ Home Assignment/

Activity Assignment

(Formative)







115

E. SYLLABUS

Planning your video project- Concept development; Scenario; Storyboard; Shooting

script. Basics of video cameras: Different types of cameras; Lenses, types and

characteristics; Camera mounting equipment; Difference of video from film-in brief;

Analog versus Digital video format. Visual grammar: Aesthetics of Picture

composition; Depth of field; Elements of shot- camera angle, camera movements;

Principles of visual grammar. Basics of Lights and Audio recording: Principles of

lighting Uses; Lighting Instruments; Properties of audio; Types of programme sounds;

Microphones: types and uses.

F. Text Book:

T1. Belavadi V., Video production, Oxford University Press, New Delhi; 2008.

G. Reference Books:

R1. Lanier, T. and Nichols, C. Filmmaking for Teens: Pulling Off Your Shorts.

2010. Michael Wiese Productions

R2.Owens, J. and Millerson, G. Video Production Handbook, Focal Press, 2011.

R3. Zettl H., Handbook of Television production, Cengage, 2008.

Lec

No

Topics Session Outcome Mode of

Delivery

Corres

pondin

g CO

Mode of

Assessing the

Outcome

1 Introduction to

syllabus with

special reference

to objectives &

outcomes




Lecture NA NA

2 How to develop

the Concept for

Video projrct

Recall working of concept to

final production

Lecture JC2313

.1

In Class Quiz (

Not Accounted)

3 How to develop

the Story To develop the conceptual

understanding about story

ideas and framing it.

Lab work JC2313

.1

In Class Quiz

End Term

4,5,6, How to develop

the Story To develop the conceptual

understanding about story

ideas and framing it.

Practice JC2313

.1

7 How to break

down the story in

scences

Breaking various steps of story

in to scenes.

Lab work JC2313

.2

Home

Assignment

End Term

8,9 How to write the

screenplay

Breaking various steps of story

in to scenes.

Practice JC2313

.2

10,11 How to creat

storyboarding Providing a detail insight of

the scene. Subsequently,

dividing the scenes in to

different shot and then

preparing sketches of each

shots with dialogue.

Lab JC2313

.2

In Class Quiz

End Term

116

12,13.

14

How to creat

storyboarding Providing a detail insight of

the scene. Subsequently,

dividing the scenes in to

different shot and then

preparing sketches of each

shots with dialogue.

Practice JC2313

.2

15,16 Shooting Script,

Overhead

Learning the art of shooting to

capture the shots of storyboard

and basics of camera

positioning.

Lab JC2313

.2

Class Quiz

Mid Term I

End Term

17, Shooting Script,

Overhead

Learning the art of shooting to

capture the shots of storyboard

and basics of camera

positioning.

Practice JC2313

.2

18 Types of video

Cameras Practicing the various tools

and gears of video camera.

Practice JC2313

.2

Class Quiz

Mid Term 1

End term

19 How the camera

works Practicing the various tools

and gears of video camera

Practice JC2313

.2

20 Different types of

Lenses and its

characteristics

Practicing the various Lenses

of video camera

Practice JC2313

.2

21 Video & Film Providing the detail about

Video and Film.

Practice JC2313

.2

22 Analog and

Digital video

formats

Providing the detail about

Analog and Digital video

formats

Practice JC2313

.3

23 Aesthetics for

Picture

composition

Learning the art of

composing the frame

Lab JC2313

.3

24 Rule of Thirds for

Composition Learning the art of

composing the frame

Lab JC2313

.3

25 Depth of Field

with Aperture Practicing the frame

compositions

Practice JC2313

.3

26 Depth of Field

with Focal

Length

Practicing the frame

compositions

Practice JC2313

.3

27 Rule of 360

degree Practice JC2313

.3

28 Philosophy of the

Shots Practicing shot taking

Practice JC2313

.3

Home

Assignment

Class Quiz

Mid Term 1

End Term

29 Camera Angle Practicing camera angle Practice JC2313

.3

30 Camera

Movements Practicing camera movement Practice JC2313

.3

31 Principles of

Visual Grammar Practicing visual grammer Practice JC2313

.4

117

32 Lighting Basics

for Shooting

Practicing the use of lighting for

shooting

Lab JC2313

.4

33 Lighting Basics

for Shooting

Practicing the use of lighting for

shooting

Lab JC2313

.4

34 Microphons and

its types

Learning about Microphone Lab JC2313

.5

35 Analogue and

Digital Sound

Learning about analogue and

digital sound

Lab &

Practice

JC2313

.5

Class Quiz

Mid Term I

End Term

36, 37 Audio Recording Practicing audio recording

during shooting

Field

work

JC2313

.5

Class Quiz

Mid Term 1

End Term

38 Stages of the

Editing Process

Practicing the basics of video

editing

Lab JC2313

.5

Class Quiz

Mid Term II

End Term

39,

40, 41

Edit Basic Shot

Types

Practicing the basics of video

editing

Practice JC2313

.5

Class Quiz

Mid Term II

End Term

42 Footage Analysis Practice of analyzing the footage Lab JC2313

.5

Class Quiz

Mid Term II

End Term

43 The Basic

Transition

Practicing video transitions Practice JC2313

.5

Class Quiz

Mid Term II

End Term

44,45,

46

Footage Import &

Management

Practicing footage import and its

management

Practice JC2313

.5

Class Quiz

End Term

47,

48

Timeline Editing Practicing timeline editing Practice JC2313

.5

Class Quiz

End Term

49,50,

51, 52

Video, Audio

Effects & Color

Correction

Practicing the use of video,

audio effects and color

correction

Practice JC2313

.5

Class Quiz

End Term

53.54,

55

Project Exporting Practicing final export of

project from editing software.

Practice JC2313

.5

Class Quiz

End Term

118

Course Articulation Matrix: (Mapping of COs with POs)

CO


OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO 3 PSO 4

[JC2313.

1]

To describe the concept of pre-production process in

video production.

1 1 1 1

[JC2313.

2] To implement the basics of video pre-production

process.

2 3

JC2313.3

] To demonstrate the basics of video production

process.

2 1 1

JC2313.4

] To execute the post-production process. 2 1 3

[JC2313.

5] Analyze and formulate the final production and

hence develop employability

1 2


119

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