manipal university jaipur school of media & communication

MANIPAL UNIVERSITY JAIPUR

School of Media & Communication

DEPARTMENT OF JOURNALISM & MASS COMMUNICATION

PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES

MA(J&MC) Session: 2018 –2019

PROGRAM OUTCOMES

[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that

frame our thinking and actions, checking out the degree to which these assumptions are

accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and

personal) from different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and

through electronic media in English and in one Indian language, and make meaning of the

world by connecting people, ideas, books, media and technology.

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach

conclusions in group settings.

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity

centred national development, and the ability to act with an informed awareness of issues

and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the

moral dimensions of your decisions, and accept responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental

contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in

independent and life-long learning in the broadest context socio-technological changes

PROGRAM SPECIFIC OUTCOMES

[PSO.]1. Understand the nature and basic concepts of communication, journalism,

advertising, corporate communication, electronic media, new media and communication

research.

[PSO.2]. Analyse the contemporary media scenario in association with socio political

environment in India and its relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print

media and web designing which includes field activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of

advertising, corporate communication, electronic media, print and new media.

PROGRAM ARTICULATION MATRIX

SEMESTER COURSE

CODE PO

1

PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PSO

1

PSO

2

PSO

3

PSO

4

I

JC2101 - 2 2 2 3 - - - - 2 3

JC2102 2 - 1 2 - - 2 2 3 2 2

JC2103 1 2 - - 1 1 - 1 1 3 1

JC2104 2 3 3 - 3 - - 3 3 2 -

JC2105 2 2 - 2 - - 3 2 2 3 -

II

JC2201 2 2 1 - 1 - - 2 1 1 -

JC2202 2 3 - - - 1 1 1 - 3 -

JC2203 3 2 1 1 2 2 3 1 2 3 3

JC2204 2 2 1 - 1 - - 2 1 1 -

JC2205 2 3 2 2 2 - - 3 - 2 3

III

JC2301 - 3 - - - - 2 - 1 - -

JC2302 - 2 - - - - 1 - 1 - -

JC2305 3 - - 1 - 1 1 1 1 3 1

JC2306 - 3 - - - - - 1 - 3 -

JC2313 - 3 - - - - 2 - - 3 2

AVERAGE 1.4 2.13 0.73 0.66 0.86 0.33 1 1.26 1.06 2.06 1

Introduction: The course is designed to provide a comprehensive knowledge and understanding of

Communication Theories, Principles and Practices. It will provide the students basic understanding of

application of Communication Theories to Human Behaviour. It is also designed to equip the students

to grasp the concepts of Socio-psychological perspectives of Communication.

Course Outcomes: At the end of the course, students will be able to:

[2101.1]. Define and describe the nature, levels and functions of Communication.

[2101.2]. Discuss key development of the models of communication and evaluate their

role in understanding communication.

[2101.3]. Interpret the theoretical and practical perspectives of communication and

media. [2101.4]. Examine the role of the mass media in society

[2101.5]. To critique the different approaches to media analysis.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame

our thinking and actions, checking out the degree to which these assumptions are accurate and

valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from

different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through

electronic media in English and in one Indian language, and make meaning of the world by

connecting people, ideas, books, media and technology.



[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred

national development, and the ability to act with an informed awareness of issues and participate

in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral

dimensions of your decisions, and accept responsibility for them.

MANIPAL UNIVERSITY JAIPUR School of Media & Communication

Department of Journalism & Mass Communication

Course Hand-out

Communication Theory & Practice [JC 2101/ 5 Credits/ 3 2 0 – 5]

[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts

and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent

and life-long learning in the broadest context socio-technological changes

Program Specific Outcomes

[PSO.1]. Understanding the nature and basic concepts of journalism: reporting, writing

articles and features, editing, photography and designing.

[PSO. 2]. Production of audio-visual programs, use of software in print, electronic media

and web designing

[PSO. 3]. Analysing media text: History of media, development communication, media

laws, global issues and environment

[PSO. 4]. Application of communication and media theories, visual culture, advertising,

public relations and corporate communication

A. Assessment Plan:

Criteria Description Maximum Marks

Internal Assessment

(Summative)

Sessional Exam I 20

Sessional Exam II 20

CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a

student to be qualified for taking up the End Semester

examination. The allowance of 25% includes all types of leaves

including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher

about the absence. A makeup assignment on the topic taught on

the day of absence will be given which has to be submitted within

a week from the date of absence. No extensions will be given on

this. The attendance for that particular day of absence will be

marked blank, so that the student is not accounted for absence.

These assignments are limited to a maximum of 5 throughout the

entire semester.

Homework/ Home

Assignment/ Activity

Assignment

(Formative)

There are situations where a student may have to work in home,

especially before a flipped classroom. Although these works are

not graded with marks. However, a student is expected to

participate and perform these assignments with full zeal since the

activity/ flipped classroom participation by a student will be

assessed and marks will be awarded.

SYLLABUS

Communication: Definition; Nature and Scope of Communication – Sociological and

Psychological aspects of communication and media – Levels of Communication; Intra-

personal, Inter-personal, Group and Mass Communication, Verbal and Non-verbal

Communication; Diffusion process:- One step, Two step, Multi step flow of Information;

Mass Media and Society – Mass Culture; Philosophies of Communication:- Different

communication models – Different approaches to media analysis– Modernism and Post-

modernism- Globalisation and media; Communication Theories:- Cognitive Dissonance,

Normative Theories, Selective Exposure, Perception and Retention, Uses and Gratification

Approach, Cultivation Approach, Marxist and Neo-Marxist Approaches; Communication

and Behavioural Skills:– Communication, Persuasion, Motivation; Communication and

Leadership; Group Dynamics and Communication

TEXT BOOK

McQuail’s, Denis, (2010). Mass Communication Theory. New Delhi, India: Sage Publication.

REFERENCE BOOKS

Werner Severin J and James W Tankard Jr., (2000). Communication Theories, Origins, Methods, Uses.

NY, USA: Longman Publications

McQuail, Denis, and Windall, S.V., (1993). Communication Models for the Study of Mass Communication. NY, USA: Routledge

Defluer, Melvin L, and Ball, Sandra J, (1989). Theories of Mass Communication. NY, USA: Longman

Publications

Lec.

No

Topics Session Outcome Mode of delivery

Corresp

onding

CO

Mode of Assessing the Outcome

1 Introduction to the course, syllabus and course/study plan

To acquaint and clear

teachers expectations and

understand student

expectations

Discussion NA NA

2-4 Communication: Definition

Learning and understanding

the basic definition of

communication

Lecture JC2101.1

5-7 Nature and Scope of Communication

Understanding the basic

concepts in communication

theories

Lecture JC2101.1

8-11 Sociological aspects of Communication

Learning sociological

perspective of human

communication

Lecture JC2101.1

12-13

Psychological aspects of communication

Understanding the nature,

scope of communication

Lecture JC2101.1

14-16

Communication and media

Acquiring knowledge about

media in communication

Discussion JC2101.1

18-20

Levels of Communication

Understanding the levels of

communication

Lecture JC2101.1

21-23

Intra-personal and Inter-personal


communication

Flip class JC2101.2

24-28

Group and Mass Communication

Understanding the levels of communication

Discussion JC2101.2

29 Verbal and Non-verbal Communication


communication

Lecture JC2101.2 MTE – 1

30 Diffusion process- One step

Learning the diffusion

process

Lecture JC2101.2

31 Diffusion process- two step


process

Lecture JC2101.3

32 Multi step flow of Information


process

Flip class JC2101.3

33-34

Mass Media and Society Understanding the relationship between media and society

Flip class JC2101.3

35-36

Mass Culture Understanding the relationship between media and culture

Lecture JC2101.3

37-38

Philosophies of Communication

Discussion on the

philosophy of

communication

Discussion JC2101.3

39-42

Different communication models

Understanding different

models of communication

Lecture JC2101.4

43-44

Different approaches to media analysis

Understanding media analysis

Lecture JC2101.4

45-46

Modernism Understanding the concept Lecture JC2101.4

47-50

Post-modernism Understanding the concept Flip class JC2101.5

51-52

Globalisation and media Understanding the concept Lecture JC2101.5

53-54

Cognitive Dissonance Understanding the concept Discussion JC2101.5 MTE – 2

55-56

Normative Theories Understanding the concept Lecture and

discussion

JC2101.5

57 Selective Exposure Understanding the concept Lecture and

discussion

JC2101.5

58 Perception and Retention

Understanding the concept Lecture and

discussion

JC2101.5

59 Uses and Gratification Approach

Discussion the gratification

approach to

communication

Lecture JC2101.5

60-62

Cultivation Approach Discussion the cultivation

approach to

communication

Lecture and

discussion

JC2101.5

63-67

Marxist and Neo-Marxist Approaches

Discussion the Marxist

approach to

communication

Lecture and

discussion

JC2101.5

67 Communication and Behavioural Skills

Analysing the human

behaviour

Discussion JC2101.5

68 Communication and Leadership

Analysing the human

behaviour

Discussion JC2101.5

69-70

Group Dynamics and Communication

Analysing the human

behaviour

Discussion JC2101.5

Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT

CORRELATION WITH PROGRAM OUTCOMES CORRELATION WITH PROGRAM SPECIFIC

OUTCOMES

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO 1

PSO 2

PSO 3

PSO 4

JC [2101.1]

Describe the nature, levels and functions of Communication.

2 2

JC [2101.2]

Discuss key development of the models of communication and evaluate their role in understanding communication

2 2

JC [2101.3]

Interpret the theoretical and practical perspectives of communication and media.

3 2 3

JC [2101.4]

Examine the role of the mass media in society

1 2

JC [2101.5]

To critique the different approaches to media analysis.

2 3 3

1. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Introduction: This course is offered by Dept. of Journalism & Mass Communication to enable the

student to appreciate the composite nature and the underlying unity amidst diversity in all aspects of

Indian culture. To assist the student to situate and assess Inter culture communication in the

contemporary globalized world.


JC [2102.1]. Describe the need of Intercultural Communication.

JC [2102.2]. Interpret the impact of Colonialism on Global Media.

JC [2102.3]. Compare the Transnational News Agencies.

JC [2102.4]. Demonstrate Folk Media as instruments of inter-cultural communication.

JC [2102.5]. Appraise UN efforts in the promotion of intercultural communication.

















Department of Journalism and Mass Communication

Course Hand-out

Global Media & Intercultural Communication | JC 2102 | 5 Credits | 3 2 0 5





Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism,


research.







Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







SYLLABUS

Culture- Culture: Concept, definition; Diversity of culture; Plurality in culture. Unity in

Diversity - Diversity in unity: concept, genesis and importance Cross cultural communication:

concept, genesis and process, methods. Barriers - Barriers in cross cultural communication,

Imperialism and Colonisation, Globalisation of communication. Folk Media - Character, content

and functions-- dance and music as instruments of inter-cultural communication: UN efforts in the

promotion of intercultural communication- other organizations- code of ethics.

TEXT BOOK

Anthony S,R (1998). Cultural Pluralism and Inter-Cultural Philosophy. Madras, India: University of Madras.

REFERENCE BOOKS

Panikkar, R (1980). Myth, Faith and Hermeneutics. Cross-Cultural Studies. Paulist Press.

Datta D. M & Chatterjee S.C (2007). Introduction to Indian Philosophy. Calcutta, India: Rupa Publishers.

Radhakrishnan, S (1997). Eastern Religion and Western Thought. Oxford University Press.

Lecture Plan:

Lec No Topics Session Outcome Mode of Delivery Corresponding

CO

Mode of Assessing the

Outcome

1

Introduction and Course

Hand-out briefing

NA Lecture NA I Sessional / End Term

2-3-4-5-7 Need for Inter cultural

Communication

Describe the need for

intercultural

communication

Lecture 2102.1 I Sessional / End Term

8-9-10 Culture: Concept, definition Discuss the concept of

culture


11-12-13 Diversity of culture: concept,

genesis and importance

. Discuss the concept of

diversity

Discussion/ Activity 2102.1 I Sessional / End Term

14-15-16 Plurality in culture: concept,

genesis and importance

Discuss the concept of

plurality

Lecture 2102.1 Home Assignment

End Term

17- 20-21-22 Unity in diversity Understand the idea of

unity in diversity

Activity (Think Pair

Share)

2102.1 Home Assignment

End Term

23-24-25 Concept, genesis and

importance

Understand the idea of

unity in diversity

Lecture 2102.1 Class Quiz

Mid Term I

End Term

26-27 Cross cultural

communication: concept,

genesis and process

Interpret the cross

cultural communication

Lecture 2102.2 Mid Term 1

End term

28-29 Methods of cross cultural

communication

Understand methods of

cross cultural

communication


End term

30-31 Barriers in cross cultural

communication

Understand the

barriers in cross



Class Quiz

Mid Term 1

End Term

32-33-34 Imperialism Understand the impact

of imperialism


Mid Term 1

End Term

35-36 Colonisation Understand the impact

of imperialism


Mid Term I

End Term

37-38-39 Globalisation of

communication

Understand the impact

of imperialism


End Term

40-41 Information imbalances Understand film

grammar and art of

reviewing films

Lecture 2102.2 Mid Term II

End Term

42-43 Transnational News Agencies To know and compare

the different

transnational news

agencies


End Term

44-45 International news flow of

newspapers

To study news flow Discussion 2102.3 Mid Term II

End Term

46-47 Web: Online Interaction Discuss the basics of

online interaction


End Term

48-49 Online communities Understand the

difference between

online and offline

communities


End Term

50 -51-52 Web and cross cultural

communication

Understand web and

cross cultural

communication


Mid Term II

End Term

53- 54 Folk media To know different

forms of folk media


End Term

55-56 Character, content and

functions

To know different

forms of folk media


End Term

57-58-59 dance and music as

instruments of inter-cultural

communication

Demonstrate the folk

media as cross cultural

tool


End Term

60-61-62 UN efforts in the promotion

of intercultural

communication

To know the UN

efforts


End Term

63-64-65 Other organizations; code of

ethics.

To know the UN

efforts and ethics of

other organisations

2102.5 Mid Term II

End Term


CO

STATEMENT

CORRELATION WITH PROGRAM

OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO 3 PSO 4

JC [2102.1]

Describe the need of Intercultural Communication. 1 1 1 2 2

JC [2102.2]

Interpret the impact of Colonialism on Global Media 2 2

JC

[2102.3] Compare the Transnational News Agencies 2 2

JC

[2102.4] Demonstrate Folk Media as instruments of inter-


1 2 1

JC [2102.5]

Appraise UN efforts in the promotion of intercultural

communication.

2 1

1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Introduction: Communication for development and environmental purposes is believed to lead to

change. This course looks at the theoretical and practical perspectives around environment and

development communication. Students will study key development and environmental problems,

policies, practices, role of the mass media, and will also be expected to critique them. They will also

learn how to design communication messages for development. Students are expected to engage in

active class discussions apart from regular assessment. They will also have to develop a small

development communication project.


2103.1]. Define the theoretical and practical framework of environment and development

communication.

[2103.2]. Identify the role of Development Communication in Indian context.

[2103.3]. Interpret key development and environmental problems, policies, practices,

Role of the mass media etc.

[2103.4]. Weigh communication strategies applied in field of development

communication by using techniques like aided recall, independent observation etc. hence

developing critical analytical skills.











Course Hand-out

Environment & Development Communication | JC 2103 | 5 Credits | 2 1 4 5












Program Specific Outcomes [PSO.1] Define environment and developmental communication.

[PSO.2]. Classify various theories of environmental and development communication and

their practical implications

[PSO.3]. Examine environmental issues at various levels and discussing the role of media in

this regard

[PSO.4]. Designing communication messages for development for various media

Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I (Practical) 20

Sessional Exam II (Practical) 20

CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







SYLLABUS

Introduction to environment and development communication. Key development problems:

globalisation- the various perspectives, the concept of sustainability, etc. History of

development communication. Major development communication theories- dominant

discourse and its critiques, communication approaches in modernisation, alternative

paradigms, participatory approaches, gender aspects, etc. Major environmental problems. Key

international and national environmental policies. Environmental communication- theories.

Media and the environment, notion of environmentalism. Environmental movements around

the world. The clash between development and the environment. Designing communication

messages for development. Communication for development case studies- radio/television

drama, use of theatre, film and other media for development communication. Environment

communication case studies.

TEXT BOOK

Anderson, A. (1997). Media, Culture and the Environment. London: UCL Press.

Melkote, S. & Steeves, H. L. (2001). Communication for Development in the Third world. Theory and

Practice for Empowerment. Thousand Oaks, CA : Sage.

REFERENCE BOOKS

Cox, R. (2015). Environmental Communication and the Public Sphere. London: Sage.

McPhail, T. L. (2009). Development Communication: Reframing the Role of the Media.

Sussex: Wiley-Blackwell.

Mody, B. (1991). Designing Messages for Development Communication: An Audience

Participation-Based Approach. London: Sage

Neuzil, M.(1996). Mass Media and Environmental Conflict: America’s Green Crusades.

Thousand Oaks, CA: Sage

Lec. No. Topics Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the

Outcome

1 Introduction and Course Hand-out

briefing

To acquaint and clear teachers expectations

and understand student expectations Lecture NA NA

2 - 8 Introduction to environment and

development communication

Discuss the meaning of the corresponding

terms

Understanding their importance, relevance and

application

Lecture 2103.1 Mid Term I

End Term

9-15

Key development problems:

globalisation-the various perspectives

the concept of sustainability

Understanding the concepts

Lecture

Group Discussion

2103.1

2103.2

Mid Term I

End Term

16 - 21

Report preparation on Environmental

Issues

Editing Write ups

To understand the techniques of writing with

relation to environmental issues Practical 2103.1

Mid Term I

End Term

22-25

History of development

communication in international and

Indian context

Understand the origin of development

Communication

Lecture

2103.2

2103.1

Mid Term I

End Term

26-35

Understanding major development

communication theories and their

implications in Indian context

Understanding the theories and implications Lecture 2103.2

2103.1

Mid Term I

End Term

36-41

Writing articles and features on

Environment and other development

Issues

Learn to write the basics of articles and features Practical 2103.3

Mid Term I

End Term

42-50

Understanding major environmental

communication theories and their

implications in Indian context

Understanding the theories and implications

Lecture

Group Discussion

2103.1

2103.3

Mid Term II

End Term

51-54

Preparing Advertisements targeting

environment and development

communication

copy writing and ad designing Practical 2103.1 & 2103.4

Mid Term II

End Term

55-57 Environmental movements in India

and around the world Study various environmental movements Lecture 2103.3

Mid Term II

End Term

58-61

Analysing and Interpreting News Constructing Headlines

Analysis of News Practical 2103.4

2103.1

Mid Term II

End Term

62-63 The clash between development and

the environment. Identifying the reasons of clash Lecture 2103.3

Mid Term II

End Term

64-65 Designing communication messages

for development. Designing messages for radio Lecture & Practical 2103.4

Mid Term II

End Term

66-67 Designing communication messages

for TV Message designing Lecture & Practical 2103.4

Mid Term II

End Term

68-70 Environmental Communication : Case

Study Analysing various case studies Lecture 2103.3

Mid Term II

End Term

CO

STATEMENT


OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO 1 PSO 2 PSO 3 PSO 4

JC

[2103.1]

Define the theoretical and practical framework of

environment and development communication. 3 3

JC

[2103.2]

Identify the role of Development Communication in

Indian context. 2 2

JC

[2103.3]

Interpret key development and environmental

problems, policies, practices, Role of the mass media

etc.

2 1 3

JC

[2103.4]

Weigh communication strategies applied in field of

development communication by using techniques

like aided recall, independent observation etc.

1 2 2

Introduction: This course is offered by Dept. of Journalism & Mass Communication to the

students who wish to pursue a professional career in Web Journalism. This course offers a

comprehensive approach to Print media and New Media and is designed for those who

work in, or want to work in the changing media industries. Students will examine key

developments in the media and communications industries associated with the changing

nature of the technological development in the media.


[2104.1]. Classify news writing, reporting and editing style for print media. [2104.2]. Demonstrate the skill of page layout in Adobe InDesign software.

[2104.3]. Describe the basic features of internet and the regulations related to new media.

[2104.4]. Develop the skills of writing for blogs and social media accounts.

[2104.5]. Investigate telecommunication technology and Satellite communication.


















Course Hand-out

Print Media & New Media | JC 2104 | 5 Credits | 2 1 4 5






PSO 1 Understanding the nature and basic concepts of journalism: reporting, writing articles and

features, editing, photography and designing.

PSO 2 Production of audio-visual programs, use of software in print, electronic media and web

designing

PSO 3 Analysing media text: History of media, development communication, media laws, global

issues and environment

PSO 4 Application of communication and media theories, visual culture, advertising, public relations

and corporate communication.

A. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







SYLLABUS

News: Definition, Nature & Structure, Writing styles, Types of Reporting, Contents of

Newspaper, Editorial, Feature: Definition, nature & types, Changing writing styles in

Newspaper. Role, responsibility and accountability of editorial team. Design and layout,

principles of newspaper design and layout, Introduction to Adobe InDesign/QuarkXpress and

its features, Designing layout of newspapers in Adobe InDesign/QuarkXpress, Traditional and

Electronic Newsroom Various departments of newspaper organization and their working.

Introduction to new media: Concept of new media, Growth and development of new media,

Convergence: Concept, definitions and elements, Social impact of new media, Ethical issues

in the use of new media, Regulations related to new media. Web as a medium of

communication, Web as a source of information, Growth and development of internet, Basics

of web writing and editing, E-mailing, chatting and blog writing, Introduction to major Indian

news portals. Telecommunication technology: Traditional, Modern, Futuristic, Mobile as

medium of communication, its impact, Satellite communication

TEXT BOOKS

Harrower tim, (2017). Inside Reporting: A Practical Guide to the Craft of Journalism (English) 1st Edition,

India : McGraw Hill Education.

Razdan Ashwin, New Media: Techniques and Trends, 2010. Vitasta Publishing Pvt. Ltd.

REFERENCE BOOKS

Mencher, Melvin, News Reporting and Writing, Mac-Graw Hill, Boston.

Harrington Walt, Intimate Journalism: The Art and Craft of Reporting Everyday Life, Sage Publications.

Clemente, Peter, The state of the net – the new frontier. London: Mc Graw Hill.

B. Lecture Plan:

LEC

NO. Topic

Session Outcome Mode of Delivery Corresponding

CO

Mode of

Assessing the

Outcome

1 Introduction

To acquaint and clear teachers

expectations and understand

student expectations

Lecture NA NA

2 News: Definition, Nature &

Structure, Writing styles

Discuss the definition of news

and news writing styles.

Lecture / Flipped Class 2104.1 Mid Term I

End Term

3 Contents of Newspaper,

Types of Reporting,

Identify the different styles of

news reporting and newspaper

contents.


End Term

4-5 Editorial, Role,

responsibility and

accountability of editorial

team

Discuss the role and

responsibilities of editorial team.


End Term

6 Feature: Definition, nature

& types,

Describe the types and nature of

features.


End Term

7-8 Changing writing styles in

Newspaper.

Discuss different writing styles. Activity (Think Pair Share) 2104.1 Assignment

Mid Term I

End Term

9-10 Design and layout,

principles of newspaper

design and layout.

Identify different types of

newspaper layout and design.

Lecture 2104.2 Class quiz

Mid Term 1

End term

11-12 Introduction to Adobe

InDesign/QuarkXpress and

its features.

Understand the features of

Adobe InDesign

Workshop 2104.2 Project

End Term

13 Traditional and Electronic

Newsroom

Discuss the working of

traditional and electronic

newsrooms.

Flipped Class 2104.1 Class Quiz

Mid Term II

End Term

14-16 Various departments of

newspaper organization and

their working.

Discuss the various departments

of newspaper organization.

GD 2104.1 Mid Term II

End Term

17 Introduction to new media:

Concept of new media

Understand the concept of new

media.

Lecture/presentation 2104.3 Mid Term II

End Term

18 Growth and development of

new media

Trace the history of new media Lecture 2104.3 Class Quiz

Mid Term II

End Term

19 Convergence: Concept,

definitions and elements.

Understand the concept of

media convergence and its

benefits


End Term

20 Social impact of new media.

Discuss the role of new media in

society

Flipped Class 2104.3 Mid Term II

Assignment

End Term

21 Ethical issues in the

use of new media.

Discuss the moral and ethical

issues related to new media

GD 2104.3 Class Quiz

Mid Term II

End Term

22-23 Regulations related

to new media

Understand the laws

implemented to regulate new

media


End Term

24-25 Web as a medium of

communication, Web as a

source of information.

Understand the web as a

medium of communication


End Term

26 Growth and

development of

internet.

Discuss the growth and

penetration of internet in India

Activity (Think Pair Share) 2104.3 Class Quiz

Mid Term II

End Term

27 Basics of web

writing and editing.

Discuss the art of writing for

the web.

Lecture/ activity 2104.4 assignment

Mid Term II

End Term

28-29 E-mailing, chatting

and blog writing.

Prepare blogs and write articles

online Flipped class 2104.4 project

End term

30-31 Introduction to

major Indian news

portals

Analyse top web new portals in

India Lecture/ presentation 2104.4 Mid Term II

End term

32-33

Telecommunication

technology: Traditional,

Modern And Futuristic.

Discuss communication

technologies of various types.


End Term

34 Mobile as medium of

communication, its impact.

Analyse the impact of mobile

communication

Flipped Classroom 2104.5 Class Quiz

End Term

35 Satellite communication

Examine the process and impact

of satellite communication


End Term

C. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT

CORRELATION WITH PROGRAM OUTCOMES

CORRELATION WITH PROGRAM SPECIFIC OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


JC [2104.1] Classify news writing, reporting and editing style

for print media. 3 3

JC [2104.2] Demonstrate the skill of page layout in Adobe

InDesign software. 2 3

JC [2104.3] Describe the basic features of internet and the

regulations related to new media. 3 3 2

JC [2104.4] Develop the skills of writing for blogs and social

media accounts. 3 2 3

JC [2104.5] Investigate telecommunication technology and

Satellite communication 2 2

A. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

A. Introduction: This course is offered by Department of Journalism & Mass Communication to

the students to provide a broad view of the evolution of Mass Media. In addition to this, the

course aims at familiarizing the students with the basic features of various medium of

communication along with the basic information of regulatory bodies in the field of

media. The course will help the students to analyse the different constraints in the

growth of media. The conceptual understanding of the subject will help the students for

further research work in this area.

B. Course Outcomes: At the end of the course, students will be able to:

[2105.1]. Describe the growth and development of various forms of media

[2105.2]. Understand the role of media in development

[2105.3]. Evaluate the basic features of different medium of communication

[2105.4]. Analyse the contemporary media issues and scenario

[2105.5]. Appraise the basic functions and challenges of regulatory bodies

C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES

[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our

thinking and actions, checking out the degree to which these assumptions are accurate and valid,

and looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.






[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national

development, and the ability to act with an informed awareness of issues and participate in civic life

through volunteering.



Course Hand-out

History of Indian Media | JC 2105 | 5 Credits | 3 2 0 5



[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and

sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and

life-long learning in the broadest context socio-technological changes

Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,

corporate communication, electronic media, new media and communication research.




media and web designing which includes field activities reporting, editing and designing

journal.



D. Assessment Plan:


Internal Assessment (Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance (Formative)

A minimum of 75% Attendance is required to be maintained by a student to be qualified for taking up the End Semester



Make up Assignments (Formative)

Students who misses a class will have to report to the teacher about the absence. A makeup assignment on the topic taught on the day

of absence will be given which has to be submitted within a week

from the date of absence. No extensions will be given on this. The attendance for that particular day of absence will be marked blank,

so that the student is not accounted for absence. These

assignments are limited to a maximum of 5 throughout the entire semester.

Homework/ Home Assignment/

Activity Assignment

(Formative)



not graded with marks. However, a student is expected to participate and perform these assignments with full zeal since the



SYLLABUS

Pre-Print Era & Print Media: Characteristics of oral cultures and communication. Brief

history of printing; Growth and development of press in India. Newspaper-types of newspaper-

contents. Magazines- characteristics and types. Book as a medium of communication. Radio:

Radio as a medium of mass communication; Early years of sound recording industry,

telegraphy and wireless. AIR, FM radio, community radio. Contemporary trends in

broadcasting. Television: History and development of television in India. Education TV

channel in India. Emergence of foreign satellite channels and cable network. Current issues of

autonomy, deregulation and DTH. Indigenous Press and its Contribution: Rise and

expansion of Hindi Journalism. Urdu and Persian Journalism: Rise and Contribution

Vernacular Press and its role in Freedom movements. Vernacular Language Press and

International scenario. Overview of Press Bodies, Commissions and Contemporary media:

Introduction of Press Commission, Press Council, DAVP, INS, ABC, PIB, RNI, Prasar Bharti,

Central Board for Certification. Press Commissions in different phases. Analysis of Post-

independence & Contemporary Indian media.

TEXT BOOK:

History of the Press in India: S. Natrajan, Asia Publishing House

REFERENCE BOOKS

Joshi Uma, Mass Communication and Media, Anmol Prakashan. Melvin L, Theories of Mass Communication, Rokeach Longman publication.

Black Jay & Bryant, Jennings. Introduction to Mass Communication. USA; WC Brown Publishers.

Mass Communication In India: Keval J Kumar, Jaico Publication

E. Lecture Plan:

Lecture

Nos.

Topics Session Outcome Mode of

Delivery

Corresponding

CO

Mode of

Assessing

the

Outcome

1 Introduction and

Course Hand-

out briefing

To provide an

insight about the

course

Lecture

NA

NA

2 Characteristics

of oral cultures

and communication.

Understanding

about the basics

of early form of communication.

Lecture/Flipped

Class

2105.1 Mid Term

I/ End

Term

3 Brief history of

printing.

Elaborating the

importance &

History of invention of

printing press

Lecture

2105.1 Mid Term

I/ End

Term

4 Growth and

development of press in India

Sketching the rise

and growth of press in India.

Lecture/Flipped class

2105.1 Class

Quiz Mid Term

I

5 Growth and development of

press in India

Sketching the rise and growth of

press in India

Flipped class

room

2105.1 Mid Term

I

6 Newspaper-

types of newspaper-

contents-

characteristics.

Understanding

various types of newspapers in

India.

Lecture/ Flipped class room

2105.1 Class

Quiz Mid Term

I

7 Magazines-

characteristics

and types

Understanding

various aspects

and types of

Magazine.

Flipped class

room

2105.2

Mid Term

I/ End

Term

8 Book as a

medium of

communication-

types of books-

Analysing book

as a medium of

communication

Lecture/Flipped

Class room

2105.2 Class

Quiz

Mid Term

I/ End Term

9 Radio

radio as medium

of mass

communication.

Activity (Think

Pair Share)/Flipped

Class

2105.2 Mid Term

I/ End

Term

10 Radio as a

medium of mass

communication

Identifying

feature and reach of radio to the

masses as

medium of communication.

Lecture

2105.2 Class

Quiz Mid Term

I

11 Early years of sound recording

industry

Understanding the stages of

sound recording.

Lecture/Flipped

Class

2105.2 Mid Term I

12 AIR, FM radio,

community radio in India,

Analysing

features and functions of all

type of radio

Lecture

2105.2 Class

Quiz Mid Term

I

13-14 AIR, FM radio,

community radio in India,

Analysing

features and functions of all

type of radio

Flipped class room

2105.2 Mid Term

I/ End Term

15 Contemporary trends in

broadcasting.

Find out the latest trends in

broadcasting

Flipped class

room

2105.2 Class Quiz

Mid Term

I/ End

Term

16 Television Understanding

television as

source of entertainment and

information.

Activity(Think

Pair

Share)/Flipped Class

2105.2 Mid Term

II/ End

Term

16-17 History and

development of television in

India,

Sketching the rise

and growth of television

Lecture

2105.2 Class

Quiz Mid Term

II

18 Education TV

channel in India

Elaborating the

role of television in educating

Indian youth.

Lecture

2105.2 Mid Term

II

19-22 Rise of television,

history and

development of

television in

India,

Sketching the rise and growth of

television along

with the various

aspects of Television

Lecture/ Flipped

Class room

2105.2 Class Quiz

Mid Term

II

23- 24 Rise of

television, history and

development of

television in

India,

Sketching the rise

and growth of television along

with the various

aspects of

Television

Flipped Class

room

2105.2 Mid Term

II

25-27 Emergence of

foreign satellite

channels and

cable network

Describing

various types of

entertainment

channels in India.

Flipped

classroom 2105.2

Class

Quiz

Mid Term

II

28 Current issues of autonomy,

deregulation and

DTH

Understanding contemporary

issues related to

broadcasting in

India.

Lecture/ Flipped

Class room

2105.3 Mid Term II/ End

Term

29 Indigenous

Press and its

Contribution

Identifying the

role of

indigenous

press

Lecture 2105.3 Class

Quiz

Mid

Term II/

End

Term

30 Rise and

expansion of

Hindi

Journalism.

Sketching the

rise and growth

of Hindi

Journalism.

Lecture/Flipped

Class

2105.3 Class

Quiz/

Mid

Term II/

End

Term

31 Urdu and

Persian

Journalism:

Rise

Describing the

growth of Urdu

and Persian

Journalism

Lecture 2105.3 Mid

Term II

32 Contribution

of Vernacular

Press

Understanding

Vernacular

Press Act

Flipped Class

room

2105.3 Class

Quiz

Mid

Term II

33- 35 Contribution

of Vernacular

Press in

Freedom

movements

Understanding

Vernacular

Press Act


Quiz /

Mid

Term II/

End

Term

36-39 Overview of

Press Bodies,

Commissions

and

Contemporary

Media

Discussing

press law and

important press

commission

regulations in

India.

Lecture/

Flipped Class

2105.3 Mid

Term II/

End

Term

40-41 Introduction of Press

Commission

Importance of press regulations

in India.


Quiz /

Mid Term II/ End

Term

42 Introduction of Press

Commission

Importance of press

recommendations

in India.

Flipped Class

room

2105.4 Mid Term II/ End

Term

43-44 Press Council Understanding

the various

aspects of press

council

Flipped

Classroom

2105.4 Class

Quiz /

Mid Term II/ End

Term

45 DAVP Analysing the

role of DAVP in India.

Lecture

2105.4 Class

Quiz / End Term

46-47 DAVP, INS Analysing the role of

government

agencies in function of

newspaper in

India.

Lecture 2105.4 End Term

48-49 INS, ABC Analysing the importance of

news agency in

India.

Flipped Class

room

2105.4 Class

Quiz / End Term

50-51 PIB Understanding the role of press

bureau of India.


Quiz /

End Term

52-53 RNI Understanding

the importance of

RNI in India.

Lecture/ Flipped

Class 2105.5 End Term

54-55 Prasar Bharti Analysing the various aspects of

Prasar Bharti in

India.


Quiz /

End Term

56 Central Board

for Certification

Understanding

role of censor

board in India in

film production.


57-58-

59

Analysis of

Post-

independence

&

Contemporary

Indian media

Analyzing

contemporary

media

Lecture/

Flipped Class

room

2105.5 Class

Quiz /

End

Term

60 Comparative Study of All

forms of Media

Analyzing

contemporary

media

Activity (Think

Pair Share)

2105.5 End Term

F. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT


OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO 3 PSO 4

JC [2105.1]

Describe the growth and development of various

forms of media

2 2

JC [2105.2]

Interpret the role of media in development 1 3 1

JC [2105.3]

Evaluate the basic features of different medium of

communication

2 2 1

JC [2105.4]

Analyse the contemporary media issues and scenario 2 3

JC [2105.5]

Appraise the basic functions and challenges of

regulatory bodies

2 2

G. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Introduction: The course introduces the student to the general understanding of business media

and write reports on business, economic issues, industry and the stock market. The subject

does not presume a prior knowledge of business reporting but requires a genuine interest to

read and understand business news. It will help develop a skill to follow and prepare print,

television and online business reports.


[2201.1]. Recognize the characteristics of business media across different media and

media houses.

[2201.2]. Describe the different approaches to the economy

[2201.3]. Interpret the business environment, policy and regulations of India.

[2201.4]. Analyse financial and economic articles, markets and industry

[2201.5]. Create financial and economic news reporting and hence develop

employability.



thinking and actions, checking out the degree to which these assumptions are accurate and valid,

and looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.








Course Hand-out

Business Media | JC 2201 | 5 Credits | 2 1 4 5

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national

development, and the ability to act with an informed awareness of issues and participate in civic life

through volunteering.







Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,





media and web designing which includes field activities reporting, editing and designing

journal.



Assessment Plan:


Internal Assessment

(Summative)

CWS 50

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance (Formative)

A minimum of 75% Attendance is required to be maintained by a student to be qualified for taking up the End Semester



Make up Assignments (Formative)

Students who misses a class will have to report to the teacher about the absence. A makeup assignment on the topic taught on the day

of absence will be given which has to be submitted within a week

from the date of absence. No extensions will be given on this. The attendance for that particular day of absence will be marked blank,

so that the student is not accounted for absence. These

assignments are limited to a maximum of 5 throughout the entire

semester.


Activity Assignment

(Formative)



not graded with marks. However, a student is expected to participate and perform these assignments with full zeal since the

activity/ flipped classroom participation by a student will be assessed and marks will be awarded.

SYLLABUS

Characteristics of business media, how it differs from general media; Major Business

dailies: FT, WSJ and ET, FT, BL; different features. The business magazines; The

Economist, Businessweek and the Indians. Business Channels CNBC/ NDTV Profit etc:

characteristics. The Business Environment, The different approaches to economy; The

Market: The State Technology and business: the globalisation issue. The Sources of

Business Information; The Chambers of Commerce- their role and structure Corporate

annual reports; RBI reports; CMIE; NCAER; World Bank reports; Human Development

Report. The Budget: How to read budget papers – central and state. The Market, the

stock market, money market, commodity market; the fundamentals of futures and

options, money market instruments. The Industry, Summing up of different sectors.

TEXT BOOK

E.C. Thomas; Economic and Business Journalism, Sterling Publishers Private Ltd., 2001.

The Economist: Dictionary of Financial Terms, Student Aid Publications, 2010.

REFERENCE BOOKS

Prasanna Chandra: Finance Sense, McGraw Hill Education; 4 edition 2010.

Little and Rhodes: Understanding Wall Street Journal, Liberty Hall Pr; 3rd edition, 1991.

Vanita Kohli Khandekar: The Indian Media Business, SAGE Publications Pvt. Ltd, 2013.

A. Lecture Plan:

Lecture

number

Topics Session

Outcome

Mode of

Delivery

Corresponding

CO

Mode of

Assessing

the

Outcome

1 Introduction and

Course Hand-out

briefing

To acquaint and clear teachers expectations and understand student expectations

Lecture 2201.1 Mid Term I /

End Term

2 General

introduction to

business media in

India

Understanding of

business media


End Term

3 Characteristics of

business media –

print (Newspapers)

Getting insight

into business

journalism


End Term

4 Difference between general news media and business media

Understanding the differences between news media and business media

2201.1 Home

Assignment

End Term

5, 6 and 7

Major Business dailies: FT, WSJ and ET, FT, BL

Study and analysis of major business dailies

Lecture and discussion

2201.1 Mid Term II

/ End Term

8 Characteristics of business media – print (Magazines)

Understanding business magazines

Lecture 2201.2

Mid Term II

/ End Term

9, 10 and 11

The Economist, BusinessWeek and other selected magazines

Study and analysis of major business periodicals


2201.2 Class Quiz

Mid Term II

End Term

12 Characteristics of business media – TV – Channels

Understanding business news channels


End term

13, 14 and 15

CNBC/ NDTV Profit and other business news channels

Study and analysis of major business news channels


2201.2 Home

Assignment

End Term

16 and 17

Understanding business and financial environment

Analysis of business and financial aspects in India


18 and 19

Different approaches to economy

Understanding Indian economy


End Term

20 The Market Understanding Indian market


End Term

21 Technology and business

Gaining an insight into the relationship between technological growth

2201.3 Mid Term II

End Term

22 Reporting global business issues

Introduction to global business issues

Lecture 2201.3

End Term

23 Business information sources

Identifying business information sources for reporting business in media


24, 25 and 26

Business information sources - The Chambers of Commerce- their role and structure Corporate annual reports; RBI reports; CMIE; NCAER; World Bank reports; Human Development Report.

Study and analysis of different business news sources for reporting in print and electronic media


2201.4

End Term

27 and 28

The Budget – an introduction

Understanding the meaning, nature and scope of budget


30 and 31

Union budget Analysis of union budget for reporting


2201.4 Mid Term II

/ End Term

32 and 33

State budget Analysis of union budget for reporting


2201.4

Mid Term II

/ End Term

34 and 35

The Market: the stock market, money market, commodity market;

Understanding the market


Mid Term II

End Term

36 Fundamentals of futures

Understanding futures


End term

37 Money market instruments

Understanding money market and various instruments

Lecture 2201.4 Home

Assignment

End Term

38 and 39

The industry and development

Understanding the industry and its development


40, 41 and 42

Summing up of different sectors.

Analysis and reporting of different sectors in Indian economy


2201.5 Mid Term II

End Term

Practical sessions

Practice of writing business reports for Print, Electronic and On-line media

Gaining experience in writing business reports by understanding Indian business media

24 Practice sessions

Practical

work in the

form of

class

assignment

NOTE: A TOTAL OF 10 ASSIGNMENTS FOR 50 MARKS WILL BE GIVEN AS PRACTICAL

EXERCISE. THE ASSIGNMENT WILL ATTEMPT TO COVER THE ENTIRE SYLLABUS

B. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC OUTCOMES

PO

1

P

O

2

P

O

3

P

O

4

P

O

5

P

O

6

PO

7

PS

O 1

PSO 2 PSO

3

PSO

4

JC [2201.1]

Recognize various forms of economies, their

features and implications.

1 1 2 1

JC [2201.2]

Recall basic economic concepts and

principles.

1 1

JC

[2201.3]

Describe the economic structure and

systems of India.

2 1

JC [2201.4]

Demonstrate financial and economic news reporting.

2 1 1 1

JC [2201.5]

Interpret financial and economic news

articles and hence develop employability.

2 1 2 1

1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Introduction: The main objective of course is to teach the students the evolution and growth of

electronic media, principles of writing for radio and television, the programme production process in

Broadcast Media.


[2202.1]. To illustrate the evolution and growth of electronic media.

[2202.2]. Analyze the characteristics of Radio and Television

[2202.3]. Identify the types of radio programs and production techniques

[2202.4]. To understand the importance of scripts in radio and TV programs

[2202.5]. Identify the basic properties of TV production

[2202.6]. To describe principles and techniques of editing

[2202.7]. Production of radio/TV news, features, magazines program etc. and hence

develop employability
















Course Hand-out

Broadcast Media | JC 2202 | 5 Credits | 2 1 4 5







Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,


research.







Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







SYLLABUS

Evolution and growth of electronic media- Radio and Television; Characteristics

of various electronic media; print Vs electronic media; Public Vs commercial

broadcasting; Principles of writing for radio and television- Broadcasting writing

techniques and styles; Scripts; formats for radio talks, reports and features,

documentaries, drama etc.; Preparing story boards; Gathering, constructing, writing

and editing of radio and TV news. Basic principles of Radio programme

production techniques- Digital broadcasting; Types of microphones; Field &

studio recording; Production of radio news, features, magazines programme etc.;

Editing & mixing. Principles of video production- Basic TV production

techniques; Preliminary, final and Shooting scripts; The basics of screen grammar;

Five c's of cinematography; Basic principles and techniques of editing; Direction.

TEXT BOOK

Bob Gilmurray, Media Student's Guide to Radio Production, Mightier Pen Publishing, 2013.

Gerald Millerson. Effective TV Production. 3rd ed. Oxford: Focal Press; 2016

REFERENCE BOOKS

Michael H. Adams, and Kimberly K. Massey, Introduction to Radio: Production and Programming, McGraw-Hill Humanities/Social Sciences/Languages; 1994.

K.M. Shrivastava, News Writing for Radio and T.V., Sterling Publication New Delhi, 2012.

Jarvis, Peter. The Essential TV Director’s Handbook. Oxford: Focal Press; 1998.

1. Lecture Plan:

LEC

NO

TOPICS Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the

Outcome

1-4 Evolution and growth of

Radio

Recognise the

contribution of

Individuals and the

change it resulted

Lecture 2202.1 Mid Term I / End Term

5-8 Evolution and growth of

electronic TV

Recognise the

contribution of

Individuals and the

change it resulted


9-11 Characteristics of Radio Identify the main

characteristic of radio

and its uses

Lecture / Flipped Class 2202.2 Mid Term I / End Term

12-13 Characteristics of TV Identify the main

characteristic of radio

and its uses

Lecture 2202.2

Mid Term I / End Term

14-16 Print vs Radio Differentiate and compare both the media

Activity (Group

discussion) 2202.2


18-20 Print-radio-TV Differentiate and compare the media

Lecture / Activity (Think

Pair Share) 2202.2


21-23 Public Vs commercial

broadcasting

Differentiate and compare the broadcasting

Lecture 2202.2


24-28 Principles of writing for

radio and television

Remember and

understand the principle

Lecture 2202.3


29 Broadcasting writing

techniques

Remember and

understand different

writing techniques

Lecture 2202.3


30 Broadcasting writing

styles Identify, describe and

discuss writing styles

Flipped Class 2202.3


31 Scripts; formats for radio

talks Identify, describe and

discuss scripts

Lecture + application 2202.4


32 Script formats for reports

and features Identify, describe and

discuss reports and

features



33-34 Script formats for

Documentaries, drama Identify, describe and

discuss documentaries

and drama



35-36 Preparing story boards Describe a scene and

sketch



37-38 Gathering, constructing,

writing for radio

Apply the concepts by

writing scripts for radio

Activity (Think Pair Share) 2202.5


39-42 Gathering, constructing,

writing for tv

Apply the concepts by

writing scripts for TV



43-44 Editing of radio news Identify the tools and

technique



45-46 Editing of tv news Identify the tools and

technique



47-50 Basic principles of Radio

programme production

techniques

Identify the tools and

technique



51-52 Digital broadcasting Describe ways of digital

broadcasting

Flipped Class 2202.3 Mid Term I / End Term

53-54 Types of microphones Identify the types of

microphones

Lecture+Activity (Think

Pair Share)

2202.3 Mid Term I / End Term

55 Field & studio recording Differentiate the

recording technique


56-57 Production of radio news Apply the tools and

technique



58-59 Features, magazines

programme Apply the tools and

technique

Activity (Think Pair Share) 2202.7 Mid Term I / End Term

60-62 Basic TV production

techniques Apply the tools and

technique


63-67 Preliminary, final and

Shooting scripts Understand the

importance of scripting

Lecture n Discussion 2202.7 Mid Term I / End Term

67 The basics of screen

grammar Identify, discuss and

apply screen grammar


68 Basic principles and

techniques of editing

Apply the tools and

technique

Lecture + application 2202.7 Mid Term I / End Term

69-70 Direction

Identify, discuss and

apply diection

Lecture + application 2202.7 Mid Term I / End Term

1. Course Articulation Matrix: (Mapping of COs with POs)

CO

To illustrate the evolution and growth of electronic media


CORRELATION WITH PROGRAM SPECIFIC

OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [220

2.1]

To illustrate the evolution and growth of electronic media

1 1 1 1 1 1 1 1

JC [2202.2]

Analyze the characteristics of Radio and Television

2 2 1 2 1 1 2 3 2 2

JC [2202.3]

Identify the types of radio programs and production techniques

1 2 2 1 1 3 1

JC [2202.4]

To understand the importance of scripts in radio and TV programs

2 1 3

JC [220

2.5]

Identify the basic properties of TV production

1 1 2

JC [220

2.6]

To describe principles and techniques of editing

1 3

JC [220

2.7]

Production of radio/TV news, features,

magazines program etc and hence

develop employability

3 2 2 3 1

H. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Introduction: This course is offered by Dept. of Journalism & Mass Communication to the students

who wish to pursue a professional career in Journalism & Mass Communication. In addition to this,

the course is intended to train the students to conduct research, understand terms and tools needed

in using and applying research methods. This is a compulsory course that emphasises quantitative

methods in research.


[2203.1]. Equip students to understand media research

[2203.2]. Demonstrate the ability to conduct research independently.

[2203.3]. Analyse terms and tools used to conduct research

[2203.4]. Interpret models of research to conduct research projects independently

[2203.5]. Execute quantitative and qualitative methods.




















Course Hand-out

Media Research Methods | | JC 2203 | 5 Credits | 3 2 0 5





research.







Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I (Theory) 20

Sessional Exam II (Theory) 20

Internal evaluation (Theory) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







SYLLABUS

Unit One: Science and scientific approach. Role of theory. Definition of research, nature

and scope. Statement of problem. Research proposal. Hypothesis statement and testing.

Constructs, variables and definitions. Research classification, basic and applied research.

Unit Two: Theory of probability. Sampling procedure and types of samples. Validity and

reliability. Levels of measurement. Statistics, purpose, approach and methods. Research

process and principles. Unit Three: Methods and tools of research-quantitative and

qualitative types. Tools for data collection-questionnaire, interview guide, Q-method and

observation techniques. Research design, meaning and purpose- types of research designs.

Unit Four: Types of research- Experimental, Ex-post-facto, Survey research. Content

analysis, principles and techniques. Observation research techniques. Historical research.

Data analysis- descriptive and inferential analysis of data. Parametric and non-parametric

data analysis. Unit Five: Use of statistics in research analysis. Statistical tools for media

research – Frequency Distributions, Graphic representations and Percentages. Central

tendency, Standard Deviation. Application of statistical tests- Chi-square, Correlation,

ANNOVA, Mann-Whitney test, t-test, Factor Analysis. Application of computer for data

analysis. Principles and techniques of research report writing.

TEXT BOOK

James H Watt, Sjef A Vanden BerAllyn & Bacon: Research Methods For Communication

Science; 2002.

REFERENCE BOOKS

Arthur Asa Berger: Media Research Techniques - Sage Publications; 1998.

Klaus Krippen Dorff: Content Analysis: An Introduction To Its Methodology - Sage

Publications; 1997.

Susanna Hornig Priest: Doing Media Research: An Introduction - Sage Publications.

Lecture Plan:

LEC NO TOPICS

1 Introduction and Course Hand-out briefing

2 Definition of research, nature and scope.Research Methods – Introduction

3,4, 5, 6 Science and scientific approach. Role of theory. Statement of problem.

Hypothesis statement and testing.

7, 8,9,10,11 Constructs, variables and definitions. Research classification, basic and

applied research. 12,13 Theory of probability. Sampling procedure and types of samples. 14, 15 Validity and reliability. Levels of measurement. Statistics, purpose,

approach and methods. 16 Research process and principles.

17 Research design, meaning and purpose- types of research designs.

18, 19 Methods and tools of research-quantitative and qualitative types.

20,21 Tools for data collection-questionnaire, interview guide, Q-method and

observation techniques. 22 Types of research- Experimental, Ex-post-facto, Survey research.

23,23 Content analysis, principles and techniques.

24,25,26 Observation research techniques. Historical research.

27-37 Data analysis- descriptive and inferential analysis of data. Parametric

and non-parametric data analysis. 38-41 Use of statistics in research analysis. Graphic representations and

Percentages. 41-47 Statistical tools for media research – Frequency Distributions, Central

tendency. 48-51 Standard Deviation, application of statistical tests.

52 Chi-square

53-58 Correlation, ANNOVA, Mann-Whitney test 59-61 T-test, Factor Analysis.

62-65 Application of computer for data analysis. Principles and techniques of

research report writing

66-68 Discussion on Project for internal evaluation

69-70 Project Workshop

A. Course Articulation Matrix: (Mapping of COs with POs)

C

O

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

P

O

1

P

O

2

P

O

3

P

O

4

P

O

5

P

O

6

P

O

7

PS

O 1

PSO

2

PSO

3

PSO

4

JC

[2203.1]

Equip students to understand media

research

3 1 1

JC [220

3.2]

Demonstrate the ability to conduct

research independently.

1 2 3 1

JC

[2203.3]

Analyse terms and tools used to

conduct research

1 2 3

JC [220

3.4]

Interpret models of research to conduct

research projects independently

2 1

JC

[2203.5]

Execute quantitative and qualitative

methods.

2 2 1 3

B. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Introduction: This course will help you learn how media leaders and their challengers use

people, money, research, services, time and technology to market their messages. Student will

learn about basic principles and functions of management and how media companies function

today, and how they can prepare themselves for the future


[2204.1]. Recall principles of management.

[2204.2]. Discuss the characteristics of media companies.

[2204.3]. Interpret major issues and implications of media economics.

[2204.4]. Analyse Marketing Mix and Product Life Cycle.

[2204.5]. Designing competitive strategy and hence develop entrepreneurship


















Course Hand-out

MEDIA MANAGEMENT | JC 2204 | 5 Credits | 3 2 0 5







research.







Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







SYLLABUS

Unit One: Overview: Unique characteristics of media companies - development of media

industries - revenue patterns media audiences - major development patterns - Outline of

Principles of Management Unit Two: Media Economics : Concept and role of the market-

Consumer choice and market responses-Producer Choice and market response--Monopoly and

competition in market- Media Performance and capital Unit Three:Marketing Perspective of

Media: Marketing Mix and Product Life Cycle-Market Analysis and Product Planning-

Consumer Research in Product Development-Product Planning for Advertiser Unit Four:

Market-Promotion and Sale of Media Products- Promotion Strategies - Tools - Plans in Action-

Promotion and Sales to Advertisers- Distribution, Production & Pricing of Media Products

Unit Five: Competitive Strategy: Four types of Strategic Warfare - Competitive Advantage

TEXT BOOK

Davar, Rustom: The Principles of Management - Bombay: Crown; 1985.

REFERENCE BOOKS

Kothari, Gulab: Newspaper Management in India, Netherlands - Intercultural Open University;

1995

Picard, Robert: Media Economics, New Delhi – Sage; 2000.

Ries, Al: Marketing Warfare: New Delhi - Mc GrawHill; 1997.

B. Lecture Plan:

Lec No Topics Session

Outcome

Mode of

Delivery

Correspondi

ng CO

Mode of

Assessing the

Outcome

1 Introduction to

syllabus with special

reference to

objectives &

outcomes

To acquaint and

clear teachers

expectations and

understand

student

expectations

Lecture NA NA

2-3 Outline of

Principles of

Management

Lecture 2204.1 Mid Term I / End

Term

4-12 Development of

media industries

Lecture / Flipped

Class

2204.2 Mid Term I / End

Term

13-18 Revenue patterns

media audiences -

major development

patterns

Lecture 2204.2 Mid Term I / End

Term

19-21 Concept of market Activity (Group

discussion)

2204.3 Home Assignment

End Term

22-26 Role of the market Lecture /

Activity (Think

Pair Share)

2204.3 Mid Term II / End

Term

27-34 Consumer choice

and market

responses

Lecture 2204.3

Mid Term II / End

Term

35-38 Producer Choice

and market

response--

Monopoly and

competition in

market- Media

Performance and

capital


Mid Term II

End Term

39-44 Marketing Mix and

Product Life Cycle


End term

45-49 Market Analysis

and Product

Planning

Flipped Class 2204.4 Home Assignment

End Term

50-53 Consumer Research

in Product

Development-

Product Planning

for Advertiser

Activity (Case

Study)

2204.4 End Term

54-56 Market-Promotion

and Sale of Media

Products


End Term

57-60 Promotion

Strategies - Tools -

Plans in Action

Activity (Think

Pair Share)

2204.4 Class Quiz

End Term

61-62 Promotion and

Sales to Advertisers


End Term

63 Distribution,

Production &

Pricing of Media

Products

Activity (Think

Pair Share)

2204.4

End Term

64-66 Notion of

Competition

Flipped Class 2204.5 End Term

67-68 Designing strategies

for winning


End Term

69-70 Four types of

Strategic Warfare -

Competitive

Advantage

Activity (Think

Pair Share)

2204.5 End Term

A. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [2204

.1]

Recall principles of management. 1 1 2 1

JC [2204.2]

Discuss the characteristics of media

companies. 1 1

JC [2204.3]

Interpret major issues and implications

of media economics. 2 1

JC [2204.4]

Analyse Marketing Mix and Product Life

Cycle. 2 1 1 1

JC [2204.5]

Designing competitive strategy and

hence develop entrepreneurship 2 1 2 1


Introduction: The course educates the student to understand the basic principles of the advertising

and its concept. The course will also introduce the Public Relation field and the students will know

the process along with practice in PR industry.


[2205.1]. Identify the role, structure and work process of ad agencies.

[2205.2]. To analyse the skills needed to make advertising an effective medium of

persuasion

[2205.3]. Examine the role of Advertising Statutory Bodies in India and code of

ethics for advertising

[2205.4]. To evaluate and interpret the theories employed in field of PR

[2205.5]. Investigate the entire PR process and employability of its practical

elements


















Course Hand-out

Pr Principles of Advertising & Public Relations | JC 2205 | 5 Credits | 3 2 0 5







research.







A. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







SYLLABUS

Unit One- Understanding Advertising: Concepts, Nature, Definition, Evolution and History, Role,

Objectives, Functions, and Significance, Basic Theories and Applications, Types and Classification of

Advertising, Factors Determining Advertising, Opportunity of a Product/Service/Idea, Types of Appeals

and Advertising Messages. Unit Two- Agency Structure: Roles and Responsibilities Across

Levels: Evolution of Ad Agencies- Various Stages and Current Status, Various Functional Departments

and Scope of their Works (Account Planning, Account Servicing. Creative- Copy & Art, Media,

Production, Billing, HR etc.), Ad Agency: Functions, Types, Structure, Departments, Remuneration,

Pitching, Client Agency Relationship, Revenue and Commission Systems. Unit Three- Advertising and

Society:Ethical Issues in Advertising, Social Criticism of Advertising, Laws in Advertising, Advertising

Statutory Bodies in India, Role of AAA and ASCI, and the Study of Various Codes of Conduct. Unit Four

- Understanding PR: PR –Concepts, Definitions and Theory , Brief History of Public Relations -The

Evolution of PR- The Pioneers and their Works (Ivy Lee and Edward Burney), Theoretical Underpinnings

in PR – JM Grunig’s Model of Symmetrical PR, Organizational Theories, Conflict Theory, Structural-

Functional Theory , Understanding Various Concepts, viz., PR, Press Agency, Publicity, Propaganda and

Advertising, Defining Publics/Stakeholders. Unit Five- PR Process and Practice: PR Process, Tools of

PR, the public relations environment, political PR, PR vs Spin, Persuasion and Public relation, what

media expects from PR, PR and writing, media tracking, PR angles and response, research in PR, PR

measurement, PR awards, Campaign planning in PR.

TEXT BOOK

Chunnawala, S.A. and K.C. Sethia. Foundation of Advertising: Theory and Practice. Himalaya

Publications, Bombay, 2004.

REFERENCE BOOKS

Sengupta, Subroto, Brand Positioning. Tata McGraw-Hill Publishing Co., New Delhi, 1999.

Rege, G.M., Advertising Art and Ideas. Kareer Institute, Mumbay, 2007.

Caples, John., Tested Advertising Methods. Harper and Bros, New York, 2001.

Harrison, Tony , A Handbook of Advertising Techniques. Kogan Page, London, 2002.

H. Lecture Plan:

Session No

Topic to be covered Session outcome

Mode of delivery

Corresponding

CO Mode of

Assessing the

Outcome

Module No.1 : Understanding Advertising

1-3 Concepts, Nature and Definition of Advertising

Advertising concept, definition and scope to be introduced.

Lecture 2205.1 Mid term I End term

4-8 Evolution and History of Advertising Historical account of advertising explained

Presentation 2205.1 Mid term I End term

9-12 Role, Objectives, Functions, and Significance, Basic Theories and Applications of Advertising

Role and objectives of advertising and theories of advertising explained. Also the application of theories in the industry.


13-15 Types and Classification of Advertising, Factors Determining Advertising, Opportunity of a Product/Service/Idea

Types of ads and concept of product, service and ideas to be discussed


16-18 Types of Appeals and Advertising Messages

Types of advertising appeals and messages explained.

Presentation 2205.4 Mid term I End term

Module No. 2 : Agency Structure

19-26 Evolution of Ad Agencies- Various Stages and Current Status, Various Functional Departments and Scope of their Works

Describe the working and various departments of ad agencies.


(Account Planning, Account Servicing. Creative- Copy & Art, Media, Production, Billing, HR etc.),

27-34 Ad Agency: Functions, Types, Structure, Departments, Remuneration, Pitching

To elaborate the types, organisation and pitching process of the ad agencies

Presentation 2205.3

2205.2 Mid term II End term

35-38 Client Agency Relationship, Revenue and Commission Systems.

Discuss the commission system and client agency relationship.

Lecture 2205.2 Mid term II End term

Module No. 3: Advertising and Society

39-44 Ethical Issues in Advertising, Social Criticism of Advertising, Laws in Advertising

Discuss and interpret the socio- cultural impact of advt. and analyse the legal framework of advt.

Lecture GD

2205.4 Mid term II End term Assignment

45-49 Advertising Statutory Bodies in India, Role of AAA and ASCI

Discuss the role of AAA and ASCI’s role in India and complain procedure against misleading ads

Lecture 2205.5 Mid term II End term

50-53 Study of Various Codes of Conduct Describe the code of conduct for advertising professional.

Self-study 2205.5 Mid term II End term

Module No. 4: Understanding PR

54-56 PR –Concepts, Definitions and Theory , Brief History of Public Relations -The Evolution of PR- The Pioneers and their Works (Ivy Lee and Edward Burney)

Interpret the PR process and history of PR in India.

Lecture 2205.1 2205.7

End term

57-62 Theoretical Underpinnings in PR – JM Grunig’s Model of Symmetrical PR, Organizational Theories, Conflict Theory, Structural-Functional Theory , Understanding Various Concepts, viz., PR, Press Agency

Analyse the theoretical framework related to PR.

Lecture 2205.1

2205.7 End term

63 Publicity, Propaganda and Advertising, Defining Publics/Stakeholders.

Analyse the difference between publicity, propaganda and advertising. Types of publics.

GD 2205.1 End term

Module No. 5: PR Process and Practice

64-66

PR Process, Tools of PR, the public relations environment, political PR

Elaborate the tools and process of PR and the environment of PR

Presentation 2205.6

2205.7

End term

Presentation

67-68

PR vs Spin, Persuasion and Public relation, what media expects from PR, PR and writing, media tracking

Examine the role of PR. Discuss the writing techniques of PR

Presentation 2205.6 End term

IA

69-70

PR angles and response, research in PR, PR measurement, PR awards, Campaign planning in PR

Investigate the PR campaign planning and measurements of PR.

Lecture

Self-study

2205.7 End term

IA

I. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [2205.1]

Describe the theoretical and practical perspectives of

advertising and public

relations.

1 1 2 2 3

JC [2205.2]

Identify the role, structure and work

process of ad agencies 3 2 3 2

JC [2205.3]

To analyse the impact of advertising on common man

2 2 2

JC [2205.4]

Examine the role of Advertising

Statutory Bodies in India and code of

ethics for advertising

1 2 2 3

JC [2205.5]

To evaluate and interpret the theories

employed in field of PR. 2 2 3

JC [2205

.6]

Investigate the entire PR process and employability of its practical elements

3 2 2 2


Introduction: The Department of Journalism & Mass Communication offers Media Content Writing to PG students, aiming to provide them

skills and qualities required for a successful media content writer. The course intends to develop a sense of different contents for different Media

outlets viz. magazines, journals, advertisements etc. and also prepare students to generate content in English and Hindi languages for the said media

forms.


[2301.1]. Describe the various types of writing styles.

[2301.2]. Demonstrate how to move from idea to completed article.

[2301.3]. Examine the difference between writing for the news media and other forms of writing.

[2301.4]. Analyse the present trends of media writing.

[2301.5]. Develop the skills and qualities required for a successful media writer.




Course Hand-out

Media Content Writing (Hindi)| JC2301| 2 Credits | 3 2 0 5

Session: July 2018 – December- 2018 | Faculty: Mr. Tanveer Ahemed/ Dr. Lakhan Raghuvanshi | Class: 3rd Semester M.A. (J&MC)

[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the

degree to which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal)

from different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian

language, and make meaning of the world by connecting people, ideas, books, media and technology.

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with

an informed awareness of issues and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept

responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context

socio-technological changes

Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising, corporate communication, electronic

media, new media and communication research.

[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its relationship with

other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing which includes

field activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate communication,

electronic media, print and new media.

Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a student to be

qualified for taking up the End Semester examination. The allowance of 25%

includes all types of leaves including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about the absence.

A makeup assignment on the topic taught on the day of absence will be given which

has to be submitted within a week from the date of absence. No extensions will be

given on this. The attendance for that particular day of absence will be marked

blank, so that the student is not accounted for absence. These assignments are

limited to a maximum of 5 throughout the entire semester.


Activity Assignment

(Formative)

There are situations where a student may have to work in home, especially before

a flipped classroom. Although these works are not graded with marks. However, a

student is expected to participate and perform these assignments with full zeal since

the activity/ flipped classroom participation by a student will be assessed and marks

will be awarded.

SYLLABUS

Meaning of creative writing, writing with creativity, art of writing with flair, Difference between news writing and creative writing, narrative

and interpretation writing. Meaning of Feature and its types, Ingredients of feature writing and art of writing different kinds of features.

Reviewing books, Film review, reviewing performing arts, TV and radio review. Business writing, Science writing, development writing,

Content writing for Online Media. Script writing for news, talk, discussion, Final aspects of electronic media language development writing,

Features, talks, writing for the ear,

Text Book:

Raman Usha, Writing for the Media, Oxford University Press, 2010, New Delhi

References/Text Books:

Beyond Those, Headlines, New Delhi: The Media Foundation, 1996.

Fun F. Smith and Lorain M. O Connell, Editing Today, II ed., New Delhi: Surjeet Publication, 2004.

Louis Alexander, Beyond the facts: A guide to the art of feature writing, II ed., New Delhi: Surjeet Publication, 2004.

Mencher, Melvin, News Reporting and Writing, Mac-Graw Hill, Boston, 2006.

Agarwal Vir Bala, Essentials of Practical Journalism, Concept Publishing Company, 2006.

A. Lecture Plan:


CO


Outcome

1-2

3-4

Introduction to Basics of

Writing (English/ Hindi)

Define the basic skills

required for creative

writing


5,6 The Art of Creative Writing

(English/ Hindi)

Describe the various

ways of writing


7,8 Relationship between reading

and writing (English/ Hindi)

Discuss the different

ways to generate story


9-10

11-12

World classics/ English and

Hindi

Identify the influences

of literature on writing.

Discussion/ Activity 2301.1 Home Assignment

End Term

13,14 The process of writing

(English/ Hindi)

Identify the various

steps of writing.


End Term

15,16 IDEA (English/ Hindi) Understand idea

development and the

creative process


Share)

2301.2 Class Quiz

Mid Term I

End Term

17,18 Research for writing (English/

Hindi)

Understand the

importance of research

Lecture 2301.2

19,20 News writing and creative

writing(English/ Hindi)

Interpret the difference

between writing for the

news media and other

forms of writing.


End term

21,22 Narrative and interpretation

writing (English/ Hindi)

Understand style of

narrative writing


Class Quiz

Mid Term 1

End Term

23-24

25-26

Feature Genres (English/

Hindi)

Understand the

different types of

features


Mid Term 1

End Term

27,28 Ingredients of feature

writing(English/ Hindi)

Understand the skills

required for writing

feature


Mid Term I

End Term

29,30 Art of writing different kinds

of features(English/ Hindi)

Analyse the range of

approaches to feature

writing


End Term

31,32 Reviewing books (English/

Hindi)

Understand basics of

reviewing fiction and

non-fiction books


End Term

33,34 Film review (English/ Hindi)

Understand film

grammar and art of

reviewing films


End Term

35-36 Critical study of film reviews

by renowned film journalist

(English)

To investigate different

point of view

Discussion 2301.3 Mid Term II

End Term

37-38 Critical study of film reviews

by renowned film journalist

(Hindi)


point of view


End Term

39, 40 Reviewing performing arts

(English/ Hindi)

Discuss the basics of

other art forms


End Term

40-41

42-43

TV and radio review(English/

Hindi)

Understand the

difference between see

copy and hear copy


Mid Term II

End Term

44,45 Business writing (English/

Hindi)

Understand basic terms

of business writing


End Term

46 Critical study of business

stories by renowned business

journalist (English)


point of view


End Term

47 Critical study of business

stories by renowned business

journalist (Hindi)


point of view


End Term

48,49 Science writing

(English/ Hindi)

Understand basics of

scientific writing


End Term

50,51 Development writing

(English/ Hindi)

Discuss the concept

and process of

development writing


End Term

52-53

54-55

Critical study of various

development report issued by

government of India and other

research organization (English/

Hindi)

Analyse the difference

between the data and

reality of development

projects.


End Term

56-57

58-59

Content writing for Online

Media

Discuss the news in

short format and other

emerging trends of

writing for digital media


60,61 Final aspects of electronic

media language development

writing

Understand the

importance of language

in electronic media

Discussion 2301.5 End Term

62-63

64-65

Script writing for news, talk,

discussion

Design script for

interviews and talk

shows

Flipped class 2301.5 End Term

66-68 Common errors of writing

(English)

To develop the skills

required writing for

media


69-70 Common errors of writing

(Hindi)

To develop the skills

required writing for

media



CO

STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


JC

[2301.1] Describe the various types of writing styles. 3 2

JC

[2301.2] Demonstrate how to move from idea to completed

article

JC [2301.3]

Examine the difference between writing for the news

media and other forms of writing

JC

[2301.4] Analyse the present trends of media writing.

JC

[2301.5] Develop the skills and qualities required for a

successful media writer


Introduction: The course will provide students some outlines of the art and science of film analysis. Though some learning of notable

periods in film history, certain movements and school of aesthetics, politics and philosophy are mandatory however, the emphasis would

be to understand contemporary global trends - to be aware of the kinds of films students and young people are making today. Students

in this course will be able to (a) develop sensitivity towards cinema; (b) be fully aware and appreciative of the technique, aesthetics,

ideology and history of cinema, (c) write with greater lucidity and clarity with an idea of the realms of imagination and creativity.


[1213.1]. Understand aesthetics and its relation to film and basics of film appreciation.

[1213.2]. Discuss the evolution of cinema and its language

[1213.3]. Analyse the genre of film

[1213.4]. Evaluate the film movement and film theories

[1213.5]. Criticism of films and film directors



Course Hand-out

Film Appreciation & Criticism | JC2302| 4 Credits | 3 2 0 5


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the

degree to which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal)

from different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian

language, and make meaning of the world by connecting people, ideas, books, media and technology.

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with

an informed awareness of issues and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept

responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context

socio-technological changes

Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising, corporate communication, electronic

media, new media and communication research.

[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its relationship with

other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing which includes

field activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate communication,

electronic media, print and new media.

Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a student to be

qualified for taking up the End Semester examination. The allowance of 25%

includes all types of leaves including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about the absence.

A makeup assignment on the topic taught on the day of absence will be given which

has to be submitted within a week from the date of absence. No extensions will be

given on this. The attendance for that particular day of absence will be marked

blank, so that the student is not accounted for absence. These assignments are

limited to a maximum of 5 throughout the entire semester.


Activity Assignment

(Formative)

There are situations where a student may have to work in home, especially before

a flipped classroom. Although these works are not graded with marks. However, a

student is expected to participate and perform these assignments with full zeal since

the activity/ flipped classroom participation by a student will be assessed and marks

will be awarded.

SYLLABUS

Aesthetics and Appreciation: Definition and Meaning of Aesthetics and Appreciation, Perception of Beauty, Basics of Film

Criticism, The Value of Film Viewing; Language of Cinema: Cinematic Terms, Mise-en-scene, Cinematography and Editing -

Time and Space, Narrative, Shot, Theme, Story and Screenplay;

Film as Art: Form and Frames, Other Arts and Cinema - Theatre, Painting, Other Traditional Arts, Film Genre, Fiction Films,

Short Films, etc. New wave cinema, Genre and Auteur theories, Modernism and Post-modernism, Classic Hollywood

Cinema and Art Cinema; Art, technology, theory and film criticism, Different approaches and writers, From the early days

to the present day: major film-makers and films from different countries, current trends

TEXT BOOK

Nelmes, Jill. Introduction to Film Studies, 2012. Routledge, Milton Park, Abingdon.

REFERENCE BOOKS

Hayward Susan, Key Concepts in Cinema Studies, 2004. Routledge, New York,

Braudy Leo, Film Theory and Criticism, 2009. Oxford Publications;

Bordwell, D. Film Art: An Introduction. 2017. McGraw-Hill, New York.

A. Lecture Plan:


CO


Outcome

1 Introduction to syllabus with

special reference to objectives

& outcomes

To acquaint and clear

teachers expectations

and understand student

expectations

Lecture NA NA

2,3 Definition and Meaning of

Aesthetics

Define Aesthetics Lecture / Flipped Class 1213.1 I Sessional / End Term

4 Definition and Meaning of

film appreciation

Define Appreciation Lecture 1213.1 I Sessional / End Term

5-7 Perception of Beauty Discuss the perception

of beauty


End Term

8-10 The Value of Film Viewing Explain the Value of

Film Viewing


End Term

11-12 Language of Cinema Interpret the language

of Cinema


Share)

1213.1 Class Quiz

Mid Term I

End Term

13-14 Cinematic Terms Identify Cinematic

terms


End term

15-17 Mise-en-scene Understand mise-en-

cene

Flipped Class 1213.1 Home Assignment

Class Quiz

Mid Term 1

End Term

18-20 Cinematography and

Editing

Discuss the

cinematography and

editing techniques


Share)

1213.2 Class Quiz

Mid Term 1

End Term

21-22 Time and Space Understand the

importance of time and

space


Mid Term I

End Term

23-24 Narrative Discuss the role of

narrative


Share)

1213.2 Class Quiz

End Term

25-26 Shot Understand the

relations of shots


Mid Term II

End Term

27-28 Theme Discuss the theme of

films


Share)

1213.2 Class Quiz

Mid Term II

End Term

29-30 Story Understand the

importance of story


Mid Term II

End Term

31-32 Screenplay Understand the

mechanism of making a

screenplay


Mid Term II

End Term

33-34 Film as Art Discuss the evolution

of film as art


Share)

1213.2 Class Quiz

End Term

35-36 Form and Frames Understand the forms

and frames in film


End Term

37 Other Arts and Cinema Understand how other

arts shaped films


End Term 38-39 Cinema and Theatre Discuss the relationship

of cinema and art


Share)

1213.3 Class Quiz

End Term 40 Cinema and Painting Discuss the relationship

of cinema and painting


End Term 41-43 Genre Describe and identify

genres of film Lecture 1213.3 Mid Term II

End term 44-45 Fiction Films Understand cinema as

a dream factory Lecture 1213.3 Mid Term II

End term 46-47 Short Films Identify the movement

of shorts


Mid Term II

End Term 48-49 New wave cinema Understand new wave

cinema


Mid Term II

End Term 50-51 Genre and Auteur theories Examine genre with

auteur theories Flipped Classroom 1213.4 Class Quiz

Mid Term II

End Term

52-53 Modernism Examine films from

modernism perspective Flipped Classroom 1213.4 Class Quiz

End Term 54-55 Post-modernism Examine films from

post-modernism

perspective


End Term

56-58 Classic Hollywood Cinema Describe The evolution

of Hollywood


End Term 59 Art Cinema Describe the art

cinema movement Flipped Classroom 1213.4 Class Quiz

End Term 60 Art and technology Explain how

technology influence cinema


End Term

61-62 Film Theory Analyse film theory Lecture 1213.5 Class Quiz

End Term 63-64 Film Criticism Write-ups on Criticism

of films after screening Lecture and Flipped

Classroom

1213.5 End Term

65 Different approaches and

writers

Write-ups on writers

of films after screening Lecture 1213.5 End Term

66-68 Film-makers PPT presentation on film makers

Presentation 1213.5 End Term

69 Films from different countries PPT presentation on world cinema


70 Current trends PPT presentation on current trends


B. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


JC

[1213.1] Understand aesthetics and its relation to film and

basics of film appreciation.

1

JC [1213.2]

Discuss the evolution of cinema and its language 1

JC

[1213.3] Analyse the genre of film 1

JC

[1213.4] Evaluate the film movement and film theories 2

JC

[1213.5] Criticism of films and film directors 2 1 1


Introduction This subject provides a detailed understanding of the media’s role in international

arena, with socio political and economic implications between the first and the third world.

Basically a theoretical understanding of the relations and policies that affect the third world

and subsequently the media are discussed here.


[2305.1]. Define the concept of international communication and flow of information.

[2305.2]. Identify key stakeholders in International media and understanding Media

Imperialism.

[2305.3]. Use of international media in cultural-diplomacy, inter-community relations and

understanding the patters of media ownership.

[2305.4]. Judging the impact of international communication on various social, political,

cultural and diplomatic settings.
















Course Hand-out

Global Communication | JC 2305 | 5 Credits | 3 2 0 5


dimD ensions of your decisions, and accept responsibility for them.





Program Specific Outcomes [PSO.1] State structure and importance of international communication.

[PSO.2]. Discuss media control and circumstances that led to media based cultural erosion

[PSO.3]. Implementation of various media approaches related to ownership, functioning,

agendas etc. and their practical applications in various media contexts

[PSO.4]. Investigate the role of international communication in national and community

based developments.

Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I (Theory) 20

Sessional Exam II (Theory) 20

CWS (Assignment) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







SYLLABUS

Unit One: International communications as a field of study- idealist humanist approach,

political proselytization- information as economic power, as political power. Unit Two:

Media in the global context. Information and power. Political economy. Classifying global

systems-Global news agencies- News flow. Directionality of news flow. Quality Vs quantity.

Unit Three: Media in the economic context- Free flow to free trade. Communication policies

– NAFTA, GATT, UNSECO and ITU. Unit Four: Media Ownership- regulation of ownership

and control. Possibilities of pluralities in ownership. Content and programming in world media.

Distinguishing the local, regional and global levels of programming and content. Unit Five:

Media in sociological context- relevance of cultural diplomacy. Dynamics of inter community

relations. Principles of international cooperation. New media transgressing borders.

International terrorist organizations, media use and media coverage.

References/Suggested Readings:

Mowlana, Hamid. Global Information and World Communication. New Frontiers in

International Communication. Sage, New Delhi; 1997.

Joseph, MK. Modern media and Communication. Vol.2.Anmol Publications Pvt. Ltd. New

Delhi; 1997.

Sreberny A, Dwayne W, McKenna J, Oliver B, Media in global Context, Bloomsbury

Academic; 2009.

Kamalipour, Yahya. International Communication, Purdue University, Calumet; 2009.

Lec. No. Topics Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the

Outcome

1 Introduction and Course Hand-out

briefing

To acquaint and clear teachers expectations

and understand student expectations Lecture NA NA

2 - 8

International communications as a

field of study/ idealist humanist

approach, political proselytization

Discuss the meaning of the corresponding

terms

Understanding their importance, relevance and

application


End Term

9-15

Information as economic power, as

political power.

Political economy

Understanding the concepts

Lecture

Group Discussion

2305.1

2305.2

Mid Term I

End Term

16 - 21 Classifying global systems-Global

news agencies- News flow.

To identify and understand the flow of news

Classification and functioning of global news

agencies


End Term

22-25 Directionality of news flow.

Quality Vs quantity. Study the conceptual framework of news flow

Lecture

2305.2

Mid Term I

End Term

26-35

Media Control

Cultural Imperialism

Communication policies – NAFTA,

GATT, UNSECO and ITU.

Understanding the concepts ,institutions and

implications of various policies Lecture

2305.2

2305.3

Mid Term I

End Term

36-41

Media in the economic context- Free

flow to free trade

Media Ownership

Explain the importance of free trade and media

ownership

Lecture

Group Discussion

2305.3

Mid Term I

End Term

42-50

Regulation of ownership and control.

Possibilities of pluralities in

ownership.

Content and programming in world

media

Understanding the regulations of ownership

and control

Understanding media content and its impact

Lecture

Group Discussion

2305.3

2305.4

Mid Term II

End Term

51-54

Distinguishing the local, regional and

global levels of programming and

content.

Analysing the different levels of programming

and content Lecture

2305.4

2305.3

Mid Term II

End Term

55-62

Relevance of cultural diplomacy.

Dynamics of inter community

relations. Study the concept and implementation Lecture 2305.3 Mid Term II

63-65 Role of Media and Principles of international cooperation.

Analysing the role of media as a bridge at

international level Lecture

2305.4

Mid Term II

End Term

66-68

New media transgressing borders.

Media and sponsored violence Elucidating the concept Lecture

2305.4

Mid Term II

End Term

69-70

Global media use and media

coverage.

Elucidating the concept Lecture 2305.4

Mid Term II

End Term

CO

STATEMENT


OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7


JC

[2305.1]

Define the concept of international communication

and flow of information. 3 3

JC

[2305.2]

Identify key stakeholders in International media and

understanding Media Imperialism. 1 2

JC

[2305.3]

Use of international media in cultural-diplomacy,

inter-community relations and understanding the

patters of media ownership.

2 1 2

JC

[2305.4]

Judging the impact of international communication

on various social, political, cultural and diplomatic

settings.

2 1 3

Introduction: The main objective of course is to develop creative skills as well as discipline and

professional attitudes through the production of various program formats including sports,

news and public affairs, music shows, entertainment specials and award competitions.

The Course enables the learner to communicate professionally in all aspects of television

operations and production. Acquire the technical skills needed to handle numerous

operational and production positions in the television field Learn to perform creative

functions within the television industry including directing, producing and writing. Understand

television employment opportunities, the business side of television production as well as how

to secure a career in broadcasting.


[2306.1]. Understand the basics of Television News Production

[2306.2]. Develop a news story for broadcast.

[2306.3]. Make use of audio visual technology to produce a Television Production

[2306.4]. Examine the Television Broadcast technologies.

[2306.5]. Create a TV Production and hence develop employability



thinking and actions, checking out the degree to which these assumptions are accurate and valid, and

looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.


electronic media in English and in one Indian language, and make meaning of the world by connecting

people, ideas, books, media and technology.



Course Hand-out

Television News and Studio Production | JC 2306 | 5 Credits | 2 1 4 5

Session: August 2018 – December 2018 | Faculty: Dr Chandana Kumar Vemana | Class: III Semester M.A. (J&MC)




national development, and the ability to act with an informed awareness of issues and participate in

civic life through volunteering.








[PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising,








Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







SYLLABUS

Ideas. Themes, concepts – conceptualization, development and visualization genres in

television, different approaches, narrative and non-narrative structures, television news and

practical exercises. Studio production, sound and speaking voice, considerations for miking

sound, producing studio sound, miking for multi-camera television, field production, staged

production, music production. The language of editing - shooting and editing, Online editing,

Post production Editing, Digital Video effects, show packaging and feedback. Broadcasting

technology- Earth station, teleport, Up-linking, down-linking, transmission- cable, terrestrial

and satellite transmission etc. Digital Broadcasting Applications- Interactive Television, Video

on demand, teleconferencing etc.

TEXT BOOK

Zettle Herbert, Television Production Handbook, Wodsworth Publishing Co., California,

1984.

Gerald Millerson, Television Production, Focal Press, UK, 1998.

Keller Teresa, Television News – A Handbook for reporting, writing, shooting, editing &

producing, AITBS Publishers, India, 2017

REFERENCE BOOKS

Andy Stamp, The television Programme, Sheffield Media Association, Sheffield, 1987.

David Self, Television Drama: An Introduction, Macmillan, Busingstroke, 1984

Kathy Chaters, The Television Researcher’s Guide, BBC Television Training, London, 1992.

Session Plan:

Lecture number

Topics Session Outcome Mode of Delivery

Corres-ponding

CO


Outcome

1 Introduction to Course &

Course Outcomes

Understand the

Vital course

objectives

Lecture NA NA

2-3 All About News and

News Characteristics

Understanding of

the facts about

News

Lecture JC

[2306.1]

4-5 News Media & Reporters Classify the News

Media and People Discussion

JC

[2306.1]

6 History of Television in

India

Describe the Indian

Television

Discussion

/Flipped

Class

JC

[2306.1]

7 How Television Works

Demonstrate the

Television

Broadcasting

System

Flipped

Classroom

JC

[2306.1]

8-9 The Television

Newsroom –Key Players

Interpret the

Newsroom Team Lecture

JC

[2306.1]

10-11 News Sources – People &

Public Records

Outline various

News Sources

Flipped

Classroom

JC

[2306.1]

11-12 Legal Considerations Explain the Legal

Consequences Discussion

JC

[2306.1]

13-14

Television News

production – Elements,

Process

Examine the TV

News Production Lecture

JC

[2306.2]

15-16

Broadcasting Technology Discover the

functions of

Broadcasting

Technology

Discussion

/Flipped

Class

JC

[2306.2]

17-18 News gathering and

Reporting

Analyse the News

Sources and

reporting styles

Lecture

JC

[2306.2]

19-21 Television News Scripting Construct writing

for Visuals in

Sequences

Discussion

/Flipped

Class

JC

[2306.2]

22-25 Techniques of

Interviewing

Experimenting with

the techniques of

Interviewing

Flipped

Classroom

JC

[2306.2]

26-27 Framing Skills Developing Visual

Grammar Lecture

JC

[2306.3]

28 Shooting Video in the

Field

Construct Visuals

for News

Flipped

Classroom

JC

[2306.3]

29-30 Shooting Interviews Construct

Meaningful Visual

Conversations

Discussion

JC

[2306.3]

31 Lighting Scenarios Make use of

various lighting

setups

Lecture

JC

[2306.3]

32 Capturing Audio Make use of Audio

Capturing

Technology

Blended

Learning

JC

[2306.3]

33-34 Getting The Shots Design Scenes Blended

Learning

JC

[2306.3]

35-36 Editing the Pictures and

Sound

Construct

Significant

Sequences

Blended

Learning

JC

[2306.4]

37-38 Presenting Television

News

Produce a TV

program

Blended

Learning

JC

[2306.4]

39-40 Live Reporting in Sound

and Vision

Create a live

Program

Lecture/

Discussion

JC

[2306.4]

41-42 Producer’s

Responsibilities and

Resources

Asses the

Producers Role

Lecture JC

[2306.4]

43 Constraints and Ethical

Responsibilities

Evaluate the

Production

Constraints

Flipped

Class

JC

[2306.4]

44 Careers in Broadcasting Identify the Career

Paths

Blended

Learning

JC

[2306.4]

45 Course Revision Analyse the

Significance of

Course Outcomes

Blended

Learning

NA

46-49 Shooting Video in Field Develop Visual

Narrative

Blended

Learning

JC

[2306.5]

50-53 Shooting Interviews Build a Short

Interview

Activity

Based

Learning

JC

[2306.5]

54-57 Live Presentation and

Voice

Create a Live

Broadcasting

Presentation

Activity

Based

Learning

JC

[2306.5]

58-61 Studio Production - 1 Design a News

Production

Project

Based

Learning

JC

[2306.5]

61-65 Studio Production - 2 Design a Debate

Programme

Project

Based

Learning

JC

[2306.5]

66-69 Studio Production - 3 Design a Game

Show

Project

Based

Learning

JC

[2306.5]

70-74 Live Broadcasting

Production

Create Live News

Production

Activity

Based

Learning

JC

[2306.5]



CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC

[2306.1] Understand the basics of Television

News Production

1 1

JC

[2306.2] Develop a news story for broadcast. 1 1

JC

[2306.3] Make use of audio visual technology to

produce a Television Production

1 1

JC [2306.4]

Examine the Television Broadcast

technologies.

1 1

JC [2306.5]

Create a TV Production and hence

develop employabilty

1 1

Introduction: The main objective of course is to prepare students about practical aspects of video

production. The course intends to equip students with the basic understanding of

scinematography vocabulary and nuances of video production. The course will guide students

through different stages from basics to post-production. Focusing on all the four stages of

production this paper aims to create a generation of video/film makers with highly desirable skills and

employment potential.


[2313.1]. To Demonstrate the understanding of the planning of video project

[2313.2]. To Make use of the Video and DSLR Cameras to apply the acquired knowledge.

[2313.3]. To Critically evaluate the significance of visual elements in a production

[2313.4]. To Examine the Lights and Sound recording in video production designing.

[2313.5]. Create a Fiction Film and a Documentary Film production and hence develop

employability
















Course Hand-out

Basics of Audio and Video Production Project | JC 2313 | 5 Credits | 2 1 4 5









research.

[PSO.2]. Analyze the contemporary media scenario in association with socio political






Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam (Theory) 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







SYLLABUS

Planning your video project- Concept development; Scenario; Storyboard; Shooting

script. Basics of video cameras: Different types of cameras; Lenses, types and

characteristics; Camera mounting equipment; Difference of video from film-in brief;

Analog versus Digital video format. Visual grammar: Aesthetics of Picture

composition; Depth of field; Elements of shot- camera angle, camera movements;

Principles of visual grammar. Basics of Lights and Audio recording: Principles of

lighting Uses; Lighting Instruments; Properties of audio; Types of programme sounds;

Microphones: types and uses.

Text Book:

1. Belavadi V., Video production, Oxford University Press, New Delhi; 2008.

Reference Books:

1. Lanier, T. and Nichols, C. Filmmaking for Teens: Pulling Off Your Shorts. 2010.

Michael Wiese Productions

2. Owens, J. and Millerson, G. Video Production Handbook, Focal Press, 2011.

3. Zettl H., Handbook of Television production, Cengage, 2008.

Lec

No

Topics Session Outcome Mode of

Delivery

Corre

spondi

ng CO

Mode of

Assessing the

Outcome

1 Introduction to

syllabus with

special reference

to objectives &

outcomes

To acquaint and clear teachers

expectations and understand

student expectations

Lecture NA NA

2 How to develop

the Concept for

Video projrct

Recall working of concept to

final production

Lecture 2313.1 In Class Quiz (

Not Accounted)

3 How to develop the Story

To develop the conceptual

understanding about story

ideas and framing it.

Lab work 2313.1 In Class Quiz

End Term

4,5,6, How to develop the Story

To develop the conceptual

understanding about story

ideas and framing it.

Practice 2313.1

7 How to break

down the story in

scences

Breaking various steps of story in to scenes.

Lab work 2313.2 Home

Assignment

End Term

8,9 How to write the

screenplay Breaking various steps of story in to scenes.

Practice 2313.2

10,11 How to creat storyboarding

Providing a detail insight of

the scene. Subsequently,

dividing the scenes in to

different shot and then

preparing sketches of each

shots with dialogue.

Lab 2313.2 In Class Quiz

End Term

12,13.

14 How to creat storyboarding

Providing a detail insight of

the scene. Subsequently,

dividing the scenes in to

different shot and then

preparing sketches of each

shots with dialogue.

Practice 2313.2

15,16 Shooting Script, Overhead

Learning the art of shooting to capture the shots of storyboard and basics of camera positioning.

Lab 2313.2 Class Quiz

Mid Term I

End Term

17, Shooting Script, Overhead

Learning the art of shooting to capture the shots of storyboard and basics of camera positioning.

Practice 2313.2

18 Types of video Cameras

Practicing the various tools

and gears of video camera.

Practice 2313.2 Class Quiz

Mid Term 1

End term

19 How the camera works

Practicing the various tools

and gears of video camera

Practice 2313.2

20 Different types of Lenses and its characteristics

Practicing the various Lenses

of video camera

Practice 2313.2

21 Video & Film Providing the detail about

Video and Film.

Practice 2313.2

22 Analog and

Digital video

formats

Providing the detail about Analog and Digital video

formats

Practice 2313.3

23 Aesthetics for

Picture

composition

Learning the art of

composing the frame

Lab 2313.3

24 Rule of Thirds for

Composition Learning the art of

composing the frame

Lab 2313.3

25 Depth of Field

with Aperture Practicing the frame

compositions

Practice 2313.3

26 Depth of Field

with Focal Length Practicing the frame

compositions

Practice 2313.3

27 Rule of 360

degree Practice 2313.3

28 Philosophy of the Shots

Practicing shot taking

Practice 2313.3 Home

Assignment

Class Quiz

Mid Term 1

End Term

29 Camera Angle Practicing camera angle Practice 2313.3

30 Camera

Movements Practicing camera movement Practice 2313.3

31 Principles of Visual Grammar

Practicing visual grammer Practice 2313.4

32 Lighting Basics for Shooting

Practicing the use of lighting for shooting

Lab 2313.4

33 Lighting Basics for Shooting

Practicing the use of lighting for shooting

Lab 2313.4

34 Microphons and

its types Learning about Microphone Lab 2313.5

35 Analogue and

Digital Sound Learning about analogue and digital sound

Lab &

Practice

2313.5 Class Quiz

Mid Term I

End Term

36, 37 Audio Recording Practicing audio recording during shooting

Field

work

2313.5 Class Quiz

Mid Term 1

End Term

38 Stages of the Editing Process

Practicing the basics of video editing


Mid Term II

End Term

39, 40,

41 Edit Basic Shot Types

Practicing the basics of video editing


Mid Term II

End Term

42 Footage Analysis Practice of analyzing the footage


Mid Term II

End Term

43 The Basic Transition

Practicing video transitions Practice 2313.5 Class Quiz

Mid Term II

End Term

44,45,

46 Footage Import & Management

Practicing footage import and its management


End Term

47,

48 Timeline Editing Practicing timeline editing Practice 2313.5 Class Quiz

End Term

49,50,

51, 52 Video, Audio Effects & Color Correction

Practicing the use of video,

audio effects and color

correction


End Term

53.54,

55 Project Exporting Practicing final export of

project from editing software.


End Term


CO



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


[1413.1] To describe the concept of pre-production process in

video production. 1 1 1 1

[1413.2] To implement the basics of video pre-production

process.

2 3

1413.3] To demonstrate the basics of video production

process.

2 1 1

1413.4] To execute the post-production process. 2 1 3 [1413.5] Analyze and formulate the final production and

hence develop employability

1 2


manipal university jaipur school of media & communication

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