sca monthly digital audience - may 2017
TRANSCRIPT
SCA Monthly Digital Audience
May 2017
459k 11.3m 2.4m 1.2m 160k
Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram
Followers5
YouTube
Subscribers6
#1 Radio Group with Unique Audience of 1.2m
#1 Radio Group with 459,701 Avg Daily UBs
#12 Australian Digital Publisher in Nielsen Market Intelligence
#13 Australian Mobile Publisher in Nielsen Market Intelligence
SCA Digital Leadership
Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for May'17
1.2m
Unique Audience1
Vevo Australian Audience
3mUnique Desktop
Viewers2
8.4mTotal Audience
(All Devices)1
88%Ave. completion
rate of ad views4
19m 26secAverage
View Duration1
Vevo video
streams3
204.3m
Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore
Video Metrix, 3 YouTube Analytics, 4 Freewheel & 5 MOAT. Figures for May '17
Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) May'17
1,229,000
723,000
600,000
144,000
0
400,000
800,000
1,200,000
1,600,000
SCA ARN Nova Entertainment Macquarie Radio
SCA vs Native Digital Publishers
Source: Nielsen Digital Ratings (Monthly) May'17
1,788,000
1,229,000
1,090,000
920,000
472,000 451,000 365,000
313,000
0
500,000
1,000,000
1,500,000
2,000,000
Uniq
ue A
udie
nce
755kUnique 28 Day
Streamers1
2.1m 4.7m1.9mMonthly Podcast
Downloads2
Monthly Video
Views3
Total Monthly
Minutes Watched3
SCA Streams
VideoAudio
Sources: 1 SCA Steaming Logs - 28 days from 01/12/2016, 2 Podcast listening figure removes inflated reporting from repeated download
requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Brightcove + YouTube Analytics. Figures for May'17
SCA Mobile
87%
236k 1.7m
Mobile
(% of Avg Daily UBs)3
Monthly App Users1
402kMonthly Mobile Avg
Daily UBs3
Mobile App Installs
(all-time)2
Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for May'17
SCA Social
2.4m 1.2m11.4m 160k
Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4
YouTube. Figures for May'17
Followers2
Followers3
Fans1
YouTube
Subscribers4
2.4m Total Australian Facebook Engagement1
HIT Network
2m 1.3mTwitter
Followers2
Followers3
8.5mFacebook
Fans1
211kAvg Daily
UBs5
49kMonthly
App Users6
1.3mMonthly
Video Views7
156kYouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen
Market Intelligence, 6 Google Analytics, 7 Ooyala + YouTube.
Figures for May'17
5.5m 455k 24k 9k 21k
Sessions Facebook Fans2 Twitter Followers3Instagram
Followers4
YouTube
Subscribers5
Scoopla
Sources: 1 Google Analytics, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for May'17
Triple M Network
425k 83kTwitter
Followers2
Followers3
2.9mFacebook
Fans1
185kAvg Daily
UBs4
118kMonthly
App Users5
Monthly
Video Views6
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market
Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for
May'17
192k
Sources: 1 Google Analytics’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’3 Google Analytics, 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for May'17
102kTwitter
Followers5
1.06mMonthly
Sessions1
Sport
124kFacebook
Fans4
10kMonthly
App Users3
Followers5
Fans4
Monthly
App Users3
12k 140k 77k
Australian Publishers (All Devices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA
NEWS CORP AUSTRALIA
FAIRFAX MEDIA
FAIRFAX MEDIA LIMITED
TELSTRA MEDIA
TELSTRA CORPORATION LTD
REALESTATE.COM.AU LTD.
REA GROUP LTD
NINE ENTERTAINMENT CO.
NINE ENTERTAINMENT CO.
EBAY
EBAY INC.
YAHOO!7
SEVEN WEST MEDIA & YAHOO!
DMG MEDIA
DAILY MAIL AND GENERAL TRUST PLC
SEVEN WEST MEDIA
SEVEN WEST MEDIA
CARSALES.COM LIMITED
CARSALES.COM LTD
1
2
3
5
4
6
7
8
9
11
4,260,863
3,555,807
1,524,437
1,332,144
1,483,001
1,201,209
924,363
764,998
537,165
478,000
5.76%
-0.08%
-7.74%
8.62%
3.03%
1.49%
-0.28%
-3.92%
3.83%
3.83%
SCA is the 12th biggest tagged-publisher in Australia (all devices)
PREVRANK PUBLISHER AVG DAILY UB % CH.
MARKET AGGREGATE 21,599,609 +0.5%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) – May17
11
12
13
14
15
16
17
18
19
20
TRIPADVISOR
TRIPADVISOR MEDIA GROUP
SOUTHERN CROSS AUSTEREO
SOUTHERN CROSS MEDIA GROUP
GUARDIAN NEWS & MEDIA LTD
GUARDIAN MEDIA GROUP PLC
BBC
BBC WORLDWIDE LTD
SBS
SPECIAL BROADCASTING SERVICE CORP.
ALLURE MEDIA
ALLURE MEDIA
MAMAMIA WOMEN’S NETWORK
MAMAMIA.COM.AU PTY LTD
LINKEDIN CORP
BAUER MEDIA GROUP
BAUER MEDIA GROUP
KIDSPOT
KIDSPOT
10
13
14
12
16
15
17
19
18
20
465,614
459,701
446,530
435,707
373,678
358,449
346,500
281,639
280,710
258,449
-8.97%
14.58%
16.28%
3.15%
5.15%
-0.53%
1.16%
21.07%
9.97%
14.18%
PREVRANK COMPANY AVG DAILY UB % CH.
Radio Brands (All Devices)
1
2
3
4
5
6
7
8
HIT NETWORK*
SOUTHERN CROSS AUSTEREO
TRIPLE M NETWORK
SOUTHERN CROSS AUSTEREO
NOVA FM NETWORK
NOVA ENTERTAINMENT
KIIS NETWORK
AUSTRALIAN RADIO NETWORK
THE EDGE
AUSTRALIAN RADIO NETWORK
CLASSIC HITS RADIO
AUSTRALIAN RADIO NETWORK
2GB 873AM
MACQUARIE RADIO NETWORK
3AW
FAIRFAX MEDIA
1
3
2
4
8
5
6
7
210,556
185,132
178,307
131,535
23,093
22,634
19,087
17,869
-0.71%
5.59%
-7.24%
3.33%
34.85%
-4.55%
7.65%
-3.76%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers – May17
*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence
PREVRANK COMPANY AVG DAILY UB % CH.
SMOOTHFM
NOVA ENTERTAINMENT
MIX 94.5FM
SOUTHERN CROSS AUSTEREO
FIVEAA
NOVA ENTERTAINMENT
97.3 COASTLIVE.COM.AU
WEST COAST RADIO
TALKING LIFESTYLE (2UE)
FAIRFAX MEDIA
6PR
FAIRFAX MEDIA
4BC
FAIRFAX MEDIA
9
10
11
12
13
14
15
9
10
11
13
12
14
15
11,833
5,006
4,519
3,348
3,219
2,741
2,656
12.39%
-0.93%
-3.62%
7.65%
-3.76%
117.54%