sca monthly digital audience - february 2016

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SCA Monthly Digital Audience February 2016

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Page 1: SCA Monthly Digital Audience - February 2016

SCA Monthly Digital AudienceFebruary 2016

Page 2: SCA Monthly Digital Audience - February 2016

301k 9.3M 2.2M 976k 131kAvg Daily UBs2 Facebook Fans3 Twitter Followers4

Instagram Followers5

YouTube Subscribers6

#1 Radio Group with Unique Audience of 1,486,000 #1 Radio Group with 301,338 Avg Daily UBs

#14 Australian Digital Publisher in Nielsen Market Intelligence #9 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Feb '16

1.5MUnique Audience1

Page 3: SCA Monthly Digital Audience - February 2016

Radio Groups Unique Audience

Source: Nielsen Digital Ratings (Monthly) Feb ‘16

0

400,000

800,000

1,200,000

1,600,000

SCA Nova Entertainment ARN Macquarie Radio

243,000

606,000670,000

1,486,000

Page 4: SCA Monthly Digital Audience - February 2016

Radio Brands Unique Audience

Source: Nielsen Digital Ratings (Monthly) Feb ‘16

0

225,000

450,000

675,000

900,000

Hit Network Triple M NovaFM KIIS Smooth

173,000

439,000

502,000505,000

807,000

Page 5: SCA Monthly Digital Audience - February 2016

818kUnique 28 Day

Streamers1

2.8m 6.0m708kMonthly Podcast

Downloads2

Monthly Video Views3

Total Monthly Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/02/2016, 2 OmnyStudio (podcast listening figure removes inflated reporting from repeated download requests via streaming podcast players in an individual podcast listen), 3 Ooyala + YouTube. Figures for Feb '16

Page 6: SCA Monthly Digital Audience - February 2016

SCA Mobile

84%

168k 1.1m

Mobile (% of Avg Daily UBs)3

Monthly App Users1

252kMonthly Mobile Avg Daily UBs3

Mobile App Installs (all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Feb '16

Page 7: SCA Monthly Digital Audience - February 2016

SCA Social

2.2m 976kTwitter

Followers2

Instagram Followers3

9.3mFacebook

Fans1

131kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4 YouTube. Figures for Feb '16

Page 8: SCA Monthly Digital Audience - February 2016

Hit Network

1.8m 917kTwitter

Followers2

Instagram Followers3

6.9mFacebook

Fans1

186kAvg Daily

UBs5

95kMonthly

App Users6

2.3mMonthly

Video Views7

128kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala + YouTube. Figures for Feb '16

Page 9: SCA Monthly Digital Audience - February 2016

152k 368k 19k 8.8k 20kAvg Daily UBs1 Facebook Fans2 Twitter Followers3

Instagram Followers4

YouTube Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Feb '16

Page 10: SCA Monthly Digital Audience - February 2016

Triple M Network

350k 31kTwitter

Followers2

Instagram Followers3

1.4mFacebook

Fans1

96kAvg Daily

UBs4

81kMonthly

App Users5

520kMonthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for Feb '16

Page 11: SCA Monthly Digital Audience - February 2016

48k 202k 154k 14kAvg Daily UBs1 Facebook Fans2 Twitter Followers3

Instagram Followers4

Sport

7.1kMonthly App Users5

Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 Google Analytics. Figures for Feb '16

Page 12: SCA Monthly Digital Audience - February 2016

Australian Publishers (All Devices)

1

2

3

4

5

6

7

8

9

10

NEWS AUSTRALIA NEWS CORP AUSTRALIA

FAIRFAX MEDIA FAIRFAX MEDIA LIMITED

NINEMSN NINE ENTERTAINMENT CO.

EBAY EBAY INC.

AUSTRALIAN FEDERAL GOV. AUSTRALIAN FEDERAL GOVERNMENT

REALESTATE.COM.AU LTD. REA GROUP LTD

YAHOO!7 SEVEN WEST MEDIA & YAHOO!

TELSTRA MEDIA TELSTRA CORPORATION LTD

CARSALES.COM LIMITED CARSALES.COM LTD

GUARDIAN NEWS & MEDIA LTD GUARDIAN MEDIA GROUP PLC

1

2

3

5

4

6

7

8

9

12

3,718,344

3,547,732

1,899,686

1,349,641

1,184,111

1,179,495

1,145,775

1,127,067

518,863

433,062

+0.8%

-3.4%

-3.2%

-1.4%

-27.9%

+6.0%

+5.5%

+15.9%

+1.7%

+1.5%

SCA is the 14th biggest tagged publisher in Australia (all devices)

PREVRANK COMPANY AVG DAILY UB % CH.MARKET AGGREGATE 18,767,337 -1.3%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - February 2016

11

12

13

14

15

16

17

18

19

20

TRIPADVISOR TRIPADVISOR MEDIA GROUP

BBC BBC WORLDWIDE LTD

ALLURE MEDIA ALLURE MEDIA

SOUTHERN CROSS AUSTEREO SOUTHERN CROSS MEDIA GROUP

LINKEDIN LINKEDIN CORPORATION

CBS INTERACTIVE CBS CORPORATION

MAMAMIA WOMEN’S NETWORK MAMAMIA.COM.AU PTY LTD

SBS SPECIAL BROADCASTING SERVICE CORP.

KIDSPOT KIDSPOT.COM.AU PTY LTD

CRICKET AUSTRALIA CRICKET AUSTRALIA LBG

10

11

13

16

17

14

15

18

20

19

425,312

425,048

413,708

301,338

299,606

287,877

274,989

240,415

209,532

197,483

-14.3%

-3.2%

+2.4%

+5.1%

+24.3%

-7.2%

-8.1%

+3.1%

+2.9%

-6.5%

PREVRANK COMPANY AVG DAILY UB % CH.

Page 13: SCA Monthly Digital Audience - February 2016

Radio Brands (All Devices)

1

2

3

4

5

6

7

8

HIT NETWORK* SOUTHERN CROSS AUSTEREO

NOVA FM NETWORK NOVA ENTERTAINMENT

KIIS NETWORK AUSTRALIAN RADIO NETWORK

TRIPLE M NETWORK SOUTHERN CROSS AUSTEREO

2GB 873AM MACQUARIE RADIO NETWORK

SMOOTHFM NOVA ENTERTAINMENT

3AW FAIRFAX MEDIA

CLASSIC HITS RADIO AUSTRALIAN RADIO NETWORK

1

2

3

4

6

9

5

8

185,832

153,229

129,564

95,761

22,072

16,630

13,601

11,731

+4.2%

-5.4%

+15.8%

+2.0%

+77.5%

+79.9%

+6.5%

+12.9%

Ranked by Australian avg. daily unique browsers

PREVRANK COMPANY AVG DAILY UB % CH.

Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - February 2016 *Referred to in Nielsen as ’Today’s Hit Network’

PREVRANK COMPANY AVG DAILY UB % CH.

97.3 COASTLIVE.COM.AU WEST COAST RADIO

THE EDGE AUSTRALIAN RADIO NETWORK

MIX 94.5FM SOUTHERN CROSS AUSTEREO

SEA FM SOUTHERN CROSS AUSTEREO

FIVEAA NOVA ENTERTAINMENT

96FM AUSTRALIAN RADIO NETWORK

RADIOWEST SOUTHERN CROSS AUSTEREO

9

10

11

12

13

14

15

7

10

11

13

12

16

15

8,755

6,322

4,541

3,534

3,104

1,536

1,482

-24.5%

-6.0%

+12.7%

+69.4%

+39.3%

+30.4%

+3.8%