sca monthly digital audience - february 2016
TRANSCRIPT
SCA Monthly Digital AudienceFebruary 2016
301k 9.3M 2.2M 976k 131kAvg Daily UBs2 Facebook Fans3 Twitter Followers4
Instagram Followers5
YouTube Subscribers6
#1 Radio Group with Unique Audience of 1,486,000 #1 Radio Group with 301,338 Avg Daily UBs
#14 Australian Digital Publisher in Nielsen Market Intelligence #9 Australian Mobile Publisher in Nielsen Market Intelligence
SCA Digital Leadership
Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Feb '16
1.5MUnique Audience1
Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) Feb ‘16
0
400,000
800,000
1,200,000
1,600,000
SCA Nova Entertainment ARN Macquarie Radio
243,000
606,000670,000
1,486,000
Radio Brands Unique Audience
Source: Nielsen Digital Ratings (Monthly) Feb ‘16
0
225,000
450,000
675,000
900,000
Hit Network Triple M NovaFM KIIS Smooth
173,000
439,000
502,000505,000
807,000
818kUnique 28 Day
Streamers1
2.8m 6.0m708kMonthly Podcast
Downloads2
Monthly Video Views3
Total Monthly Minutes Watched3
SCA Streams
VideoAudio
Sources: 1 SCA Steaming Logs - 28 days from 01/02/2016, 2 OmnyStudio (podcast listening figure removes inflated reporting from repeated download requests via streaming podcast players in an individual podcast listen), 3 Ooyala + YouTube. Figures for Feb '16
SCA Mobile
84%
168k 1.1m
Mobile (% of Avg Daily UBs)3
Monthly App Users1
252kMonthly Mobile Avg Daily UBs3
Mobile App Installs (all-time)2
Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Feb '16
SCA Social
2.2m 976kTwitter
Followers2
Instagram Followers3
9.3mFacebook
Fans1
131kYouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4 YouTube. Figures for Feb '16
Hit Network
1.8m 917kTwitter
Followers2
Instagram Followers3
6.9mFacebook
Fans1
186kAvg Daily
UBs5
95kMonthly
App Users6
2.3mMonthly
Video Views7
128kYouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala + YouTube. Figures for Feb '16
152k 368k 19k 8.8k 20kAvg Daily UBs1 Facebook Fans2 Twitter Followers3
Instagram Followers4
YouTube Subscribers5
Scoopla
Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Feb '16
Triple M Network
350k 31kTwitter
Followers2
Instagram Followers3
1.4mFacebook
Fans1
96kAvg Daily
UBs4
81kMonthly
App Users5
520kMonthly
Video Views6
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for Feb '16
48k 202k 154k 14kAvg Daily UBs1 Facebook Fans2 Twitter Followers3
Instagram Followers4
Sport
7.1kMonthly App Users5
Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 Google Analytics. Figures for Feb '16
Australian Publishers (All Devices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA NEWS CORP AUSTRALIA
FAIRFAX MEDIA FAIRFAX MEDIA LIMITED
NINEMSN NINE ENTERTAINMENT CO.
EBAY EBAY INC.
AUSTRALIAN FEDERAL GOV. AUSTRALIAN FEDERAL GOVERNMENT
REALESTATE.COM.AU LTD. REA GROUP LTD
YAHOO!7 SEVEN WEST MEDIA & YAHOO!
TELSTRA MEDIA TELSTRA CORPORATION LTD
CARSALES.COM LIMITED CARSALES.COM LTD
GUARDIAN NEWS & MEDIA LTD GUARDIAN MEDIA GROUP PLC
1
2
3
5
4
6
7
8
9
12
3,718,344
3,547,732
1,899,686
1,349,641
1,184,111
1,179,495
1,145,775
1,127,067
518,863
433,062
+0.8%
-3.4%
-3.2%
-1.4%
-27.9%
+6.0%
+5.5%
+15.9%
+1.7%
+1.5%
SCA is the 14th biggest tagged publisher in Australia (all devices)
PREVRANK COMPANY AVG DAILY UB % CH.MARKET AGGREGATE 18,767,337 -1.3%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - February 2016
11
12
13
14
15
16
17
18
19
20
TRIPADVISOR TRIPADVISOR MEDIA GROUP
BBC BBC WORLDWIDE LTD
ALLURE MEDIA ALLURE MEDIA
SOUTHERN CROSS AUSTEREO SOUTHERN CROSS MEDIA GROUP
LINKEDIN LINKEDIN CORPORATION
CBS INTERACTIVE CBS CORPORATION
MAMAMIA WOMEN’S NETWORK MAMAMIA.COM.AU PTY LTD
SBS SPECIAL BROADCASTING SERVICE CORP.
KIDSPOT KIDSPOT.COM.AU PTY LTD
CRICKET AUSTRALIA CRICKET AUSTRALIA LBG
10
11
13
16
17
14
15
18
20
19
425,312
425,048
413,708
301,338
299,606
287,877
274,989
240,415
209,532
197,483
-14.3%
-3.2%
+2.4%
+5.1%
+24.3%
-7.2%
-8.1%
+3.1%
+2.9%
-6.5%
PREVRANK COMPANY AVG DAILY UB % CH.
Radio Brands (All Devices)
1
2
3
4
5
6
7
8
HIT NETWORK* SOUTHERN CROSS AUSTEREO
NOVA FM NETWORK NOVA ENTERTAINMENT
KIIS NETWORK AUSTRALIAN RADIO NETWORK
TRIPLE M NETWORK SOUTHERN CROSS AUSTEREO
2GB 873AM MACQUARIE RADIO NETWORK
SMOOTHFM NOVA ENTERTAINMENT
3AW FAIRFAX MEDIA
CLASSIC HITS RADIO AUSTRALIAN RADIO NETWORK
1
2
3
4
6
9
5
8
185,832
153,229
129,564
95,761
22,072
16,630
13,601
11,731
+4.2%
-5.4%
+15.8%
+2.0%
+77.5%
+79.9%
+6.5%
+12.9%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - February 2016 *Referred to in Nielsen as ’Today’s Hit Network’
PREVRANK COMPANY AVG DAILY UB % CH.
97.3 COASTLIVE.COM.AU WEST COAST RADIO
THE EDGE AUSTRALIAN RADIO NETWORK
MIX 94.5FM SOUTHERN CROSS AUSTEREO
SEA FM SOUTHERN CROSS AUSTEREO
FIVEAA NOVA ENTERTAINMENT
96FM AUSTRALIAN RADIO NETWORK
RADIOWEST SOUTHERN CROSS AUSTEREO
9
10
11
12
13
14
15
7
10
11
13
12
16
15
8,755
6,322
4,541
3,534
3,104
1,536
1,482
-24.5%
-6.0%
+12.7%
+69.4%
+39.3%
+30.4%
+3.8%