sca monthly digital audience - november 2015

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SCA Monthly Digital Audience November 2015

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Page 1: SCA Monthly Digital Audience - November 2015

SCA Monthly Digital AudienceNovember 2015

Page 2: SCA Monthly Digital Audience - November 2015

757k 306k 8.5M 1.8M 881k 122kUnique Audience Avg Daily UBs Facebook Fans Twitter Followers

Instagram Followers

YouTube Subscribers

#1 Radio Group with 306,288 ADUBs #1 Radio Group with 757,000 Unique Audience

#15 Australian Digital Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: Nielsen Answers, Nielsen Market Intelligence, Facebook, Twitter, Instagram & YouTube as at 01/12/2015

Page 3: SCA Monthly Digital Audience - November 2015

775kUnique Monthly

Streamers

3.4m 10.1m551kMonthly Podcast

DownloadsMonthly Video

ViewsMonthly Minutes

Watched

SCA Streams

VideoAudio

Sources: SCA Steaming Logs - 28 days from 01/11/2015, OmnyStudio, Ooyala & YouTube as at 01/12/2015

Page 4: SCA Monthly Digital Audience - November 2015

SCA Mobile

83%

164k 998k

Mobile (% of Avg Daily UBs)

Monthly App Users

255kMonthly Mobile Avg Daily UBs

Mobile App Installs (all-time)

Sources: Flurry, AppAnnie (all-time SCA downloads) & Nielsen Market Intelligence as at 01/12/2015

Page 5: SCA Monthly Digital Audience - November 2015

SCA Social

1.8m 881kTwitter

FollowersInstagram Followers

8.5mFacebook

Fans

3.7m Total Facebook Engagement

122kYouTube

Subscribers

Sources: Facebook, Twitter, Instagram & YouTube as at 01/12/2015

Page 6: SCA Monthly Digital Audience - November 2015

Hit Network

1.4m 853kTwitter

FollowersInstagram Followers

6.4mFacebook

Fans

211kAvg Daily

UBs

101kMonthly

App Users

3.1mMonthly

Video Views

119kYouTube

Subscribers

Sources: Facebook, Twitter, Instagram, YouTube, Nielsen Market Intelligence, AppAnnie, Ooyala & YouTube as at 01/12/2015

Page 7: SCA Monthly Digital Audience - November 2015

183k 369k 13k 8.8k 20kAvg Daily UBs Facebook Fans Twitter Followers

Instagram Followers

YouTube Subscribers

Scoopla

Sources: Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, Facebook, Twitter, Instagram & YouTube as at 01/12/2015

Page 8: SCA Monthly Digital Audience - November 2015

Triple M Network

329k 28kTwitter

FollowersInstagram Followers

1.2mFacebook

Fans

87kAvg Daily

UBs

75kMonthly

App Users

315kMonthly

Video Views

Sources: Facebook, Twitter, Instagram, Nielsen Market Intelligence, AppAnnie, Ooyala & YouTube as at 01/12/2015

Page 9: SCA Monthly Digital Audience - November 2015

38k 196k 126k 14kAvg Daily UBs Facebook Fans Twitter Followers

Instagram Followers

Sport

5kMonthly App Users

Sources: Nielsen Market Intelligence, Facebook, Twitter, Instagram & AppAnnie as at 01/12/2015

Page 10: SCA Monthly Digital Audience - November 2015

Australian Publishers (All Devices)

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NEWS AUSTRALIA NEWS CORP AUSTRALIA

FAIRFAX MEDIA FAIRFAX MEDIA LIMITED

NINEMSN NINE ENTERTAINMENT CO.

AUSTRALIAN FEDERAL GOV. AUSTRALIAN FEDERAL GOVERNMENT

EBAY EBAY INC.

REALESTATE.COM.AU LTD. REA GROUP LTD

YAHOO!7 SEVEN WEST MEDIA & YAHOO!

TELSTRA MEDIA TELSTRA CORPORATION LTD

BBC BBC WORLDWIDE LTD

CARSALES.COM LIMITED CARSALES.COM LTD

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1

3

7

5

8

6

4

13

10

3,779,293

3,675,458

2,029,943

1,490,697

1,226,389

1,129,813

1,083,724

1,061,191

477,308

456,941

+7.5%

+4.2%

+0.6%

+32.8%

+2.8%

+1.7%

-4.6%

-14.5%

+32.5%

+0.4%

SCA is the 15th biggest tagged publisher in Australia (all devices)

PREVRANK COMPANY AVG DAILY UB % CH.MARKET AGGREGATE 18,654,023 +5.3%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - November 2015

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ALLURE MEDIA FAIRFAX MEDIA LIMITED

TRIPADVISOR TRIPADVISOR MEDIA GROUP

GUARDIAN NEWS & MEDIA LTD GUARDIAN MEDIA GROUP PLC

CBS INTERACTIVE CBS CORPORATION

SOUTHERN CROSS AUSTEREO SOUTHERN CROSS MEDIA GROUP

MAMAMIA WOMEN’S NETWORK MAMAMIA.COM.AU PTY LTD

LINKEDIN LINKEDIN CORPORATION

SBS SPECIAL BROADCASTING SERVICE CORP.

CRICKET AUSTRALIA CRICKET AUSTRALIA LBG

BAUER MEDIA GROUP BAUER MEDIA GROUP

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27

20

399,456

365,467

343,937

319,760

306,288

292,532

265,656

205,066

198,738

196,036

+0.4%

-5.9%

+7.5%

+9.3%

+5.9%

-5.5%

-7.7%

-1.4%

+62.4%

+1.4%

PREVRANK COMPANY AVG DAILY UB % CH.MARKET AGGREGATE 18,654,023 +5.3%

Page 11: SCA Monthly Digital Audience - November 2015

Radio Brands (All Devices)

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HIT NETWORK* SOUTHERN CROSS AUSTEREO

NOVA FM NETWORK NOVA ENTERTAINMENT

KIIS/MIX NETWORK AUSTRALIAN RADIO NETWORK

TRIPLE M NETWORK SOUTHERN CROSS AUSTEREO NETWORK

2GB 873AM MACQUARIE RADIO NETWORK

CLASSIC HITS RADIO AUSTRALIAN RADIO NETWORK

3AW FAIRFAX MEDIA

SMOOTHFM NOVA ENTERTAINMENT

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2

3

4

5

8

6

7

210,683

176,836

158,071

86,727

18,128

13,044

12,357

12,061

-2.2%

-0.2%

+20.2%

+26.9%

+8.9%

+18.8%

-5.5%

-3.3%

Ranked by Australian avg. daily unique browsers

PREVRANK COMPANY AVG DAILY UB % CH.

Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - November 2015 *Referred in Nielsen as ’Today’s Hit Network’

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THE EDGE AUSTRALIAN RADIO NETWORK

MIX 94.5FM SOUTHERN CROSS AUSTEREO

2UE FAIRFAX MEDIA

97.3 COASTLIVE.COM.AU WEST COAST RADIO

FIVEAA NOVA ENTERTAINMENT

4BC FAIRFAX MEDIA

96FM AUSTRALIAN RADIO NETWORK

6PR FAIRFAX MEDIA

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14

10

12

16

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7,392

3,676

2,840

2,541

1,842

1,309

1,159

1,107

+41.0%

+16.3%

+73.4%

-47.0%

-23.8%

+37.8%

-45.5%

-12.5%

PREVRANK COMPANY AVG DAILY UB % CH.