sbranding
DESCRIPTION
TRANSCRIPT
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The holy brand in a world of spoof, blog and chat
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Read/write web
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Why?
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Paul Isakson
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Paul Isakson
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Paul Isakson
Marketing = product = people
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How many?
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Do they really?
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Just fun for kids?
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Bullshit?
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How?
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Community training (3 minutes)
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Take you brandLook at its valuesAsk if they're true to your heart (and mind)Think of a real conversation, between blogs or around a table
Step 1 de-branding
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Forget your brand Look at what real people really cares and wantAsk if your product will better their livesDo you really believe it? If you don’t, they won’t
Step 2 e-branding
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Mix your brand values and people's need Create something new, that is new every single moment, and exciting
Lose control and gain trust
Step 3re-branding
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Repeat when necessary
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You can learn by doing and adapt while going
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I don’t care
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Fact # 1
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Bloggers already speak about your products and sometimes they're
asking you direct questionsAre you listening?
Fact # 1
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Fact # 2
Fact # 2
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For "digital natives" if you're not social on the
web, you're notGo where they are, don’t wait for them to come.
Be a peer or be not.
Fact # 2
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Fact # 2
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Fact # 3
Fact # 3
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The web is the only way to speak to people at work
Peak times for the web is working days, 9/5
Fact # 3
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If you're not familiar with social media,
you can start in an easy way,
you can start at home
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It’s up to you