samsung vs nokia final.ppt

Free Powerpoint Templates

Nokia Vs Samsung


NAME ROLL NO

RESHMA BARNES 11

DIGVIJAY HAPPE 31

ROOPA JAGTAP 35

JENNIFER JOSHI 37

LAVINA PUNJABI 69

MEENA THAKUR 87

FLORENCE MARTIS 95

SRIVEENA DHAGAVKAR 98


MOBILE SURVEY

Free Powerpoint Templates Free Powerpoint Templates

Telecom industry in India

Growth in the telecom sector

Fastest growing

A BRIEF INTRODUCTION TO THE MOBILE MARKET INDIA


NOKIA

Nokia’s mission is simple: Connecting People.

Goal : build great mobile products

Brand selling

Design and user-friendly features

Wide price range


SAMSUNG

Samsung’s vision for the new decade is, "Inspire the World,

Create the Future.“

Increased Sales

Wide range of affordable handsets

Latest Software Applications


OBJECTIVES

Our aim for the survey is as follows:

Market Share captured by the Mobile Phone Players

Best Suitable Brand : Nokia v/s Samsung

Changing taste of consumers as today’s generation are fast

moving and preferences are subject to fast change


15

28

5 1

Cell phone Brands

Nokia

Samsung

Blackberry

Sony Ericsson

PIE DIAGRAM

Question 5 :Which Cell Phone do you use ?

Mobile Brands Preference

Nokia 15

Samsung 28

Blackberry 5

Sony Ericsson 1


Contingency table 2 x 2

CRAMER’S V

Chi Square Formula:X22 = N(ad-bc)2 (a+b) (a+c) (b+d) (c+d)

Cramer's V = SQRT( x2 / (n (k - 1)))

Continue…………

KEYPAD

(Gender)

QWERTY TOUCH SCREEN

Total

Male 09 15 24

Female 08 17 25

Total 17 32 49


Question 4 & 6: Which handset(Keypad) do you prefer ?

1.QWERTY2. TOUCH SCREEN

Whether gender and preference of keypad are independent?Chi Square : x2 = 0.16Cramer’s V = 0.06

InterpretationSince V = 0.06, there is a weak association between gender and key pad preference

Analysis : Conclude that gender and preference of keypad are independent are not related to each other.


NOKIA SAMSUNG

19 30

Question 8 : Which handset is more affordable ?1. Nokia

2. Samsung

Analysis : Samsung is more affordable as compared to Nokia

MODE


HYPOTHESIS

Question 12 :Which brand promote its product better?

Test for equality for 2 population proportions. H0:P1=P2

Ho: P1=P2

Objective - H1: P1 < P2 Z<-Z(Alpha).

The test statistic is,

Z = p1 - p2

SQRT( pq(1/n1+1/n2)

Where p = n1p1+n2p2 & q = 1 - P

n1+n2

NOKIA SAMSUNG TOTAL

19 35 49


Reject Ho

When H1:P1<P2 Z<-Z(Alpha)

Z = - 4.2 < - Z0.01 = - 2.33

Therefore reject Ho

Analysis

Samsung promotes its product better than Nokia at 1% level of

significance.


FINDINGS

Nokia Samsung

23 26

Nokia Samsung

10 39

Nokia Samsung

32 17

Analysis (Q 9) : Samsung handsets are more user friendly

Analysis (Q 10) : Samsung gives more choices

Analysis (Q 11) : Nokia handsets have more battery life


FINDINGS

Nokia Samsung

37 12

Android Symbian Windows iOS

38 4 5 2

Analysis (Q 13) : Nokia handsets are more durable

Analysis (Q 7) : Operating system preferred is Android

Nokia Samsung

20 29

Analysis (Q 16) : Samsung cell phones are preferred over Nokia

samsung vs nokia final.ppt

Documents