samsung and nokia 2
TRANSCRIPT
-
8/2/2019 Samsung and Nokia 2
1/41
A
REPORT
ON
COMPERTIVE STUDY BETWEEN NOKIA AND
SAMSUNG
Submitted to: Submitted by:
Dr. B.S. Bodla AJAY
Professor & Director M.B.A. (6th sem.)
IMS Roll No. 10
INSTITUTE OF MANAGEMENT STUDIES
KURUKSHETRA UNIVERSITY, KURUKSHETRA
1
-
8/2/2019 Samsung and Nokia 2
2/41
DECLARATION
This is to certify that I, Ajay the student of IMS in Kurukshetra
University, Kurukshetra studying in MBA five year 6th sem. Roll No. 10
has undergone winter training in NOKIA CARE, JIND for four week and
have submitted a project report on the title comparative study between
Nokia and Samsungas assigned by the company, for partial fulfillment
of degree of Master of Business Administration (M.B.A.) from
Kurukshetra University, Kurukshetra.
(AJAY)
2
-
8/2/2019 Samsung and Nokia 2
3/41
ACKNOWLEDGEMENT
Any work of this magnitude requires the inputs, efforts and
encouragement of people from all sides. In this project report I have been
fortunate in having got the active co-operation of many people, whom I
would like to thank. It gives me a great pleasure to express my gratitude
to IMS faculty members for guiding me at each and every step. I humbly
submit that without his efforts this project would have not been
conceptualized nor materialized.
I would like to thank Mr. Parveen Kalra at NOKIA CARE JIND Office
for giving me an opportunity to work and enlightening my ways
whenever I need in completion of this project. Their able guidance and
support helped me a lot.
(AJAY)
3
-
8/2/2019 Samsung and Nokia 2
4/41
1.1. TABLE OF CONTENTS
CONTENTS PAGE NO.
INTRODUCTION 5-15
1.1. Overview of Industry as a whole 5
1.2. Profile of the Organization 8
1.3. Problems of the Organization 13
1.4. Competition Information 14
RESEARCH METHODOLOGY 16
DATA ANALYSIS 17-30
FINDINGS & SUGGESTIONS 31-33
ANNEXURE 34-35
BIBLIOGRAPHY 36
4
-
8/2/2019 Samsung and Nokia 2
5/41
INTRODUCTION
OVERVIEW OF INDUSTRY AS A WHOLE
In today's world, most people communicate through the use cellular phones. It's hard to
believe that twenty years ago cell phones were a rarity. Below is a history chronicling
the dawn of the cell phone to its current state. 1843-Faraday exposed his great advances
of nineteenth-century science and technology and his discoveries have had an
incalculable effect on technical development toward cellular phone development.
1865 - Dr. Mahlon Loomis of Virginia, a dentist, may have been the first person to
communicate through wireless via the atmosphere. Between 1866 and 1873 he
transmitted telegraphic messages at a distance of 18 miles between the tops of
Coshocton and Beorse Deer Mountains, Virginia.
1973 - Dr Martin Cooper is considered the inventor of the first portable handset. Dr.
Cooper, former general manager for the systems division at Motorola, and the first
person to make a call on a portable cellular phone.
1973 - Dr. Cooper set up a base station in New York with the first working prototype of
a cellular telephone, the Motorola Dynastic. Mr. Cooper and Motorola took the phone
technology to New York to show the public.
1977 - Cell phones go public. Public cell phone testing began. The city of Chicago was
here the first trials began with 2000 customers and eventually other cell phone trialsappeared in the Washington D.C. and Baltimore area. Japan began testing cellular
phone service in 1979.
1988- This year changed many of the technologies that had become typical in the past.
The Cellular Technology Industry Association (CTIA) was developed to lay down
practical goals for cellular phone providers. According to the Cellular
Telecommunications Industry Association, today there are more than 60 million
customers with cellular phones, even though wireless service was just invented nearly
5
-
8/2/2019 Samsung and Nokia 2
6/41
50 years ago. The cellular business was a $3 million market 25 years ago and has grown
increasingly to close to a $30 billion per year industry
About the Industry
The cell phone industry has evolved greatly in the past 10 years. 10 years ago only the
rich could afford cell phones, and they looked like boxes more than some thing that
could fit in your pocket. Today, more people have cell phones than fixed telephone
lines, both in the United States and internationally. There are more than one billion cell
phone users worldwide." Cell phones have now become a part of every day life.
Without cell phones we would be lost in our high tech world. Americans spend 7 hours
a month on cell phones. The effects of new technology have had positive effects in
school, too. Cell phone use is getting more and popular. "Some 85 million U.S.
residents30 percent of the populationhave joined the mobile-phone revolution.
There are already 1 billion cell phone users world wide. Between 2010 and 2020 it will
be hard to find a person with out a cell phone.
They are now bought for the fact that they are used in emergency situations. Nearly
156,000 wireless emergency service calls were made every dayabout 108 calls per
minute. Parents are now buying them for their children so they know where they are
all the time.
6
-
8/2/2019 Samsung and Nokia 2
7/41
7
http://www.google.co.in/imgres?imgurl=http://www.lnkr.net/wp-content/uploads/2008/04/nokia-beautiful-to-use-trio.jpg&imgrefurl=http://www.lnkr.net/archives/rosh/technology/nokia-6600-slide-6600-fold-and-3600-slide/306&usg=__BtrdMM2FJdF0z7Cn7ojEGBWrWdM=&h=494&w=600&sz=72&hl=en&start=8&um=1&itbs=1&tbnid=DWbujmDXieUL2M:&tbnh=111&tbnw=135&prev=/images%3Fq%3Dpics%2Bof%2Bnokia%26um%3D1%26hl%3Den%26sa%3DN%26tbs%3Disch:1http://www.google.co.in/imgres?imgurl=http://www.unwiredview.com/wp-content/uploads/2007/08/nokia-5310-xpressmusic-official.jpg&imgrefurl=http://www.unwiredview.com/2007/08/29/nokia-5310-xpressmusic-phone/&usg=__5QmTE0pQyH-An7W4dD1_E78g5pk=&h=589&w=500&sz=51&hl=en&start=1&um=1&itbs=1&tbnid=X12ztQfCSMGi6M:&tbnh=135&tbnw=115&prev=/images%3Fq%3Dpics%2Bof%2Bnokia%26um%3D1%26hl%3Den%26sa%3DN%26tbs%3Disch:1 -
8/2/2019 Samsung and Nokia 2
8/41
1.2. PROFILE OF THE ORGANIZATION
Company Profile
Nokia's history starts in 1865, Due to the European industrialization and the growing
consumption of paper and cardboard Nokia soon became successful. Nokias Cable
Work's Electronics department started to conduct research into semiconductor
technology in the 1960s. This was the beginning of Nokias journey into
telecommunications.
Nokia today is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people to each other and
the information that matters to them with easy-to-use and innovative products like
mobile phones, devices and solutions for imaging, games, media and businesses. Nokia
provides equipment, solutions and services for network operators and corporations. The
company includes four business groups; Mobile Phones; Multimedia; Networks and
Enterprise Solutions. In this project I will be focusing only on the mobile Phone
business of Nokia in India.
Nokia Corporation engages in the manufacture of mobile devices and mobile networks.
It also provides equipment, solutions, and services for network operators, service
providers, and corporations. The company operates in four segments: Mobile Phones,
Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment offers
mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular
technologies. The Multimedia segment enables to create, access, and share multimedia
in the form of advanced mobile multimedia computers and applications with
connectivity over multiple technology standards. The Enterprise Solutions segment
offers various products and solutions, including enterprise-grade mobile devices,
underlying security infrastructure, software, and services for businesses and institutions.
The Networks segment provides network infrastructure, communications, and networks
service platforms, as well as professional services to operators and service providers. It
focuses on the GSM family of radio technologies; networks with Internet Protocol and
8
-
8/2/2019 Samsung and Nokia 2
9/41
multi access capabilities; and professional services. The company also develops mobile
WiMAX solutions. Nokia sells its products to operators, distributors, independent
retailers, and corporate customers. It has its operations in Europe, the Middle East,
Africa, China, the Asia-Pacific, North America, and Latin America. The company was
founded in 1865 and is based in Espoo, Finland.
Business Mission: Connecting People
By connecting people, they help fulfill a fundamental human need for social
connections and contact. Nokia builds bridges between people both when they are
far apart and face-to-face and also bridges the gap between people and the
information they need.
As a market leader, the best contribution we can make to the global community is to
conduct our business in a responsible way. This belief drives our commitment to
creating ethically sound policies and principles that guide us in our work. Our
Corporate Responsibility (CR) agenda is framed around the Nokia Values and is carried
out in all aspects of our work to ensure customer satisfaction and respect, and also to
assist us in embracing renewal and striving for achievement. By striving to include all
members of Nokia's community in this process, we are demonstrating our overall
commitment to the belief that responsibility is everybody's business. In this section you
will find information about our strategy and approach, navigating the links above will
give you more concrete information on our Corporate Responsibility activities.
Our vision is a world where everyone is connected. With mobile subscriptions about to
reach four billion, we are closer to our vision than anyone could have imagined just a
9
-
8/2/2019 Samsung and Nokia 2
10/41
few years ago. Our business benefits people, communities and the environment in new
and exciting ways. As our business expands, so do our responsibilities. This sense of
corporate responsibility (CR) is a fundamental part of who we are. Considering the
wider impact of our actions is embedded in the Nokia Values, which guide our
behavior, and in the Nokia Code of Conduct, which gives guidance to our everyday
work. Global challenges such as climate change and poverty concern us all. As a
business that affects the lives of billions around the world, Nokia is in a key position to
offer solutions to these challenges. We bring the benefits of mobile technology to more
people in ways that reflect our values and our responsibilities.
Our values
The Nokia Way and Values: A flat, networked organization and speed and flexibility
in decision-making characterize the Nokia Way of working. Equal opportunities and
openness towards people and new ideas are also key elements we want to nourish.
Nokia is straightforward when dealing with customers and suppliers, and we always
looks for innovative ways of creating and introducing products and solutions to the
market. We provide individuals with a platform for personal growth in a challenging
environment with a clear vision, goals and shared management principles - the Nokia
Way. The Nokia Way brings together talented individuals who share these principles,
and therefore share success. The values of our company make us different. They
provide a sense of direction for consistent behaviour as employees and citizens of the
world, and in our quest to become more of an internet company. Through extensive
employee engagement, we have renewed our values to reflect our business and
changing environment. They act as a foundation for our evolving culture and are the
basis of our operational mode. Living up to our values every day is our shared
philosophy.
Passion for innovation: Passion for innovation is based on a desire we have to live
our dreams, to find courage and make the leap into the future through innovation in
technology, ways of working and through understanding the world around us.
10
-
8/2/2019 Samsung and Nokia 2
11/41
Nokia India
Nokia has played a pioneering role in the growth of cellular technology in India,
starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone
over a Nokia-deployed network. Nokia started its India operations in 1995, and
presently operates out of offices in New Delhi, Mumbai, Kolkata, Jaipur, Lucknow,Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. The Indian operations comprise
of the handsets business; R&D facilities in Bangalore, Hyderabad and Mumbai; a
manufacturing plant in Chennai and a Design Studio in Bangalore.
Over the years, the company has grown manifold with its manpower strength increasing
from 450 people in the year 2004 to over 22000 employees in March 2011 (including
Nokia Siemens Networks).
NOKIAS MARKET SHARE:
Today, Nokia is the leader in mobile phone technology, although they have other
subsidiaries, namely Nokia Networks and Nokia Ventures Organization, which,
together with Nokia Mobile Phones, form Nokia Group. Nokia also launched Vertu
Ltd. in 2009, the worlds first luxury mobile phone company, selling gold and
platinum phones at exorbitant prices.
In the GSM handset segment, Nokia has 38.3% market share, with Samsung at 46.7%,
Motorola at 4%, Sony Ericsson at 7 % and others at4% . Thus, Samsung has a larger
presence in the GSM market .
11
-
8/2/2019 Samsung and Nokia 2
12/41
12
-
8/2/2019 Samsung and Nokia 2
13/41
1.3. PROBLEMS OF THE ORGANIZATION
The prominent brands in the Indian cellular phone industry are Nokia, Sony Ericsson,
Motorola, and Samsung. I have focused my research on Nokia and also on one of its
major competitor; Samsung since these are very prominent players in the Indian market.
The following are the major problems faced by Nokia in the Indian cellular market:-
Identify cause of problems faced Nokia to enable the management to train the
employees in handling the problems as well as solving the problem in a satisfactory
manner.
Segregate identified problems of Nokia into problems requiring staff development
action such as training and into problems requiring other management actions, so
that these problems are accurately addressed.
13
-
8/2/2019 Samsung and Nokia 2
14/41
1.4 COMPETITION INFORMATION
Samsung: - In 1996, Samsung Electronics' Telecommunication Network Division
became the first in the world to utilize commercialized CDMA services. By year 2002,
Samsung Electronics has grown into a world's telecommunications network leader,
ranking third in the world's wireless communications market share and 47% in the
Indian market. Various Samsungs phones available in market example are given
below.
14
-
8/2/2019 Samsung and Nokia 2
15/41
THE SAMSUNG PHILOSOPHY
At Samsung we follow a simple business philosophy to devote our talent and
technology to creating superior products and services that contribute to a better global
society. Every day our people bring this philosophy to life . our leaders search for the
brightest talent from around the world ,and give them the resources they need to be the
best at what they do . the result is that all of our products from memory chips that
help business store vital knowledge to mobile phones that connect people across
continents have the power to enrich lives and thats what making a better global society
is all about.
15
-
8/2/2019 Samsung and Nokia 2
16/41
RESEARCH METHODOLOGY
Research may be defined as the search for knowledge through an objective and
scientific method of finding solution of problem. Research methodology is a way to
systematically solve the research problem .It includes the various steps that are
generally adopted by the researcher in studying problem along with the logic behind
them.
TITLE:
Comparative study towards Nokia and Samsung.
TITLE JUSTIFICATION:
The above title is self explanatory. The study deals mainly with studying the
comparison between Nokia and Samsung.
OJECTIVES OF THE STUDY
To know about the cellular industries.
To know about the brand Nokia and the Samsung their products,
Do the comparison between Nokia and Samsung.
Data Source:
There are two types of data.
Primary Data:
The data was mainly obtained from the people feedback on the questionnaire
Secondary Data:
The secondary data was obtained from internet.
SAMPLE SIZE:The sample size is 100.
16
-
8/2/2019 Samsung and Nokia 2
17/41
DATA
ANALYSIS
17
-
8/2/2019 Samsung and Nokia 2
18/41
1. Do you have any mobile phone?
PARTICULARS NUMBER %AGEYES 100 100
NO 0 0
INTERPRETATION:All the respondents have mobile phone.
18
-
8/2/2019 Samsung and Nokia 2
19/41
2. How many mobile phones do you have?
PARTICULAR NO. OF RESPONDENTS % AGE
1 75 752 25 25
2+ 0 0
INTERPRETATION
Out of 100 respondents 75% say that they have 1 mobile while 25% says that they have 2
mobiles.
19
-
8/2/2019 Samsung and Nokia 2
20/41
3. Which mobile are you using?
PARTICULAR NO. OF RESPONDENTS % age
NOKIA 40 40SAMSUNG 50 50
OTHER 10 10
INTERPRETATION:Out of total respondents 40% using Nokia while 50% respondents using Samsung and10% using other.
20
-
8/2/2019 Samsung and Nokia 2
21/41
4. Are you satisfied with the services of Nokia mobile?
PARTICULARS NUMBERS % age
Yes 30 75No 10 25
.
INTERPRETATION:Out of 40 respondents use Nokia 75% respondents are satisfied with the services of
Nokia mobile while only 25% are not satisfied.
21
-
8/2/2019 Samsung and Nokia 2
22/41
5. Are you satisfied with the services of Samsung mobile?
PARTICULARS NUMBERS % age
Yes 42 84
No 08 16
.
INTERPRETATION:
Out of 50 respondents use Samsung 84% respondents are satisfied with the services ofSamsung mobiles, while only 16% are not satisfied.
22
-
8/2/2019 Samsung and Nokia 2
23/41
6. Which facility attracts you most in Nokia?
PARTICULARS NOKIA %age
PRICE 20 50BATTERY BACK UP 12 30
OTHER 08 20
INTERPRETATION
Out 40 respondents 50% says price attracts most, 30% says battery backup, rest20%says other facilities attract us most.
23
-
8/2/2019 Samsung and Nokia 2
24/41
7. Which facility attracts you most in Samsung?
PARTICULARS SAMSUNG %age
PRICE 09 18
Feature/quality 38 76
OTHER 03 06
INTERPRETATION
Out50 respondents 76% says feature/ quality attracts most, 18% says price, rest 6%saysother facilities attract us most.
24
-
8/2/2019 Samsung and Nokia 2
25/41
8. Which advertisement media puts more impact on your buying decision?
PARTICULARS NO. OF RESPONDENTS %ageTV 52 52
MAGAZINES 03 03
NEWPAPERS 28 28
INTERNET 12 12
other 05 05
INTERPRETATION:
Out of 100 respondents 52% gets aware through T.V, 12% through internet,28%through news papers, 5% through others while 3% through magazines.
25
-
8/2/2019 Samsung and Nokia 2
26/41
9. From how long you are using Nokia mobile
PARTICULARS NO. OF
RESPONDENTS
%age
1 10 25
2 12 30
More than 2 18 45
INTERPRETATION:Out of 40 respondents 25% are using since 1 year, 30% since 2 year, while 45% areusing Nokia mobile from more than 2 years.
26
-
8/2/2019 Samsung and Nokia 2
27/41
10. From how long you are using Samsung mobile.
PARTICULARS NO. OF
RESPONDENTS
%age
1 42 842 08 16
More than 2 00 00
INTERPRETATION:
Out of 50 respondents 84% are using since 1 year, 16% since 2 year, while no one useSamsung mobiles more than 2 years.
27
-
8/2/2019 Samsung and Nokia 2
28/41
11. Would you like to change your Nokia mobile in future?
PARTICULARS No. of RESPONDENTS %age
YES 13 32.5
NO 27 67.5
INTERPRETATION:Out of 40 respondents 67.5% did not want to change there current while only32.5%respondents want to change there mobile.
28
-
8/2/2019 Samsung and Nokia 2
29/41
12. Would you like to change your Samsung mobile in future?
PARTICULARS No. of RESPONDENTS %age
YES 10 20
NO 40 80
INTERPRETATION:Out of 50 respondents 80% did not want to change their current while only 20%respondents want to change their mobile.
29
-
8/2/2019 Samsung and Nokia 2
30/41
Suggestions given by the people ..
During our survey we asked the people to give some suggestions to the
companies there is similar suggestion for both the companies given by some
peoples that they do not increase their prices.
30
-
8/2/2019 Samsung and Nokia 2
31/41
FINDINGS
AND
RECOMMENDATIONS
31
-
8/2/2019 Samsung and Nokia 2
32/41
FINDINGS
Nokia introduces a new phone into the market every two or three months.
75% respondents have 1 mobile.
50% respondents using Samsung, 40% respondents using Nokia and 10% usingother.
75% respondents are satisfied with the services of Nokia mobile.
84% respondents are satisfied with the services of Samsung mobiles.
45% respondents are using Nokia mobile from more than 2 years.
84%respondents are using Samsung mobiles from 1 year. Samsung has get a lot
of customers in last year.
67.5% did not want to change their current Nokia mobile, while in Samsung
80% respondents did not want to change their current mobile.
32
-
8/2/2019 Samsung and Nokia 2
33/41
CONCLUSION
The customer analysis of this coursework highlighted that the upper segment of the
population are the major consumers of mobile phones. Extensive research wasconducted into the strategies being implemented for the rural market.
Nokia and Samsung segment the market on a similar basis. However, they have
different interpretations.
The prominent brands in the Indian cellular phone industry are Nokia and Samsung,
Samsung has the single largest market share in India of 47%. Nokia and also on one of
its major competitors; Samsung since these are very prominent players in the Indian
market.
33
-
8/2/2019 Samsung and Nokia 2
34/41
ANNEXURE
For comparative study towards NOKIA and SAMSUNG
Name
Contact no.-
Sex- male female
1. Do you have any mobile?
Yes No
2. How many mobile do you have?
1 2
2+
3. Which mobile are you using?
Nokia Samsung
Other
4. Are you satisfied with the services of Nokia mobiles?
Yes No
5. Are you satisfied with the services of Samsung mobiles?
Yes No
6. Which facility attracts you most in Nokia mobiles?
Price
Battery
Others
34
-
8/2/2019 Samsung and Nokia 2
35/41
7. Which facility attracts you most in Samsung mobiles?
Price
Features/quality
Others
8. Which advertisement media puts more impact on your buyingdecision?
T.V Magazines
Newspapers Internet
Others
9. From how long you are using Nokia mobile?
1 year 2 years
More than 2 years
10. From how long you are using Samsung mobile?
1 year 2 years
More than 2 years
11. Would you like to change your Nokia mobile in future?
Yes No
12. Would you like to change your Samsung mobile in future?
Yes No
Q13. ARE THERE ANY GENERAL COMMENTS YOU WOULD MAKE
ABOUT
35
-
8/2/2019 Samsung and Nokia 2
36/41
BOOKS
Kothari, C.R.(2007), Research Methodology Methods and Techniques,
INTERNET:
1. http://www.nokia.com
2. http://robeekann.hubpages.com/hub/Nokia-Company-History3. www.samsung .com
4. http://www.samsung-mobiles.net/history-of-samsung.html
36
http://www.nokia.com/http://www.samsung/http://www.nokia.com/http://www.samsung/ -
8/2/2019 Samsung and Nokia 2
37/41
37
-
8/2/2019 Samsung and Nokia 2
38/41
38
-
8/2/2019 Samsung and Nokia 2
39/41
39
-
8/2/2019 Samsung and Nokia 2
40/41
40
-
8/2/2019 Samsung and Nokia 2
41/41